• Journal of Digital Convergence
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• v.18 no.10
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• pp.517-526
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• 2020

This study aimed to understand the effects on preventive behavior intention to particulate matter by risk perception attitude and anxiety. Also, to expand applicable target and range of RPA model, add anxiety. To measure main variables of RPA model, did a survey with 570 college students. With a data, analyzed by correlation, one-way ANOVA and three-way ANOVA. As a result, perceived risk and efficacy effect on intention to preventive action and information seeking. And an anxiety factor effects on intention to preventive action and information seeking also. And distinguished 4 groups of RPA model, there were meaningful differences between intention to preventive action and information seeking by groups, and a factor of anxiety effects certain groups. As a result, it can suggest how to plan and enforce message on preventive campaign of particulate matter. In follow research, with social psychological factors, it will helpful to identify health activities about particulate matters.

• Journal of Navigation and Port Research
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• v.42 no.1
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• pp.25-30
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• 2018

This study was carried out to analyze the risk attitude based on situation awareness of the Vessel Traffic Service Operator (VTSO) on the risk of collision between vessels during the monitoring of vessel traffic through the use of the VTS system. In general, when two vessels are in the close quarters situation, we analyzed the degree of risk of collision from the subjective viewpoint of the VTSOs through an administered survey. Chiefly, we analyzed the risk attitudes of each VTSO in the close quarters situation, by comparing it with the calculated value by the CoRi, which is the ship collision risk model from the VTSO's viewpoint. As a result, it was confirmed that more than 40% of the total VTSO was noted as being in a weak risk aversion type of category. Through a review of the results of analyzing the risk attitude of VTSO according to gender, age, VTS career, VTS center position, accident experience, and boarded career, it was found that there was a significant difference in the VTS career, VTS center position and accident experience. In addition, a regression model that is able to further explain the risk attitude of VTSO was derived as a factor that confirmed the significant difference and applied to CoRi to predict the collision risk according to the individual VTSO to be used as a fundamental information gathering tool for providing more accurate and safe VTS service at sea.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.337-351
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• 2022

With the full spread and rapid development of social media, the trend of decentralization of social media information propagation is becoming clearer day by day, and the segmentation of time by audiences using social media information is clearly progressing. Therefore, this study aims to study the influence relationship between social media attitudes toward fake news, social capital, risk perception, and discriminant intentions based on existing studies. Accordingly, the research model presented related research questions and organized a questionnaire to collect a total of 500 valid surveys. The SPSS 26.0 program and the AMOS 24.0 program were used to analyze the data. The research results are as follows. First, the more positive the user's attitude towards the fake news identification intention of social media, the more they want to use various methods or tools to identify the authenticity of online information. Second, the more positive the user's attitude towards social media fake news, the more aware of the potential threats social media fake news poses to their own physical, psychological, financial and so on. At the same time, by raising one's own awareness of the dangers, counterintelligence intentions against fake news on social media will also increase. Third, the richer the social capital the user has, the stronger the information literacy, and therefore the stronger the identification intention of social media fake news. Fourth, the higher the value of social capital Chinese users have, the greater the damage they have suffered from fake news, and the higher the risk awareness of fake news to protect their interests. Fifth, it means that Chinese users recognized information suspected of social media and took corresponding measures.

• Journal of Internet Computing and Services
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• v.20 no.3
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• pp.101-109
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• 2019

Based on the electricity sales and public consumption psychology during the online shopping festival, the purpose of this study is to investigate the factors that influence the reusing intention of the online shopping festival consumers. This research is focusing on The Theory of Reasoned Action(TRA) and The Technology Acceptance Model(TAM) to understand online shopping festival consumers' decision making process. The sampling is Chinese from 20s to 50s, who had participated in the online shopping festival.Findings suggests that first, the positive attitude of online shopping festival and subjective norms showed positive effects on online shopping festival consumers' reusing intention. Second, perceived usefulness, perceived ease and perceived enjoyment had statistically significant effects on online shopping festival consumers' reusing intention. Third, according to perceived risk perception of online shopping festivals, there were differences in factors affected the online shopping festival's reusing intention. In particular, the perceived ease of people who perceived risk higher, and the perceived usefulness of people who perceived risk lower had greatest impacts on reusing intention. Based on these findings, the implications and limitations of this study were discussed and suggestions for subsequent studies.

• Korean Journal of Construction Engineering and Management
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• v.18 no.2
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• pp.38-48
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• 2017

Finding causes of workers' unsafe behaviors is important to prevent construction accidents because 80 percent of accidents occur by workers' unsafe behaviors. In this regard, this research aims to investigate possible reasons of workers' unsafe behaviors based on workers' cognitive process model using System dynamics. This study is based on two ways of workers' cognitive process which are in relation to hazard perception and failure of hazard perception. Based on existing literature, causal loops for workers' cognitive process are developed to explain workers' habituation by staying out of accidents, safety learning by experience, failure of hazard perception, and attitude change by accidents. The interactions between the developed loops provide managerial insights to reduce workers' unsafe behaviors from a safety manager's perspective including increasing the probability of workers' hazard perception through knowledge management, maintaining workers' positive attitude toward safety, and controlling first-line supervisors to eliminate workers' unsafe behavior. The research allows us to better understand the causes and solutions of workers' unsafe behaviors in workers' cognitive perspectives.

• International Commerce and Information Review
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• v.4 no.2
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• pp.155-175
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• 2002

본 연구는 전자무역을 혁신수용의 관점에서 기술하고 있다. 관련 문헌의 고찰을 통해 천자무역 특성요인과 수용자(무역업체) 특성요인을 도출하고, 이를 바탕으로 연구모형의 개발 및 연구가설을 설정하였다. 연구가설은 인터넷리서치를 통해 수집된 자료를 다중회귀분석기법을 이용하여 검정하였다. 그 결과를 요약하면 다음과 같다. 첫째, 전자무역의 특성변수들(지각된 유용성/편의성/위험성)이 전자무역 수용도에 미치는 영향관계를 검증한 결과, 지각된 유용성과 지각된 편의성이 높을수록 전자무역 수용도가 높은 것으로 나타났다. 둘째, 혁신 수용자로서 무역업체의 특성변수들(혁신성향, 정보인프라 성숙도)이 전자무역 수용도에 미치는 영향관계를 검증한 결과, 혁신성향과 정보인프라 성축도 모두 전자무역 수용도에 긍정적인 영향을 미치는 것으로 나타났다. 이는 혁신성향이 높을수록 그리고 정보인프라가 성숙된 업체일수록 전자무역 수용도가 높게 나타난다는 일반적인 견해와 일치되는 결과이다. 셋째, 두 특성변수들(전자무역 특성, 무역업체 특성)간의 상황적 관계에서는 혁신성향이 낮은 무역업체일수록 전자무역의 정보위험성을 높게 인식하여 천자무역 수용(현재 활용정도와 지속적 이용의도)을 거부할 가능성이 높게 나타났다. 또한 정보인프라 성숙도가 낮은 무역업체일수록 정보위험성을 높게 인식하여 전자무역 수용을 거부할 가능성이 높게 나타났다. 넷째, 전자무역을 통한 수출입 경험여부에 따른 전자무역의 향후 이용의도와의 관계를 분석한 결과 무경험업체의 경우는, 혁신성향이 높고 정보인프라가 성숙된 무역업체일수록 향후 이용의도가 높은 것으로 나타났다. 또한 정보인프라 성숙도가 낮은 무역업체일수록 전자무역의 편의성을 낮게 인식하여 전자무역 수용을 거부할 가능성이 높게 나타났다. 유경험업체의 경우는 전자무역에 대한 향후 이용의도가 높은 무역업체일수록 전자무역의 편의성을 오히려 부정적으로 평가하는 경향이 드러났는데, 이러한 현상은 유경험업체가 인식하는 편의성에 대한 기대수준이 무경험업체에 비해 높기 때문인 것으로 나타났다. 또한 혁신성향이 높은 무역 업체가 향후 전자무역을 지속적으로 이용하기 위해서는 전자무역의 편의성을 더 높게 요구하는 것으로 나타냈다. 전자무역의 수용도를 높이기 위해서는 전자무역의 특성요인들에 대한 잠재적 수용자의 태도변화를 파악하는 것도 중요하지만, 수용자 집단의 특성에 맞는 상황적 전략수립이 동시에 필요하다. 그러한 의미에서 본 논문은 전자무역 수용 촉진 전략을 수용자 집단의 특성별로 그리고 상황적으로 수립할 수 있는 기초자료를 제공할 수 있을 것으로 기대된다.