• Title/Summary/Keyword: 언어와 비언어

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A Study on the Color Image according of Language and Nonlanguage Stimulant (언어 및 비언어 자극물에 따른 색채 이미지)

  • 안옥희
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.14 no.6
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    • pp.6-11
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    • 2000
  • The Purpose of this study was to investigate the Color Image according of Language and Nonlanguage stimulant. 185 university students were selected in this experimental study. The result of this study were as follow:It was classified into the sense of activity, warmth, refinement and weight by Factors Analysis. There was significant difference between Language and Nonlanguage stimulant. Namely, the evaluation of color image by Nonlanguage stimulant was expressed strong. In particular, Red and Yellow were not shown the difference of evaluation by the stimulant. But Blue and Green were shown the difference of evaluation.

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A Design of Reliability Analysis System for Review Videos using the Integrated Analysis of Verbal and Nonverbal Sentiment (언어와 비언어 표현의 통합 분석을 통한 리뷰 동영상의 신뢰성 분석 시스템 설계)

  • Shin, Hee-Won;Lee, So-Jeong;Son, Gyu-Jin;Kim, Hye-Rin;Gwak, Seo-Hyun;Kim, Yeong-Min;Kim, Yoonhee
    • Annual Conference of KIPS
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    • 2020.11a
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    • pp.515-518
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    • 2020
  • 영상 콘텐츠 생산 간편화와 방송 채널 운영의 편리화에 따른 '영상의 시대'가 도래함에 따라 여러 제품에 대한 리뷰 영상이 관심을 받고 있다. 본 연구에서는 리뷰 영상의 언어와 비언어적 감성 분석을 토대로 통합 신뢰도 분석 시스템을 제안한다. 이를 위해, 영상 속 음성의 언어 감성 분석과 리뷰어의 표정 분석을 통해 얻은 각 감성값을 추출하고 정량화한다. 이후 표준화된 언어, 비언어적 감성 값에 대한 통합 신뢰도 분석을 진행한다. 결과적으로, 리뷰 영상에 대한 신뢰도를 객관화된 지표로써 평가할 수 있다.

An Analysis of the Uses of External Representations in Matter Units of 7th-Grade Science Digital Textbooks Developed Under the 2015 Revised National Curriculum (2015 개정 교육과정에 따른 중학교 1학년 디지털교과서의 물질 단원에서 나타난 외적 표상의 활용 실태 분석)

  • Song, Nayoon;Hong, Juyeon;Noh, Taehee
    • Journal of the Korean Chemical Society
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    • v.64 no.6
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    • pp.416-428
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    • 2020
  • This study analyzed the uses of external representations presented in the matter units of the 7th-grade science digital textbooks developed under the 2015 revised national curriculum. The level, form, presentation, and interactivity of external representations presented in 5 types of digital textbooks were analyzed. As for the level, the macroscopic level of representations was mainly presented. The macroscopic level and microscopic level of representations were presented together in the particle description. As for the form, visual-verbal and visual-nonverbal representations were usually presented across the board. Very few audial-verbal and audial-nonverbal representations were presented. Visual-verbal and audial-verbal representations were mostly presented in formal form, and visual-nonverbal representations were mostly presented in illustration without movement. The presentation of representations was analyzed in three aspects. First, visual-verbal and visual-nonverbal representations were mainly presented together and none of audial-verbal and visual-nonverbal representations were presented together. When the representations of the audial-verbal, visual-nonverbal, and visual-verbal were presented together, some of the information presented in audial-verbal representations was repeatedly presented in the visual-verbal representations. Second, audial-nonverbal representations not related to learning content were presented along with other representations. Third, there were few cases of arranging visual-verbal and visual-nonverbal representations on the next pages. Audialverbal and visual-nonverbal representations were always presented synchronized. As for the interactivity, the manipulation level was mainly presented in the main area, and the feedback level was mainly presented in the activity area. The adaptation level and the communication level of interactivity were presented very few. Based on the results, the implications for the direction of constructing digital textbooks were discussed.

The Impact of Service Providers's Nonverbal Communication on Brand Image, Customer Satisfaction, Revisit Intention : Focused on Fast Food Restaurants (서비스 제공자의 비언어적 커뮤니케이션이 브랜드 이미지, 고객만족, 재방문의도에 미치는 영향 : 패스트푸드점을 중심으로)

  • Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.12
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    • pp.319-331
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    • 2018
  • This study was conducted to investigate the effects of non - verbal communication of fast - food service provider on brand image, customer satisfaction, and revisit inquiry. For this purpose, 309 respondents from fast food restaurants in Daegu area were collected and used for analysis. For data analysis, frequency analysis, factor analysis, and multiple regression analysis were used using SPSS program. Through factor analysis, non - verbal communication of fast food restaurant service providers was identified as four components: facial language, appearance language, pseudo - language, and spatial act. The multiple regression analysis showed that the four components of nonverbal communication had a positive effect on brand image, customer satisfaction, and revisit inquiry. This study confirms the influence of non - verbal communication of fast - food service provider and suggests practical and theoretical implications.

Component Analysis for Constructing an Emotion Ontology (감정 온톨로지의 구축을 위한 구성요소 분석)

  • Yoon, Aesun;Kwon, Hyuk-Chul
    • Annual Conference on Human and Language Technology
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    • 2009.10a
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    • pp.19-24
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    • 2009
  • 의사소통에서 대화자 간 감정의 이해는 메시지의 내용만큼이나 중요하다. 비언어적 요소에 의해 감정에 관한 더 많은 정보가 전달되고 있기는 하지만, 텍스트에도 화자의 감정을 나타내는 언어적 표지가 다양하고 풍부하게 녹아 들어 있다. 본 연구의 목적은 인간언어공학에 활용할 수 있는 감정 온톨로지를 설계하는 데 있다. 텍스트 기반 감정 처리 분야의 선행 연구가 감정을 분류하고, 각 감정의 서술적 어휘 목록을 작성하고, 이를 텍스트에서 검색함으로써, 추출된 감정의 정확도가 높지 않았다. 이에 비해, 본 연구에서 제안하는 감정 온톨로지는 다음과 같은 장점을 갖는다. 첫째, 감정 표현의 범주를 기술 대상(언어적 vs. 비언어적)과 방식(표현적, 서술적, 도상적)으로 분류하고, 이질적 특성을 갖는 6개 범주 간 상호 대응관계를 설정함으로써, 멀티모달 환경에 적용할 수 있다. 둘째, 세분화된 감정을 분류할 수 있되, 감정 간 차별성을 가질 수 있도록 24개의 감정 명세를 선별하고, 더 섬세하게 감정을 분류할 수 있는 속성으로 강도와 극성을 설정하였다. 셋째, 텍스트에 나타난 감정 표현을 명시적으로 구분할 수 있도록, 경험자 기술 대상과 방식 언어적 자질에 관한 속성을 도입하였다. 이때 본 연구에서 제안하는 감정 온톨로지가 한국어 처리에 국한되지 않고, 다국어 처리에 활용할 수 있도록 확장성을 고려했다.

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Relations among the Non-Verbal Communication Abilities of Scuba Diving Instructors, Users' Coach Trust and Continuous Participating Intention (스쿠버다이빙 강사의 비언어적 커뮤니케이션 능력, 신뢰 및 지속적 참여의도와의 관계)

  • Kim, Seung-Yong;Song, Ki-Hyun
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.329-335
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    • 2020
  • The purpose of this study was to investigate relations among the non-verbal communication, coach trust, and continuous participating intention of scuba diving participants. For this purpose, the investigator applied convenience sampling to users at three scuba diving resorts in Gangwon Province and those at two scuba diving pools in Gyeonggi Province and selected total 267 valid questionnaires. Collected data was put to simple and multiple regression analysis with the SPSS 18.0 program. The findings were as follows: first, body language and paralanguage of non-verbal communication had significant effects on coach trust, but spatial acts and physical appearance had no such effects on it; secondly, coach trust had significant impacts on continuous participating intention; and finally, body language of non-verbal communication had significant influences on continuous participating intention, but spatial acts, paralanguage, and physical appearance had no significant influences on it.

Study on Facial Expression Factors as Emotional Interaction Design Factors (감성적 인터랙션 디자인 요소로서의 표정 요소에 관한 연구)

  • Heo, Seong-Cheol
    • Science of Emotion and Sensibility
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    • v.17 no.4
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    • pp.61-70
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    • 2014
  • Verbal communication has limits in the interaction between robot and man, and therefore nonverbal communication is required for realizing smoother and more efficient communication and even the emotional expression of the robot. This study derived 7 pieces of nonverbal information based on shopping behavior using the robot designed to support shopping, selected facial expression as the element of the nonverbal information derived, and coded face components through 2D analysis. Also, this study analyzed the significance of the expression of nonverbal information using 3D animation that combines the codes of face components. The analysis showed that the proposed expression method for nonverbal information manifested high level of significance, suggesting the potential of this study as the base line data for the research on nonverbal information. However, the case of 'embarrassment' showed limits in applying the coded face components to shape and requires more systematic studies.

A Study on Phenomenon 'Play of Words' in Modern Russian Advertising Language (현대 러시아 광고언어에 있어서의 '언어유희' 현상에 대한 연구)

  • Kim, Sung Wan
    • Cross-Cultural Studies
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    • v.42
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    • pp.241-260
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    • 2016
  • The purpose of this article is to represent the types of advertising in the modern Russian language as 'Play of Words' (игра слов). The causal reason for this phenomenon is studied from the result of certain characteristics of advertising. The definition and characteristics of the language of the advertisement are analyzed in achieving the goal, as these factors reveal how language is used to maximize the effectiveness of the advertising. Academic research is needed in the collaborative fields of linguistics, psychology, economics, sociology, marketing, literature, art, and music. Modern advertisement is mixed with semiotic objects that consist of display, sound, and texts. While this study is not complete, the acknowledgement of the phenomenon 'Play of Words' between the creators of advertising and the consumer is undeniable. On one hand, advertising is recognized by linguists as the main factor that destroys the literary language. It represents the distortion of a standard language norm, as opposed to formal linguistic means used in advertising. In this research, we pay attention to the frequent use of foreign language borrowings and incorrect representation of foreign words, slang and jargon, that occur in misspelled usage of literary norms. The features that are revealed in this article are helpful to understand the purpose of advertising.

Improvement of internal/external customer satisfaction through standard manual and animation on correct language expression (바른 언어 표현법 매뉴얼과 동영상 구축을 통한 내부 및 외부 고객의 만족도 증진)

  • Lee, Hyun Jung;Park, Seung Hye
    • Quality Improvement in Health Care
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    • v.17 no.1
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    • pp.61-66
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    • 2011
  • 문제: 병원에서는 잘못 사용하는 신체 관련 언어, 문법적으로 틀린 말, 비속어, 지나친 겸양어, 잘못 사용하는 존칭어, 격에 안 맞는 준말 등으로 내부 및 외부 고객과의 의사전달이 정확하지 않은 경우가 흔히 있다. 병원 직원의 부적절한 언어 사용은 외부 고객 유치 및 유지를 방해하며, 병원의 이미지 실추와도 관련이 있다. 목적: 바른 언어 표현법 매뉴얼과 동영상 구축 및 활용으로 내부 및 외부 고객의 만족도를 향상시키고자 한다. 의료기관: 서울시 종로구에 소재한 대학병원 질 향상 활동: 바른 언어 표현법 매뉴얼 구축 후 동영상을 완성하여 병원의 모든 직원들이 학습하여 활용할 수 있도록 하였다. 개선효과: 바른 언어 표현법을 잘 학습하면 바른 언어를 사용하는 습관을 가지게 되어 의사전달이 명확해지고 표현이 풍부해지며 상호간 이해하는 폭이 넓어져 내부 고객 및 외부 고객의 만족도가 향상될 것이다. 또한 병원직원 전체 언어생활의 품격이 높아질 뿐만 아니라 병원의 위상도 높아질 것이다.

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