• Asia Marketing Journal
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• v.9 no.3
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• pp.233-255
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• 2007

본 사례는 외환위기 및 대우 그룹 해체로 인해 존폐의 위기에 처했던 대우증권이 선도업체 위상을 탈환하기까지의 재건 과정에서 실행했던 마케팅 전략 및 영업활동을 분석하고 있다. 이를 통해 경영위기를 효과적으로 극복하고 새롭게 도약하기 위해 활용 가능한 마케팅 및 영업 전략의 일례를 소개하고자 한다. 끝으로 대우증권의 향후 마케팅 과제와 관련된 토의 주제가 제시된다. 국내 증권업계 선두주자였던 대우증권은 1999년 '대우 사태'로 인해 한때 업계 5위까지 추락하고 1조 2,000억원의 적자를 기록하였으며 신용등급은 투자부적격 단계인 CCC+까지 하락하는 등 위기를 맞이하게 되었다. 대우증권이 회생과 재도약을 위해 채택한 마케팅 전략은 '선택과 집중'이었다. 즉, 최대 수익원이자 경쟁력이 있는 사업 분야인 위탁매매(brokerage)에 역량을 우선 집중하여 안정적으로 수익 기반을 다진 뒤 이를 바탕으로 IB(Investment Bank)와 자산 관리(Wealth Management) 등 여타 분야에서의 역량도 점진적으로 강화하는 전략이다. 전략의 실행 방향은 높은 효율성 확보 및 자원의 확충을 통해 시장 지배력과 수익성을 창출하는 것이었다. 전략적 공감대, 오프라인 영업 강화, 현장 및 고객 중시를 위한 기업 자원의 확충 배치를 바탕으로 영업 프로세스, 영업 인프라, 영업 관리, 고객 서비스, 영업 문화의 혁신을 실행한 결과, 대우증권은 증권명가의 옛 명성과 위치를 성공적으로 탈환하게 되었다. 대우증권은 2004년 위탁매매 영업 부문에서 1위 위상을 되찾은 이래 전 사업 분야에서 성장을 지속하였다. 2006년 증권업종 시가총액 1위를 회복하는 등 각종 경영지표는 큰 폭으로 개선되었고, 신용등급은 AA-로 상향 조정되었다. 나아가 자본시장통합법 시대에 걸맞는 선도 글로벌 투자은행으로서 진화한다는 계획을 추진하고 있다.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.3087-3099
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• 2018

Due to the constant changes of companies' global networks, the expansion of global e-commerce as well as the market-oriented global supply chain management, global enterprises are strategically selecting and entering into viable countries able to become global footholds. Therefore, this study aims to scrutinize the trend of changes in the global networks of Korean companies by analyzing the current overseas countries over the past decade. From the analysis, it has been found that there is a significant difference in the priorities of targeting countries among shipping, manufacturing and logistics companies. Logistics companies preferred to enter Germany first while they attached to a lower priority to Singapore. Manufacturing companies had a lower priority to advance to India, while they preferred to advance to Mexico; however, shipping companies were analyzed to prefer to enter the US. In addition, all of these companies identified the importance of securing volume and network by entering overseas markets to achieve economies of scale and scope and to maintain global competitiveness. Joint overseas expansion of manufacturers with shipping and logistics companies can be recommended to facilitate the entry and thus, enhance global competitiveness and service capabilities and also secure new growth engines.

• Journal of the Korea Society of Computer and Information
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• v.19 no.9
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• pp.177-184
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• 2014

This study suggested the necessity of efficient volunteer management plan and continuous volunteer expansion plan to enhance the continuity of volunteer activity by local government and induce more systematic and stable volunteer activity. As a prior concrete plans for volunteer expansion, this study suggested establishing the incentive for expanding continuous volunteers through coexisting and cooperation, enhancing the propulsion will and providing an institutional strategy of local and metropolitan government heads, improving volunteer's internal capability, and reinforcing administrative support and financial aid. Also this study emphasized the effectiveness of various volunteer-related matters such as daring support and investment to drastically expand continuous volunteers and their activities.

• Information and Communications Magazine
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• v.25 no.3
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• pp.60-63
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• 2008

WiBro 기술이 IEEE 802.16e 표준으로 채택되기까지의 과정은 크게, 국내표준이 우선되던 단계(2002. 11$\sim$2004. 6.)와 IEEE 802.16을 중심으로 국제표준에 힘쓰던 단계(2004. 7.$\sim$2005. 12.)으로 나누어서 볼 수 있다. 첫 번째 단계는 정부에 의한 비활성화된 2.3-2.4 GHz WLL용 주파수 대역의 회수 및 활용을 위한 WiBro 개념의 도입부터, ETRI를 중심으로 한 연구개발 프로젝트의 추진, TTA 내의 PG302 프로젝트그룹의 결성 및 적극적 국내표준화 활동을 통한 표준초안의 개발까지의 과정에 해당된다. 이 과정에서 개념의 창출부터, 요구사항의 정의, 방식의 선정, 규격 초안의 개발까지의 과정을 독자적으로 수행하였으며, 독자 기술에 의한 국내 기술의 개발 및 표준화를 바탕으로 국제표준화를 추진하기 위한 꿈과 도전의 시기였다고 할 수 있다. 두 번째 단계는 규모의 경제의 실현 및 국제표준의 중요성에 대한 인식에 따른 IEEE 802.16e를 중심으로 한 국제표준화의 추진을 통한 표준 IPR의 확보 및 시험 규격 등 제반 규격의 정비 등 세계 최초 상용화를 위한 표준선도의 시기였다고 할 수 있다. 나름 아쉬움이 없는 것은 아니나, 우리 힘으로 여러 난관들을 극복하고 상용화 및 IMT-2000 국제표준채택을 통한 세계화의 실현 등을 위한 성숙의 시기였다고 할수 있다. 이제 4세대 이동통신 표준화에서도 대한민국이 주도적인 역할을 수행해야 할 때이다. 좀 더 우리의 역량을 결집하고 발휘할 수 있도록 지혜를 발휘하여야 한다.

• Korean Journal of Construction Engineering and Management
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• v.15 no.3
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• pp.103-112
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• 2014

Since recent construction projects become larger and complicated, the level of difficulty of management skill is rising, and the risk is increasing accordingly so the necessity of improving management skill of projects is increasing. In order to solve this problem, Construction Management system was preferentially introduced in construction projects but in case of domestic construction industry, separate contracts by business boundary are being made so the actual state is that the function of the Construction Management system is not properly operated over the overall projects. The partial operation of Construction Management system like this may impose many restrictions on converged and combined projects such as smart grid and intelligent buildings etc. in the future. For improvement of management skill of domestic construction projects, the competence of project management skill by work areas that can overcome heterogeneity of the current project management skill shall be secured, and any factor that impedes cooperation ability shall be found and that shall be solved. Therefore, the difference of work competency of project management system of construction and electrical construction is to be analyzed by utilizing IPA model in this study, and a plan to introduce the project management system of electrical construction for efficient operation of projects is to be looked into.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.317-327
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• 2021

The purpose of this study is to identify the priority factors for sustainable management of social enterprises related to early childhood education. To achieve the purpose of this study, sustainable management factors were extracted by examining previous studies related to social enterprises, and the priorities of factors were derived using the AHP method after conducting surveys of those who are related to early childhood education and social enterprises. As a result of the study, the priorities of the four major factors for sustainable management of social enterprises were confirmed in the following order: strategic factors, organizational factors, management capability factors, and social environment factors. And the priorities of the 16 sub-factors were confirmed in the following order: program originality, excellence of program content, CEO's leadership, expertise in operation and education, securing information on early childhood education market, etc. This study is meaningful in that it discovered the basic success factors for the performance and sustainability of social enterprises related to early childhood education and suggested directions for establishing management strategies for social enterprises related to early childhood education.

• Journal of the military operations research society of Korea
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• v.36 no.3
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• pp.15-27
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• 2010

Dual-use technology, upon its effective development, can be a highly efficient technology that may be utilized for both achieving industry competitiveness and building National Security. Although research needs for such development methodology and call for corresponding efforts have long been proposed, actual outputs have not reached its desired level. Hence, this paper aims to provide more concrete and quantitative process in technology planning used to activate development of dual-use technology, considering dual usability and transferability of such technologies. In such effort, we propose use of patent analysis and the Analytic Hierarchy Process (AHP) for determining priorities for spin-off defense technology. First, the necessity of R&D and potential spin-off are measured based on patent information. Second, the necessity of R&D results from a quantitative analysis and the potentials spin-off are derived from analysis of patent citations. Then, AHP is used to calculate the importance of evaluating factors, and to assess alternative scores. Finally, we present the result of spin-off priority. A case study on the Korea defense technology is presented to illustrate the proposed method. We expect this study to make contribution in vision making of the military R&D spending.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.8
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• pp.2868-2875
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• 2010

This study was carried out to present a co-brand strategies of medical equipment manufacturers in Wonju city. Based on the result of the analysis, followings were proposed. First, an adequate education and a publicity for the importance of a co-brand are required, and it needs to reinforce the recognition on quality differentiation through a technology development and the importance of quality control. Second, establishing a system to secure the brand reliability and operating a program to monitor the technology development and quality are required. Third, it needs to implement a joint participation with priority for establishing a sales network, advertize and a publicity. Fourth, an alternative may needed in order to maximize the synergy effect of the co-brand project and minimize any possible conflicts among participants. Fifth, securing a reliability is needed to acquire the ability to manage the brand and derive member's active participation.

• Journal of Korea Port Economic Association
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• v.31 no.1
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• pp.51-68
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• 2015

Recently, it has been emphasized that 'marine special economic zone' need to be designated and developed. Therefore, the purpose of this paper is to analyse on successful growth factors of 'marine special economic zone'. This study deals with the terms of three connection success factors which are a firm's subjective factors, a industrial environment factors, and a governmental policy factors. According to analysis results of the three successful growth factors, a firm's subjective factors(4.11 score) are scored at the most ones of the three successful growth factors, to be compared with a industrial environment factors(3.89 score). with a government policy factors(3.72 score). Therefore, first of all, it is important to enhance competitiveness of 'marine special economic zone' through as follows, a firm's subjective factors : (1) to procure concentrated market strategy and real market capacity, (2) to promote customer service, (3) to procure speedy satisfaction of customer needs and confidence, (4) to enhance competitiveness through standing in a trio of connection growth model. And, the next, we have to enhance competitiveness of 'marine special economic zone' through considering a industrial environment factors, that is, sustainable growth of marine industry, clustering of marine industry, expansion of infrastructure, etc., and a government policy factors, that is, leading law improvement and policy of leading 'marine special economic zone' designation and development, etc.,

• Journal of Navigation and Port Research
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• v.46 no.6
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• pp.538-546
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• 2022

Ports have had a positive impact on urban development in the past, but they also have external diseconomies that reduce the competitiveness of port cities, such as damage to the residential environment. As a result, ports are also important policy targets for local governments. However, opportunities for participation by local governments are limited due to the centralized port policy structure and the lack of port capacity of local governments. Therefore, there is a growing interest in local port governance, which approaches the port as a target of local policy and seeks to solve it based on the participation and cooperation of various members such as local governments, general citizens, local businesses, and NGOs. The purpose of this study was to find the components for establishing local port governance and explore priorities by conducting AHP targeting experts and practitioners. As a result, in order to establish local port governance, it was confirmed that the establishment of an institutional foundation and a socio-cultural atmosphere is the top priority. More specifically, the interest and will of local governors, and local autonomy laws that are the institutional foundation to support the actual operation and the securing of the expertise of local government officials found to be of high priority.