• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.579-583
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• 2009

IT와 SW의 발전은 다양한 산업 분야에서 획기적인 발전을 이루는 계기를 제공해 왔다. 빠른 계산, 자동화, 보다 정확하고 신속한 산출물 제공 등이 현재의 산업 속성과 미래의 발전 전략을 제시해 주고 있다. 특히 상상력과 창의성을 기반으로 차별적인 성과를 낼 수 있는 영화와 애니메이션, 게임 등을 포함하는 엔터테인먼트 산업에서도 IT의 도입은 핵심 역량(Core Competence) 중의 하나로 평가받고 있다. 본 고에서는 영화산업에서 IT서비스와 SW기업이 새로운 시장을 창출할 수 있는 영역에 대해 소개하고, 향후 추진해야 될 방향성을 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.83-92
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• 2014

We examined the annual film distribution portfolio of a Korean film distributor, Lotte Entertainment, investigating how the company puts big-budget films and low-budget movies together. As a result, the distributor was found to invest more than 80% of its whole budget in producing medium-size movies. The more successful box office, however, was witnessed from big-budget films that the company spent more than 6 billion Korean wons. With respect to genre, comedy and drama were the most and second-most frequently produced. However, Those two genres were not the most successful genres in the box office. Korean movie-goers favored actions and thriller the most and second most. Comedy took only the third place of the Korean box office, signifying a discord between the portfolio and the Korean box office.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.41-47
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• 2013

In circumstances that case studies of management strategy for the domestic media company were rare, this study was performed case analysis of CJ E&M, representative new media/contents company in Korea. An evolutionary perspective is applied to diversification of the business and the external environmental analysis/resource based view are applied to capability evaluation since the inauguration as analysis frameworks. Unlike other media companies, CJ E&M have increased synergies of scale through horizontal, vertical diversification and superior contents strategies. furthermore, there are many advantages of enthusiasm of the leadership, expertise, high human configuration, creative corporate culture, effective contents portfolio. However, it is necessary to note that too much emphasis on competition and the performance of the organization may make organizational atmosphere rigid and weaken the global competitiveness.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.496-509
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• 2020

This study analyzes 5-year efficiency of the game industry, from 2014 to 2018 which is aimed at 25 online and mobile game companies, that are emerging as a new growth engine of a national economy to come and as a core areas of late entertainment industry. The DEA is used for static efficiency analyze and the DEA-Window is used for dynamic efficiency analyze. This study uses assets, the number of employees and costs as input variables and it also uses operating profits and sales as output variables. The main results show that scale efficiency presents a resonable result over 0.85 on a total average except 2014. However, there has not been a year that is over 0.80 of the whole period in technical efficiency. Also, in terms of business scale, there is a huge efficiency gap between high rank companies and low rank companies and the average trend of efficiency has been increased from 2014 to 2016 but it has been decreased since 2017.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.1
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• pp.1-18
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• 2010

Cultural industry along with cultural content that forms the center of cultural industry is the field whose interest is continually increasing due to the increase of weight in the national economy and the strengthening of importance in future value. Cultural content, particularly, accounts for the essential position in starting a business around one-person business, which recently arouses high interest in a nation. However, it is true that the debates on the rapid growth and identity of cultural content in contrast to the reinforcement of its position, and the criticisms about the lack in development of material and cultural content in staring a business show the limitation of overall cultural content in Korea. This research examines recognition of cultural industry or cultural content through terminologies of definition as well as the relationships of configures in accordance with the outcome of cultural content. Findings demonstrate that cultural content in Korea revealed the highest cultural orientation which is the same as existing interpretations, and as comparison objects, entertainment industry in the U.S. and creative industry in the UK contained the highest part of entertainment and creativity respectively. It reflects that mythical elements of language that has been discussed from the structuralist perspectives are projected in the relevant field. In conclusion, the conceptual definition of cultural content has the structure to project advantages and disadvantages of existing culture, and this limitation needs to be overcome in securing the items and business value in starting a business.

• Journal of Korea Entertainment Industry Association
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• v.13 no.6
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• pp.247-256
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• 2019

The importance of the convergence education is getting more and more emphasized. But the university convergence education has not yet met today's needs. So this study is focused on showing effective practice methods and finding development directions of the university convergence criticism education. One of a significant trend of the contemporary academic education of liberal arts is the tendency of the convergent and integrative studies. What is essential in the convergent and integrative studies creativity. The zeitgeist of knowledge-based society is change and innovation. In response to its request, college education is being asked to do convergence education, And general education as the basis of convergence education is strengthened.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.15-26
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• 2020

Many companies are increasing the use of characters to enhance brand image and brand value. The use of characters in the certain industry is active, however, the research on characters in academia is insufficient. The purpose of this study is to investigate how characteristics of characters affect on consumer's brand attitude and to suggest the guideline companies to concern on brand characters, in especial on designing or licensing them. The results showed that all characteristics of character positively influenced on brand attitude. Among nine characteristics of the character, trust was the most impact and nostalgia was the least impact on brand attitude, respectively. Perceived quality was mediated on in relations between the brand character and brand attitude. In indirect effect, familiarity was the most impact on brand attitude. In sum, we suggested that trust and familiarity of the character are the most weighted characteristics on brand character design strategy.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.15-29
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• 2021

Many countries and companies are pursuing and developing Artificial intelligence as it is the core technology of the 4th industrial revolution. Global IT companies such as Apple, Microsoft, Amazon, Google and Samsung have all released their own AI assistant hardware products, hoping to increase customer loyalty and capture market share. Competition within the industry for AI agent is intense. AI assistant products that command the biggest market shares and customer loyalty have a higher chance of becoming the industry standard. This study analyzed the current status of major overseas and domestic IT companies in the field of artificial intelligence, and suggested future strategic directions for voice UI technology development and user satisfaction. In terms of B2B technology, it is recommended that IT companies use cloud computing to store big data, innovative artificial intelligence technologies and natural language technologies. Offering voice recognition technologies on the cloud enables smaller companies to take advantage of such technologies at considerably less expense. Companies also consider using GPT-3(Generative Pre-trained Transformer 3) an open source artificial intelligence language processing software that can generate very natural human-like interactions and high levels of user satisfaction. There is a need to increase usefulness and usability to enhance user satisfaction. This study has practical and theoretical implications for industry and academia.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.337-342
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• 2021

The purpose of this study is to analyze the environment and strategic behaviors of cultural contents companies with a focus on Iconix, and to derive strategic recommendations for Iconix to pursue in order to create a sustainable competitive advantage. As a result of the analysis, Iconix is a vertically integrated development-business system from content planning to business in line with their mission to develop into an all-weather entertainment content provider that can confidently compete with the major players in the US and Europe that are already leading the global market. It is building a strong global business network covering both domestic and overseas markets in stages, taking a high-level global strategy. However, depending on Pororo's success or due to various problems within the organizational structure, it is facing limitations. Therefore, if the various strategic suggestions presented in this study are implemented based on the One Source Multi Channel/Multi Use strategy that can maximize the added value of contents through the participation and business linkage of leading companies in each sector of the entertainment industry, the total entertainment will be stabilized. It will establish itself as a leader in the contents industry.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.642-645
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• 2010

우리나라에서는 세계적으로 대표적인 엔터테인먼트 로봇 사업이 된 축구 로봇분야가 이미 크게 활성화되어 있고, 애완용 로봇분야는 이미 미국/일본 등의 선진국 기업에서 사업화되기 시작한 분야로, 잠재력이 높은 시장으로 분류되고 있다. 로봇완구 시장 규모만 하더라도 올해 60억 달러를 넘어 설 것으로 전망되고 있고, 2015년까지 30-40%의 고속 성장이 예상된다. 이미 일본, 미국, 유럽을 중심으로 한 선진국에서는 이와 같은 오락/게임용 로봇의 제품 개발이 활발히 이루어지고 있다. 반면 국내의 경우, 국내 로봇시장의 협소한 측면 때문에 이 분야의 기술 개발 투자는 거의 이루어지지 않고 있는 실정이다. 따라서 오락/게임용 로봇에 대한 체계적인 연구 개발이 이루어지지 못하고, 몇 개의 중소기업 위주로 각기 고유의 모델을 개발하고 있는 실정이다. 그러나 완구 형 로봇이라도 일반 로봇이 가져야할 기능을 다 가지고 있어야 하기 때문에, 고기능을 가진 완구 형 로봇 개발에는 많은 어려움이 예상된다. 특히 로봇은 중요한 몇 개의 기술만으로 완성도가 높은 제품을 만들어내 못하고, 많은 분야의 다양한 기술이 필요한 학제적 분야이다. 이와 같은 측면에서, 다양한 형태의 제품 상품화를 위해서 기능별 모듈화와 각 모듈의 규격화, 표준화가 필요하며, 또한 이들을 묶어서 하나의 제품으로 구현하는 시스템 통합 기술과 상품화 기술의 개발이 절실히 필요하다.