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A Study on the Viewer Usage and Evaluation of Television Network Websites and the Respective Feedback (지상파 TV 3사의 홈페이지 이용실태와 서비스 평가에 관한 연구)

  • Seol, Jin-Ah
    • Korean journal of communication and information
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    • v.32
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    • pp.147-168
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    • 2006
  • This study attempts to evaluate the Korean terrestrial television networks‘ internet site effectiveness, specifically in addressing user motivations and user evaluations and in gauging the broadcasters' feedback. The result shows that the primary motive for using a broadcaster's internet homepage was to obtain information. Overall, the users tended to be dissatisfied with the services, especially with regards to its navigational structure and design and with the insufficient number of appropriate content items. The reason cited highest for dissatisfaction was the fee-based services. Among the three networks, Seoul Broadcasting System, the sole commercial network, received the most complaints from the respondents in this respect. The study results reveal that broadcasters' feedback systems to users were deemed responsive and timely, but a true interactivity between the broadcasters and the viewers was lacking. In conclusion, network televisions' internet sites and increased content access through them have provided a platform for increased communication with their viewers, however, these sites are not yet being fully utilized as effective interactive communication feedback channels but more as a unidirectional information source. In addition, the network television services seem to be lacking in providing users with efficient navigational structure, good design, or adequate content level and quality. Thus, to better serve the public, it is recommended that they improve internet homepage usability by assessing and applying qualitative researches regarding the users.

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A Comparative Analysis of CRM Strategies and Establishment Examples of the National Media Corporations in Korea (국내 미디어기업의 CRM 구축 및 적용 전략 비교 연구 - 신문사, 유료방송사, 통신 기업을 중심으로)

  • Kim, Hee-Kyung;Park, Joo-Yeun
    • Korean journal of communication and information
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    • v.45
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    • pp.341-383
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    • 2009
  • Customer Relationship Management (CRM) in the media field is a specialcustomer-centered management method based on the information technology in order to build a long-term relationship with customers, users or subscripted people of media services. The purpose of this study is to examine and compare the various strategies and the characteristics of customer relationship managements of domestic media corporations in the era of the digital convergence. The data is analyzed by in-depth interviews with the CRM managements of newspapers, cable & satellite broadcasters and telecommunication corporations. The result of the study shows that the practicing CRM in the media field has an influence on the management performance and the management's support influences the practice of CRM. CRM is practiced differently according to the scale of the media corporations and revenue. Also the study presents that media corporations which wanted to improve CRM are going through trials and errors caused by the lack of experience of the CRM market in Korea. Therefore this study would provide CRM strategy for CRM marketers in Korea. Furthermore, this study presents concepts to media corporations which do not apply to CRM yet, and theoretical backgrounds which do. Finally, the implication of the study, limitations and problems are explained and discussed.

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Study on Business Model of e-Sports Industry in Korea (국내 e스포츠산업의 비즈니스 모델에 관한 연구)

  • Yang, Ji-Hoon;Lee, In-Kyu;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.9 no.6
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    • pp.163-173
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    • 2018
  • This study aims to diagnose and analyze the business model of domestic e-sports industry and draw its implications. In-depth interviews with business executives of the e-sports teams, the e-sports media, the e-sports stadium and the game companies was had to identify the cost and revenue of each e-sports industry. The results was that the revenue of the e-sports team, stadium and game company mainly consisted of the sponsorship of the parent company. And main revenue of e-sports media was advertising, subscription fees and copyright income, whereas their expenses was the production costs. Especially the purpose of sponsorship of the game companies was not the profit of e-sports, but the promotion of the parent company game. Result implies the necessity of the development of revenue sources, executing the admission ticket charge in stadium and the development of new sponsorship. This study is expected to contribute to opening the new area of the business model of the e-sports industry that was not nearly so far treated, and consequently the development of the e-sports industry in Korea.

Analysis of Domestic Patent Information on Hydroponics Field (수경재배 분야의 국내 특허 정보 분석)

  • Yu, Sung-Oh;Bae, Jong-Hyang;Park, Yun-Jum;Cho, Ja-Yong;Jang, Hong-Gi;Heo, Buk-Gu
    • Journal of Bio-Environment Control
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    • v.16 no.1
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    • pp.13-20
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    • 2007
  • This study was conducted to collect the basic data fo the development ot hydroponic technique and the efficient promotion of water culture. We have also analysed the water culture associated domestic patent application informations searching for on-line internet site with an admission fee (http://www2.wips.co.kr) from the year 1983 to January, 2006. Fifty nine patent applications related to the hydroponics were searched for in this study. Main patent contents applied were as followed in the order of that nineteen applications about the hydroponic equipments by 32.2%, thirteen applications about the materials used in water culture by 22.0%, eleven applications about the composition of nutrient solution by 18.6%, nine applications about the cultural methods by 15.3%, and seven applications about the cultural media by 11.9%. The compositions of nutrient solution and the cultural methods intended for specific crops were increased in number following five applications about tomato plants and four applications about potatoes. Thirty three patents (55.9%) were mainly applied before the year 2000. Main patent contents were the compositions of nutrient solution before the year 2000 in contrast to the cultural methods and substrates after the year 2000.

Information System Evaluation using IPA Method (IPA 기법을 활용한 정보시스템 평가)

  • Park, Minsoo
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.431-436
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    • 2020
  • Information service organizations that provide science and technology information with a relatively short information life cycle for free or paid are in need of reflecting rapidly changing user needs and behaviors and grafting the latest technologies. The purpose of this study is to derive improvements for each system by comparing and analyzing general recognition of science and technology information users' domestic and foreign science and technology information sites and importance by science and technology information attributes. A total of 816 users of science and technology information participated in the online survey, and the collected data were analyzed by quantitative methods including IPA (Importance Performance Analysis) technique. The importance was evaluated by the impact value calculated through regression analysis. As a result of data analysis, the general recognition of users on science and technology information sites was relatively high in national science and technology information services, and Google Scholar and Science Direct were also high. Google Scholar was found to have more strength than improvement. A better understanding of the user's preferred system is a good driving force for improving the lack of existing systems. It is necessary to improve the information retrieval of the science and technology information service system, that is, to improve the search speed and functions, and also to improve the user interface with improved convenience and usability.

The Dynamic Group Authentication for P2P based Mobile Commerce (P2P 기반의 모바일 상거래를 위한 동적 그룹 인증)

  • Yun, Sunghyun
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.335-341
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    • 2014
  • To play the networked video contents in a client's mobile device in real time, the contents should be delivered to it by the contents server with streaming technology. Generally, in a server-client based commerce model, the server is in charge of both the authentication of the paid customer and distribution of the contents. The drawback of it is that if the customers' requests go on growing rapidly, the service quality would be degraded results from the problems of overloaded server or restricted network bandwidth. On the contrary, in P2P based networks, more and more the demand for service increasing, the service quality is upgraded since a customer can act as a server. But, in the P2P based network, there are too many servers to manage, it's possible to distribute illegal contents because the P2P protocol cannot control distributed servers. Thus, it's not suitable for commercial purposes. In this paper, the dymanic group authentication scheme is proposed which is suited to P2P based applications. The proposed scheme consists of group based key generation, key update, signature generation and verification protocols. It can control the seeder's state whether the seeder is joining or leaving the network, and it can be applied to hybrid P2P based commerce model where sales transactions are covered by the index server and the contents are distributed by the P2P protocol.

A Study on the Management of Local Channel and Renewed License of Cable TV System Operator in Korea (케이블TV SO의 지역채널 운영 및 재허가 심사에 관한 연구)

  • Jung, In-Sook;Chung, Sang-Yune
    • Korean journal of communication and information
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    • v.54
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    • pp.58-75
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    • 2011
  • This study explores the management of cable local channel and its related issue of renewed license. Programming of the local channel is the special obligation duty on the cable system operators(SO) under the article 70 (3) of the Broadcast Act. The law provides that SO should operate a local channel which produce, program and transmit the local information, a broadcast program guide and the official announcement items etc. under the conditions as prescribed by Presidential Decree. And the article 55 of the Enforcement Decree defines the scope of broadcast program which transmit through the local channels. And the Korea Communications Commission(KCC) grants a renewed licence 3-5 years based on the level of contribution to the development of local community under the article 31 of the Broadcasting Act and the Rules of Broadcast Evaluation. However, the management of local channel does not give the operators real benefit for the investment of a significant cost, and it could be a reason why the local channel programming has not been vitalizing despite of the legal coercion. To solve the several research questions, this study used in-depth interviews with the experts concerned and literature review for the government documents. The result shows that each SO local channel schedule almost 24 hour a day, but much of them is the repeat programming. In addition to that, the outcome reveals that the scale of the cost investment on the local channel is decreasing and the evaluation score of its management is not so positive figures. These result indicates that the policy of the cable local channel needs revised policy alternatives or paradigm on the basis of realistic goals.

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Estimation of Optimal Empirical Equations based on Sediments of Ageing Reservoir Estimated Using Autonomous Navigation USV (자율항법 무인측량선을 이용하여 산정된 노후저수지의 퇴사량 기준 최적경험식 산정)

  • Won, Chang-Hee;Yoon, HyeonCheol;kim, Won-Beom
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.3
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    • pp.1-9
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    • 2020
  • Acritical function of a nation is to protect its people's lives and properties from natural disasters such as a drought. A drought affects many aspects of human life, including social, economic, and industrial activities. Approximately 75.7% of reservoirs in Korea are over 50 years old.Sedimentation over the years may have caused a situation where storage capacity of the reservoirs is no longer sufficient and compliant with the original reservoir specifications. This study analyzes storage capacities for ten aged reservoirs using the autonomous navigation USV. It compares these capacities with sediment estimated by conventional empirical equations. Comparisons were made to the original specifications for the reservoirs.Storage capacity of six reservoirs decreased in a range between 16.2%-55.3% and storage capacity of 4 reservoirs increased in a range between 1.5%-380.2%. This data was compared to data derived from estimating sediment by empirical equations. Yoon's equation(1982) appeared more accurate than Sur's equation(1988) in Uhlinzi and Yongpo reservoirs, and Sur's equation(1988), however, appeared more accurate than Yoon's equation in Daegok, Ugok2 and Ochi reservoirs. The significant ranges of sedimentation shown in this study suggest that it is worth continuously surveying reservoirs to ensure their efficient management and operation.

The Study on the Analyzing Factors to Resolve Problems of Jejusi Residential Parking Permit Program (제주시 거주자우선주차제 문제해결 요소 탐색에 관한 연구)

  • Hwang, Gyeong-Su;Im, Su-Gil
    • Journal of Korean Society of Transportation
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    • v.27 no.6
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    • pp.97-106
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    • 2009
  • The purpose of this study is to analyze factors for resolving problems of Jejusi Residential Parking Permit Program and to draw up a plan by examining Jejusi case. This program was started by way of showing an example in October, 2005, and then has been put in practice in the heart of Jejusi since October, 2007. Jejusi government introduced this system to prevent all kinds of accidents by the indiscreet parking near the residental street and to guarantee the rights to live comfortably by encouraging a pleasant parking environment. As the result of the survey which is about residents' participation from the process of decision-making, the answers such as "Should Participate" and "Surely should participate" are at the high rate of 87.5 percent. A matter of the utmost importance is that this system should be reformed to make the visitors pay parking if they want to park near there. Almost 36 percent of the respondents have a negative opinion, and this is because they consider their visitors. Especially the important factors from the Logistic Regression Analysis are that the government should exercise stricter control over illegal parking, that the system should be improved for the visitors to pay parking, and that the government should support the declining sales of the shops near shopping streets. The suggestions are as follows. First, the government should enforce on reducing the illegal parking. Second, they should secure the parking lots for visitors. Third, they should minimize the impact on the declining sales of the shops near shopping streets.

Effect of Sewage Sludge Application on Growth of Corn and Chinese Cabbage and Chemical Properties of Soil (하수오니 시용이 옥수수 및 배추 생육과 토양의 화학성 변화에 미치는 영향)

  • Lee, Seung-Heon;Park, Mi-Hyun;Yoo, Sun-Ho;Kim, Kye-Hoon
    • Korean Journal of Soil Science and Fertilizer
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    • v.33 no.6
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    • pp.463-471
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    • 2000
  • A pot experiment was carried out to find out the effects of the sludge application on corn and Chinese cabbage growth and changes in soil chemical properties with sludges collected from 4 plants at 0, 12.5, 25, 50, and $100Mg\;ha^{-1}$ levels and chemical fertilizer. With the corn experiment, the pot where sludge and chemical fertilizers were treated together, greater amount of sludge resulted in initial growth inhibition. In general, higher sludge treatment rates resulted in better growth in the end, whereas initial growth was inhibited due to high the electrical conductivity of saturated extracts(ECe) for the Chinese cabbage. However, the highest yield among sludge treatments was lower than the yield with chemical fertilizers. While the treatments resulted in chemical changes in soil showing differences of cation exchange capacity, organic matter contents, and nitrogen contents, hardly any changes were detected before and after crops were grown. Inorganic nutrients such as Na, K, Ca and Mg showed similar changes. The ECe in soil saturation extract decreased after crops were grown. The more sludge was treated, the greater was the decrease. The differences of ECe in the soil saturation extract with varying degrees of treatment were also reduced after crops were grown. Available phosphorus content increased during growth. Due to the low nitrogen content in sludge, when nitrogen becomes the determining factor for the amount of sludge treatment, phosphorus buildup resulted from continued application of sludge could be raised. Therefore, it is advisable to use phosphorus, not nitrogen content, in determining the amount of sludge treatment and chemical fertilizer as supplementary sources for nitrogen.

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