• 한국벤처창업학회:학술대회논문집
• /
• 2021.04a
• /
• pp.197-203
• /
• 2021

지구상에서 일어나고 있는 기후변화와 식량부족 문제에 대응하기 위한 방법으로 디지털농업화는 선진국을 중심으로 빠르게 전환되고 있다. 농촌에서의 노령화에 따른 노동력부족은 스마트팜을 비롯한 디지털농업화를 더욱 요구하고 있는 실정이고 농업이 지속 가능한 산업으로 자리잡기 위해서는 많은 변화와 정책적지원이 필요한 시점이다. 본 연구에서는 디진털농업화에 따른 농업경영체의 기업성과 결정요인에 관한 연구를 정부지원정책 프로그램 활용의 조절효과 중심으로 진행하였다. 따라서 본 연구에서는 농업경영체의 디지털기술혁신지향성, 운용혁신지향성, 생태계건강지향성, 기업가정신지향성이 기업성과에 영향을 미칠 것이라는 인과적 경로를 검증하고자 한다. 불확실한 환경 하에서 정부의 프로그램 중에서 재정적지원과 기술개발지원의 조절효과를 살펴보고 기업성과를 종속변수로 설정하여 본 연구를 진행하였다.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.225-239
• /
• 2022

This study investigated the effect of digital agriculturalization factors on business performance with the use of financial support as a moderating variable for agricultural firm workers. The factors of digital agriculture were divided into digital technology innovation orientation, administration innovation orientation, healthiness of ecosystem and entrepreneurship orientation, and business performance was set as a dependent variable. 212 questionnaires collected from workers in agricultural businesses located across the country were used for empirical analysis. Analysis results using SPSS v22.0 and Process macro v3.4 are as follows: First, digital technology innovation orientation, administration innovation orientation, and entrepreneurship orientation have a significant effect on business performance, and the effect of ecosystem health on business performance is appeared to be insignificant. Second, the use of financial support was found to significantly moderating the relationship between digital technology innovation orientation and business performance, entrepreneurship orientation and business performance. On the other hand, it was found that the relationship between operational innovation orientation, business performance, and healthiness of ecosystem and business performance were not significantly moderated In addition, as a follow-up study, a study on the mediation model formed by the discovery of mediators and a study for a moderated mediation analysis through a conditional process model with additional mediators are required.