• Journal of Digital Convergence
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• v.11 no.1
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• pp.153-163
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• 2013

The application demand has been rapidly increasing along the growth of smart devices. Companies actively use the application as marketing tools. In particular, fashion businesses expect the improvement of customer loyalty and brand image by using the applications as the communication channel with consumers. This paper investigated the relationship between mobile shopping motives and mobile shopping acceptance. Influence of such variables on perceived importance of various fashion application attributes was also accessed. Data from male and female respondents were analyzed for the empirical study. Results indicated that mobile shopping motives were classified into convenience, ubiquity, impulsiveness and economic motives. Fashion application attribute was classified into contents, continuous management, design/visibility, downloading and community. Mobile shopping motives had significant correlation with fashion application acceptance. Shopping motives and fashion application acceptance had significant impacts on perceived importance of various fashion application attributes.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.6
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• pp.115-126
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• 2022

The purpose of this study is to try to IPA(Importance-Performance Analysis) by applying text mining approaches to user review data for korea mobile banking applications, and to derive priorities for improvement. User review data on mobile banking applications of korea commercial banks (Kookmin Bank, Shinhan Bank, Woori Bank, Hana Bank), local banks (Gyeongnam Bank, Busan Bank), and Internet banks (Kakao Bank, K-Bank, Toss) that gained from Google playstore were used. And LDA topic modeling, frequency analysis, and sentiment analysis were used to derive key attributes and measure the importance and satisfaction of each attribute. Result, although 'Authorizing service', 'Improvement of Function', 'Login', 'Speed/Connectivity', 'System/Update' and 'Banking Service' are relatively important attributes when users use mobile banking applications, their satisfaction is not at the average level, indicating that improvement is urgent.

• Proceedings of the Korea Information Processing Society Conference
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• 2006.05a
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• pp.1455-1458
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• 2006

비즈니스 인텔리전스(Business Intelligence)라는 용어는 기업 환경에서 매우 포괄적으로 사용되는 업무범위이다. 그러나 이를 이해하는 첫 번째 접근법은 데이터에 대한 분석적 접근을 행해야 만 가능하다는 것이며, 일반적으로 현황 보고서 조회 등과 같은 조회 시스템을 통하여 제공되는 현상 파악을 초월하여 데이터가 가지고 있는 여러 가지 속성을 의미 있게 이해하는 절차를 포함하는 것이다. 이러한 접근법에서 기업의 기간계 시스템등과는 확연히 다른 속성을 가지고 있다. 전사적 자원관리 시스템(ERP)은 기업의 중요 정보를 실시간으로 유지하기 위한 거래 시스템에서부터 기업의 운영을 위한 내부 회계, 영업, 서비스 시스템을 총괄하는 지원 능력을 가지게 된다. 그러나 ERP에서 생성되는 정보의 특성은 현시점에서 가정 정확한 트렌젝션 데이터의 속성을 가지게 되며, 업무적으로는 프로세스를 통합하는 기능을 지원받을 수 있게 된다. 이에 반하여 비즈니스 인텔리전스 애플리케이션은 현상을 초월하는 비즈니스 담당자의 질문에 답할 수 있는 시스템으로 구분 할 수 있다.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10b
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• pp.154-156
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• 2003

웹 상의 데이터 표현 및 교환의 표준으로 각광받는 XML은 논리적 구조와 내용 정보를 이용하여 보다 정확한 검색이 가능하다. 그러나 더욱 빠른 속도로 증가하는 많은 양의 데이터에 대해 보다 정확하고 풍부한 검색을 하기 위해서 메타데이터를 활용하는 방법이 고려되었고, RDF와 같은 메타데이터 기술 언어들에 대한 연구가 많이 이루어지고 있다. RDF는 XML의 문법 구조를 이용하여 작성되므로 XML 문서를 RDF 형태로 작성한다던가, 약간의 수정을 통해 기존 XML 문서를 RDF 형태로 변환하는 것이 가능하다. XML의 RDF 변환은 여러 이점 때문에 앞으로 활성화될 가능성이 크기 때문에 RDF의 특성을 고려한 저장 및 검색에 대한 연구가 필요하다. 따라서 본 논문에서는 XML을 기본적인 RDF 형태로 변환하는 기본적인 규칙을 소개하고 변환된 RDF 문서를 위한 저장 구조를 제안한다. 제안한 저장 구조는 기존 웹 애플리케이션과의 쉬운 연동을 위하여 관계형 데이터베이스를 기반으로 구성되며, 리소스/속성/값의 RDF 기본 구조를 고려한 세 종류의 테이블로 구성된다. 또한 본 논문에서는 RDF 문서에 대한 키워드 질의 처리를 고려하여, 질의 처리 결과의 단위를 리소스로 정의한다. 그리고 주어진 키워드들에 대한 질의 처리 결과로 반환된 리소스들 간의 중요도를 평가하기 위하여 키워드간의 근접도, 키워드 내포 정도, 다양한 속성 관계를 맺고 있는 다른 리소스들을 고려한 랭킹 평가 기법을 제안한다.

• Smart Media Journal
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• v.8 no.3
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• pp.70-79
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• 2019

Implementing UX design that meets user expectations has become an important variable that determines the prominence of smart home appliances. This study addresses the UX design evaluation issues in mobile application development of smart home appliances. As an experimental research subject, the UX design evaluation contents were set up for the mobile application of , the demand of which is surging recently. The purpose of the research is to explore the significance of the UX design user evaluation method in smart home applications, and to suggest how to achieve the mixing of quantitative and qualitative evaluation methods. The main findings are as follows. First, we found that user evaluation can positively impact the direction of UX design. Secondly, we found that the mixing of 'quantitative' and 'qualitative' methods works complementarily to UX design evaluation. Research implications are as follows. The UX design evaluation process can be performed efficiently as long as we distinguish between the roles of quantitative evaluation and qualitative evaluation. For example, through qualitative evaluation such as 'Honeycomb model', can be identified in terms of 'exploratory', and through qualitative evaluation such as 'in-depth user interview', can be identified in terms of 'assessment' and 'validation'.

• The Korean Journal of Applied Statistics
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• v.34 no.1
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• pp.57-74
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• 2021

The proliferation of smart devices (such as smart phones and tablet PCs) has led to a marked increase in the use of mobile-based internet. As a result, the influence of the mobile internet has become important to make opinions on social issues. This study explores the effects of mobile internet news users' characteristics on formation of opinions about major political, economic and social issues. We used the data from the media audience awareness survey by the Korean Press Foundation in 2016 and 2017 in this analysis. The characteristics of the news users are gender, age, education, income, news usage days, news usage hours, media application usage days, news gathering application usage days, portal usage days, and media official website usage days. These characteristics are known as possible explanatory variables for the mobile internet news users. Multiple logistic regressions were done with interpretation to know which covariates affect on formation of major opinion.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.5
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• pp.1856-1862
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• 2010

Last rapidly changing mobile handset market in many industries, as well as market conditions affect the prevalence of various content types of consumer spending in general is affecting. Changes in mobile handset market by separating the various consumer-tier analysis, or differentiated in consumers' purchasing behavior are being reflected in the property analysis and overview of customer satisfaction can be assessed by measuring. These mobile devices and the purchase of the devices to investigate the tendency to analyze and weigh the various content industries, you can see how important one can be considered. The development of mobile communication systems and wireless internet and multimedia applications can lead the industry accelerated. In this study, tried to investigate that the mobile communication systems in consideration of the special form of mobile handsets, and customer satisfaction of mobile phone handsets, and the relationship between customer loyalty. Outcome of this study, the mobile properties and the mobile handset brand, price, design and related details to be statistically significant variables were analyzed. In this study, the characteristics of future mobile handset market with a wide range of content-based guidelines for the development of the industry is expected to be able to provide.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.463-468
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• 2015

A study on how a launcher as smart phone application was utilized as brand communication by deriving a characteristic element that could be changed into an extended function which carried out brand communication function going beyond the basic function of launcher pre-installed for the purpose of UI differentiation according to each device brand. In the results of analyzing the items and features of brand communication shown in each detailed item after classifying properties of launcher components into that of home component and personalization function element, (1) brand image identity element and (2) service marketing commitment element was derived.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.1111-1117
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• 2023

Recently, South Korean newspapers began trying to charge for online news. This study attempts to shed light on the factors that influence payment for online news by analyzing Korea Press Foundation's 2022 Media Audience Survey (N = 58,936). The results of this study showed a steady increase in past payment and paying intent for online news since 2020. Predictors of past payment for online news included gender, age, and education, and interest in political and social issues. News use through specific media (i.e., newspapers, magazines, portals, messengers, social media, video sites, and podcasts), as well as mobile applications and e-mail newsletters, were found to contribute to paid subscriptions. Based on the findings of the study, news organizations should prepare to offer differentiated news content through their own news platforms and establish concrete plans to build trust in news.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.217-233
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• 2011

In this study, we have examined how the potential users of IT convergence product use the external information sources for purchasing decision focusing on a case of smartphone. Although the specifications and price of IT convergence products, such as smartphone, tablet pc, and smart TV, are considered as major criteria for purchasing decision, the competitiveness of these factors have disappeared as many companies launch similar products in the market. External information sources play a significant role to differentiate the alternatives by offering value-added experience information. The effect of external information sources becomes stronger for experience and high-involvement product whose performance can be evaluated through only users' direct experience. In this study, we categorized the external information sources for smartphone into five; company ads, personal network, expert group, consumers, and media. Through an empirical study with potential smartphone users, we verified how these external information sources affect users' purchasing decision in the perspective of the perceived attributes of information source, quality of information, and individual's characteristics based on self-regulatory theory.