• Title/Summary/Keyword: 언론미디어

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KAPE의 발견2 - 미디어를 통해 본 축산물품질평가원

  • 축산물품질평가원
    • KAPE Magazine
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    • s.244
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    • pp.7-9
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    • 2016
  • 2016년도 얼마 남지 않았습니다. 한 해 마무리에 돌입해도 충분할 시기지만 축산물품질평가원은 그 대신 우리 축산물 바로 알리기와 정부3.0에 따른 국민과의 소통, 정보 개방 등을 위해 마지막으로 한 번 더 박차를 가했습니다. 이러한 노력에 미디어에서도 많은 관심을 보였는데요, 언론을 통해 본 축산물품질평가원! 그리고 정부3.0에 따라 개방한 다양한 정보들을 KAPE누리 독자와 공유하고자 합니다.

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Meanings and Issues of Broadcasting Area (방송 권역의 의미와 쟁점에 대한 연구)

  • Kim, Dae-Ho
    • Korean journal of communication and information
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    • v.19
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    • pp.65-93
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    • 2002
  • This research deals with meanings and issues of 'broadcasting area' in which trans-regional broadcasting media such as satellite broadcasting and webcasting provoked. The issues around broadcasting area have raised the examination of fundamental broadcasting philosophy in Korea, i.e. establishment of broadcasting area intends to foster new media development? or protect local culture and local journalism? After assessing current criticisms around the broadcasting area, this study particularly addresses re-transmission outside the broadcasting area, satellite broadcaster's re-transmission of terrestrial channels, and widening of broadcasting area. This research argues that broadcasting area has lost its raison-etre due to the advent of new communication technology, even though it was maintained to protect regional broadcasting stations. Therefore it argues that now is the right time to change the broadcasting area in the digital media era. This approach could strengthen the competitiveness of regional broadcasting stations and solve the rows surrounding broadcasting areas.

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The Private Sector, Private Authority and Global Media Governance (민간부문, 사적권위, 그리고 글로벌 미디어 거버넌스)

  • Moon, Sang-Hyun
    • Korean journal of communication and information
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    • v.29
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    • pp.73-110
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    • 2005
  • This study examines the increasing influence of the private sorter in global media governance, which represents decentralization of international politics resulted from the rapid globalization in the areas of politics, economy and culture. Introducing a concept of the private authority which theoretically explains increasing power of the private sector, including transnational corporations and business associations in global governance, this study discusses how the private sector and its governance activities ran be recognized as legitimate as those of the state. Based on this theoretical discussion, the study examines what the Increasing role and power of the private sector In global media governance imply with regard to democratic accountability.

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National Interest and the News Media -Understanding U.S. Elite Media's Relationship with Foreign Economic Policies- (국가이익과 언론 -미국 엘리트 언론의 국제통화체제 위기 보도를 중심으로-)

  • Kim, Sung-Hae
    • Korean journal of communication and information
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    • v.42
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    • pp.205-248
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    • 2008
  • There emerges a growing concern about South Korea's intellectual dependence on U.S. financial news media. However, those media's inherent relationship with national economic and financial interests has been poorly addressed. This paper thus attempts to identify such a strategic partnership between media and the government by analysing news coverages over four critical arena interwoven with U.S. dollar based financial system. For this purpose, total 152 news articles about Asia crisis, Asian Monetary Fund, Malaysia currency crisis and the new international financial architecture have been examined in terms of frame, attitude, cue-givers and discursive strategies. Research results indicate that not only have the media actively deferred to government leadership bur they have also acted as public diplomats in way of not hampering journalistic credibility. Hence, it is claimed that Korean society needs to formulate a model of media's strategic partnership with government at least in foreign policy arena, as well as to launch discursive strategies against nation-bound global news media.

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A Trend Analysis of the Metro Sections of News Media in Korea during 1998 and 2009 (사회면 기사 분석(1998년~2009년)을 통해 본 뉴스 미디어의 현실구성)

  • Jeong, Ir-Kwon
    • Korean journal of communication and information
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    • v.50
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    • pp.143-163
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    • 2010
  • This study explores the headlines of the metro sections posted in the major domestic news media during 1998 and 2009 and examines if the media contribute to construction of the reality. The data were systematical sampled from three main evening news programs representing each broadcasting company and the seven major nationwide newspapers (n=53,765). Results suggest the selection of news items should be influenced by the property of the regime and the trend for the time. This influence led to similarity among the news media to some extent, which are partially explained by the objectivity principle guiding the whole process of news making. Meanwhile, there was clear difference among the news media in general, and between the medium (broadcasting vs. newspaper) and within a medium, more specifically. The difference can be explained by the interaction of the property of the regime and the trend for the time and other factors including journalistic paradigm and ownership of each company.

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The Impact of Social Media Use and Motive on Social Capital: Comparison of Open/Closed Social Media (소셜미디어 이용정도 및 이용동기가 사회자본에 미치는 영향: 개방형/폐쇄형 소셜미디어 비교)

  • Lee, Chang-Ho;Jung, Nak-Won
    • Korean journal of communication and information
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    • v.65
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    • pp.5-26
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    • 2014
  • This research investigated to what extent social media use and motivation contributed to the bridging/bonding social capital and social, political participation by using the national survey on high school and university students. In particular, this research divided social media into two groups: open and closed one. The result of analysis showed that the use of open social media reinforced bridging social capital and that of closed social media did bonding social capital. Motives for social media use affected both bridging social capital and bonding social capital. Social media use and motive all had a positive influence on social, political participation. In conclusion, the effect of social media on social capital may be decided by the characteristics of social media and the purpose of social media use.

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A Recognition Case Study on Media Education for the Disabled People With Focuses on Focal Interview with Media Education Teachers and Learners (장애인 미디어교육에 대한 인식사례 연구 장애인 미디어교육 교사 및 학습자와의 심층인터뷰를 중심으로)

  • Kang, Jin-Suk
    • Korean journal of communication and information
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    • v.46
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    • pp.148-176
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    • 2009
  • The purpose of this study is to analyze recognition cases on media education for disabled people, discovering tasks to improve media competence of disabled people and to find adequate supporting program. Semi-open type focus group interview is conducted with participation from media education teachers having teaching experience over disabled people. Main goal for this interview is to locate the aim, causes of disability, education methodology and revitalizing method for the media education for disabled people. Specifically, semi open type focus interview is selected to form questionnaires while catalyzing free discussion between participants. The intention of selecting quantitative research by FGI is to derive various recognition and experiences of participants by free discussions and opinion sharing. In addition, both teachers and learners are selected to find differentiated and common views towards the theme, realistically analyzing recognition experience from various angles.

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The impact of Social Intelligence on the choice of educational major and the adaptation of social media in Public Relations (사회성지수(SQ)가 대학생의 전공선택 및 PR매체 채택에 미치는 영향)

  • Park, Sung-Ho
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.273-281
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    • 2012
  • As appearing on the stage of social media which expands the private relations to the public relations, the Social Intelligence(SI) is made again prominent in our society. The Public Relations(PR) is in particular related to the SI which means the ability to get along well with other people and to encourage others to cooperate with oneself. It points out the necessity of the study with respect to the impact of SI on the choice of educational major and the adaptation of social media in PR, because the SI is one of the important aptitudes which students who major in Communication and PR would need for actual field. But the result of the research indicates that the SI does not influence the choice of educational major of the students who major in Communication and PR. To make those students go into high level of the SI, the students need the specific education which would enhance and reinforce their SI such as the SPACE Program developed by Albrecht and reorganization of curriculum in the education of Communication and PR. Besides, this study shows that the high level people actively use the social media, for example, Smartphone in order to keep their best relationships.

일본의 디지털 방송 전환 정책 및 주요 민간방송의 사업전략

  • Kim, Mu-Gon;Kim, Gwan-Gyu
    • Korean journal of communication and information
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    • v.24
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    • pp.7-35
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    • 2004
  • 본 연구는 산업조직론에 입각하여 일본의 디지털 방송전환이 주요 민간방송사에 미치는 영향을 분석하였다. 2001년까지로 확정된 일본 정부의 전환계획은 지상파 방송사에게 재정적 어려움을 초래하고 있는 가운데, 일부 지방방송사들은 디지털화에 대한 투자를 감당할 능력이 없어 도산될 것으로 우려되고 있다. 이러한 상황에 직면하여 일본 정부는 네트워크 시스템을 유지하도록 하기 위해 미디어 소유 제한의 완화를 추진하고 있다. 주요 민간방송사들은 사업다각화를 통해 다채널 방송 시장에서도 지배적인 지위를 확보하려는 시도하고 있다. 하지만, 디지털화 비용의 증가로 인해 수익이 급격히 감소하고 있으며 위성방송의 가입자가 기대한 만큼 증가하지 않아 재정상태가 불안정해지고 있다.

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The Construction of CEO Image and the Stock market Evaluation: The Case of AOL Time Warner (미디어의 CEO 이미지 재구성과 주식 평가: AOL Time Warner의 사례분석)

  • Jung, Jae-Min
    • Korean journal of communication and information
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    • v.34
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    • pp.244-274
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    • 2006
  • To explore the social construction of the concept of leadership, image of media mogul depicted in the popular business newspaper, the Wall Street Journal, was analyzed. Then, the reconstructed image of the CEO was compared with the firm's stock price change to see their relationship, if any. This paper focused on the case of Steve Case (previous chairman of AOL Time Warner), who was the leader of the world largest media company. The period for the analysis was three years and five months from his inauguration(January 2000) to the resignation(May 2003). In general, CEO of a firm represents the firm itself. Thus, the image of the CEO is highly transcends to the image of the firm as well. Consequently, the image of CEO might have an impact on the firm's performance. Since business newspaper works as one of the most important information intermediaries in the stock market, the image of CEO constructed in the newspaper might be a critical indicator for the investors. The results revealed that media coverage of Steve Case was commensurate with the financial performance, particularly stock price change of the AOL Time Warner.

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