• Journal of Energy Engineering
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• v.22 no.3
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• pp.262-269
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• 2013

The residential energy consumption is intimately related with lifestyle of consumers. Therefore, this research suggests the mechanism for the effects of consumer lifestyle on consumer behavior. Specifically, the mediators are imposed of cost perception, propensity for environmental protection and energy conservation-conscious. Also, the lifestyle is composed of the over-consumption, life-centric, life-satisfaction, conservation- conscious and conservation-active type. In results, there are positive relationship between the life-satisfaction, conservation-conscious and conservation-active lifestyle and the propensity for environmental protection, cost perception. Both the cost perception and the propensity for environmental protection are positively related with the conservation- conscious. And positive relationship are appeared between the conservation-conscious and the energy conservation behavior.

• Journal of Broadcast Engineering
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• v.23 no.6
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• pp.836-854
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• 2018

This study is analyzing the effects of energy conservation consciousness on Korean energy saving behavior through the mediating effects of energy-related broadcasting media, such as TV. The study is carried out through the survey with structured questionnaire for each factors, using a mediating analysis based on PROCESS Macro proposed by Hayes (2013). The results of the study have been found that people with higher energy conservation consciousness displayed energy saving behavior more frequently and more actively for energy saving behavior as they were more exposed to energy-related broadcasting media. By energy-related broadcasting media the effect of energy public service ad and campaign was the largest at 15.3%, followed by energy news at 12.1%. But energy documentary has no effect on energy saving behavior. Based on the results of this analysis, it is necessary to establish a broadcasting policy that enhances the frequency of energy-related broadcasting media and energy documentary that can induce energy saving behavior. It is also necessary to make efforts to increase the reliability of analysis through empirical data such as electricity bills and fuel cost which show the actual saving level by energy saving behavior.

• The Magazine for Energy Service Companies
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• s.84
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• pp.58-67
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• 2013

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.4819-4829
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• 2013

The purpose of this study was to figure out the effects of parents' energy conservation awareness and behaviors on young children's environment-friendly attitudes and environmental preservation knowledge. To achieve this, a survey was carried out to 160 kindergarten children and their parents in the farming and fishing communities located in N city, Chungnam through June 10 to June 30, 2013. The results of the analysis were as follows. First, the effect of parents' energy conservation awareness on young children's environment-friendly attitudes showed that parents' environmental preservation awareness and energy conservation awareness had an effect on young children's environment-friendly attitudes. Second, the effect of parents' energy conservation behaviors on young children's environment-friendly attitudes showed that parents' general behaviors and selective behaviors had an effect on young children's environment-friendly attitudes. Third, the effect of parents' energy conservation awareness on young children's environmental preservation knowledge showed that parents' environmental preservation knowledge and energy conservation awareness had an effect on young children's environmental preservation knowledge. Fourth, the effect of parents' energy conservation behaviors on young children's environmental preservation knowledge showed that parents' general behaviors and selective behaviors had an effect on young children's environmental preservation knowledge. As for findings stated above, parents' energy conservation awareness and behaviors had a positive effect on children's environment-friendly attitudes and environmental preservation knowledge. This implies that parents' right energy conservation awareness and behaviors are important to enhance children's positive environment-friendly attitudes and environmental preservation knowledge.

• Proceedings of the KHMA Conference
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• 2010.05a
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• pp.337-337
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• 2010

• Journal of Family Resource Management and Policy Review
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• v.13 no.3
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• pp.17-30
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• 2009

This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

• Journal of Energy Engineering
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• v.26 no.2
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• pp.93-98
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• 2017

This paper aims to examine how gamification strategies lead to the changes in consumers' perspectives and behaviors on energy savings. Since gamification strategies began to be widely used in the late 2010s, the strategies have been extensively applied to a variety of industries and applications, including the field of energy savings. As energy saving practices adopting gamification strategies reflect the attributes of game, citizens can be pleased to participate in energy saving activities. Also, the gamification strategies are expected to raise citizens' awareness to the necessity of reducing energy consumption. Therefore, considering the subjects and specific objectives, the action plans for applying gamification strategies to energy saving programs are required to be established to meet the demand of new services on energy savings.

• Land and Housing Review
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• v.4 no.4
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• pp.395-406
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• 2013

The purpose of this paper is to analyze of the home energy consumption and conservation awareness, usage patterns and policy directions for housing energy-saving house by three types of houses tenure. The results of analysis is : First, there is existed to the difference in average by each housing tenure types. Second, the residents of sales apartment and tenants of private and public rental apartment are practices in the energy consumption and conservation Third, the behavior between residents of sale-housing and the tenants of private and rental housing on the energy-saving behavior items is existed with behavioral differences. Finally, the consumer-oriented incentives method in the future housing energy' policy direction might be used more efficient and effective than others

• Journal of Family Resource Management and Policy Review
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• v.14 no.3
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• pp.53-68
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• 2010

This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

• Proceedings of the KIEE Conference
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• 2011.07a
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• pp.622-623
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• 2011

산업화시대 이래로 과학기술의 진보, 물질문명의 발달과 더불어 에너지 소비량도 폭발적으로 증가하여 왔다. 이로 인한 환경문제, 지구온난화 등 범지구적인 차원의 이슈가 발생하였다. 기후변화에 대처하기 위한 에너지 절약은 정책당국자, 학계, 산업계뿐만 아니라 일반시민들에게 있어서도 오랫동안 고민되어온 화두가 되어 오고 있다. 또한, 최근 발생한 일본의 원자력 방사능 유출건도 일본 수도권의 막대한 전기 소비량을 뒷받침하기 위해 건설된 발전소로 인한 2차 피해라는 측면에서 보다 안전하고 환경 친화적 재생적인 에너지에 대한 관심은 더욱 높아갈 수 밖에 없는 실정이다. 그러나 이를 위해 수많은 캠페인들이 행해져 왔음에도 불구하고 에너지 과소비는 여전히 해결되지 않고 있는 난제 중에 하나이다. 이러한 오랜 이슈를 해결하기 위해 기존의 에너지 절감 정책의 틀에서 벗어나 인간의 실질적인 소비행태에 변화를 주려는 대안 모색을 목표로 경제학의 새로운 패러다임인 행동주의 경제학의 프레임워크를 동원하여 효과적인 에너지 절감방안을 사람들의 제한적 합리성에 근거하여 모색하고자 한다. 더불어 이러한 시도는 최신 IT기술과의 융합을 통해 그 효율성을 극대화할 수 있을 것이다. 따라서 행동주의 경제학의 이론적 개념과 실질적인 적용사례를 살펴보고, IT기술의 융합을 시도할 때 고려해야할 사항들에 대해서도 논의를 전개해 나갈 것이다. 이를 통해, 효과적이고 효율적인 에너지 절감정책을 발견하기 위한 정보의 전달방식, 정보의 영향력, 편익측면의 제약사항 등에 대한 다양한 실험적인 연구들을 촉구하고자 한다.