• Journal of Korea Game Society
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• v.4 no.1
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• pp.3-13
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• 2004

On today, online community that is irrespective to geometrical area and time has been appeared by information technology and development of internet. It has been significant decision method of a personal and company. And online community is variously classified by it's purpose. Among online community, online game community is be roughly classed as community in online game and community in related online game. Community in related online game community is means for interchanging informations using e-mail, bulletin board, so as on. These information contain game playing, game contents so as on. And community in online game is implemented as team, item exchange, chatting etc. Importance of community in online game and community in related online game have been increased. But online game community is not distinguished, comparing with importance of it. So, in this paper, we study on the case analysis of cyworld's community that developed characteristic community. Cyworld community is suitable for new generation and korean life style, method of adaption online game. This paper should be profitable for community in re lated online game, community company to planning, developing a characteristic community.

• Journal of Internet Computing and Services
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• v.18 no.2
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• pp.97-104
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• 2017

This study explored the potential associations among older adults' online community uses, socialization, and social isolation. Results from the hierarchical regression analysis indicated that the quality and size of personal networks composed of online community members positively influences older adults' socialization and reduces social isolation. However, the frequency of meeting with online community members in offline settings was not significantly associated with socialization. Moreover, the amount of time using online communities indirectly and significantly affected social isolation, mediated by socialization. Results from this study address the positive roles of online community uses in overcoming psychological difficulties among elderly people.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.195-196
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• 2019

온라인 커뮤니티는 사용자들의 상호작용을 기반으로 생성된 컨텐츠(member-generated content)를 그 핵심가치로 제시하고 있으며, 이용자들은 소통의 장으로써 온라인 커뮤니티 내에서 정보획득, 교육자료 공유 등 다양한 혜택을 누릴 수 있다. 최근 2년 페이스북과 카카오스토리, 밴드 등과 같은 대표적인 소셜 네트워크 서비스(SNS) 이용자 수가 감소한 반면, 온라인 커뮤니티만 상승세를 보이고 있다. 따라서 본 연구에서는 여자고등학생들을 대상으로 고등학생들의 온라인커뮤니티 이용 실태와 이용하는 의도를 살펴보고자 한다. 연구를 위해 정보품질, 커뮤니티 정보의 신뢰성, 학습 혜택, 사회적 혜택, 자아존중감 혜택, 쾌락적 혜택, 경제적 혜택, 신뢰, 몰입 그리고 지속사용의도와 관련된 설문을 실시하였다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.37-38
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• 2019

최근 인터넷 기반의 웹 2.0의 시작으로 정보나 콘텐츠를 누구나 이용할 수 있는 인터넷환경이 제공되었다. 특히 소셜미디어를 통해 빠르게 공통관심사를 공유할 수 있는 커뮤니티를 구성하고 있으며, 온라인에서의 공동체는 개인의 정체성과 집단적 정체성을 교차하는 영역을 이루고 있다. 이러한 온라인 공동체에서 팬덤은 참여가 높고 사적 수준에서 결속력이 강한 공동체를 형성하는 집단이라고 할 수 있다. 본 연구는 이러한 문화 현상에서 유대관계가 강하게 형성된 '팬덤'이라는 이용자를 대상으로 이용동기 요인과 이에 따른 스타와의 상호작용을 통해 형성되는 커뮤니티의 충성도에 어떠한 영향을 미치는가를 알아보고자 한다. 커뮤니티 사례의 내용분석을 통해 팬덤의 일반화된 이용동기에 관해 살펴봄으로써 커뮤니티의 사용자 측면에서 시사점을 제시하고자 하였다.

• Journal of The Korean Association of Information Education
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• v.11 no.1
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• pp.79-89
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• 2007

Considering the continuous increase of teenagers' Internet use and the high rate of their participation in online communities, educators need to devote efforts to minimize the negative function of teenagers' Internet use and to guide them to experience positive aspects of Internet. Through activities in online communities, teenagers can experience various socialities and explore their self-consciousness. However, on the other hand many communities do not provide teenagers with considerate care. This may cause conflict in their sense of value and mislead them. Through this study, online learning community is designed and developed, which can reflect teenagers' various needs and connect their needs with learning experiences. The community consists of the following categories: 'about e-Tivity'(community vision, general information, list of activities, Q&A), 'activity space for teens'(event hall, data park, e-Tivity center), 'administrative space for teachers and managers'(research room, management room), and 'teen's private space'(my room, my avatar).

• Management & Information Systems Review
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• v.29 no.2
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• pp.27-52
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• 2010

Research on the user motivation of online brand community, the flow, community identification, brand attachment and the structural relationships between them This study is focused on the utilization motives of online brand community (emotional motivation, social motivation, informational motives), and their influences on each motivation on the flow and structural relationships between the brand identification and attachment. For the research, hierarchical chi-squal analysis, was used among Structural Equation Models, to statistically verify the size between the two paths. First, the research has proven the positive influence of user motivation of online brand community on flow. Especially on this research, user motivation of online brand community on flow was divided and analyzed into three motivations; emotional motivation, social motivation, informational motivation, the social and emotional motivation are proven to have the biggest influence on the flow and informational motivation has comparatively low influence on the flow. Secondly, this research will prove that the type of flow built on user motivation of online brand community can give positive influence on community identification and brand attachment. And third, the influence of community identification on brand attachment is very high on the flow. Result will clearly shows the flow built on user motivation of online brand community can help build brand attachment through community identification.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.87-106
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• 2006

Importance of on-line community has been increased and also on-line community has been used as an important marketing tool. Fashion companies also considered that on-line community provides opportunities to develop customer relationship and to improve customer loyalty. The purpose of this study is 1) to identify the characteristics of fashion on-line community, 2) to investigate the differences of factors affecting brand loyalty among fashion lifestyle groups. For data collection, on-line survey was conducted for fashion on-line community members in Daum portal site and total 404 subjects were used for this study. Factor analysis, cluster analysis, and regression analysis were used for data analysis. The results of this study were as follow: first, characteristics of fashion on-line community were classified as three factors: 'interactivity', 'information provision' and 'interest provision'. Second, the impact of fashion on-line community characteristics on brand loyalty were found to be significantly different among lifestyle groups. The results from this empirical study provide basic information for strategic planning about fashion on-line community by analyzing characteristics of on-line community users.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.95-118
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• 2009

Virtual community, which is formed on the internet, is expected to serve the needs of members for communication, information, and knowledge sharing. The executives of organizations should consider operating strategy of virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' loyalty in virtual community. The objective of this study is to develop an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usefulness, ease of use, familiarity, members' trust, reputation, community trust, attitude, satisfaction and loyalty. Empirical data was collected from 286 internet users and tested using structural equation modeling to verify the fit of the hypothetical model. The results show that the usefulness, familiarity significantly influences attitude and members' trust is significantly influence the community trust. And I confirmed that ease of use and attitude play the role of determinants in making the satisfaction, community trust and reputation influence the satisfaction that have the direct effect to making the loyalty. The results of the study can be used to identify the loyalty in virtual community. By investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote community trust, attitude, satisfaction to stimulate members' willingness to revisit the community and futhermore enhance their virtual community loyalty.

• Journal of KIISE
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• v.45 no.2
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• pp.165-174
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• 2018

An online community is a virtual group whose members share their interests and hobbies anonymously with nicknames unlike Social Network Services. However, there are malicious user problems such as users who write offensive contents and there may exist data fragmentation problems in which the data of the same user exists in different nicknames. In addition, nicknames are frequently changed in the online community, so it is difficult to identify them. Therefore, in this paper, to remedy these problems we propose a behavior pattern feature vectors for users considering online community characteristics, propose a new implicit behavior pattern called relationship pattern, and identify the nickname of the same user based on Random Forest classifier. Also, Experimental results with the collected real world online community data demonstrate that the proposed behavior pattern and classifier can identify the same users at a meaningful level.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.21-26
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• 2016

This study examined the effects of the online community, such as chatting, book-cafe on the neighborhood relationship. Through a case study of 'The Sharp' apartment area, the characters of neighborhood relationship between user and non-user were compared. The factors affecting the community relationships were analyzed by regression analysis. According to the results, the residents using the online community shared their emotions, thoughts and information with their neighbors so that the level of neighborhood relationship was higher. To reprove the neighborhood relationship being cut off the online community should be handled as an important factor in the planning of apartments. This study as a basic research is expected to contribute to policing against crimes and accidents in apartments.