• Journal of Convergence for Information Technology
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• v.12 no.2
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• pp.198-205
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• 2022

The purpose of this study is to understand the influence of beauty commercial advertising by gender based on information on beauty trends among men and women in their 20s and to confirm the effectiveness of beauty advertising as a marketing tool. To this end, a survey was conducted on men and women in their 20s who are most interested in appearance and use SNS. Women chose YouTube as the most accessible, reliable, and informative ads, while men chose Instagram, TV, and YouTube respectively, and found that YouTube ads were the most influential for women in their 20s and Instagram ads for men in their 20s. These results can be used to build new strategies in the service and marketing sectors of the future beauty market.

• The Journal of the Korea institute of electronic communication sciences
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• v.16 no.1
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• pp.165-174
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• 2021

The purpose of this study is to compare the differences in national R&D research outcomes in science and technology according to gender. For this purpose, the analysis was conducted by mapping WoS SCI(E) papers from 1990to 2018 and NTIS R&D papers from 2007 t0 2016. As a result of examining the differences in research achievements in science and technology according to gender based on three bibliometic indicators - average Times cited, Time-lag, and Impact factor - we found that the overall topography of research achievement was still male-centered, and the differences in the main research area between male and female were also very prominent. On the other hand, in top 10 research areas, it was confirmed that female researchers' outcomes were higher in the number of Times cited and Impact factor.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.3
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• pp.278-290
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• 2018

This investigation reviewed 74 studies related to pregnancy and childbirth of married immigrant women that were selected from national dissertations and others in journals released in the past 10 years from 2007 that were identified using http://www.riss.kr. Analysis on the trend of research was done through result variances used in academic fields, planning researches, main themes and mediative studies. Of the 74 studies, 28 were national dissertations (38.6%) and 46 were articles in academic journals (61.4%), 37 of which were performed by nursing departments (50.0%). Additionally, 45 were quantitative (60.8%) and 29 were qualitative (39.2%) and descriptive research, and 22 in total(29.9%) took the most of the part of quantitative research. Key concepts were categorized into nursing, environment, health, and humans, which are the paradigms of nursing, while papers in all other categories were categorized as etc. Most themes of research were based on social psychological aspects of the health domain and the human domain. Among the eight mediative research studies, seven focused on postnatal married immigrant women and the remaining one focused on postnatal married immigrant women and infants. In the categorized research planning quantitative research took larger part than qualitative research and in quantitative research descriptive study took larger part than experimental research. In the case of experimental research, studies usually focused on married immigrant women who had experienced pregnancy and childbirth. Overall, the results indicated that development and provision of new nursing mediation programs are needed, not only for married immigrant women, but also for their families.

• Journal of Convergence for Information Technology
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• v.9 no.5
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• pp.243-251
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• 2019

Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.

• Archives of design research
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• v.18 no.1 s.59
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• pp.253-262
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• 2005

In suddenly changing multimedia periods, department store not only plays the role of local culture centre but also meets keen competition in working out marketing strategies, especially in the field of differentiating Promotion Surroundings Image, in order to cope with the varied consumers' pattern according to customers' pursuing new lifestyle. In particular, cosmetic stores located in the first floor of the department store have high sales rate in spite of its comparative small area, because cosmetic stores have been much essential to women's daily life who are very strong for desiring the Beauty and also in them men's buying trends have been upwards speedily. The color and P.P.(Point of Sale Presentation) of the cosmetic store design are preferred after the quality and the price of the goods, staff's services by this survey of female clients' attitude to buy cosmetics at department store in Seoul. So that cosmetic companies seem to be needed to offer the differentiated color code in each brand and display the goods' P.P.(Point of Sale Presentation) intensively to promote the sales effectively. This thesis aims at suggesting the way how cosmetic firms get and enhance their goods' competitiveness when they develop their visual merchandising strategy by considering each brand's attribute and customers' life style by age, preference factors for buying the goods through showing high qualified sonics in their differentiated displayed stores.

• Journal of the Health Care and Life Science
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• v.9 no.1
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• pp.103-115
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• 2021

The purpose of this study is to understand the annual trend of patients with cervical vertebrae disability and improve their health service utilization in the general description (200 TABLE) of patients with cervical vertebrae disability.The main results of this study are as follows. All patients with cervical vertebrae disability were women aged 50 to 59. Compared to 2010, the proportion of patients with disease increased year by year in all subjects in 2018, with men under 30-39 years of age and women under 19 years of age increasing the highest.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.600-614
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• 2019

The purpose of this study was to investigate the cultural factors that complement the counseling by examining the psychological motivation of the young women in their 20s and 30s and the psychological benefits gained from the augural experience, And to suggest a more appropriate and comfortable form of counseling. For this, interview data of participants were analyzed using Consensual Qualitative Research(CQR). As a result of the analysis, the participants were searching for the fortunetellers with intrinsic motivation to get psychological support, experiencing the psychotherapeutic effects obtained from the counseling while filling the psychological needs through the mobs, and gaining alternatives to solve the problems.

• Journal of the Korean Association of Geographic Information Studies
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• v.15 no.1
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• pp.76-86
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• 2012

The purpose of this study is to investigate the environmental equity of the accessibility to public transportation services in the city of Daegu. The 2005 census data as well as bus stop and subway station datasets were integrated for building the GIS database. Public transportation service areas were then identified by a coverage method. Mann Whitney U test was used for statistically comparing the socioeconomic characteristics over different levels of access to the public transportation services. Both Dong-gu, Suseong-gu, Dalseo-gu, and Buk-gu located outside of the city had worse accessibility than others while Jung-gu, Seo-gu, and Nam-gu had better accessibility than others. There appeared no environmental inequity pattern in terms of the percentages of men, women, and teenagers over the city of Daegu whereas there existed some environmental inequity pattern in terms of the percentages of people above the age of 65 and people below poverty line. This environmental inequity pattern would be caused by some factors. Firstly, the lower income class has tended to reside in the declined or blighted areas far away from public transportation facilities since this class can not afford to pay expensive rents and land prices around the main roads with higher accessibility. Many old people belonging to the lower income class also reside in the declined or blighted areas. Secondly, there has been no law to locate bus stops and subway stations considering residents' socioeconomic characteristics and the spatial distribution of public transportation facilities has been not managed systematically by the city government. This research would shed insight on building the public transportation policy to locate bus stops and subway stations and to select the routes of buses and subways considering the spatial distribution of residents' socioeconomic characteristics.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.2
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• pp.169-194
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• 2015

The purpose of this study was to assess the performance of Korean public libraries based on the national representative sample using Vakkari and Serola's (2012) public library outcome scale. Conducting a web-based survey to 1,000 Korean adults nationwide, the responses of 629 respondents who had visited the public library in the past year were analyzed. Results showed that, among the 19 benefit areas, "reading fiction and non-fiction" was the most perceived benefit area followed by "acquiring educational opportunities", and "self-development during leisure time". The benefits were considerably lowly perceived in the rest 16 areas. Different from the original four-factor structure, "reading/self development" were emerged as a new factor in this Korean sample. The benefits were perceived differently by citizens with different socio-demographic backgrounds. Results informed the current status of the public library performance and values perceived by the general Korean adults population across the nation.

• Management & Information Systems Review
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• v.31 no.2
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• pp.21-39
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• 2012

To examine how usage of social network services(SNS) can affect users' satisfaction through their involvement to SNS. This study first explored the usage motives on the SNS by reviewing previous studies which are from the perspectives of usage and gratification theory. The structural equation modeling(SEM) approach was used to validate the model and Lisrel was used to analyze 306 data which were collected from college students who have SNS using experiences. The results showed that the motives of information seeking and self-expression have no significant influence on affective involvement to SNS and other hypotheses were all accepted. In order to investigate the relationship of usage motives-involvement-satisfaction between different genders, path analysis in male group and female group were done respectively. The results showed that in the case of male group, the motivation of information seeking, entertainment, and self-expression have positive effect on affective involvement, while only the entertainment motive can increase the cognitive involvement. In the case of female group, socializing motive and entertainment motive have positive effect on both affective involvement and cognitive involvement, but the information seeking motive and self-expression motive can not influence the formulation of emotion in SNS.