• Title/Summary/Keyword: 유통의 효율화

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A study of SCM strategic plan: Focusing on the case of LG electronics (공급사슬 관리 구축전략에 관한 연구: LG전자 사례 중심으로)

  • Lee, Gi-Wan;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.83-94
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    • 2011
  • Most domestic companies, with the exclusion of major firms, are reluctant to implement a supply chain management (SCM) network into their operations. Most small- and medium-sized enterprises are not even aware of SCM. Due to the inherent total-systems efficiency of SCM, it coordinates domestic manufacturers, subcontractors, distributors, and physical distributors and cuts down on cost of inventory control, as well as demand management. Furthermore, a lack of SCM causes a decrease in competitiveness for domestic companies. The reason lies in the fundamentality of SCM, which is the characteristic of information sharing, process innovation throughout SCM, and the vast range of problems the SCM management tool is able to address. This study suggests the contemplation and reformation of the current SCM situation by analyzing the SCM strategic plan, discourses and logical discussions on the topic, and a successful case for adapting SCM; hence, the study plans to productively "process" SCM. First, it is necessary to contemplate the theoretical background of SCM before discussing how to successfully process SCM. I will describe the concept and background of SCM in Chapter 2, with a definition of SCM, types of SCM promotional activities, fields of SCM, necessity of applying SCM, and the effects of SCM. All of the defects in currently processing SCM will be introduced in Chapter 3. Discussion items include the following: the Bullwhip Effect; the breakdown in supply chain and sales networks due to e-business; the issue that even though the key to a successful SCM is cooperation between the production and distribution company, during the process of SCM, the companies, many times, put their profits first, resulting in a possible defect in demands estimation. Furthermore, the problems of processing SCM in a domestic distribution-production company concern Information Technology; for example, the new system introduced to the company is not compatible with the pre-existing document architecture. Second, for effective management, distribution and production companies should cooperate and enhance their partnership in the aspect of the corporation; however, in reality, this seldom occurs. Third, in the aspect of the work process, introducing SCM could provoke corporations during the integration of the distribution-production process. Fourth, to increase the achievement of the SCM strategy process, they need to set up a cross-functional team; however, many times, business partners lack the cooperation and business-information sharing tools necessary to effect the transition to SCM. Chapter 4 will address an SCM strategic plan and a case study of LG Electronics. The purpose of the strategic plan, strategic plans for types of business, adopting SCM in a distribution company, and the global supply chain process of LG Electronics will be introduced. The conclusion of the study is located in Chapter 5, which addresses the issue of the fierce competition that companies currently face in the global market environment and their increased investment in SCM, in order to better cope with short product life cycle and high customer expectations. The SCM management system has evolved through the adaptation of improved information, communication, and transportation technologies; now, it demands the utilization of various strategic resources. The introduction of SCM provides benefits to the management of a network of interconnected businesses by securing customer loyalty with cost and time savings, derived through the consolidation of many distribution systems; additionally, SCM helps enterprises form a wide range of marketing strategies. Thus, we could conclude that not only the distributors but all types of businesses should adopt the systems approach to supply chain strategies. SCM deals with the basic stream of distribution and increases the value of a company by replacing physical distribution with information. By the company obtaining and sharing ready information, it is able to create customer satisfaction at the end point of delivery to the consumer.

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Pliot Building of the Management System for River Thematic Maps (하천주제도 관리시스템 시범구축)

  • Park, Jin-Hyeog;Lee, Geun-Sang;Koh, Deuk-Koo;Kim, Kye-Hyun;Kim, Seong-Joon
    • Journal of the Korean Association of Geographic Information Studies
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    • v.8 no.2
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    • pp.95-102
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    • 2005
  • Currently, the government has been established GIS DB related to river as a part of the river map digitization projects such as RIMGIS and flood map. This study was aimed to demonstrate the generation of thematic maps related to river space and their management system, the one of the major river thematic maps proposed from the precedent study "Establishment of River Thematic Map Project" in an effort to maximize the utilization of river related database, the major product of the project for digitization of river maps. This study includes amending database model for building river thematic maps. Also, metadata were amended and built for efficient management and distribution of the river related data based on the national standard metadata proposed from "Establishing Standard Metadata" sponsored by National Geography Institute in 2003 for more effective management of river thematic maps. In addition, this study analyzed the method for utilizing existing data from RIMGIS and WAMIS as well as digital topographic maps to produce 25 river thematic maps in accordance of defined building procedure. Management system of the river thematic maps for Kyungan watershed has been generated for effective managing river thematic maps based on the design and pilot generation of river thematic maps, and metadata management function has been added into the management system.

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Burr Expert System을 이용하여 Exit Burr의 최소화를 고려한 최적 가공 계획 알고리즘의 개발

  • Kim Ji-Hwan;Kim Young-Jin
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.189-193
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    • 2003
  • 금형가공에 있어서 밀링머신의 가공에서는 절삭가공의 잔유물인 버(Burr)가 생성되고, 이러한 버는 가공의 정밀도를 감소시킬 뿐만 아니라 후처리과정(Deburring)을 야기시킴으로 인해서 작업효율의 감소 및 생산성의 비효율적 낭비를 가져오게 된다. 따라서, 정밀도와 작업효율을 극대화하긴 위해서는 버의 생성원리를 파악하고, Exit Burr의 생성부분을 미리 예측하여 버의 생성을 최소화 할 수 잇는 작업 가공계획을 설계하여야 한다. (1)기존의 Burr Exit System에서는 피삭재의 단면형상인 Line과 Are처럼 단순한 형상뿐만 아니라, Line과 Are가 연결되어있는 복잡란 형상에 대해서도 버를 판별한다. 그리고, 가공 후 버가 생성되는 부분을 예측하고, 이때의 Exit Angle을 계산하여 이에 해당하는 기 실험결과 DataBase와 연동하여 생설될 버의 형상과 크기 등의 결과를 제공하여 준다. 더불어, 피삭재의 단면형상이 여러 가지 복합적인 형상으로 이루어져 있는 경우와 다양한 공구 경로까지 고려하여 실제가공과 거의 유사란 상황을 적용할 수 잇는 알고리즘으로 개발하였다. 본 논문에서는 이제까지 개발된 다양한 형상에 대한 Exit Burr 판별 알고리즘을 이용하여 임의형상을 가진 피삭재의 다중가공경로 상에서 발생 가능한 버를 예측하고, 버의 길이나 가공시간 들을 정?화 하여 최적화하는데 필요란 요소를 추출해 보고자 한다. 또한, 이를 인용하여 Face Windows에서의 버의 발생을 최소화 할 수 있는 최적 절삭가공 공구경로를 제시하여, 작업 효율성을 극대화하는 알고리즘을 Windows 응용 프로그램으로 구현하고자 한다.생성하기보다는 기존에 발생된 구매 지시의 우선적 사용과 기존 구매 지시의 납기 일자를 고객 납기에 가장 잘 맞출 수 있도록 변경하는 방안을 제시한다. 이렇게 함으로써 최대한 고객 납기를 만족하도록 계획을 수립할 수 있게 된다. 본 논문에서 제시하는 계획 모델을 사용함으로써 고객 주문에 대한 대응력을 높일 수 있고, 계획의 투명성으로 인한 전체 공급망의Bullwhip effect를 감소시킬 수 있는 장점이 있다. 동시에 이것은 향후 e-Business 시스템 구축을 위한 기본 인프라 역할을 수행할 수 있게 된다. 많았고 년도에 따른 변화는 보이지 않았다. 스키손상의 발생빈도는 초기에 비하여 점차 감소하는 경향을 보였으며, 손상의 특성도 부위별, 연령별로 다양한 변화를 나타내었다.해가능성을 가진 균이 상당수 검출되므로 원료의 수송, 김치의 제조 및 유통과정에서 병원균에 대한 오염방지에 유의하여야 할 것이다. 확인할 수 있었다. 이상의 결과에 의하면 고농도의 유기물이 함유된 음식물쓰레기는 Hybrid Anaerobic Reactor (HAR)를 이용하여 HRT 30일 정도에서 충분히 직접 혐기성처리가 가능하며, 이때 발생된 $CH_{4}$를 회수하여 이용하면 대체에너지원으로 활용 가치가 높은 것으로 판단된다./207), $99.2\%$(238/240), $98.5\%$(133/135) 및 $100\%$ (313)였다. 각각 두 개의 요골동맥과 우내흉동맥에서 부분협착이나 경쟁혈류가 관찰되었다. 결론: 동맥 도관만을 이용한 Off pump CABG를 시행하여 감염의 위험성을

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SKU recommender system for retail stores that carry identical brands using collaborative filtering and hybrid filtering (협업 필터링 및 하이브리드 필터링을 이용한 동종 브랜드 판매 매장간(間) 취급 SKU 추천 시스템)

  • Joe, Denis Yongmin;Nam, Kihwan
    • Journal of Intelligence and Information Systems
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    • v.23 no.4
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    • pp.77-110
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    • 2017
  • Recently, the diversification and individualization of consumption patterns through the web and mobile devices based on the Internet have been rapid. As this happens, the efficient operation of the offline store, which is a traditional distribution channel, has become more important. In order to raise both the sales and profits of stores, stores need to supply and sell the most attractive products to consumers in a timely manner. However, there is a lack of research on which SKUs, out of many products, can increase sales probability and reduce inventory costs. In particular, if a company sells products through multiple in-store stores across multiple locations, it would be helpful to increase sales and profitability of stores if SKUs appealing to customers are recommended. In this study, the recommender system (recommender system such as collaborative filtering and hybrid filtering), which has been used for personalization recommendation, is suggested by SKU recommendation method of a store unit of a distribution company that handles a homogeneous brand through a plurality of sales stores by country and region. We calculated the similarity of each store by using the purchase data of each store's handling items, filtering the collaboration according to the sales history of each store by each SKU, and finally recommending the individual SKU to the store. In addition, the store is classified into four clusters through PCA (Principal Component Analysis) and cluster analysis (Clustering) using the store profile data. The recommendation system is implemented by the hybrid filtering method that applies the collaborative filtering in each cluster and measured the performance of both methods based on actual sales data. Most of the existing recommendation systems have been studied by recommending items such as movies and music to the users. In practice, industrial applications have also become popular. In the meantime, there has been little research on recommending SKUs for each store by applying these recommendation systems, which have been mainly dealt with in the field of personalization services, to the store units of distributors handling similar brands. If the recommendation method of the existing recommendation methodology was 'the individual field', this study expanded the scope of the store beyond the individual domain through a plurality of sales stores by country and region and dealt with the store unit of the distribution company handling the same brand SKU while suggesting a recommendation method. In addition, if the existing recommendation system is limited to online, it is recommended to apply the data mining technique to develop an algorithm suitable for expanding to the store area rather than expanding the utilization range offline and analyzing based on the existing individual. The significance of the results of this study is that the personalization recommendation algorithm is applied to a plurality of sales outlets handling the same brand. A meaningful result is derived and a concrete methodology that can be constructed and used as a system for actual companies is proposed. It is also meaningful that this is the first attempt to expand the research area of the academic field related to the existing recommendation system, which was focused on the personalization domain, to a sales store of a company handling the same brand. From 05 to 03 in 2014, the number of stores' sales volume of the top 100 SKUs are limited to 52 SKUs by collaborative filtering and the hybrid filtering method SKU recommended. We compared the performance of the two recommendation methods by totaling the sales results. The reason for comparing the two recommendation methods is that the recommendation method of this study is defined as the reference model in which offline collaborative filtering is applied to demonstrate higher performance than the existing recommendation method. The results of this model are compared with the Hybrid filtering method, which is a model that reflects the characteristics of the offline store view. The proposed method showed a higher performance than the existing recommendation method. The proposed method was proved by using actual sales data of large Korean apparel companies. In this study, we propose a method to extend the recommendation system of the individual level to the group level and to efficiently approach it. In addition to the theoretical framework, which is of great value.

Information technology and changes in firm activities:A case of the service industry in the United States (정보기술과 기업활동의 변화:미국의 서비스산업을 사례로)

  • Lee, Jeong Rock
    • Journal of the Korean Geographical Society
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    • v.29 no.4
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    • pp.402-419
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    • 1994
  • Telecommunication and intormation technology have been conceived as crucial as well as revolutionary elements for recent and future social and economic development, and their development have led to a spatial reorganization and locational change of economic activities. Information technology has resulted in important changes in the organization structure and location of firm. This study draws attention to the understanding of the relationship between the diffusion of information technology and changes in firm activities with the special reference to the service industry of the United States. Information technology has had a significant impact on the growth and changes of the service industry of the United States through changes in the organizational and employment structure, market structure, and locational changes. The impact of information technology on location changes of the service industry shows two opposite patterns, concentration and decentralization. Among these patterns, the location change in the service industry of the United States reveals predominantly the decentralization tendency such as suburbanization and transfer to lower ranking cities rather than concentration. In case of Korea, however, it is anticipated that the rapid development of information technology may lead to the concentration of the service industry in Seoul and Capital region.

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The Causes of Conflict and the Effect of Control Mechanisms on Conflict Resolution between Manufacturer and Supplier (제조-공급자간 갈등 원인과 거래조정 방식의 갈등관리 효과)

  • Rhee, Jin Hwa
    • Journal of Distribution Research
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    • v.17 no.4
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    • pp.55-80
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    • 2012
  • I. Introduction Developing the relationships between companies is very important issue to ensure a competitive advantage in today's business environment (Bleeke & Ernst 1991; Mohr & Spekman 1994; Powell 1990). Partnerships between companies are based on having same goals, pursuing mutual understanding, and having a professional level of interdependence. By having such a partnerships and cooperative efforts between companies, they will achieve efficiency and effectiveness of their business (Mohr and Spekman, 1994). However, it is difficult to expect these ideal results only in the B2B corporate transaction. According to agency theory which is the well-accepted theory in various fields of business strategy, organization, and marketing, the two independent companies have fundamentally different corporate purposes. Also there is a higher chance of developing opportunism and conflict due to natures of human(organization), such as self-interest, bounded rationality, risk aversion, and environment factor as imbalance of information (Eisenhardt 1989). That is, especially partnerships between principal(or buyer) and agent(or supplier) of companies within supply chain, the business contract itself will not provide competitive advantage. But managing partnership between companies is the key to success. Therefore, managing partnership between manufacturer and supplier, and finding causes of conflict are essential to improve B2B performance. In conclusion, based on prior researches and Agency theory, this study will clarify how business hazards cause conflicts on supply chain and then identify how developed conflicts have been managed by two control mechanisms. II. Research model III. Method In order to validate our research model, this study gathered questionnaires from small and medium sized enterprises(SMEs). In Korea, SMEs mean the firms whose employee is under 300 and capital is under 8 billion won(about 7.2 million dollar). We asked the manufacturer's perception about the relationship with the biggest supplier, and our key informants are denied to a person responsible for buying(ex)CEO, executives, managers of purchasing department, and so on). In detail, we contact by telephone to our initial sample(about 1,200 firms) and introduce our research motivation and send our questionnaires by e-mail, mail, and direct survey. Finally we received 361 data and eliminate 32 inappropriate questionnaires. We use 329 manufactures' data on analysis. The purpose of this study is to identify the anticipant role of business hazard (environmental dynamism, asset specificity) and investigate the moderating effect of control mechanism(formal control, social control) on conflict-performance relationship. To find out moderating effect of control methods, we need to compare the regression weight between low versus. high group(about level of exercised control methods). Therefore we choose the structural equation modeling method that is proper to do multi-group analysis. The data analysis is performed by AMOS 17.0 software, and model fits are good statically (CMIN/DF=1.982, p<.000, CFI=.936, IFI=.937, RMSEA=.056). IV. Result V. Discussion Results show that the higher environmental dynamism and asset specificity(on particular supplier) buyer(manufacturer) has, the more B2B conflict exists. And this conflict affect relationship quality and financial outcomes negatively. In addition, social control and formal control could weaken the negative effect of conflict on relationship quality significantly. However, unlikely to assure conflict resolution effect of control mechanisms on relationship quality, financial outcomes are changed by neither social control nor formal control. We could explain this results with the characteristics of our sample, SMEs(Small and Medium sized Enterprises). Financial outcomes of these SMEs(manufacturer or principal) are affected by their customer(usually major company) more easily than their supplier(or agent). And, in recent few years, most of companies have suffered from financial problems because of global economic recession. It means that it is hard to evaluate the contribution of supplier(agent). Therefore we also support the suggestion of Gladstein(1984), Poppo & Zenger(2002) that relational performance variable can capture the focal outcomes of relationship(exchange) better than financial performance variable. This study has some implications that it tests the sources of conflict and investigates the effect of resolution methods of B2B conflict empirically. And, especially, it finds out the significant moderating effect of formal control which past B2B management studies have ignored in Korea.

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Information Technology and Social Science Information Services (정보기술과 사회과학 정보봉사)

  • Jeong Dong-Youl
    • Journal of the Korean Society for Library and Information Science
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    • v.25
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    • pp.295-324
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    • 1993
  • 최근 정보기술의 급속한 발달 따라 사회 전반적인 체제의 정보화 현상으로 개인이나 조직의 활동이 정보와 밀접한 관련성을 가지게 됨으로써 이용자의 정보 수요에 적합한 정보원을 제공하는 매개자의 기능을 수행하고 있는 정보전문가의 역할이 한층 더 부각되고 있다. 이러한 영향이 도서관이나 정보센터의 모든 활동에 파급됨에 따라 정보를 수집, 가공, 분석. 저장 및 전달을 담당하고 있는 정보 전문가는 종래의 문헌중심봉사(book-based service)에서 정보중심봉사(information-based service) 형태로 역할 변환이 요구되고 있다. 특히 주제전문 봉사를 담당하고 있는 사서나 정보전문가는 이러한 정보기술의 파급효과를 더욱 실감하고 있는 실정이다. 이러한 상황에서 본 연구는 첫째, 정보기술의 발달이 사회과학 분야의 정보봉사에 미치는 영향과 효과를 살펴보고. 둘째로 사회과학 분야 정보제공을 위한 정보시스템의 특성 분석과 정보기술을 매체로 이용하고 있는 정보전문가의 정보기술에 대한 인식을 실증적으로 분석하고 있으며, 마지막으로 정보사회에서 다양한 정보제공을 담당할 사회과학 정보전문가의 새로운 역할 모델을 제시하고 있다. 사회과학 분야의 정보제공을 효율적으로 수행하기 위한 정보시스템의 구축은 학제적 성을 지니고 있는 사회과학 전반에 대한 이해와 특성을 파악함으로써 가능하다. 사회과학의 연구대상은 인간 상호작용에 관한 지식의 전반적인 분야를 포괄하고 있어 많은 주제분야가 서로 중복되거나 상호 호환적인 성격을 지니고 있기에. 사회과학 정보시스템이 이용자의 정보요구에 만족을 주기 위해서는 이용자의 유형, 정보요구의 형태 및 그 해결방안에 일차적 관심을 가져야한다. 사회과학 분야의 정보유통 체제를 살펴보면, 대부분 통계자료나 단편적인 데이타로 시작되는 원자료가 사회과학자나 연구자에 의해 "지적 변환(intellectual transformation)" 과정을 거쳐 논문이나 저서 등과 같은 정형화된 문헌의 형태로 나타나게 된다. 정형화된 문헌이 다른 이용자의 요구에 효율적으로 이용되기 위하여 다시 "서지적 변형(bibliographic transformation)" 과정이 수반됨으로써 도서관이나 정보센터의 정보시스템에서 문헌검색이 가능하게 된다. 정보기술의 발달과 보급 이전에는 서지적 변형 단계에서 대부분 정보제공시스템의 역할이 종결되었으나, 최근 정보기술의 활용으로 서지적 변형 후 각종 정보자료의 색인과 초록 및 네트웍 화를 통한 자동화 과정이 이루어짐으로써 이용자의 정보요구에 최대의 만족을 제공할 수 있는 정보자료의 체계적인 분석과 효율적인 통제로 포괄적인 정보관리 차원으로 이전되고 있음을 알 수 있다. 사회과학 분야를 담당하고 있는 사서를 대상으로 실시한 설문조사에서 새로운 정보기술의 활용에 따른 정보전문가의 인지적 혹은 업무 적 변화가 매우 긍정적인 방향으로 뚜렷이 나타나고 있음을 알 수 있다. 정보기술을 이용하고 있는 대부분의 사서들은 정보기술이 그들의 정보봉사 업무를 쉽게, 빠르게. 그리고 정확하게 처리하고 있으며, 새로운 정보기술 습득에 호의적인 반응을 보이고 있다. 아울러 정보기술의 이용에 따른 추가적인 책임이나 의무가 수반되고 있는 것으로 나타나고 있으며, 정보기술이 정보전문가의 역할을 완전히 대체할 정도로 위협을 느끼고 있지는 않는 것으로 조사되고 있다. 종합적인 반응은 대부분의 사서들이 정보 봉사 업무에 정보기술의 활용을 매우 바람직한 것으로 보고 있으며. 이용자 요구를 극대화하기 위한 정보관리에 필수불가결 한 도구로 인식하고 있다. 과거의 유능한 사서나 정보전문가는 자관의 정보원에 대한 철저한 이해로 이용자의 요구에 봉사하는 것으로 간주되었으나, 현재 그리고 미래의 유능한 정보전문가는 자관은 물론 국가적 혹은 세계적인 정보원에 접근할 수 있는 정보원 관리 능력은 물론 정보기술의 활용과 이용자에 대한 교육적 능력을 동시에 지녀야 할 것으로 여겨진다. 이러한 관점에서 사회과학 분야의 정보제공을 담당하고 있는 정보전문가의 새로운 역할을 크게 이용자 보조 역할, 주제전문가 역할. 시스템 전문가 역할, 그리고 정보원 관리자 역할로 구분할 수 있다.

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A Study on the Function Overlap and Irrational Hierarchy System of Logistics Complexes of Inland Base: Focusing on the Case of the Integrated Freight Terminal in the Yeongnam Area (내륙 거점 물류단지 기능중첩 및 연계체계 불합리성에 관한 연구: 영남권 복합물류 터미널을 사례로)

  • JUNG, Jin Uk;PARK, Woonho;JOH, Chang-Hyeon;PARK, Dongjoo
    • Journal of Korean Society of Transportation
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    • v.34 no.4
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    • pp.304-317
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    • 2016
  • The advancement in technology including transportation and information communication has accelerated the flow of supplies, and the importance of the national logistics policy has increased following the expansion of the regional range of logistics to a national range. The rapid growth of the domestic logistics market results in the deficit of logistics facilities, inefficient operation of logistics facilities, and a complicated distribution structure. It has precipitated a plan aimed at efficiency improvement by building base logistics facilities, but this market is now undergoing difficulties due to low performance. Many studies on the revitalization of base logistics facilities have been conducted, but a causal analysis focusing on the function overlap of private logistics businesses has been absent. Therefore, this study has analyzed the function overlap of logistics facilities and the irrationality of the system, which resulted from the lost function of Inland Freight bases in the Yeongnam region. By suggesting the cause of disuse of base logistics complexes from the function overlap in the ground transportation of domestic freight, the study can provide the policy implication for the national logistics infrastructure.

A Study on the Korean Current Status and Strategy Directions of International Logistical Transport Route: With the Case of Trans Korean Peninsula Railway (한국 국제물류운송루트의 실태와 전략 방향 - 한반도 대륙횡단철도를 중심으로 -)

  • Kim, Hong-seop
    • Journal of Distribution Science
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    • v.4 no.1
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    • pp.53-78
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    • 2006
  • We call this world network society. Logistics is one of important network systems which connect people, materials and information. The World Economy Conditions of 21st Century has been Changed so rapidly. These Changes are more conspicuous in Northeast Asia than other Regions. China, North Korea and Russia have reformed their Economical and Social Systems, which enlarged the Trade Volume and Traffic Demand in this Area and between Europe. The Railway System Crossing the Eurasia Continent, such as TSR(Trans Siberian Railway), TCR(Trans China Railway), TMR(Trans Manchuria Railway), TMGR(Trans Mongolia Railway) and TKR(Trans Korea Railway), have been becoming very important to enhance the International Transportation efficiency and to connect each continents by International Railways. This Paper investigated and surveyed the logistical Environments surrounding this Korea Peninsula. And concerned with the Crossing Continents Railway, TSR,TCR(TMR, TMGR), TKR, operating Conditions and Tasks that must be considered and solved were also investigated. Especially the Current Logistical Conditions of China, Russia, and North Korea and their Problems were surveyed. And the SWOT of these Railways were analyzed and compared. The Visions and Goals of these Inter-Continental Railways were suggested in terms of their Rationalization of Operations and efficient Connections among many Countries. Not only the Policies and Strategies/Tactics which should be considered but also and Many detail countermeasures which should be introduced and adopted were suggested.

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The Decision Factor of Franchisee Performance in Esthetic Store (피부관리 가맹점의 성과결정요인에 관한 연구)

  • Park, Yeung-kurn;Kim, Pan-jun;Lee, Bong-choon
    • Journal of Distribution Science
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    • v.4 no.1
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    • pp.141-160
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    • 2006
  • The esthetic center skips over the dimension of simply theoretical knowledge by the specialization, segmentation, and gentrification and the importance of the technical education which introduced into the spot experienceis raising its head. And the esthetic center's importance which copes with the environment changing actively is being cognized. The franchisee system of esthetic shows that while the domestic market is opened, the appearance of foreign famous brand-centered is increasing rapidly. According to this kind of trend, every kind of mediums will not stop the classified ad of franchisee and it will be recognized as the promising sector. Especially, the situation of franchisee is that franchisors and franchisees in the limited relationship and just plan the growth, so the success possibly can be very high. The diffusion of franchisee system and the study about the franchisee are developed on the diverse view points. But still now, the study is just formed from the enterprise's success and the franchisors view point, the study about the franchisees dimension is very small. But it is also very important to exam the decision factors of franchisees success because the franchisors result of franchisee system will come out with franchisee performance totally. In this paper, it will actually proof if the decisive factors that exert influence on the franchisee performance in the franchisee dimension, exert influence on the franchisee performance in substance; and exam what kind of relationship the franchisee performance have with the franchisors and recontract intention. According to this, we can draw out the rest decision factors of improving the franchisee performance, and also show the strategic implication of franchisee efficient marketing.

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