• Journal of Fashion Business
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• v.16 no.5
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• pp.1-22
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• 2012

This study aims to examine the effect of talent types and self-appearance perception on make-up and hair appearance management behaviour in 367 adults(female and male). The present study is the first to consider both human talent type and the self-appearance perception on make-up and hair appearance management behaviour correlates to appearance management behaviour. Correlation analysis showed that there were statistically significant correlation between the talent types, the self-appearance perception and the make-up and hair appearance management behaviour, appearance managing reason, appearance managing area, and consulting with doctor related to appearance unsatisfaction. Also, regression analysis revealed that the effects of interpersonal talent, bodily kinesthetic talent among 8 talent types on the make-up and hair appearance management behaviour were significant, and that the effects of real and ideal self-appearance perception factors on the make-up and hair appearance management behaviour were significant.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.259-273
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• 2009

The goal of this study is to analyze male college students' awareness and behaviors toward appearance management, and expenditure for appearance management. Male subjects' appearance management behaviors were focused on hair, skin, cosmetic surgery, fashion and body shape. A chi-square test, t-test, one-way ANOVA, Pearson's correlation analysis, multiple regression analysis were used. The major findings were as follows: (1) The mean of male college students' 'awareness toward appearance management' is 30.01(out of a possible 50). (2) The variables that significantly influenced their awareness toward appearance management are 'an allowance amount per month' and 'household income'. (3) Subjects' most preferred behavior is a variable of 'fashion care' in the appearance management(29.9%). (4) Appearance management behavior is different, according to demographic variables and awareness toward appearance management. (5) The mean of 'monthly expenditure for appearance management' is 247,194won. Consequently, the study shows that there is a most significant relation of 'awareness toward appearance management' to 'expenditure for appearance management'

• Culinary science and hospitality research
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• v.19 no.5
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• pp.146-157
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• 2013

The main purpose of this study was to investigate restaurant servers' perceptions of Asian customers in the U.S. based on physical appearance. Servers' tipping expectation and intention to give quality service were measured by manipulated photographs featuring three aspects of physical appearance (i.e., gender, attire, obesity). Repeated-measures ANOVA was performed to compare eight conditions created by these combinations of three physical appearance factors. The results showed that servers' tipping expectation and intention to give quality service differed according to Asian customers' physical appearance, and the relationship between attire and gender was also found. The research findings are expected to provide managers with guidelines that offer equitable service.

• Journal of Korean Home Economics Education Association
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• v.19 no.4
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• pp.247-256
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• 2007

This study examined the effects of parents' appearance-related parenting styles on children's adolescence and self-esteem by examining university students' appearance satisfaction. The results generated 3 different appearance-related parenting styles for fathers: indifference type (45.5%), conservative regulation type (32.0%) and appearance-pursuing type (22.5%), and three for mothers: opinion-respecting type (39.5%), conservative regulation type (32.6%) and appearance-pursuing type (27.9%). In addition, when the influence of parenting styles were compared based on children's self-esteem and their appearance satisfaction, male students' appearance satisfaction was affected more by their self-esteem than by parents' parenting styles. In comparison, female students' appearance satisfaction was influenced by parents' parenting styles. Specifically, appearance satisfaction and body satisfaction were high when the mother respected the children's opinions, and body satisfaction was rather low when the father was of appearance-pursuing. This result shows that parents need to respect their children's opinions on their appearance and guide them to find their own individuality in order to enhance the children's appearance satisfaction and self-esteem.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.1
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• pp.1-14
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• 2015

This study examines the effect of sociocultural attitude toward appearance and appearance comparison on appearance management behavior by adolescents. The study examines the differences of the effect relationships among the three variables according to adolescents' sex and school grade. The questionnaire was administrated to 575 middle school and high school students in Gwangju from September 2-8, 2011. Data were analyzed by descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis by SPSS for WIN program. The results were as follows. First, the sociocultural attitude toward appearance was composed of two factors: internalization and awareness. Adolescent's appearance management behavior was composed of four factors: hair and style, face, weight, and neatness. There are significant differences on sociocultural attitude toward appearance and appearance management behavior by gender, age (girl/middle, boy/middle, girl/high, boy/high). Second, the sociocultural attitude toward appearance significantly influenced appearance management behavior with significant differences among groups. Third, the sociocultural attitude toward appearance significantly influenced the appearance comparison and there are significant differences among groups. Fourth, appearance comparison significantly influenced appearance management behavior with significant differences among groups. Fifth, the sociocultural attitude toward appearance mediated by appearance comparison statistically did not influence appearance management behavior.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.302-312
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• 2018

The purpose of this study was to investigate the relationship between appearance satisfaction and school adjustment of nursing students. The role of self-esteem and gender in the relationship between appearance satisfaction and school adjustment were also examined. A descriptive correlational design was adopted and the convenience sample consisted of 188 undergraduate nursing students in D city. It was found that appearance satisfaction affected directly and indirectly through self-esteem on school adjustment. The results indicated that self-esteem had partial mediation effects in the relationship between appearance satisfaction and school adjustment. Moderation effect of gender was found only in the relationship between appearance satisfaction and self-esteem. This meant that women were affected more than men according to the level of appearance satisfaction. The results suggested that the intervention program to support nursing students to accept themselves more positively and to enhance their self-esteem will be effective to help nursing students adjust themselves more to school life. It was also indicated in this study that specialized intervention programs are needed for women.

• Journal of Korean Home Economics Education Association
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• v.20 no.2
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• pp.47-60
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• 2008

The appearance regulations of many middle and high schools have received attention as the social concern over infringement of students' human right is heightened. This study aimed at examining students' perception of and attitude toward appearance-related regulations enforced by high schools in Seoul. For this purpose, a survey was conducted with 866 freshmen and sophomore students from six Co-Ed high schools located in Seoul. Students evaluated each of the 50 appearance-related regulations in terms of how strong they perceive the regulation is enforced in their school, how important they believe the regulation is, and finally, how much they actually observe it. The results indicated that regulations related to school uniforms are perceived important, and also were well-observed. Students, however, showed low levels of observance toward some regulations--i.e., regulations of hair styles or garments worn with school uniforms(coats, scarves, or turtlenecks). Students' personal characteristics were also found to influence their perception and observance of the regulations. This study has an implication for teachers and administers. For these regulations to be more effective, it was suggested that schools communicate the importance of appearance-related regulations to students and convince them, or consider revising their policies to reflect students' perspectives.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.704-712
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• 2013

Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

• Journal of Korean society of Dental Hygiene
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• v.13 no.6
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• pp.1063-1070
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• 2013

Objectives : The purpose of the study is to investigate the relationship between appearance perception, appearance satisfaction, and self-esteem in adolescents who demand the orthodontic treatment. Methods : A total sample of 403 high school students filled out the questionnaire and data were analyzed by using SPSS ver 20.0. for n (%), chi-square test, t-test, and a logistic regression. Results : Girl students (68.3%) tended to have a higher demand for orthodontic treatment than male students (31.7%). Higher appearance perception(t=6.967, p<0.001), lower appearance satisfaction(t=-5.477, p<0.001) and lower self-esteem(t=-7.333, p<0.001) were higher in group of demand for orthodontic treatment. The logistic regression analysis revealed that a gender, self-perception of their teeth, appearance perception, and self-esteem were significantly associated with orthodontic treatment demand. Conclusions : The result of this study will provide basic data for the consideration of psychosocial factors in orthodontic treatment in adolescents.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.620-631
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• 2019

Be an important competitive appearance for both boys and girls in modern society, and highlight the importance of enhancing their appearance. Administrative activity is considered traditionally feminine behavior and appearance, almost all female is subject of a consumer market is continuing, and recognition, but since the 1990s.Gender role stereotypes and women's social activity due to changes in status and role of men and women affected. Accordingly, the men in the realm of women than it used to be a glass half full and inclusive attitude began to improve her appearance are also men, and well in yourself. Investing a lot of time and money to their appearance to describe behavior. Furthermore, workers men to appearance factor for the career achievement, such as promotion or salary competitiveness is gradually spreading awareness of social life on whose behalf the men. The halo effect for a positive image formation and desirable looks to be. A Study on the self-wor Second, the higher the self-esteem of psychologically stable social approval of the important aesthetic of clothing, is less dependent on increased manageability and clothing. The study by analysis of the self respect persimmon and appearance for his own body satisfaction and a high correlation study and OK. Interpersonal and that a significant impact on the formation.Be an important competitive appearance for both boys and girls in modern society, and highlight the importance of enhancing their appearance. Administrative activity is considered traditionally feminine behavior and appearance, almost all female is subject of a consumer market is continuing, and recognition, but since the 1990s.Gender role stereotypes and women's social activity due to changes in status and role of men and women affected. Accordingly, the men in the realm of women than it used to be a glass half full and inclusive attitude began to improve her appearance are also men, and well in yourself. Investing a lot of time and money to their appearance to describe behavior. Furthermore, workers men to appearance factor for the career achievement, such as promotion or salary competitiveness is gradually spreading awareness of social life on whose behalf the men. The halo effect for a positive image formation and desirable looks to be. A Study on the self-wor Second, the higher the self-esteem of psychologically stable social approval of the important aesthetic of clothing, is less dependent on increased manageability and clothing. The study by analysis of the self respect persimmon and appearance for his own body satisfaction and a high correlation study and OK. Interpersonal and that a significant impact on the formation.