• Title/Summary/Keyword: 온라인 행동 정보

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Is Smart Tourism Merely a Trend? A Systematic Literature Review of Emerging Trends and Future Research Directions (스마트관광 연구 유행인가 지속가능한가? : 체계적 문헌 고찰을 통한 연구동향과 과제)

  • Yoon, Hye Jin
    • Journal of Service Research and Studies
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    • v.14 no.3
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    • pp.1-18
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    • 2024
  • Recent discussions regarding smart tourism have gained significant momentum in tourism policy and industry; however, knowledge production in this research area remains fragmented and sporadic. This study aims to analyze trends in smart tourism research published in domestic KCI journals up to the end of July 2024 through a systematic literature review, proposing future research tasks to foster academic development. The analysis addresses both the quantitative and qualitative dimensions of smart tourism research, particularly focusing on tourism journals where the terms and concepts are prominent in policy and industry contexts, while also diagnosing the related research paradigms. The findings indicate that the term "smart tourism" began to prominently appear in research titles, topics, keywords, and abstracts as early as 2014. Among the 126 studies analyzed, research related to tourism constituted the largest share, accounting for 30.2%. However, due to the interdisciplinary nature of smart tourism, research has also emerged from various academic fields, including business studies, design, information communication, and computer science. Research on smart tourism has appeared in tourism journals since 2015, predominantly adopting a positivist research paradigm with an emphasis on quantitative methodologies that often utilize surveys. Additionally, the study reveals a pre-paradigm stage within smart tourism research, characterized by insufficient comprehensive conceptual and theoretical development. This stage has also restricted discussions on various ontological, epistemological, methodological, and interpretive issues. The theories mainly employed draw from established behavioral models, such as the Technology Acceptance Model, the Extended Technology Acceptance Model, and the Technology Readiness Model. Based on these findings, the study suggests future research directions for tourism scholars to determine whether smart tourism will solidify as a sustainable research topic or merely be regarded as a transient trend within tourism studies over the next decade.

The Impact of the Risks and Benefits of Unmanned Store Services on Customer Satisfaction through the Theory of Planned Behavior (무인 점포 서비스의 위험과 혜택이 계획된 행동 이론을 통해 고객 만족에 미치는 영향)

  • Noh Hyeyoung;Lee Sinbok
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.5
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    • pp.631-643
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    • 2024
  • With the rapid advancement of digital technology, unmanned store services are on the rise, yet studies investigating their impact on customer satisfaction are scarce. This study aims to explore how unmanned store services affect customer satisfaction, focusing on the factors of risk and benefit. The methodology involved an online survey conducted from December 20 to December 30, 2023, targeting 260 customers who had used unmanned store self-service at least once, with 252 responses ultimately analyzed. The results reveal that the risk and benefit factors of unmanned store self-services complexly and diversely influence subjective norms and perceived control. Firstly, personal information breaches positively affected subjective norms, while overload and uncertainty had negative impacts. Secondly, while convenience negatively influenced subjective norms, playfulness and usefulness had positive effects. However, personal breaches and overload did not affect perceived control, whereas uncertainty did negatively. The findings of this study provide significant insights into how successful implementation and management of unmanned store self-services can regulate social expectations and control perception of customers, thereby enhancing customer satisfaction.

A Study on the Effect of User Value on Smartwatch Digital HealthcareAcceptance Intention to Promote Digital Healthcare Venture Start Up (Digital Healthcare 벤처창업 촉진을 위한, 사용자 가치가 Smartwatch Digital Healthcare 수용의도에 미치는 영향 연구)

  • Eekseong Jin;soyoung Lee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.2
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    • pp.35-52
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    • 2023
  • Recently, as the non-face-to-face environment has developed due to COVID-19 and environmental pollution, the importance of online digital healthcare is increasing, and venture start-ups and activities such as health care, telemedicine, and digital treatments are also actively underway. This study conducted the impact on the acceptability of digital healthcare smartwatches with an integrated approach of the expanded integrated technology acceptance model (UTAUT2) and the behavioral inference model (BRT). The most advanced integrated technology acceptance model for innovative technology acceptance research was used to identify major factors such as utility expectations, social effects, convenience, price barriers, lack of alternatives, and behavioral intentions. For the study, about 410 responses from ordinary people in their teens to 60s across the country were collected, and based on this, the hypothesis was verified using structural equations after testing reliability and validity of the data. SPSS 23 and AMOS 23 were used for research analysis. Studies have shown that personal innovation has a significant impact on the reasons for acceptance (use value, social impact, convenience of use), attitude, and non-use (price barriers, lack of alternatives, and barriers to use). These results are the same as the results of previous studies that confirmed the influence of the main value of innovative ICT on user acceptance intention. In addition, the reason for acceptance had a significant effect on attitude, but the effect of the reason for non-acceptance was not significant. It can be analyzed that consumers are interested in new ICT products and new services, but purchase them more carefully and selectively. This study has evolved from the acceptance analysis of general-purpose consumer innovation technology to the acceptance analysis of consumer value in smartwatch digital healthcare, which is a new and important area in the future. Industrially, it can contribute to the product's purchase and marketing. It is hoped that this study will contribute to increasing research in the digital healthcare sector, which will play an important role in our lives in the future, and that it will develop into in-depth factors that are more suitable for consumer value through integrated approach models and integrated analysis of consumer acceptance and non-acceptance.

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The Effects of Types of Self-Identity on Quasi-social Interactions and Information Sharing Intentions with Facebook Opinion Leaders (자아정체성의 유형이 페이스북 의견 지도자와의 준사회적 상호작용 및 정보공유 의도에 미치는 효과)

  • Park, Sunkyung;Kang, Yoon Ji
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.225-232
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    • 2021
  • Nowadays, opinion leaders influence the formation of public opinion on various issues in social network services. There has been a lack of research on the personal characteristics that inspire users to interact with opinion leaders and show intent to act. This paper verifies how the disposition of Facebook users' self-identity affects the quasi-social interaction with opinion leaders on Facebook and the intention to share information. As the perception and behavior of users on social media platforms differ depending on the type of issue, an online survey was conducted by classifying issue types into life culture and political sectors. Research found that personal identity had a significant positive effect on quasi-social interactions in the life culture and politics sectors, while group identity negatively affected quasi-social interactions. In addition, the intention to share information was confirmed to have a significant effect only in the life and culture areas of self-identity (social and group identity). Quasi-social interaction was confirmed to have a significant positive effect on all issue areas. The results of this study suggest the need to consider variations in opinion leader marketing strategies based on the types of self-identity of Facebook users in the future. In addition, the study shows that raising the level of quasi-social interaction at the corporate level without distinction of issue types can lead to effective results.

Improving the nutrition quotient and dietary self-efficacy through personalized goal setting and smartphone-based nutrition counseling among adults in their 20s and 30s (개인별 목표 설정과 스마트폰 기반 영양상담을 통한 20-30대 성인의 영양지수 및 식이 자아효능감 향상)

  • Dahyeon Kim;Dawon Park;Young-Hee Han;Taisun Hyun
    • Journal of Nutrition and Health
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    • v.56 no.4
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    • pp.419-438
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    • 2023
  • Purpose: This study examines the effectiveness of personalized goal setting and smartphone-based nutrition counseling among adults in their 20s and 30s. Methods: Nutrition counseling was conducted for a total of 30 adults through a 1:1 chat room of a mobile instant messenger, once a week for 8 weeks. The first week of counseling included a preliminary online questionnaire survey and a dietary intake survey. Based on the results of the preliminary survey, 2 dietary goals were set in the second week and the participants were asked to record their achievements on a daily checklist. From the third week onwards, counselors sent feedback messages based on the checklist and provided information on dietary guidelines in a card news format every week. Post-counseling questionnaires and dietary intake surveys were conducted in the seventh week. Changes in dietary habits during the counseling were reviewed in the eighth week, followed by a questionnaire survey on the evaluation of the counseling process. Results: The nutrition quotient (NQ) scores and self-efficacy scores were significantly higher after nutrition counseling. The NQ scores of consumption frequencies of fruits, milk and dairy products, nuts, fast food, Ramyeon, sweet and greasy baked products, sugarsweetened beverages, the number of vegetable dishes at meals, and breakfast frequency were significantly higher after nutrition counseling. The intake of protein, vitamin A, thiamin, riboflavin, folate, calcium, and iron, and the index of nutritional quality of vitamin A, riboflavin, folate, calcium, and iron were higher after nutrition education. The participants were satisfied with the nutrition counseling program and the provided nutrition information. Conclusion: Personalized goal setting and smartphone-based nutrition counseling were found to be effective in improving the quality of diet and self-efficacy in young adults. Similar results were obtained in both the underweight/normal weight and the overweight/obese groups.

A Study on Personalized Advertisement System Using Web Mining (웹 마이닝을 이용한 개인 광고기법에 관한 연구)

  • 김은수;송강수;이원돈;송정길
    • Journal of the Korea Society of Computer and Information
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    • v.8 no.4
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    • pp.92-103
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    • 2003
  • Great many advertisements are serviced in on-line by development of electronic commerce and internet user's rapid increase recently. However, this advertisement service is stopping in one-side service of relevant advertisement rather than doing users' inclination analysis to basis. Therefore, want advertisement service that many websites are personalized for efficient service of relevant advertisement and service through relevant server's log analysis research and enforce. Take advantage of log data of local system that this treatise is not analysis of server log data and analyze user's Preference degree and inclination. Also, try to propose advertisement system personalized by making relevant site tributary category and give weight of relevant tributary. User's preference user preference which analysis is one part of cooperation fielder ring of web personalized techniques use information in visit site tributary and suppose internet user's action in visit number of times of relevant site and try inclination analysis of mixing form. Express user's preference degree by vector, and inclination analysis result uninterrupted data that simplicity application form is not regarded and techniques that propose inclination analysis change of data since with move data use and analyze newly and proposed so that can do continuous renewal and application as feedback Sikkim. Presented method that can choose advertisements of relevant tributary through this result and provide personalized advertisement service by applying process such as user inclination analysis in advertisement chosen.

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An Item Pool System for Leveled Assessment (수준별 평가를 위한 문제은행 시스템)

  • Hong, Jong-Gee;Jun, Woo-Chun
    • Journal of The Korean Association of Information Education
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    • v.6 no.3
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    • pp.298-307
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    • 2002
  • Recent advances in the Web technology have been changing our life in various aspects. These advances have brought us new paradigms of education. The Web provides teachers with many opportunities to implement wide ranges of new teaching and learning practices, which supplement the traditional classroom teaching-learning. Especially, the Web enables so-called WBI (Web-based instruction) system as a teaching aid. Now the WBI system can incorporate multimedia information with various communication and collaborative tools. In order for the WBI system to be successful, various supports are necessary. One of such supports comes from assessment. In this work, an item pool system for leveled assessment is designed and implemented. The proposed system has the following characteristics. First, the item pool is classified into three categories subject, semester, and chapter. This categorization makes lookup easier and faster. Second, any teacher can use the item pool system and enter their questions into the item pool. Third, the proposed system reflects various levels of students for each course. Thus, students can select their exams based on their progress and background. Finally, it can make difficulty of each item to be objective by repeated tests and refinements.

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Effects of Politics Channels of YouTube on Political Socialization (유튜브 정치·시사 채널 이용이 정치사회화에 미치는 영향)

  • Park, Sang-Hyun;Kim, Sung-Hoon;Joung, Seung-Hwa
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.224-237
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    • 2020
  • This study is about motivations of using YouTube channels related to politics and its effects on political socialization. Information acquisition from the political channels of YouTube was analyzed from the perspective of uses and gratifications theory. Then, the effects of the variable factors which can influence the perception-attitude-action of political socializations were reviewed. To understand aforesaid aspects, online survey was conducted targeting male and female adults between 20 to 50-year-old. There were four factors observed for the motivations of using YouTube channels of politics, which were 'entertainment of political satire', 'mental stability', 'convenience of the media', and 'pursuit of information'. The impacts on political socialization were verified with path analysis. Among the various motivations of using YouTube channels, 'convenience of the media' and 'pursuit of information' were the factors that positively affected the acquirement of political knowledges. Political knowledges had meaningful influences on increasing people's interest in politics, and their sense of political efficacy. Increased interest in politics led to higher level of sensing political efficacy, then higher political efficacy positively motivated people to participate in politics. The theoretical and practical implications of the study were also discussed based on the findings.

Gender Differences and Gender Stereotype in Play Style among Young Korean Gamers (한국 남녀 청년 게이머의 플레이 취향과 성차 및 성 고정관념)

  • Song, Doo Heon;Park, Sojin;Yang, Seung Won;Yang, Yunjung;Won, Kyohyun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.1
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    • pp.72-81
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    • 2017
  • There is a common misbelief that female gamers prefers simple cute easy games so that they are incompetent if higher skill level is required or disqualified to be a winning party member in MMORPG. This pink game theories are the results of video game analysis done in US and Europe way before online games and mobile games become popular thus. there are many evidences that such misconceptions do not hold anymore. However, researches on gender game culture and gender preferences have not been seriously conducted since 2007 in Korea. Thus, in this paper, we surveyed 88 male and 151 female gamers from their late teens to 30s and found a gap between behavior and perception due to serious gender stereotypes. Gender differences are still found in several areas, but the degree of differences were weakened or in different direction from 2007. The game design to attract female gamers should understand such gender gaming culture and gender difference.

A Survey of Music Therapists' Understanding of Music Therapy National Certification (음악치료 국가자격증에 대한 음악치료사의 인식도 조사)

  • Park, Ha Hyun;Park, Hye Young
    • Journal of Music and Human Behavior
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    • v.18 no.1
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    • pp.103-122
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    • 2021
  • The purpose of this study was to investigate music therapists' awareness of the music therapy national certification (MTNC). Online questionnaires were distributed to music therapists who voluntarily agreed to participate in this research and 143 completed surveys were collected for analysis. The questionnaire consisted of 37 questions (background information, awareness of the necessity for MTNC, expected effects of national certification, and qualification management). According to the collected data, music therapists reported that they were highly aware of the necessity for MTNC. The participants believed that excessive issueing of private licenses might deteriorate the quality of music therapy services and job opportunities. As alternatives to address private license-related issues, participants agreed with the establishment of national certification system. Given that participants did not have enough knowledge of MTNC and the MTNC may have both pros and cons, the results should be generalized with caution. Still, this study could provide basic information for further discussion on the establishment of MTNC.