• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.346-356
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• 2012

The purpose of this study is to examine the effect of opinion leader behavior on E-learning satisfaction on the mediating role of social intelligence. For the study, opinion leader behavior were defined two groups such as information mediated behavior, influence behavior and e-learning satisfaction were defined two groups such as contents satisfaction, operation satisfaction. On the basis of theoretical linkages between the constructs, a conceptual model and hypotheses were established. Data were collected from 153 graduated students by structured questionnaires. Collected data were analyzed by PLS(Partial Least Square) statistics program and findings are as follows. Empirical results indicate that opinion leader behavior has a positive impact on opinion leader's social intelligence, social intelligence has a positive impact on E-learning satisfaction. Opinion leader's social intelligence has partially mediated effect on the relationship between opinion leader behavior and E-learning satisfaction.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.1
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• pp.83-108
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• 2019

This study investigated South Korean citizens' political communication and deliberation through Twitter during the 2014 General Election, focusing on influential opinion leaders' political information behaviors. Individual semi-structured interviews were administered with 13 opinion leaders using the multiple interview modes of email interviews, Skype interview and face to face interviews. Through the analytical lens of the theory of Information Worlds, the chosen social types and social norms of opinion leaders impacted their political information behaviors, including how they assessed, shared, exchanged, or avoided information, and, in turn, created boundaries between and around their information worlds that allowed for both conflict and synergy.

• Cement
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• s.193
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• pp.9-15
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• 2012

시멘트산업은 국가 기간산업이자 건설 기초소재 산업으로 성장과 발전을 거듭해왔다. 하지만 최근 들어 각종 규제와 수요 감소, 건설경기 불황의 여파로 다소나마 침체 기미를 보이고 있는 것도 사실이다. 이러한 가운데 저탄소 녹색성장시대의 등장과 함께 $CO_2$ 저감과 에너지 절감, 자원재활용, 환경친화형 생산 시스템 구축 등이 시멘트업계의 새로운 화두로 등장하고 있다. 그렇다면 시멘트산업의 최근 현안은 무엇이며 시멘트산업의 새로운 가능성을 타진하고 미래비전을 제시하기 위해서는 어떤 것을 준비해야 할까? 여기서는 '시멘트산업의 미래'를 주제로 이에 대한 오피니언리더 및 전문가 8인의 의견을 들어보았다.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.848-851
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• 2010

인터넷 사용의 증가와 함께 최근 많은 양의 정보가 인터넷에 쏟아지고 있다. 이들 정보는 다른 사람의 생각을 알고 싶어하는 정보 수집 연구자들에게는 매우 유용한 정보이다. 현재 존재하는 오피니언 마이닝 기법은 매우 다양하다. 그러나 이러한 기법들은 모든 의견들을 동일한 영향력을 지닌 것으로 취급한다. 하지만 현실에서는 모든 의견이 동일한 영향력을 가지고 있지는 않다. 이런 문제점 해결을 위해서 우리는 새로운 오피니언 마이닝 기법을 제안한다.

• Korean journal of communication and information
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• v.31
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• pp.51-84
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• 2005

The purpose of this paper is to investigate characteristics of active information and opinion giver in the interactive-public communication space of internet. More specifically, this study explores that the active information and opinion giver have the same traits with opinion leader, which are personal attributes (topic involvement and individuation), social activity, source of information and influentials, and socio-demographic attributes. The research consisted of a questionnaire, which was administered using e-mail, and 175 replies were returned. The results show that higher activity of sending information and opinion is associated with characteristics of opinion leader. First, It was found that higher activity group in sending information and opinion have higher degree of topic involvement and individuation than lower group. Second, the former is more active behavior than the latter in social activity. Third, it was examined that behaviors of sending and giving information and opinion with interpersonal communication channel was connected with those of the interactive-public communication space in internet. Also, the result of analysis with mass communication channel was found the distinction in three different kinds of magazines which is related with specific media. Finally, characteristics of socio-demography were not different between two group, with the exception of gender.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.9
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• pp.59-70
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• 2016

The rapid development of the Chinese version of Twitter, the groom Weibo has become an important communication means for Chinese SNS users to obtain and share information. As a result, in China, the phenomenon of the power shift has emerged from the traditional opinion leaders to SNS opinion leasers. The relationship analysis of demographic variables of the Chinese SNS users and their Information on the relationship between keywords was made by utilizing the centrality analysis using Social Network Program NetMiner. China's SNS opinion leaders have general interest in daily activities with their families or friends rather than in social issues. And in case of SNS opinion leaders of high betweenness centrality, it was analyzed that general users was a key mediator role that organically out lead to the adjacent information. These properties are not independent of demographic variables, such as professional, therefore, the demographic characteristics of SNS opinion leaders showed a significant effect on the parameters of betweenness centrality. This study analyzed the characteristics of SNS users, especially opinion leaders in China by looking at the aspects of Chinese social phenomenon in terms of information. Through this study, we expect to provide basic information about the social characteristics of China through collective communication.

• Digital Contents
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• no.4 s.131
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• pp.22-23
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• 2004

허문행 전 한국소프트웨어진흥원 디지털콘텐츠사업 단장이 퇴임 후 3월초부터 대학강단에서 후배양성에 나서고 있다. 안양대학교 디지털미디어학부에서 교편을 잡은 허문행 전 단장은“정부정책을 직접 펼칠 수 있는 자리도 보람 있었지만 대학에서 학생을 가르치는 것도 가슴을 설레게 하네요”라며“디지털콘텐츠를 체계적으로 공부한 학생들이 사회 적소에서 오피니언 리더로 자리매김 할 수 있도록 적극 도울 계획”이라고 포부를 밝혔다.

• Digital Contents
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• no.12 s.127
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• pp.20-21
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• 2003

한국인이 만들고 전세계 석학들과 오피니언 리더들이 주목하고 있는 프로그램이 있다. 일반인들에게는 다소 생소하지만 논문이나 학술자료 등을 자주 작성해야 하는 교수, 연구원, 석 · 박사 과정의 학생들에게는 혁신적인 소프트웨어로 인정받고 있는‘스칼라스에이드’가 바로 그것이다. 현재 전세계 88개국에서 30만명 이상이 사용하고 있는 이 프로그램은 각주나 레퍼런스(인용문구 및 출처)를 자동으로 작성할 수 있도록 할 뿐만 아니라 전세계 200여 도서관의 서지자료와 원문을 손쉽게 입수하고, DB화 할 수 있도록 한다. 얼마전‘스칼라스에이드4 한글판 패키지’버전을 발표한 나도영 스칼라스에이드 사장을 만났다.

• KLA journal
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• v.46 no.6 s.361
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• pp.26-28
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• 2005

《도서관문화》6월호 특집란에서는 각 급 도서관 현장 사서 및 다양한 분야의 오피니언리더들의 '도서관 마케팅 및 도서관 PR'에 대한 생각을 들어보는 지면을 마련하였다. 아직도 일부에서는 도서관은 열심히 일하는 데 알아주지 않는다는 불만의 소리가 높은데 이는 우리 스스로 도서관을 알리는 적극적인 노력이 부족한 것이 아닐까도 싶다. 도서관의 외부환경 변화에 능동적으로 대처하기 위한 생존전략의 하나로서 '도서관 마케팅 및 도서관 PR'을 생각해보는 시간이 될 수 있기를 바라며, 편집실의 자문에 도움을 준 '한국도서관마케팅연구소'에 감사드린다.

• Journal of Internet Computing and Services
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• v.18 no.2
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• pp.75-85
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• 2017

Open innovation, a new paradigm which utilizes customer ideas for organizational innovation directly, is evaluated as a useful method to innovate the organization itself. In this research, we analyze the case of Starbucks' online community, MyStarbucksIdea.com to examine how collective intelligence is formed out of mass customers in the community and how open innovation is to be implemented successfully. We review various challenges in implementing open innovation and then suggest practical approaches to the challenges, including customer relationship management, utilization of opinion leaders, application of engineering techniques, etc.