• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.233-234
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• 2013

이 연구의 목적은 민간경비원들의 조직문화와 임파워먼트 및 조직애착도의 관계를 규명하는데 있다. 이 연구는 2012년 수도권소재(서울) 민간경비회사에서 재직하고 있는 민간경비원들을 모집단으로 설정한 후 유의표집법을 이용하여 최종분석에 이용된 사례수는 총 280명이다. 분석방법은 SPSSWIN 18.0을 이용하여 빈도분석, 요인분석, 신뢰도분석, 다중회귀분석, 경로분석 등을 실시하였다. 설문지의 신뢰도는 Cronbach's ${\alpha}$값이 .690이상으로 나타났다. 결론은 다음과 같다. 첫째, 민간경비원들의 조직문화는 임파워먼트에 영향을 미친다. 둘째, 민간경비원들의 조직문화는 조직애착도에 영향을 미친다. 셋째, 민간경비원들의 임파워먼트는 조직애착도에 영향을 미친다.

• Journal of the HCI Society of Korea
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• v.12 no.4
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• pp.27-35
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• 2017

This study aims to investigate the influence of engagement of augmented reality game on immersion. The relationship between engagement and flow was examined through the mediating effects of emotional attachment and focus of attention on presence and the mediating effects of presence on flow. In order to verify the research hypothesis, online questionnaire was conducted with the consent of $Pok\acute{e}mon$ Go game user group. The questionnaire items were translated from the Augmented Reality Immersion Questionnaire. A total of 200 questionnaires were collected and used for analysis. Using the SPSS 23.0 program and the Mplus 7.0 program, the reliability of the scale was confirmed through the Cronbach's coefficient and the causal relationship and the mediating effects were verified by path analysis. As a result, there was no direct causal relationship between engagement and flow. However, causal relationship was evident when emotional attachment and focus of attention were mediated in the process of engagement in augmented reality game. In conclusion, systematic explanations of participant's emotional attachment and attentional state as a main factor in the process of participating in the augmented reality game involvement, reveal the elements to be noticed by the augmented reality game.

• Management & Information Systems Review
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• v.29 no.2
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• pp.27-52
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• 2010

Research on the user motivation of online brand community, the flow, community identification, brand attachment and the structural relationships between them This study is focused on the utilization motives of online brand community (emotional motivation, social motivation, informational motives), and their influences on each motivation on the flow and structural relationships between the brand identification and attachment. For the research, hierarchical chi-squal analysis, was used among Structural Equation Models, to statistically verify the size between the two paths. First, the research has proven the positive influence of user motivation of online brand community on flow. Especially on this research, user motivation of online brand community on flow was divided and analyzed into three motivations; emotional motivation, social motivation, informational motivation, the social and emotional motivation are proven to have the biggest influence on the flow and informational motivation has comparatively low influence on the flow. Secondly, this research will prove that the type of flow built on user motivation of online brand community can give positive influence on community identification and brand attachment. And third, the influence of community identification on brand attachment is very high on the flow. Result will clearly shows the flow built on user motivation of online brand community can help build brand attachment through community identification.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.401-410
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• 2022

This study deals with the relationship among trust, attachment and brand loyalty of agricultural products' rice co-brands, which are the staple food of the people. The research method established the hypothesis of the study under the foundation of prior research and developed the survey. The subjects of the study were distributed, retrieved, and analyzed the survey of 163 rice farmers in Buyeo-gun, Chungcheongnam-do. The empirical analysis results show that: First, hypothesis 1 of the brand awareness and image that "rice brand assets will be a positive relationship to trust" were statistically adopted. In particular, statistical t values showed a difference in consumer confidence over recognition>images. Second, hypothesis 2 of the trust of agricultural rice brands will be a positive influence on attachment and loyalty' statistically supported. In this regard, brand trust was higher in loyalty than attachment. Third, the attachment of agricultural products to rice brands will be a positive influence on loyalty,' was statistically supported. The strategic implications of this study are as follows. First, consumers should be given clues of trust(ex, GAP of Natioanl Approval Licesing, Fam Tour) as they distrust the perceived quality of the rice in the market. Second, the effect of the origin of rice is questionable, so the spread of the production power system should prevent the mixing of rice varieties, that is the spread of the production history systems.

• Journal of the Korea Convergence Society
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• v.7 no.6
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• pp.167-176
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• 2016

The purpose of this study was to investigate the influence of attachment across an individual's lifespan. The present study explored how mother attachment in childhood influences adult student's major satisfaction and examined the mediating effect of self-esteem between mother attachment and major satisfaction. Participants were 529 adult students enrolled in S Cyber University. They answered a questionnaire about their present self-esteem level, attachment to their mother in childhood, and major satisfaction. By using SEM analysis, this study found that adult students' self-esteem completely mediated between their childhood attachment to their mother and their major satisfaction in adulthood. This result indicates influences of a secure attachment and positive self-esteem on major satisfaction of e-learning adult students.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.383-391
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• 2016

Purpose: This study was conducted to analyze the effect of ego resilience, peer attachment and mobile phone-related characteristics on mobile phones functional uses, focused on the use of SNS & messenger and music and internet in middle school students. Methods: The subjects were 217 middle school students in 2 cities. Results: The factors affecting mobile phones SNS & messenger usages were interpersonal relation, viability of ego-resilience in male, and communication of peer attachment in female. The factors affecting internet usages were curiosity of ego-resilience in both sexes. The factors affecting music usages were viability of ego-resilience in both sexes. Conclusion: Education and management about mobile phone functional use should be made, by intervening reflected subregions effect factors of peer attachment and ego-resilience.

• Journal of Korea Society of Industrial Information Systems
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• v.25 no.4
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• pp.101-115
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• 2020

It is very important for companies to form a strong brand resonance to maximize profits, attract new customers, and prevent them from leaving existing customers. In this study, we examined the relationship between brand awareness factors and brand attachment leading to brand identity cognition, brand performance, and brand emotion, and verified how brand attachment plays a role in shaping brand resonance. As a result, it was confirmed that brand emotion among brand awareness factors is a key factor affecting brand attachment and forming brand resonance. In addition, if the perception of brand identity is established until the true brand resonance of consumers is established, they will experience the true value of the brand through differential performance on the brand, and further increase the emotional response of consumers. This led to deep solidarity with the brand and consumers through attachment to the brand, interacting with the brand and showing high brand empathy behavior.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.663-677
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• 2021

Recently, urban tourism regeneration projects to attract tourists are gradually increasing. Therefore, this paper focuses on social capital, which is a major factor in attracting tourists to revisit for revitalization of such urban tourism areas. Specifically, it looked at one of the social relations formed between tourists and local residents,'the process of revisiting based on attachment to the place by making the formation of social capital perceive empirical value'. As a result, you can see (insert result). This means that the bond between tourists and local residents is an important factor in inducing tourists to revisit actively in the urban tourism regeneration area. Therefore, this study presented implications for academic and practical work based on these results.

• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.187-197
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• 2009

Visitors feel pleasure and delight with seeing and participation at the same time at theme park. Owing to participation characteristics of theme park, visitors are not able to satisfy their desire only with simple seeing, and influenced by the sense caused by participation and seeing. The study herein presumed that global attachment regarded as characteristic features determining individual relationship characteristics influences behavior and perception of visitors after visiting theme park, and speculated the process which attachment type of visitors influences to satisfaction and attitude. Moreover, in a point of view of 3 factors which form consumer attitude, recognition, feeling, behavioral desire, factors which enhances satisfaction and behavioral desire of visitors are organized and speculated. As a result of study herein, influence of stable attachment was not significant, while personal service and positive feeling shows importance.

• Journal of Families and Better Life
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• v.22 no.3
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• pp.47-61
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• 2004

The major purpose of the present research was to examine the effect of adolescents's perception of parents' marital relationship and attachment with their parents on school adjustment. This study also tried to investigate the inter-relationship among related variables, and the differences in the level of school adjustment according to adolescents' general characteristics. The participants were 355 middle and high school students who lived in Chollabuk-Do province. The major results of this research were as follows. First, there were significant differences in the level of school adjustment according to sex, age, and grade point. average That is, the level of school adjustment was higher for males, for older adolescents, and for those recording higher grade point, than for females, for younger, and for those recording relatively lower grade point. Second, parents' marital relationship was positively correlated with positive aspects of attachment with their parents(i.e., communication and trust), and with school adjustment. but negatively correlated with negative aspect of attachment(i.e., alienation from their parents). Finally, multiple regression analyses were performed to analyze the relative significance of the related variables influencing on school adjustment after controlling the effect of sex, age, and grade point. It was found that communication with fathers was the most powerful predictor of school adjustment, while attachment with mothers was not found to be a significant predictor of school adjustment.