• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.10
• /
• pp.1611-1621
• /
• 2009

This study examines the significant relations in clothing behavior according to perceptual body image and appearance management behavior. The sampling method was a convenient sampling of 190 male and 160 female students in Daejeon. The survey was conducted from June to July 2008. The instruments consisted of perceptual body image (Silhouette Task), appearance management behavior (need for plastic surgery and appearance management in ordinary times) and clothing behavior (interest in clothing and fashion, along with conformity and exhibition). The data were analyzed using the frequency analysis, $Cronbach'{\alpha}$, factor analysis, t-test, and variance analysis. The subjects with normal body size perceptions had a strong need for plastic surgery, revealed more appearance management behavior, and had a high interest in clothing. The subjects who were dissatisfied with body apperance showed high conformity to clothing. The subjects who dissatisfied to their too fat body had high needs for plastic surgery and the subjects dissatisfied with a too thin body type did less appearance management in ordinary times. The subjects who had a high need for plastic surgery performed more appearance management, had a high interest in clothing and fashion, showed a high conformity to clothing, and exhibited a high exhibition of clothing. The subjects who had more appearance management in ordinary times had a high interest in clothing and fashion and showed a high conformity and exhibition of clothing.

• Journal of the Korea Convergence Society
• /
• v.11 no.2
• /
• pp.253-259
• /
• 2020

This study conducted a questionnaire survey on diet behavior in male and female university students in Cheongju area and examined the behavioral characteristics related to diets such as body type awareness degree, actual weight and height, diet experience, and side effects. The desired average weight of male students was 68.81kg, which was 6.42% less than the current average weight of 73.53kg. The desired weight of female students was 49.15kg, which was 9.95% lower than the current average weight of 54.58kg. There was a significant difference between male and female groups in all questions on diet characteristics (p<0.05, p<0.01, p<0.001). Looking at the result of this study, it is necessary to provide accurate nutrition knowledge and proper education and counseling programs so that university students who desire to have a slimmer body shape that have highly dissatisfied view on their weight can maintain their healthy life through desirable weight management.

• Fashion & Textile Research Journal
• /
• v.22 no.1
• /
• pp.102-111
• /
• 2020

This research examined the effects of Narcissism as socio-psychological factor and physical features such as BMI on the selfie behavior. The participants of the study were SNS users aged 20-29 years recruited in Daegu and surrounding areas. Statistical analysis including factor analysis, ANOVA, cluster analysis and regression was done using SPSS 23.0 to analyze the results. Two groups with high other-dependent Narcissism showed higher levels of Cosmetic surgery management and clothing management compared to other groups. Among 4 clusters divided by BMI, the lower the BMI, the higher the level of appearance management behavior except for body management. Other-dependent Narcissism and BMI have been shown to have a significant effect on selfie behavior in the relationship of Narcissism, BMI and selfie behavior. In the relationship between appearance management behavior and selfie behavior, only beauty treatment management influenced selfie improvement behavior, and all appearance management behaviors affected selfie complement behavior. Fashion brands should use the relationship between Narcissism, appearance management behavior and selfie behavior in planning selfie related events on SNS as well as consider active collaboration with cosmetics brands. It is necessary to investigate selfie behavior from a more diverse perspective by expanding future research targets and diversify related variables.

• Fashion & Textile Research Journal
• /
• v.15 no.5
• /
• pp.704-712
• /
• 2013

Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

• Journal of Korean Home Economics Education Association
• /
• v.18 no.3 s.41
• /
• pp.133-148
• /
• 2006

The purpose of this study was to acquire the better and more correct information on the school uniforms with which middle or high school students may be satisfied. We investigated clothing interest, school uniform satisfaction, school uniform modification behavior and the relationship anions those factors. The data were collected from 472 questionnaires of middle and high school students who lived in Gyeonggi-do and analyzed statistically. We found that adolescents felt a great interest in appearance, fashion, brand orientation of clothing, and they spent most of personal expenses in buying clothes. However, the extent of adolescents' satisfaction on school uniform was low. Especially, the satisfaction on status symbolism, fashion, washing & management, body comfort and economical efficiency of school uniform was found low. Three hundred fifty three students (74.8%) agreed to modify the school uniform for personality and in chase of fashion. Two hundred eighty four students (58.1%) needed partially and variously modified school uniform, and these modifications showed a tendency of tightness to the body. We also found that the higher adolescents' clothing interests in appearance, conformity, modesty and brand orientation were. the more satisfied adolescents were with the status symbolism and the washing & management of school uniform and the more affected the school uniform modification behaviors of students were. There were. however. no significant difference between the extent of school uniform satisfaction and the school uniform modification behavior, Another research of school uniform will be necessary in order to reduce the discrepancy between clothing needs for representing the appearance, personality and fashion in the present adolescents and those for representing the worthy and modest images of a student and pursuing the economic value through school uniform in the older generation. We suggest that students should consider these results when they choose school uniform and furthermore both the person in charge of schools and school uniform makers should refer to those when they design and make school uniform.

• The Research Journal of the Costume Culture
• /
• v.19 no.6
• /
• pp.1372-1384
• /
• 2011

The purpose of this study was to identify egonomy tendency on their self-makeup and appearance management behavior of university women in Jeonbuk province. A self-administered questionnaire was used for data collection. Frequency analyses, reliability analyses, cross-tabulations and multiple regression analyses were used. Factors of university women's egonomy tendency were individuality, value, luxury good, style, design, appearance, and economic feasibility. University women were classified into the egonomy retarde group(G1), the value pursuing group(G2), the economic feasibility pursuing group(G3), and the highly egonomy pursuing group(G4). G1 were indifferent to their makeup methods and appearance management, had the least experience in buying recommended cosmetics or idea cosmetics. G2 invested time and efforts in makeup and managed their appearance with cosmetics or folk remedies, had less experience in buying artist brand cosmetics. G3 performed makeup frequently, were not much interested in appearances while showing the most frequent appearance management behaviors using cosmetics of folk remedies, and spent small amount of money to buy cosmetics. G4 showed high frequencies of all factors of self-makeup and appearance management behaviors, had the most experience in buying artist brand cosmetics and spent much amounts of money to buy cosmetics. Self-makeup behavior was affected by their tendencies to pursue individuality, values, appearance and appearance management behavior was affected by their tendencies to pursue luxury goods, appearance, and economic feasibility.

• Fashion & Textile Research Journal
• /
• v.19 no.6
• /
• pp.712-722
• /
• 2017

Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.14 no.2
• /
• pp.33-47
• /
• 2012

The purposes of this study were to investigate the differences of self-efficacy and appearance management behavior according to demographic variables, to disclose the relationship between self-efficacy and appearance management behavior, and to examine the characteristics that affect appearance management behavior of male and female college students. The research method was a survey method using a questionnaire. The subjects were 632 college students (male: 302, female: 330) living in Seoul area. Statistical analysis methods were factor analysis, Cronbach's ${\alpha}$-reliability coefficient, t-test, ${\chi}^2$-test, one-way ANOVA, Duncan's multiple range test, Pearson's product-moment correlation coefficient, and multiple regression analysis. The self-efficacy factor derived four categories including self-control efficacy, social self-efficacy, physical self-efficacy, and task difficulty preference. The college students who were in higher social stratification and older had more appearance management behavior, and those who had lower task difficulty preference and lower physical self-efficacy had more plastic surgery management. Both men and women who had higher self-control efficacy had more clothing management. Women who had higher self-control efficacy, social self-efficacy, and task difficulty preference had more appearance management expenses.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.2 s.150
• /
• pp.348-357
• /
• 2006

This study was designed to find out how the sociocultural attitudes toward appearance, BMI and body image of adult women affect their self-esteem. A questionnaire was prepared in the survey and a total of 456 adult women were selected by way of stratified random sampling. The research findings are as follows: 1. The sociocultural attitudes toward appearance were shown in two factors of 'internalization' and 'awareness'. The body image was shown in three dimensions of 'care for appearance', 'concern about weight', and 'appearance attractiveness'. 2. Internalization, recognition, and BMI influenced on 'care for appearance'. 'Concern about weight' was affected by internalization and BMI. Appearance attractiveness was affected only by BMI. 3. Adult women's self-esteem was influenced by appearance attractiveness, internalization, and care for appearance. 4. The behaviors of appearance management were differed according to the sociocultural attitudes towards appearance. Therefore, adult women form a higher degree of self-esteem is formed when they accept what they are regardless of their actual BMI and when they evaluate their body positively.

• Fashion & Textile Research Journal
• /
• v.11 no.2
• /
• pp.271-277
• /
• 2009

The purpose of this study was to examine the relationships among influence of Social Self-Efficacy, Appearance Concern, Body Cathexis, Appearance Management Behavior. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 14.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by utilizing of Amos 5.0. The results of this study were as follows; First, the social self-efficacy showed a positive influence on both appearance concern and the body cathexis. And the social self-efficacy had a negative influence on appearance management behavior. Second, appearance concern showed a positive influence on appearance management behavior, but there was not a significant relationship between appearance concern and body cathexis. Third body cathexis showed a positive influence on appearance management behavior.