• Title/Summary/Keyword: 외국인관광객

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Marketing Strategies for Foreign Tourists by Region, Utilizing of Foreign Card Consumption DB (외국인 카드 소비 DB 활용한 지역별 외국인 관광객 마케팅 전략)

  • Taegyeong Kim;Heechang Han;Chaeyoung Shim;Hyechi Chang;Yoo-Jin Moon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.473-474
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    • 2023
  • 본 연구는 코로나-19 이후로 증가할 것으로 보이는 방한 외국인 관광객의 지역별 소비 경향을 카드 소비 데이터를 데이터베이스화하여 다각적인 방면에서 분석하고 정보를 만들었다. 코로나 이전 'K-pop'과 'K-drama'의 영향으로 계속해서 증가하던 방한 외국인의 수는 코로나의 영향으로 50%가량 감소했다. 하지만 '위드 코로나'로 접어든 지금, 다시금 외국인 관광객을 유치하기 위해선 각 관광객의 니즈에 맞는 서비스를 제공해야 한다. 또한, 각 지자체에서는 외국인 관광객이 선호하는 서비스를 파악하고 각 국적별 관광객에게 맞는 서비스를 제공하는 노력을 통해 지역경제를 활성화시킬 수 있을 것이다. 현재 많은 기업에서 지역별, 업종별로 맞춤 서비스를 제공하는 것처럼, 지자체가 구체적인 데이터를 사용하여 맞춤 서비스를 제공한다면 코로나로 어려운 시기를 슬기롭게 극복할 수 있다고 생각한다.

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A Study on the Development of Satisfaction Index in the Medical Tourism of Foreign Tourist (외국인관광객의 의료관광 만족지표와 척도개발 연구)

  • Kim, Sa-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1663-1674
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    • 2013
  • The purpose of this study was a methodological research to develop an instrument to assess the medical tourism satisfaction of foreign tourist. A primary instrument with 63 questions was developed based on literature review. A group of experts revised individual questions and removed 9 irrelevant questions. This secondary instrument, then, was distriuted from Jury 1, 2012 to October 20, 2012. It was tested with 589 members of foreign tourist. After factor analysis on the final 42 questions, 7 factors were identified; quality of medical service, correspondance, tourism connection, sympathy, convenience, believability, and economical efficiency. The total variance explained was 60.9%. This instrument was statistically reliable and valid to measure medical tourism satisfaction of foreign tourist.

Developing a Personalized Application for Foreign Tourists, Discovery Korea (Discovery KOREA, 맞춤형 기반 외국인 관광객 앱 개발)

  • Nam Hyoung Cho;Hye Chan Wang;June Seo Park;No Ah Kim;Kyong Ah Kim;You Jung Ahn;Ji Sim Kim
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.417-418
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    • 2023
  • '오징어 게임', '기생충', K-POP 등의 K-콘텐츠를 중심으로 한류 문화가 세계적으로 전파되고 있으며 이에 따라 방한을 희망하는 외국인들도 증가하고 있다. 그리고 여행자들의 취향이 세분화되면서 개인 맞춤형 여행을 선호하는 방향으로 트렌드가 변화되고 있다. 그러나 외국인을 대상으로 하는 애플리케이션은 많지 않다. 본 연구는 이러한 문제점을 해소하고자 외국인 관광객을 대상으로 맞춤형 서비스를 제공하는 모바일 애플리케이션인 'DisKO'를 개발하였다. 본 앱에서는 여행 취향에 대한 선호도를 기반으로 카테고리별 맞춤형 관광 정보를 제공한다. 그 외에도 외국인 관광객에게 필수적인 번역, 환율, 시차, 지도 등의 편의 기능을 제공한다. 본 앱을 통해 외국인 관광객들은 맞춤형 정보와 반드시 필요한 편의 서비스를 'DisKO'에서 활용할 수 있다.

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Forecasting of Foreign Tourism demand in Kyeongju (경주지역 외국인 관광수요 예측)

  • Son, Eun Ho;Park, Duk Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.20 no.2
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    • pp.511-533
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    • 2013
  • The study used a seasonal ARIMA model to forecast the number of tourists to Kyeongju foreign in a uni-variable time series. Time series monthly data for the investigation were collected ranging from 1995 to 2010. A total of 192 observations were used for data analysis. The date showed that a big difference existed between on-season and off-season of the number of foreign tourists in Kyeongju. In the forecast multiplicative seasonal ARIMA(1,1,0) $(4,0,0)_{12}$ model was found the most appropriate model. Results show that the number of tourists was 694 thousands in 2011, 715 thousands in 2012, 725 thousands in 2013, 738 thousands in 2014, and 884 thousands in 2015. It was suggested that the grasping of the Kyeongju forecast model was very important in respect of how experts in tourism development, policy makers or planners would establish marketing strategies to allocate services in Kyeongju as a tourist destination and provide tourism facilities efficiently.

A Research on Effects of the Satisfaction and Revisiting Intension by Image of Tourist Destination: Focus on Chinese Tourist of Seongsan Sunrise Peak (외국인 관광객의 관광지 이미지가 만족도와 재방문의도에 미치는 영향에 관한 연구: 성산일출봉 방문 중국인 관광객을 중심으로)

  • Lim, Hwa-soon;Nam, Yoon-seob
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.298-307
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    • 2017
  • In this study, we investigated the image of tourist destination for foreign tourists impact on tourist satisfaction and revisiting intension. Among foreign tourists it was surveyed, which account for a large number of Chinese tourists. And Seongsan Sunrise Peak is a major tourist destination of Jeju Special Self-Governing Province was selected as a study destination. Results showed that the tourist destination image on only some elements affect tourist satisfaction. Also, tourist destination image showed only some of the elements on the impact on tourist revisit intension. Tourist destinations' satisfaction appeared to affect revisit intension. As a result, Seongsan Sunrise Peak is among the cognitive image showed two important factors, environmental factors and charmming factors. And You can learn from emotional images on the interest factor, the comfort factor, the pleasant factor is satisfied.

Analysis on the Pattern of Inbound and Outbound Tourism and Their Receipts and Expenditures in Korea (우리나라 내외국인 관광규모 및 경비지출 형태 분석)

  • Rhee, Hyun-Jae
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.395-407
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    • 2012
  • The aim of this study is to investigate the pattern of inbound and outbound tourism and their receipts and expenditures in Korea, and wishes to suggest a policy implication. The finding in this research indicates that inbound tourism is mainly influenced by a relative income, while the receipts are effected not only by a scale of tourism, relative price, relative income, but also by the exchange rate. Outbound tourism and the expenditures are tentatively determined by a set of information which is synthetically made up by an economic factors. To this end, it could be concluded that tourism policy should be elaborately established to take of the inbound tourism, and appropriately designed information networking system for tourism would be helpful to assist the outbound tourism.

Exploratory research based on big data for Improving the revisit rate of foreign tourists and invigorating consumption (외국인 관광객 재방문율 향상과 소비 활성화를 위한 빅데이터 기반의 탐색적 연구)

  • An, Sung-Hyun;Park, Seong-Taek
    • Journal of Industrial Convergence
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    • v.18 no.6
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    • pp.19-25
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    • 2020
  • Big data analytics are indispensable today in various industries and public sectors. Therefore, in this study, we will utilize big data analysis to search for improvement plans for domestic tourism services using the LDA analysis method. In particular, we have tried an exploratory approach that can improve tourist satisfaction, which can improve revisit and service, especially in Seoul, which has the largest number of foreign tourists. In this study, we collected and analyzed statistical data of Seoul City and Korea Tourism Organization and Internet information such as SNS via R. And we utilized text mining methods including LDA. As a result of the analysis, one of the purposes of visiting South Korea by foreigners was gastronomic tourism. We will try to derive measures to improve the quality of services centered on gastronomic tourism.

Predicting Foreign Tourists' Visit Intention toward Korean QSR Applying a Model of Goal-oriented Behavior: with a Moderating Effect of Restaurant Involvement (목표지향적 행동모형을 통한 외국인관광객의 한식QSR 방문의도 예측: 관여도의 조절효과와 함께)

  • Nam, Min-jung;Yang, Eun-ju
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.171-183
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    • 2016
  • It is often reported that foreign tourists visiting Korea are not satisfied with dining in a Korean restaurant, and the reason is assumed that most of the Korean restaurants are targeting Koreans and operating in a traditional way; thus, this study suggests the need of a new type of Korean restaurant such as quick service restaurant, where foreign tourists could have Korean food in a more familiar way. It is attempted to examine foreign tourists' visit intention toward Korean quick service restaurant (QSR) applying the model of goal-oriented behavior (MGB). The survey was conducted with foreign tourists and total 275 data was gathered. Structural equation modeling was used for analysis. Among MGB variables, attitude, subjective norm, perceived behavioral control had significant effect on desire, while postive and negative anticipated emotions did not had significant effect. Also, involvement showed a significant moderating effect as positive anticipated emotion had much stronger effect on desire in a high involvement group.

Spatial analysis based on topic modeling using foreign tourist review data: Case of Daegu (외국인 관광객 리뷰데이터를 활용한 토픽모델링 기반의 공간분석: 대구광역시를 사례로)

  • Jung, Ji-Woo;Kim, Seo-Yun;Kim, Hyeon-Yu;Yoon, Ju-Hyeok;Jang, Won-Jun;Kim, Keun-Wook
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.33-42
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    • 2021
  • As smartphone-based tourism platforms have become active, policy establishment and service enhancement using review data are being made in various fields. In the case of the preceding studies using tourism review data, most of the studies centered on domestic tourists were conducted, and in the case of foreign tourist studies, studies were conducted only on data collected in some languages and text mining techniques. In this study, 3,515 review data written by foreigners were collected by designating the "Daegu attractions" keyword through the online review site. And LDA-based topic modeling was performed to derive tourism topics. The spatial approach through global and local spatial autocorrelation analysis for each topic can be said to be different from previous studies. As a result of the analysis, it was confirmed that there is a global spatial autocorrelation, and that tourist destinations mainly visited by foreigners are concentrated locally. In addition, hot spots have been drawn around Jung-gu in most of the topics. Based on the analysis results, it is expected to be used as a basic research for spatial analysis based on local government foreign tourism policy establishment and topic modeling. And The limitations of this study were also presented.