• Title/Summary/Keyword: 양면 시장

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The Development of Two-sidedness in Mature Two-sided Markets: Focused on Korean Credit Card Industry (성숙한 양면시장에서의 양면구조 발전에 대한 고찰 : 국내 신용카드 시장을 중심으로)

  • Choi, Seung Nyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.4
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    • pp.161-176
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    • 2013
  • This study discusses some features observed in Korean credit card industry, which is classified as a two-sided market. First, I summarize six characteristics or conditions that two-sided markets possess by reviewing related literatures, and consider if we can find out those peculiarities in Korean card industry. Second, this study casts light upon the unique issues which have not been handled in previous studies, that is another two-sidedness in mature two-sided markets. In the context of credit card industry, this additional two-sidedness is created by specific consumers group existing in entire consumer group in a card firm as a form of subset and specific partnering merchants group offering special benefits to their subset consumer group, or alliance card holders. This concept gives new idea that there could be multiple two-sidedness especially in mature two-sided markets, which will be significant to platforms' pricing strategies and expand the scope of related studies.

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The Effect of Peer Trustworthiness on Individual Ambidexterity: Focusing on the Moderating Effect of the Market Turbulence (동료의 신뢰성이 개인적 양면성에 미치는 영향: 시장변동성의 조절효과를 중심으로)

  • Lee, Myeong-Ho
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.95-103
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    • 2021
  • This study analyzed the direct effect of peer trustworthiness dimensions on individual Ambidexterity, and also tested the moderating effect of market turbulence. Market turbulence reflected in this study is to refer to the degree of changes in consumer preferences and demand in the market. The research results are as follows. First, as a result of analyzing the relationship between trustworthiness dimensions and individual Ambidexterity, it was found that competence and authenticity had a significant effect on individual Ambidexterity. Second, in the relationship between trustworthiness dimensions and individual Ambidexterity, market turbulence shows a negative (-) interaction effect with ability, and a positive (+) interaction effect with integrity, thereby was analyzed to be playing a moderating role between trustworthiness dimensions and individual Ambidexterity.

A study on the relevant market definition of online search advertising - Focusing on Naver, Korean Search & Portal service provider - (온라인검색광고시장의 시장획정에 관한 연구 - 검색포털사업자 네이버를 중심으로 -)

  • Cho, Dae-keun
    • Journal of Internet Computing and Services
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    • v.18 no.4
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    • pp.109-119
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    • 2017
  • This paper is to analyse empirically using the data collected from Korea portal Naver's ad management system and show online ad platform may not be two-sided market. It is aim of this study to propose the appropriate approach to define the market, based on the empirical result. Here are two research questions to be reviewed. First, is there any consistency between business model of search advertising and definition of two-sided market which Rochet-Tirole proposed in 2006? Second, do indirect network externalities exist significantly in search advertising market? if so, this study is going to estimate the level of it through empirical measurement. Based on Luchetta's paper which suggested that google may be one-sided market, it performed the correlation & regression analysis to prove his suggestion. The result is that online search advertising costs increased by more than 50 won when advertisers increased by one unit. However, there was no significant correlation and regression between the search frequency and online search advertising cost. It means that there is little possibility to identify two-sidedness in online search advertising service(market) because of no(or little) indirect network externalities which are a necessary condition for two-sided market. This result has three implications, such as the availability to adapt traditional market definition tools to online search advertising market, the possibility enhancement to find the fundamental competition elements in defined market and promotion of the powers of persuasion in competitive market reality. It is significant that the gap between legal scholars including regulatory practitioners and economists can be overcome to some extent. who have shown the different perspective on the two-sided market.

The Suggestion of the Pricing and Profit Making Model of the open-sourced Digital Content, based on the Two-sided Market Theory (디지털 콘텐츠 가격책정 및 수익창출 방안 제안 - 콘텐츠의 오픈소스화 및 양면시장이론 적용 -)

  • Yim, Sun-Jip;Shin, Min-Soo
    • 한국IT서비스학회:학술대회논문집
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    • 2009.05a
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    • pp.597-601
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    • 2009
  • 디지털 콘텐츠(이하 DC) 시장중 대표적으로 출판, 음악, 영화 부분은 불법복제유통 등 시장 비활성화 요인을 지니고 있다. DC 수익배분 선행연구나 양면시장이론 등은 전체 시장규모를 키우는 방안제시가 미약한 편이다. 이를 타파하기 위해 산업계는 가격인하 및 신규 서비스 방식을 도입중이다. 이를 반영하여 본고에서는 양면시장이론에 근거한 광고미디어형 모형의 확산을 제안한다. 거래 중계형 모형에서는 콘텐츠 오픈소스화 및 One-Source Multi-Use 활성화, 디지털화로 인한 비용절감분만큼 가격인하, 렌털 소유가격 차별화 등을 제안하고 있다.

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양면수광형 태양전지 성능평가를 위한 이중광원활용 측정 방법

  • Kim, Su-Min;Jeong, Sang-Hun;Kim, Yong-Bae;Choe, Gyu-Seok
    • Bulletin of the Korea Photovoltaic Society
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    • v.4 no.2
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    • pp.6-13
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    • 2018
  • 최근 산업용 태양광 발전시장에서 주목 받고 있는 양면수광형 태양전지의 경우 지면 반사광(Albedo)의 영향으로 추가적인 광생성(Photogeneration)이 발생하여 태양전지의 전환효율(Conversion efficiency)을 증가시켜 주기 때문에 시장에서 수요가 증가하고 있다. 이러한 장점에도 불구하고 몇 가지 문제에 대한 논의가 진행되고 있는데 그 중에서 가장 중요한 부분은 양면수광형 태양전지의 효율을 정의하는 부분이다. 양면수광형 태양전지의 효율을 정의하기 위하여 여러 가지 연구가 진행되었지만 현재까지 국제적인 기준이 제정되지 않아 정확한 효율의 정의가 어려운 상황이다. 양면수광형 태양전지의 성능 확인을 위한 측정 방식은 단일광원(Single light source) 조사 방식, 단일광원 분할(Single light splitter) 조사 방식, 이중광원(Double light source) 조사 방식으로 나눌 수 있다. 본고에서는 이중광원 조사 방식을 이용하여 후면 반사광의 광원을 개별적으로 정의함으로써 실제 발전 환경과 동일한 조건의 광량 정의를 통하여 다양한 지면 반사 조건에 대하여 정확한 태양전지의 전환효율을 측정하고 이를 통하여 다이오드 특성을 추출할 수 있는 측정 방식에 대하여 논하고자 한다.

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Design and Implementing Ambidextrous Organizations for Innovative Small and Medium-sized Enterprises (기술혁신 중소기업의 조직양면성 구축과 운영에 대한 다차원적 연구)

  • Choi, Sanghyun;Kim, Byungkeun
    • Journal of Technology Innovation
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    • v.23 no.4
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    • pp.205-244
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    • 2015
  • In response to the recent rapid technological and market changes, the importance of the design of ambidextrous organization has been increasingly emphasized as one of the dynamic capabilities. Firms that show a high performance in the rapid technological and market changes appear to design and implement ambidextrous organization successfully. They have achieved both exploitative competence for continuous innovation with product development and exploratory competence for discontinuous innovation with new market and new technologies. We have examined why and how to design and operate ambidextrous organizations and the effects of ambidextrous organizational characteristics on the performance from structural, contextual and leadership perspectives. We conducted case studies on 3 Korean firms that showed different characteristics of industrial product, company size, etc. Longitudinal case studies exhibit different processes of design and operating ambidextrous organization according to innovative strategy and industrial characteristics.

Market Trend of Corrugated Packaging Case (특집 - 골판지포장 생산 현황 및 기업환경)

  • (사)한국포장협회
    • The monthly packaging world
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    • s.220
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    • pp.45-49
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    • 2011
  • 올해 초에 실시한 골판지포장산업 생산현황 전수조사 결과, 2010년도 총 생산량은 47억 6500만 $m^2$이며, 생산량 기준으로 전년 대비 6.53% 증가한 것으로 나타났다. 그러나 일관기업의 구조조정에 의한 시장점유율 확대 과정은 아직도 '현재 진행중'이라는 것을 알 수 있다. 전국 121개 골판지포장업체를 대상으로 전수조사한 결과, 양면골판지(SW)와 이중양면골판지(DW)의 생산 비중은 58.9:41.1로 나타나 해마다 SW 생산 비중이 높은 것으로 집계되었다. 양면골판지의 생산 비중이 높다는 것은 과잉포장 지양과 포장합리화 추세를 반영한 결과이기도 하다.

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Ambidextrous Use of Information Systems in an Organization (조직 내 정보시스템의 양면적 사용)

  • Hyunjeong Kang;Mihee Kim
    • Information Systems Review
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    • v.22 no.1
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    • pp.167-182
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    • 2020
  • Ambidexterity in organizations, in general, is interpreted as flexibility that enables organizational innovation, which is important for survival in a competitive market. It applies to individual workers as well since the ambidexterity of explorational and exploitational IS use will enable the flexible transition between dynamic and operational work, and hence, increase the work performance. The current study will therefore investigate the individual levels of exploratory and exploitative IS use, as well as the complementary relationship between exploratory and exploitative IS use. In a third step, the differential influence of IS on work performance will be evaluated. The current study validated that complementary fit of IS use exploration and IS use exploitation increases performance. Polynomial regression and surface analysis are used to validate the incongruence of IS use pattern. They showed that the incongruence of ambidexterity is composed of two types of divergent vs. convergent ambidexterity which depends on the type of work that need dynamic or operational capability.