• Journal of Korean Society of Disaster and Security
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• v.13 no.4
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• pp.47-63
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• 2020

This study aimed to investigate the effects of social disaster risk perception levels of Koreans on government trust. To this end, differences in disaster risk perception levels based on social disaster types and the effects of social disaster risk perception levels on government trust were analyzed. In the preliminary survey, three types of social disasters with high risk levels (bird flu, fine dust, and nuclear power plants) were selected. The survey was conducted on 1,109 Korean men and women aged 20 years and older. First, the analysis results demonstrated that social disaster perception levels differed based on social disaster types. Second, the results showed that, in terms of social disasters, proactivity, personal knowledge, familiarity, severity, fear, and risk associated with chances of recovery did not affect government trust. Third, the perception of delayed social disaster risk had a positive effect on government trust. Fourth, scientific knowledge about social disasters, control capabilities, lethality, and risk perception at the onset time had a negative effect on government trust. In conclusion, the implications and limitations of this study were discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.75-87
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• 2018

This study is to identify the structural relationships among undergraduates' individual characteristics(need for achievement, risk-taking propensity), startup education, startup-relevant knowledge and the entrepreneurial intentions. The mediating variables examined were startup education and startup-relevant knowledge. In results, the higher need for achievement the undergraduates get, as the individual characteristics of college students, the more active the entrepreneurial education is to receive. Students with a risk-taking propensity have a positive influence on their knowledge of entrepreneurship and expect to acquire any knowledge of entrepreneurship even if they are not actively receiving entrepreneurial education. However, risk-taking propensity showed that entrepreneurship education and need for achievement had no effect on entrepreneurial knowledge. On the other hand, entrepreneurship education itself shows that it can be a driving force to promote entrepreneurship. In addition, since entrepreneurship education positively affects the entrepreneurial will with the knowledge of entrepreneurship as a parameter, it is necessary for the students to increase entrepreneurial will by getting entrepreneurship education and improving the knowledge about entrepreneurship. In order to do this, the school should formalize regular business start-up education and acquire business startup-relevant knowledge. Therefore, although the individual characteristics of college students influence the will to start a business, it is necessary to find out the will and opportunity of the startup by implementing and acquiring the startup education and startup-relevant knowledge. In this study, some of the universities in the specific area have been studying on the startup education. However, the future study should be conducted on the schools that have startup education nationwide.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.143-167
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• 2006

Despite the popularity of e-commerce, the understanding of preferred product types for information searches and purchase on the internet are not sufficient. This paper studies the effect of risk perception on information search behavior through online only, offline only, and on-offline together. Specially, this study classifies product types into search goods, experience goods, and credence goods. The study attempts to determine how the relationship between the perceived risk and the information search is influenced by the product knowledge level. The results show that the higher the risk perceptions about experience goods and credence goods, the more the consumer searches information through online and offline together when the consumer's knowledge level is low. When the consumer's knowledge level is high, however, the higher the risk perception regarding search goods, the more the consumer searches information through online only.

• Journal of Hospice and Palliative Care
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• v.4 no.2
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• pp.122-129
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• 2001

Purpose : After Acquired Immunodeficiency Syndrome (AIDS) is known to be a fatal disease, efforts and studies are made to determine the cause, treatment method and method of preventing infection. However, no treatment method is present and vaccine development has not been made. Therefore, the most effective treatment method is prevention, and almost 100% prevention is possible when correct preventive measures are taken. We suggest effective prevention education by comparing knowledge and attitude of those unmarried men who had sexual encounters with prostitutes (high risk group) and those with no sexual encounters with prostitutes (low risk group). Methods : From January 1, 2000 to June 30, 2000, a survey was done in 516 unmarried soldiers and college students. With the collected data, chi-square test was used to compare and analyze the demographic characteristic, knowledge on AIDS, and attitude on AIDS between the high risk group and low risk group. One-way ANOVA test was used to compare and analyze the scores on knowledge between these two groups. Results : Among 516 unmarried men, 256 men (49.6%) fell into the high risk group and 260 men (50.4%) into the low risk group. Both groups showed that they heard of AIDS during their middle school years. The main route of obtaining knowledge on AIDS was through TV programs with 124 men(48.4%) in the high risk group and 167 men (64.2%) in the low risk group (P=0.002). Among 20 items, the average score on knowledge was $13.9{\pm}1.9$ in the high risk group and $14.1{\pm}1.8$ in the low risk group with no statistical difference between these two groups (P=0.191). Two items showed statistical significance in the low risk group compared with the high risk group; these were the item of AIDS being transmitted through transfusion (P=0.014) and through mosquitoes (P=0.009). As for attitude, statistical significance was present in the item stating that AIDS patients should be isolated in the high risk group compared with the low risk group (P=0.029). Conclusions : The present study showed that both the high risk group and low risk group obtained knowledge on AIDS through TV. No statistical difference was present between the two groups other than the high risk group showed statistically high results in two items on knowledge and one item on attitude. Thus, these results showed that exposure to AIDS can be lowered with better knowledge and the attitude of those with a low risk of infection was more positive.

• 보건세계
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• v.39 no.2 s.426
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• pp.22-24
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• 1992

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.4
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• pp.246-254
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• 2021

The purpose of this study was to investigate the effects of knowledge and risk perception of coronavirus disease-2019 on preventive health behavior among nursing students. The survey participants were 291 students in A city. Data were collected using self-report questionnaires between August 1 and 20, 2020. Data were analyzed using descriptive statistics, the independent t-test, one-way ANOVA, Pearson's correlation coefficients, and stepwise multiple regression in SPSS ver. 18.0. Knowledge of COVID-19 was significantly dependent on age and school records. Risk perceptions were significantly dependent on educational grades. Age, health status, knowledge, and risk perception had significant effects on preventive health behavior, which was found to be positively correlated with knowledge and risk perception. Stepwise multiple regression analysis revealed that age significantly predicted preventive health behavior (β=.188, p<.01), health status (β=-.245, p<.001), knowledge (β=.254, p<.001), and risk perception (β=.191, p<.001) that it accounted for 18.9% (F=17.904, p<.001) of the variance. An educational program is required to enhance the preventive health behavior of nursing students in a background of COVID-2019 that considers student age, health level, knowledge, and perception of risk.

• Journal of the Health Care and Life Science
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• v.11 no.2
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• pp.207-217
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• 2023

The purpose of this study was to investigate COVID-19 Knowledge, Risk Perception, Anxiety and Preventive Behaviors, and to identify the influencing factors on Preventive Behaviors of nursing students. Data were collected using questionnaires from 342 nursing students in Gwangju, November 2021. The collected data was analyzed by descriptive statistics, pearson's correlation coefficient and stepwise multiple regression using IBM SPSS 21.0 program. The total mean scores were as follows: COVID-19 Knowledge, 13.25±1.38; Risk Perception; 4.57±1.34, Anxiety; 44.55±9.66, Preventive Behaviors; 7.66±1.55. Preventive Behaviors was found to have significant positive correlations with COVID-19 Knowledge and Risk Perception). The most influential factors influencing the Preventive Behaviors of nursing students were Experience in education related COVID-19 prevention, Risk Perception, COVID-19 Knowledge. In conclusion, in order to develop the Preventive Behaviors of nursing students, it is necessary to apply a program that improve the COVID-19 prevention education and Knowledge, and to control Risk Perception according to the individual level.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.295-306
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• 2012

This study analyzed empirically difference of purchase intention about price raising of luxury brand according to consumer characteristics such as consumption value, prior knowledge. and perceived risk. Fist, groups according to consumption value showed obvious differences. Group of pursuing uniqueness and ostentation value and group of pursuing quality and pleasure value showed positive purchase intention but group of pursuing social recognition value showed negative purchase intention. Second, groups according to perceived risk. didn't show difference and groups according to prior knowledge showed obvious difference. group of high prior knowledge showed positive purchase intention but group of low prior knowledge showed negative purchase intention. Third, analyzed result about interaction effect of consumer characteristics, Classified group of pursuing uniqueness and ostentation value, expressing high prior knowledge and Classified group of pursuing quality and pleasure value, expressing high perceived risk only showed positive purchase intention, The results of this study present implication to domestic companies aiming luxury brand that performing differently strategy of product and price according to target characteristics is more effective way in differentiating oneself from existing luxury brands and expanding market.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.83-93
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• 2019

Responding to the prior studies' call for further investigating the relationship between entrepreneurial orientation and firm performance, this study proposes a partially mediated model of entrepreneurial orientation, entrepreneurial knowledge position, and firm performance. Survey responses from 3,324 small- and medium-enterprises in South Korea are analyzed to identify a partially mediating role of an organization's entrepreneurial knowledge position. A firm's innovativeness both directly affects its innovation performance and knowledge position in positive ways. On the other hand, risk-taking firms only positively affects knowledge position, whereas a firm's proactiveness positively affects its performance while negatively affecting its entrepreneurial knowledge position. Neither autonomy nor competitiveness show any statistically significant relationships to either entrepreneurial knowledge position or firm performance. A firm's knowledge position is strongly and positively related to its performance. The findings of this study contributes to the research stream of entrepreneurial orientation by delineating the partially mediating role of a firm's knowledge position.

• Journal of the Society of Disaster Information
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• v.19 no.2
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• pp.241-253
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• 2023

Purpose: The purpose of this study is to introduce the structure and functions of an application developed for enhancing risk knowledge/perception, called KNOWRISK, and to identify and determine problems and requirements based on the usability evaluation results of the application. Method: The evaluation was conducted using the Mobile App Rating Scale (MARS) with a sample of 43 application users and related experts. Result: The application received a satisfactory evaluation score with an overall average of 4.074 points, and there was no significant difference in evaluation scores between experts and users. The highest score was for ease of use at 4.47, while the lowest score was for cost payment usage at 2.88. Conclusion: The results of this study suggest that efforts to increase risk knowledge and promote safe behavior using a mobile application can be an effective and efficient strategy for preventing industrial accidents and enhancing safety management.