• Korean journal of communication and information
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• v.56
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• pp.194-218
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• 2011

Focusing on the individuals' structural positions and roles in the internet discussion network, this research explores whether and how the opinion leaders' network characteristics are associated with the message quality and interpersonal influence in terms of attention-drawing and response-generation, which prior studies often failed to fully explicate. Findings suggest that discussion participants with high message quality occupy more central positions in the discussion network, thus enjoy more attention and responses of other following participants. However, opinion leader's network centralities, which tap the structural positions and unique roles in the online discussion network, systematically mediate the effect of the message quality on interpersonal influence. Moreover, significant interaction between opinion perception and network centrality was found only on the majority opinion group, rendering the entire discussion structure toward more enclaved deliberation and group polarization. Taken together, the results imply that the influence of the online opinion leader can only be substantiated with participant's central positions in the discussion network, which has been ignored by the prior opinion leadership research.

• 월간낙농육우
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• v.37 no.7
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• pp.145-148
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• 2017

올해 41년 차 낙농인인 이용우 전(前) 한국낙농육우협회 감사(성동목장 대표, 충남 부여)는 세 번의 유대 인상과 한 EU FTA반대 원정투쟁, 축산업등록제 등 굵직한 이슈의 현장 최일선에서 행동하며 낙농산업 발전을 위해 힘썼다. 그 결과 이용우 대표는 지난 6월 1일 '세계우유의 날' 낙농진흥회가 개최한 제8회 한국낙농대상 시상식에서 '한국낙농대상(목장경영부문)'을 수상하는 영예를 얻었다. 낙농지도자로서 낙농가 권익 대변과 여론 결집에 기여해 온 이용우 대표를 만나 그가 생각하는 낙농의 과거와 미래에 대해 들어봤다.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.225-232
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• 2021

Nowadays, opinion leaders influence the formation of public opinion on various issues in social network services. There has been a lack of research on the personal characteristics that inspire users to interact with opinion leaders and show intent to act. This paper verifies how the disposition of Facebook users' self-identity affects the quasi-social interaction with opinion leaders on Facebook and the intention to share information. As the perception and behavior of users on social media platforms differ depending on the type of issue, an online survey was conducted by classifying issue types into life culture and political sectors. Research found that personal identity had a significant positive effect on quasi-social interactions in the life culture and politics sectors, while group identity negatively affected quasi-social interactions. In addition, the intention to share information was confirmed to have a significant effect only in the life and culture areas of self-identity (social and group identity). Quasi-social interaction was confirmed to have a significant positive effect on all issue areas. The results of this study suggest the need to consider variations in opinion leader marketing strategies based on the types of self-identity of Facebook users in the future. In addition, the study shows that raising the level of quasi-social interaction at the corporate level without distinction of issue types can lead to effective results.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.21 no.3
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• pp.57-75
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• 2010

The purpose of this study was to examine the level of information literacy of the marriage immigrant gatekeepers in Korea. To do this, 51 gatekeepers who live in Busan and Gyeongnam Province were surveyed and the result was compared with the result of another study that was conducted regarding 189 ordinary marriage immigrants living in Busan and Gyeongnam Province in 2009 and used the same survey instrument. As a result, the level of information literacy of the gatekeepers was superior to that of the ordinary marriage immigrants. Also, 14 gatekeepers were interviewed to investigate how they had higher level of information literacy than that of ordinary marriage immigrants. Through analysis of the interviews, "information use environments of the mother country" didn't support their information literacy, but "higher education level", "Korean language skills and bilingual/multilingual abilities", "experiences of information literacy education", "information-friendly home environment", "positive attitude toward life and active social participation" and "active utilization of several information service providers and media" could be the backgrounds of higher information literacy of the marriage immigrant gatekeepers. At the end of this study, some suggestions are made for improving the information literacy of the ordinary marriage immigrants.

• Journal of Agricultural Extension & Community Development
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• v.6 no.2
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• pp.75-84
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• 1999

Minnesota state law requires County Extension Committees (CECs). The County Board of Commissioners appoints committee members. Extension Educators are responsible for using CECs to assure the value of Extension work in the County. This paper will explore underlying values, principles and practices that can effect the utilization of CECs in ways that benefit the work of Extension and make the process a good experience for CEC members and Extension Educator. The paper is based primarily on readings in the Journal of Extension, interviews with two Extension Educator, and information provided by the University of Minnesota Extension Service for CEC members.