• The Journal of Society for e-Business Studies
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• v.17 no.4
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• pp.175-196
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• 2012

Compared to the wide spread of convergence in government and industries there are still lack of theoretical foundation and effective methodologies to successfully implement it. Especially, there are few remarkable results on the ideal types of convergence business model (BM) in both domestic and foreign researchers. In this paper we show theoretical types, strategic alternatives, and design steps of convergence BM could be developed based on '4WH1H model' which is a conceptual framework of a BM. 4W1H model includes 5 constituents of a BM, i. e., customer value, value proposition, operation, target market, and supply capability. We derive 5 theoretical types of convergence BMs depending on the focus of innovation, i.e., value, product, operation, market, and capability. After defining the constituents and types (i.e., structural aspects) of convergence BM, we also show a BM could be linked with business strategy by defining the interaction among 5 constituents (i.e., behavioral aspects) of convergence BM.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.467-472
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• 2013

Recently, the value of ICT-based medical devices, equipments, software and service development are is increased according to strengthening the convergence among ICT, medical technologies and services. This paper presents the new convergence business models by applying cloud service to medical industry. In order to develop the new convergence business models, we checked the validity and feasibility through analyzing the medical market environments such as medical data backup, medical regulation etc. and present the new convergence business models and the direction of commercial business models for customer acquisition, market expansion and competitiveness improvement. This study is to provide the guidelines for establishing the core capacity strengthening strategy and partnership cooperation strategy when we design a new convergence business models in various industrial fields.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.415-416
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• 2013

콘텐츠산업은 과학기술 발전 및 정보통신 확산으로 디지털 수요가 크게 늘어남에 따라 거대한 융합산업으로 변화하고 있다. 특히 문화기술 고도화, 실감-체험형 콘텐츠 수요 증가, 다양한 스마트기기 보급 확대, 문화예술 기반 사회생활, 콘텐츠 비즈니스 모델 확대 등은 콘텐츠산업의 융합 동인으로 작용하여 시장을 성숙시키고 있다. 콘텐츠산업의 융합 동인과 유형을 분석하는 것은 국가 차원에서 콘텐츠 산업육성 및 기술정책의 근간으로 매우 중요하기 때문이다. 본 연구는 콘텐츠산업의 융합 현상을 강화, 확장, 결합, 창조의 4가지 경로로 파악하였으며, 융합 유형으로서 장르 융합형(콘텐츠와 콘텐츠), 산업 융합형(콘텐츠와 산업), 기술 융합형(콘텐츠와 기술)의 3가지 형태로 분석하였다.

• Journal of the Korea Convergence Society
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• v.10 no.5
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• pp.249-256
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• 2019

This study started from the question of what is the perception of high school students' college of management, 'business school', which is the demand of university education. Especially, for the analysis, the Q methodology was used to typify the recognition. 30 high school students classified 30 selected Q-statements into 9points standard. As a result of analysis, three types were defined. emphasized 'overall management', 'business', and 'money management'. So, we called "Type of Overall Business Interest". emphasized 'money management' 'Member Management'. So, we called "Type of Management Money and Member". And emphasized 'business', 'marketing' and 'sales'. So, we called "Type of Business Recognition". In addition, we found a hypothesis that high school students' perception of the business line would be different according to the characteristics of the respondents.

• Knowledge Management Research
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• v.22 no.1
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• pp.105-120
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• 2021

Recently, there has been a dramatic change in real estate markets with the development of information technology. The word, Proptech, is defined as the real estate transaction innovation motivated by various types of information technology including artificial intelligence, sensing technology and big data. The objective of this study is to provide a value-creation framework for Proptech business based on the understanding of how and what types of values are created and shared, which gives organization to develop strategies and business models. And a new classification scheme of Proptech business is also suggested based on the recognition of created values along the development of Proptech business. Then, the proposed matrix is applied to derive the business value such as intangibility value, relational value and enhancement value with the case analysis on the each components of Proptech business.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.69-79
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• 2013

Management activities of Business was globalization and had changed to a global management. Under these circumstances, business management factors and the environment has changed rapidly. Accordingly, the number of risk categories in business has increased. Especially in recent years, the convergence of industry with IT has a pivotal role in the industry's business processes. However, information systems in the Internet environment increased the efficiency of business management. Also, it increased the degree of risk and the occurrence ripple effects. In this study, we proposed risk management framework for ensuring business continuity management in information system based automobile manufacturing industry. In detail, we analysis business process in automotive manufacturing industry and identify information assets and we analysis and assess the risk.

• 한국벤처창업학회:학술대회논문집
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• 2021.11a
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• pp.57-61
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• 2021

'증거기반 교육'은 개인적 경험이나 성공 사례, 그리고 전통적인 속설보다는 과학적 연구결과와 근거가 중심이 되는 교육이다. 증거기반 창업 교육은 기존 속설과 믿음, 단편적 성공 사례로 인해 고착된 인지 편향을 완화시켜 중립적인 시각을 견지할 수 있으며, 직관과 경험을 넘어 데이터와 연구 결과에 의해 의사결정을 하는 분석적 자질을 연마하는데 기여한다. 본 논문은 현재 국내의 증기기반 창업교육의 현주소를 명확히 파악하기 위하여 1999년부터 2021년 출판된 49권의 창업교육 대학 교재를 분석하였다. 구체적으로 모든 도서의 내용을 1)창업기초, 2)비즈니스모델, 3)마케팅계획, 4)재무계획, 5)운영계획, 6)창업유형, 7)절차 및 제도의 각 7가지 기준으로 구분하고, 각각 사례, 단순통계, 변인 통계, 선행 연구의 비중을 분석하였다. 분석결과 증거의 핵심인 선행연구의 비중은 전체 교재의 총 분량 중 11.25%를 차지하는 것으로 나타났다. 이는 Charlier(2011)의 MBA 교과목 대상으로 조사한 결과와 유사한 값이다.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.451-459
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• 2024

Recently, the size of the online education service market has been growing, but the B2C platform education service market, where companies take the lead in creating content and consumers consume the content, has become widespread. This makes content creation rigid and may have limitations in creating at various levels. This Study newly establishes the concept and type of customer needs, wants, innovation, and platform business, and presents new start-up success factors in all fields of platform business start-up and a standard diagnostic process for the possibility of platform start-up success. Through the presented process, customers, core activities, and value proposition factors can be derived. Finally, a business model for starting a C2C platform for elementary, middle, and high school education is built centered on the business model canvas.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2011.06a
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• pp.134-149
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• 2011

최근 제약 및 바이오 분야는 국내 외 환경변화로 인해 역동적인 모습을 보이고 있다. 국내외 매출규모 상위 제약회사(국외 10개, 국내 11개 기업)와 유망 바이오회사(국외 8개, 국내 7개 기업)를 분석해본 결과, 기존과 다른 혁신적인 모습이 관찰되었다. 즉 제약 및 바이오 분야 기업들의 기존 블록버스터 비즈니스 모델은 관련 특허가 곧 만료됨에 따라 붕괴되고, 새로운 신약개발을 위해 치열한 경쟁이 시작되어 새로운 차원의 비즈니스 모델이 구상되고 있다. 따라서 새로운 형태로 생명공학계와 제약 산업 간의 '협업' 및 '분업' 구조가 나타나게 되었으며, 이는 오픈 이노베이션이라는 개념과 함께 구체화되고 있다. 본 연구에서는 '91~'11년 동안의 제약 및 바이오 분야의 기술혁신 패턴과정을 Utterback & Abernathy의 시계열적 기술혁신 패턴의 개념으로 설명하고, 특허 전문 DB인 Thomson Reuters사의 Aureka를 활용하여 약 20년 동안의 주요 제약 및 바이오 기업들의 R&D 분야 변화 및 융합되는 모습 등을 분석하였다. 또한, 각 종 시장분석자료를 재종합하여 관련 기업의 M&A 및 라이센싱 규모를 파악하고, 더 나아가 새롭게 등장한 바이오-파마(Bio-Pharma)의 오픈 이노베이션의 유형을 분석하였다.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.110-122
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• 2019

IT innovation, cultural revolution based on smart and social networks diversified sharing economy services. Due to the rising of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and deterrent sharing economy services in the marketplace. Based on responses from 809 adult users, 3 drivers and 2 deterrents affecting intention to use of sharing economy services were identified. Then this study categorized sharing economy services as three types of segments based on consumer perceptions and subjectivity, and analyzed differencies of perceptions on motivational factors between groups. As a result, redistribution market group has shown meaningful different average scores on economic benefit, sustainability and social risk with other groups. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to formulate optical strategies and manage users.