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A Study on the Socio-economic Direct Effects of the Opening of the Gyeongbu Expressway for 50 Years (경부고속도로 개통 50년의 사회경제적 직접효과 평가 연구)

  • Yoo, Dayoung;Park, Byeonghun;Hong, Jungyeol;Choi, Yoonhyuk;Shon, Euiyoung;Park, Dongjoo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.20 no.1
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    • pp.119-131
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    • 2021
  • This study quantitatively derived the direct socio-economic effects of the Gyeongbu Expressway, which opened in 1970, and suggested a methodological approach for more reliable results. The scenario was set when the Gyeongbu Expressway was not constructed in 1970, the opening of the Gyeongbu Expressway was delayed by 10 years, and the toll road between Seoul and Daejeon, or between Seoul and Gangneung was opened instead of the Gyeongbu Expressway as suggested by the World Bank. In addition, direct benefits were estimated by calculating and comparing the current vehicle operating costs, travel time costs, traffic accident costs, and environmental pollution costs. As a result, it was estimated that about 351 trillion won in direct benefits occurred, and it can be seen that the promotion of the construction project of the Gyeongbu Expressway at that time had a huge impact on South Korea's social economy.

A Study on the Factors Influencing the Acceptance of K-pop Short-form Video Created by Chinese Influencers - Focusing on Chinese TikTok Users (중국 인플루언서들의 K-pop 짧은 동영상 수용에 영향을 미치는 요인에 관한 연구 - 중국 '틱톡' 사용자를 중심으로)

  • Liu, QuanQuan;Yu, Sae-Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.28-36
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    • 2022
  • This study analyzed 284 K-pop song and dance cover short-form videos recreated by Chinese influencers uploaded on TikTok, to explore which reform factors of image similarity, language similarity, the extent of audience participation leading, the extent of lyrics or subtitles translated into Chinese, PPL disclosure, the length of video and the reputation of influencer affected Chinese TikTok audiences' reactions - number of "Likes," "Comments" and "Shares." The results showed that only the "reputation of influencer" was significantly affected the number of "Likes" which estimated as a relatively passive response, but the other factors affected the number of "Comments" and "Shares" significantly which estimated as more active responses. The more an influencer is perceived as not similar to the singer in terms of image the more comments were posted. And the videos expressed in Korean archived more comments and shares than those lyrics or subtitles translated into Chinese. This study is meaningful in that it confirmed the necessity of influencers in the globe diffusion of K-pop, by specifically analyzing the audience's reactions according to the characteristics of UCCs created by local influencers using short-form video platforms.

Effect of YouTube Influencer Reputation and Parasocial Relationship on Marketing Effectiveness Moderated by Types of Economic Interest (경제적 이해관계 유형에 따라 유튜브 인플루언서 평판과 의사인간관계가 마케팅 효과에 미치는 영향)

  • Shang, Jingyi;Chang, Byenghee
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.238-249
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    • 2021
  • This research aims to present effective influencer marketing strategies against a heavy blow in Korean influencer marketing industry because of the paid advertisement controversy and the reinforcement of regulations for online advertisement. By investigating the effects of influencer reputation, which is composed of communication skills, influence, authenticity and professionalism on marketing effect, as well as the mediating effect of parasocial relationship, the study provides some implications for influencer selecting. The effect of economic interests is examined under 4 experimental conditions of paid advertisements, brand collaboration, brand gifts and organic review to figure out how to arrange an appropriate sponsorship plan. According to results of PLS structural equation analysis, it shows that the influence and authenticity of an influencer have a significant positive effect on marketing effect and the mediating effect of parasocial relationship is partially proved. It seems that the effect of influencer reputation on marketing effect is significantly differentiated in different contexts, which confirms the moderating effect of economic interest. Distinguish from previous studies, this study focuses on types of economic interest rather than a simple comparison between sponsorship disclosure versus no disclosure and makes contributions to expanding reputation research. Meanwhile, findings of this study could give some practical implications for marketing practitioners in planning influencer marketing.

Changes in the Performance Industry Due to Social Distancing : Case Analysis of Online Performance Platforms (사회적 거리두기로 인한 공연산업의 변화 : 온라인공연 플랫폼 사례분석)

  • Kim, Jae-Sung;Han, Kyung-Hoon
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.1-17
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    • 2021
  • Social distancing caused a sharp industrial stagnation in the performance industry. Due to the continuous industrial downturn, as well as the livelihoods of many related workers, the outlook for the performance industry has reached a point where it is impossible to foresee the future. As a result of seeking various ways to recover from the continuing industrial stagnation, online concerts drew attention as the most effective alternative. Its development potential was highly evaluated as it could provide a performance culture to consumers while complying with social distancing. This study has value in terms of academic contribution as it slightly suggests a direction for the sustainable development of online performances presented as a breakthrough amid the social and industrial stagnation caused by the pandemic. therefore, this thesis describes the changes in the performance industry due to social distancing, and collects and analyzes examples of online performances by type to illuminate the value of online performances as an industry in the pandemic era and develops them. The possibility was reconsidered and the direction to be taken in the future was suggested. In each type of case, the cases focused on social value did not satisfy the economic value of profit creatiom, and even in the opposite case, if the profit creation was satisfied, the analysis result showed that the social value was not satisfied, and the planning intention of each performance was not satisfied. Accordingly, cases such as satisfying both profit creation and social value were also confirmed. Therefore, the direction for online performances was presented through the improvement of technologies and systems and the commercialization of existing platforms.

A Study on Improvement of Korean Music Performance: Using Kano-Timko Model and Potential Customer Satisfaction Improvement Index (Kano-Timko 모델과 잠재적 고객만족지수를 이용한 국악공연 개선방안에 관한 연구)

  • Kwon, Hyeog In;Lee, Jin Hyung;Lee, Ji Eun
    • Korean Association of Arts Management
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    • no.54
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    • pp.95-132
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    • 2020
  • Many Korean traditional music such as Jongmyo Jeryeak and Pansori are listed as UNESCO World Intangible Cultural Heritage and are recognized for their value. However, compared to other genres, Korean traditional music shows various problems such as low proportion of paying audiences and bias of audience age. Previous studies in the performing arts point out that in order to solve these problems, it is necessary to analyze consumers. Existing previous studies on the Korean traditional music performance remained mainly to grasp the influence of performance quality of service on viewing satisfaction at the one-dimensional level. However, in order to meet consumer expectations, not only the satisfaction factor but also the reasons why performing art consumers do not consume performances. In addition, it is important to identify the factors that can cause service failure before the performance, to prepare countermeasures and to manage them continuously. In this study, the Kano-Timko model was used to classify the quality factors of Korean traditional music performances, and to identify the priority points of service failures of Korean traditional music performances through the potential customer satisfaction index. Through the results of this study, Korean traditional performing organizations and organizations will be able to prepare proactive countermeasures for service failures occurring in Korean traditional music performances and establish effective operational strategies to derive customer satisfaction. In addition, it is important to apply the concept of service failure in order to classify the performance quality of service that was identified only in a one-dimensional manner based on Kano model.

A Study on the Acceptance and Controversy of Word Library in Korea: Focusing on the Busan Library of the Nihon Kodo-kai (한국의 도서관 명칭 수용 및 쟁점 연구 - 일본홍도회 부산포지회 도서실을 중심으로 -)

  • Hee-Yoon Yoon
    • Journal of Korean Library and Information Science Society
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    • v.54 no.1
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    • pp.1-24
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    • 2023
  • The history of modern libraries in Korea is less than 150 years. Nevertheless, there are various issues about when the word library appeared, how it was transformed, and the name and overall appearance of the library opened by the Busanpo branch of the Nihon Kodo-kai during the enlightenment period. Therefore, this study analyzed and argued many issues. As a result, it was found that the word library appeared in poetry collections, tombstones, and diaries from the early Joseon dynasty. Although it was widely held that the library was first introduced by Yu Gil-jun's 「Seoyugyeonmun, 1895」, it appeared in Lee Hun-young's 「Iisajipryak」 and was also introduced in 「Hanseongsunbo, 1884」. And the first name given to the facility was Kodo library, which was opened by the Busanpo branch on October 10, 1901. Book club, reading club (library), Busan(Busan district) library, Kodo bookstore, Kodo-kai library, etc. which are described in many documents are all errors. The location of the library was a temporary house on a leased site in Seosanhajeong of Yongdusan mountain. And it is presumed that it has secured about one room and 1,000 Japanese and Western books, and provided fee-based services to Japanese residents. Although the Kodo library is not the first public library established by a Korean, it is undeniable that it was the first public library to exist in Korea. Therefore, when defining the character of the Kodo library, it is necessary to have a coolness and discernment beyond national emotions, historical conflicts, and ideological frames.

A Study on the Current Status of the Adoption of Creative Commons Licenses in Korean Citation Index Journals (KCI 등재지의 CCL 적용 현황 연구)

  • Kyoung Hee Joung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.2
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    • pp.233-249
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    • 2023
  • This study aimed to understand the application and types of Creative Commons Licenses (CCL) in Korean journals and to increase understanding of the state of open access in South Korea. The study collected and analyzed CCL-related information from the websites of 2,097 KCI journals and compared the findings with DOAJ journals and previous research. The results of the study are summarized as follows. Firstly, 18% (377 journals) of the KCI journals adopted CCL, and among them, approximately 90% (337 journals) were in the field of STEM. There were few academic journals applying CCL in humanities and social sciences fields. Secondly, the types of CCL adopted by KCI journals were NC licenses (90%), with CC BY-NC (85%) being the most common. This is a significant difference from DOAJ journals, where 52% of academic journals applied CC BY or CC BY-SA. However, fewer journals applied licenses of the ND licenses than DOAJ journals and Spanish journals. Thirdly, 44% (167) of the 377 academic journals that applied CCL were simultaneously for free in public databases and sold for a fee in commercial databases. 33% (125) were publicly available for free in public databases, and 9% (33) were sold in commercial databases.

A Study on the Current Status and System of the Elderly Medical and Welfare Facilities with the Subjects in Busan (노인 의료복지시설의 실태분석 및 시설체계에 관한 연구 - 부산광역시 노인 의료복지시설을 대상으로 -)

  • Kim, Jong Gu
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.30 no.6D
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    • pp.685-695
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    • 2010
  • This is the study on the current status and system of the elderly medical and welfare facilities with the subjects in Busan. I investigated the problems related to those by analysing the current status and implementing a survey and then suggested a new facility system as a salvation. At present, the elderly medical and welfare facilities can not receive variety of inmates and also they are operated separatedly so the elderly is not able to receive special treatment and nursing at the same time in one facility. Some nursing facilities can give special treatment by connecting specific hospital when it is necessary, but the connection is not activated than our expectancy at the present. On the base of these problems, this study suggested 'one-stop service system' that can afford to give nursing and special treatment in a place ranging wider areas as the solution. The five types of facility system by integrating the results of survey are as followings. 1) Free special nursing facility + The geriatric hospital. 2) The profit special nursing facility + The geriatric hospital. 3) The geriatric hospital + The hospital rooms with silver town residence type. 4) The actual expense special nursing facility + The geriatric hospital + The hospital rooms with silver town residence type. 5) The geriatric hospital + The residential welfare service. It seems that the preparation for the elderly is urgent when considering the facilities related to those are not special any more because every one is supposed to use them some day. The kinds and the degree of elderly's diseases will be more duplicated and significant afterwards. Therefore it is expected that more various and specialized facilities are to be required.

Exploring Ways Toward Development of Kyungrodang: Focusing on the Characteristics of the Elderly Based on the Types of Kyungrodang Participation (경로당 발전방안 탐색: 경로당 이용경험에 따른 노인들의 특성을 중심으로)

  • Yoo, Seong Ho
    • 한국노년학
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    • v.29 no.4
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    • pp.1463-1478
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    • 2009
  • The purpose of this study is to investigate the characteristics of the elderly based on the types of Kyungrodang participation and explores ways toward development of Kyungrodang. A national sample data, collected by the Korean Institute for the Health and Social Welfare in 2004 is analyzed by employing Chi-Square test of independence, ANOVA, and multiple logistic regression(n=3,005). A significant difference is noted in age, area, and socioeconomic status among the elderly based on the types of Kyungrodang participation. The results show that those elderly living in rural areas with older and lower socioeconomic status are more likely to participate at Kyungrodang, whereas, elderly living in urban areas with younger and higher socioeconomic status are less likely to participate at Kyungrodang and discontinue to use the services. Although there is a difference between the gender, the most significant reason for not using and discontinuing Kyungrodang is because the elderly can not get along with the other participants. In other words, the major problem that needs to be solved is to socializing and providing service programs satisfying all participants. Based on the results and recent socioeconomic changes of the older population, some policy issues are suggested for the development of Kyungrodang.

Evaluation of Morphological Traits in Perilla frutescens Germplasm (들깨 유전자원의 형태적 특성)

  • Do Yoon Hyun;Kyung Jun Lee;Gyu-Taek Cho;Seungbum Lee;Ik Jang;Eunae Yoo;Sookyeong Lee;SeongHoon Kim
    • Proceedings of the Plant Resources Society of Korea Conference
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    • 2020.08a
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    • pp.40-40
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    • 2020
  • 들깨(Perilla frutescens L.)는 꿀풀과 1년생 초본으로 한국, 중국 등의 동부 아시아가 원산지로 식용, 약용 및 공업용 등 다양한 용도로 이용되고 있다 들깨는 우리나라에서 오랜시간 재배해 왔으나 체계적인 연구기간이 짧아, 다른 유료작물에 비해 육성품종이 적고 유전자원의 체계적인 수집평가가 이루어지지 않았다. 특히 외국에서는 들깨와 근연종을 이용하여 색소 및 정유성분에 대한 연구를 하는데 비해 우리나라에서는 주로 식용으로만 연구가 진행되고 있다. 들깨 육종에 있어서 중요한 것은 유전자원 확보와 이를 정리 보존하여 우량한 육종재료를 효율적으로 이용하는 것이다. 본 연구에서는 국내에서 수집한 들깨 44자원의 형태적 특성을 조사하여 품종 육성을 위한 기초자료를 제공하고자 하였다. 본 연구에 사용된 들깨 자원은 경북 수집 10자원으로 가장 많았으며 전북 8자원, 경남 7자원, 강원과 경기에서 각각 6자원, 충남 3자원, 전남과 충북에서 각각 2자원이었다. 화색은 들깨 44자원 모두 흰색이었으며 줄기색은 연녹색이 29자원, 녹색 9자원, 자주색 4자원으로 조사되었다. 잎의 앞면은 녹색 27자원, 연녹색 10자원, 진녹색 7자원이었으며 뒷면색은 녹색 26자원, 연녹색 18자원으로 조사되었다. 잎의 모양은 장타원형 21자원, 피침형 15자원, 심장형 7자원이었으며 잎의 모용은 23자원이 적음, 14자원이 보통, 6자원이 많게 조사되었다. 잎의 길이는 35자원이 15.1cm이상으로 조사되었고 잎넓이는 11.1cm이상인 자원이 37자원으로 조사되었다. 종피색은 갈색이 28자원, 회색이 6자원, 암갈색이 3자원 순으로 조사되었다. 본 실험에서 조사된 들깨 유전자원의 형태적 특성은 들깨 선발에 있어 기초 정보로 활용 가능할 것이며 추가적으로 농업형질, 기능성 물질 분석등의 들깨 육종 프로그램을 위한 다양한 평가 및 선발이 필요할 것이다.

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