• Journal of the Economic Geographical Society of Korea
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• v.17 no.1
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• pp.28-44
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• 2014

As the era of glocalization arrives, each area of the world with the uniqueness trying to enhance competitive advantage. In this context, the 'Art asset' should be understood as an independent 'Content' in terms of place marketing & creative regional regeneration. Especially in a place as a component of assets 'art' is recognized as an independent content & as a means for new areas of creative regeneration and the local economy will be discussed. To do this, place the property on the basis of a review of existing research on the concept of a new arrangement of art assets were classified by type and each of the cases examined. Ultimately, through the review of creative play area as a place of art assets and utilize the potential value of plce asset is the goal of this article.

• Korean Association of Arts Management
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• no.56
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• pp.275-304
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• 2020

This paper discusses a way to differentiate contents and enhance the competitiveness of art spaces in rural regions through place assets, noting the growing number of rural art spaces and their great potential as cultural spaces in recent years. First, we surveyed existing research and resources to understand the current status and roles of rural art spaces in the context of theoretical discussions on place assets. Based on this, we classified place assets into physical, human, and symbolic elements. After that, we conducted two case studies that apply this classification. For the case studies on the Ami Art Museum and the Potato Flower Studio, we investigated the sites and conducted in-depth interviews with the directors following a qualitative research method. Our findings through the case studies show that Ami Art Museum and Potato Flower Studio remodeled closed school buildings, which are known as physical place assets in rural areas. However, there was a difference in utilizing other place asset elements, and this resulted in different types of differentiated contents. We found three types of rural art spaces from two case studies: inhabitant-friendly, artist-friendly, and tourist-friendly. Finally, in our research, we presented a method of utilizing place assets that differentiate rural art places along with a method for developing differentiated contents. To conclude, the significance of our study is that it attempted to find out a way to make rural art spaces sustainable, and sought cultural regeneration in rural areas through revitalization of rural art spaces.

• Korean Association of Arts Management
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• no.53
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• pp.153-177
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• 2020

Arts organizations commonly face a range of operational challenges, from a lack of skilled workers to limited financial resources and thus are dependent on subsidies from the government. Yet, to fully realize their mission arts organizations must both develop strategies to effectively utilize government support and seek a way forward that does not depend on public subsidies. Business diversification, a strategy from corporate management, entails the expansion of products and services, and entry into new industries, enabling companies to disperse risks and increase profits. We propose that business diversification can be effectively applied to arts organization to address the myriad operational difficulties they face. To understand how an arts organization might deploy business diversification we conducted a case study of an organization that is actively pursuing the strategy: Sanwoollim Theater. We interviewed staff members of Sanwoollim including the executive director, as well as selected audiences, to understand how the business diversification model was being applied at Sanwoollim. Our findings indicate that, in a complex arts and cultural space, business diversification is a fresh and flexible new strategy that can enable private cultural arts organizations to thrive sustainably. It is also evident that government support in the initial stages of the process encourages diversification and that successful private arts organizations will leverage government subsidies into a sustainable business plan.

• Korea Science and Art Forum
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• v.27
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• pp.231-246
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• 2017

The purpose of this study is to examine effects of sustainability of convention events on brand equity and customer loyalty. This paper also explores the mediating role of brand equity amid sustainability of convention events and customer loyalty. The four determinants ofsustainability of convention events examined in this study are economic sustainability, environmental sustainability, social sustainability and event sustainability. Brand equity refers to performance, social image, value, trust worthiness, and attachment. The findings are as follows: (1)most sustainability of convention events have a positive effect on each brand equity's elements; (2)all sustainability of convention events have a positive effect on loyalty; (3)brand equity of convention is significantly related to customer loyalty. (4)brand equity plays a mediating role between sustainability of convention and customer loyalty. The findings will not only be useful in improving the structure of sustainability of convention events, but also in enhancing competitiveness in Korea's convention industry.

• Korean Architects
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• s.589
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• pp.126-141
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• 2018

안양공공예술프로젝트(APAP)는 한국에서 가장 성공적인 공공예술사업으로 손꼽힌다. 낙후된 유원지와 중소 도시 도심에 예술조형물로 활력을 불어넣고, 우수한 국내외 작가들이 자발적으로 참여해 도시의 격을 높여 시민의 자산으로 정착됐다는 평가를 받는다. 서울시의 도시 게릴라 프로젝트나 광주 비엔날레의 도심 조형물 설치 작업인 '폴리 프로젝트'가 벤츠마킹한 대상이 되기도 했다. APAP는 2005년 만안구 안양유원지를 정비해 예술공원으로 조성하는 것으로 시작돼 2007년에는 이를 도시공원화 작업으로 확대하며 평촌 일대에 공공조형물이 조성됐다. 2010년에는 골목 안으로 들어가 주민들과 함께 공동체 복원을 위한 프로젝트로 진행됐다. 특히 안양예술공원 안에 있는 안양 파빌리온(구 알바로 시자 홀)은 포르투갈 출신의 세계적인 건축사 알바로 시자(1992년 프리츠커상 수상)가 설계한 작품이다.(그는 이 작품에 이어 파주출판단지에 '미메시스 아트 뮤지엄'을 만든다.) 당연히 안양시 차원에서 추진된 공공예술사업에는 건축사 등 많은 전문가들이 참여했다. 최승원 건축사는 "지방건축발전에 기회가 오면 건축사가 적극 자문하여야 지방다운 건축이 살아나고 꽃피울 수 있다"고 강조한다. APAP 초창기부터 참여해 역할을 해온 최승원 건축사에게 안양예술공원으로 보는 지역건축에 대해 들어봤다.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.497-502
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• 2024

Local culture plays a role in enhancing the cultural competence of citizens by approaching branding from the perspective of brandization by implying value amid changes in local traditions and modern times. Therefore, this study established a research model with brand loyalty, brand recognition, perceived quality, and brand image as dependent variables in order to analyze the impact of local cultural characteristics on cultural brand asset components. We tested the research hypothesis and analyzed it, As local cultural characteristics affect cultural brand asset components, it was found that it is necessary to change the perception of local culture and promote traditional culture. In addition, Yeoju City needs to plan a festival that combines tradition and local culture through the convergence of content and cultural policy for the recognition and brand image of the Yeoju Yeongneung, a World Heritage Site, and it is urgent to change the direction of citizens. In addition, it was found that it is desirable to expand research on the formation of cultural brand assets according to local cultural affinity.

• Proceedings of the Korean Society for Information Management Conference
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• 2013.08a
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• pp.185-188
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• 2013

전시 중심의 단기적 활용을 벗어나 일종의 문화유산으로 시각예술 아카이브를 관리하려는 움직임이 국가단위 또는 주요 기관간 컨소시엄의 형태로 활발히 진행 중인 해외 문화선진국의 사례와는 달리 국내 시각예술계는 아카이브 기반 전시나 프로젝트의 인기를 넘어서지 못하는 단편적 접근방식으로 아직 국가차원의 종합적인 비전이나 장기적인 전략을 창출해내지 못하고 있는 것이 우리의 현실이다. 국내 디지털 인프라의 선진성에 의지한 공공기관 주도 디지털 아카이브 사업에 대한 낙관적 전망도 몇몇 기관의 디지털 아카이브 구축 및 운영 경험을 통해 그 불투명성 및 위험성이 노출된 바 있다. 새 정부 출범 이후 국가정책을 지배하고 있는 창조경제 화두를 관통하는 핵심 키워드 중의 하나로서 시각예술 콘텐츠 자산의 근간인 국내 시각예술 아카이브의 경쟁력은 전면적으로 검토될 필요가 있다.

• 프린팅코리아
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• s.7
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• pp.52-59
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• 2003

우리가 살고 있는 21세기를 일반적으로 '문화의 세기' 라고 말한다. 문화란 비단 예술이나 문화재같은 것만을 지칭하지는 않는다. 문화는 인간이 자연에서 벗어나 역사를 통해 만들어 온 문명과 그 밖의 모든 총체적인 자산을 의미한다.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.341-352
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• 2019

Recently, as cultural projects are being carried out in various ways, the interest in the space where culture and arts can be provided is also increasing. Therefore, this study selected and analyzed F1963 in Busan. The purpose of this study is to examine the effects of brand asset factors of brand image, brand awareness, brand asset awareness, and loyalty on customer satisfaction and community development of brand asset in complex cultural space and to examine whether customer satisfaction has a mediating effect on the relationship between brand asset in complex cultural space and community development. As a result of the analysis, brand asset of complex cultural space had a positive effect on the satisfaction of users. Also, brand asset of complex cultural space has a positive effect on community development. The satisfaction that users get from the complex cultural space has a mediating effect on the influence of brand asset of the complex cultural space itself on the community development. The implications of this study suggest that complex cultural space plays an important role in the region, and it is necessary for local communities and local governments to brand complex cultural space through diversity of cultural and artistic activities.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.191-204
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• 2018

In the era of diversity and creativity, autonomous regional regeneration is being emphasized. Local regeneration effects through local heritage utilization and the value of regional properties are rising. It is very meaningful to find a way to revitalize the urban regeneration system that can transform the facilities, spaces and industries in underdeveloped regions into opportune properties. This study explores the possibility of self-sustaining development by establishing an endogenous self-reliance system through the localization of industrial heritage. Competitive advantage strategies of regional properties are more important than regional comparative advantages. In the future, more attention should be paid to the intangible value of the city. A genuine city revival should be created as a place with cultural identity through artistic ecology, tradition, community, and aesthetics centering on people.