• Journal of Sericultural and Entomological Science
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• no.12
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• pp.52-55
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• 1970

현재 우리나라에 있어서 잠사류의 유통구조를 볼 때 양잠농가를 중심으로 하여 한쪽에는 대기업체인 제사회사가 있고 다른 한쪽에는 역시 대기업체인 상묘업자와 잠종제조업자가 존재하고 있는데도 불구하고 수많은 영세한 양잠농가들이 고립무원한 상태로 분산되어 있다는 것이 기본적인 문제점으로 되어 있는 것이다. 그러나 혹자는 현재 대한잠사협회도 있고 일반농협도 있지 않느냐 하고 반문할지도 모르지만 다음과 같은 점에서 특수조합으로서의 잠업협동조합의 설립이 요망된다.

• Korean Deer Journal
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• v.5 no.3 s.26
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• pp.40-41
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• 2000

• The monthly packaging world
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• s.167
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• pp.146-153
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• 2007

국립수산물품질검사원은 수산물의 전근대적인 유통관행을 개선하기 위해 포장을 표준∙규격화하는 '수산물 표준규격 고시를 만들어 최근 고시했다. 이로 인해 1백 여종 이상의 포장규격이사용되는 등 천차만별이었던 수산물의 포장규격이 종류별로 통일될 것으로 보인다. 검사원은 고시에서 수산물의 표준거래 단위를 3kg, 5kg, 10kg, 15kg, 20kg으로 구분해 규정했고, 포장재질은 골판지 상자나 발포폴리에스틸렌 상자, 그물망 등을 사용하도록 했다. 해양수산부도 앞으로 수산물 규격상자를 만드는 업자들에게 표준규격을 따르도록 권장하고 수산물 표준 규격집을 만들어 어업인, 유통업자들에게 배포하는 한편 고등어 등 일부어종에 시범적으로 표준규격을 도입함으로써 표준규격이 확산될 수 있도록 할 방침이다. 본 고에서는 주요 내용을 살펴보도록 한다.

• Journal of Distribution Research
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• v.13 no.4
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• pp.71-95
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• 2008

Transaction between industrial suppliers and their buyers in business markets increasingly take place in the form of long-tenn business relationships. These relationships are governed through formal or informal agreements. Dynamic business markets are also forcing B2B marketers to create flexibility in their firms. However, buyers are bound in their rationality and find it impossible to contemplate all possible future contingencies. The more formal and detailed the contracts they conclude, the likelier it becomes that at least one buyer is going to perceive a need to adjust the initial agreement as environmental events unfold. In this case, the actor relies upon industrial supplier's competence. Our study purpose is to examine the consequences of supplier's competence on the industrial customer-supplier long-tenn relationship. Antecedent variables of supplier competence include R&D, flexibility, brand asset, market sensing, and customer support service. We presented a comprehensive constructive model consisting of components of supplier's competence and the antecedent factors. Research hypotheses were developed and data were gathered from respondents who work in the cosmetics industry. The results discussed here represent a first step towards a better understanding of the role of supplier competence in the B-to-B cosmetics industry. Managerial implications and the limitations of this research were also discussed.

• Proceedings of the Korean DIstribution Association Conference
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• 2007.11a
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• pp.95-108
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• 2007

본 연구는 수직적 유통거래 관계에서 거래의 불공정성을 발생시키는 선행요인과 결과요인에 관한 모형을 겁증하고자 하였다. 이를 위하여 기존 연구를 바탕으로 거래의 불공정성의 개념을 도입하고, 실증적으로 검증하여 향후 거래의 불공정성 연구에 응용될 수 있는 기반을 마련하고자 하였다. 또한 시장지배력이론과 거래비용이론을 적용시킴으로서 거래의 불공정성에 대한 보다 폭넓은 이해를 위해 노력하였다. 이러한 연구목적 달성을 위하여 문헌연구를 통해 가설을 도출하였으며, 국내 소비재 제조기업 표본 258를 대상으로 실증분석을 하였다. 제조업체의 브랜드 자산이 높을수록, 거래의 불공정성은 감소하는 것으로 나타났으며, 제조업체와 유통업체간의 상대적 의존성이 높을수록 거래의 불공정성은 증가할 것이라고 결과가 도출되었고, 마케팅협력정도가 높을수록 거래의 불공정성은 감소할 것이라고 나타났다. 거래의 불공정성이 증가할수록 관계지속기대감은 감소할 것이며, 거래의 불공정성이 증가할수록 신뢰는 감소할 것이라는 결과가 도출되었다. 연구결과를 기반으로 본 연구는 이론적 시사점, 실무적 시사점, 연구의 한계점 그리고 미래 연구방향에 대하여 논의하였다.

• Journal of Distribution Research
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• v.9 no.3
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• pp.69-96
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• 2004

This study is based upon the assumption that trust is a pedestal of much importance in the relationship behavior marketing channel members conduct in their arena. Unlike the existing studies that consider trust to be a circular simple concept with the emphasis on mutually symmetrical relationship level, this study focuses on the asymmetrically different levels of asymmetric trust concept. The major results of this study are as follows: First, among the individual characteristics which could affect on trust, reputation plays a significant role in transaction. Second, in the domain of the relation between trust and relationship characteristics, opportunistic behavior is shown to influence upon trust. Communication is turn out not to be a significant factor in trust; in a further analysis, it is also shown to influence upon willingness to make future relationship behavior. Third, willingness to make future relationship behavior plays a significant influence on trust, which shows that trust is the very core factor in the long-term relationship behavior. We can find that the antecedent factors influencing upon the trust build-up are different between agents and buyers and the established trust influences upon the future relationship behavior. This study tries to show how trust is established and what role the trust conducts.

• International Area Studies Review
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• v.12 no.3
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• pp.321-339
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• 2008

The purpose of this study to the analyze characteristics and purchasing activities of consumers by using the Multinomial Logit model, which is a well-known discrete selection model to explain and forecast consumers' selection activities(patterns). The study aims to determine the state of competition between National Brand and Private Band and how some demographic characters and marketing variables influence consumers' brand selections within the facial tissue market. Our analysis process includes reorganization of panel data(individuals' purchasing record at each point) to fit the purpose of our study as well as analysis of probability and influencing factors of consumers' brand selection at each point of purchases. The result showed that consumers at higher age and with higher income hold better probability to purchase National Brand. Likewise, locations also had considerable effect on selecting brand, and Private Brand was preferred in department store and discount stores. On the other hand, consumers loyal to National Brand reported higher probability to purchase if the product prices were higher while Private Brand buyers were more promoted the purchase under price discount.

• Proceedings of the Korean DIstribution Association Conference
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• 2004.05a
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• pp.171-195
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• 2004

• Journal of Korea Technology Innovation Society
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• v.14 no.spc
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• pp.1256-1284
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• 2011

Although a existing consumer market have been studied in depth in the new technology product market, the market research on the overall level of value chain to consist of consumers, distributors, and manufacturers is weak. Therefore, in this paper consumers' purchase of new technology products were simulated and analyzed by a consumer selection model and a multi-agent model, which consist of consumers, distributors and manufacturers. Our research was focused on customer preference study in new technology product market by using conjoint analysis and discrete choice model. And changes in consumer behavior based on adoption of new technologies and offering of incentives were analyzed by ABM (Agent-based Model). In conclusion, the market share of technology products was risen when provision of incentives corresponding to inventory level and demand for new technology products occurred at the same time.

• Agrochemical news magazine
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• v.23 no.10 s.183
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• pp.20-21
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• 2002