• Title/Summary/Keyword: 아이디어 창의성

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Factorial analysis on commercial success of the American theatrical CG animation movies : Focused on characters, situations, and images (미국 극장용 CG애니메이션의 흥행 요인 분석: 인물, 상황, 이미지를 중심으로)

  • Chang, Wook-Sang;Han, Boo-Young
    • Cartoon and Animation Studies
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    • s.30
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    • pp.59-86
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    • 2013
  • 'Spectacles' and 'factuality' provided by computer technology are strengths of CG animation to still lure the audience and after commercial success of a number of theatrical CG animations whose typical producing companies are PIXAR and DreamWorks, were produced to be commercially successful and they win massive popularity even now. In Korea as well, several works tried to achieve a box office success including , , etc. but the result was truly miserable. In the past, this failure was often attributed to a lack of 'technical expertise', but it became clear that in the process of continuous trial and error, 'narrative' and 'images of imagination' which are bases and characteristics of animation are key elements of commercial success. Actually, statistics indicate that narrative is what is considered to be the most important by the audience when they select animation and its importance is so absolute that they say the most significant thing in animation is 'story.' In particular, it can be said that 'characters', 'situations', and 'ideas' play a key role in them which become elements of the story. This paper studied with what characteristics each animation aroused pleasure and fun focused on characters, situations and images in relation to , , and which are American theatrical CG animation films which succeeded in gaining popularity home and abroad. We hope that analysis in this paper will be helpful even just a little bit as a reference material, which allows domestic writers and producers to develop familiar and characteristic works based on imagination and creativity expressing each work's unique personality and characteristics.

The Implication and Issues of Landscape Design Education through National Exhibition of Korean Landscape Architecture (대한민국환경조경대전을 통해 본 조경 설계 교육의 쟁점과 시사점)

  • Choi, Jung-Mean;Yun, Su-jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.2
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    • pp.108-121
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    • 2016
  • The purpose of this study is to explore the issues and implications for landscape design education in Korean landscape architecture by analyzing the National Exhibition of Korean Landscape Architecture(NEKLA). This study analyzed the suggested topics and selected site as well as the commentary that appeared in the NEKLA's award-winning book published from 2004 to 2014. Results of the study are as follows: First, topics of NEKLA are not only competition guidelines but related to exploring new area and role of Korean landscape architecture. Second, most dealing with site is 'industrial heritage and regeneration space' and 'green infrastructure'. In more recent years, a larger variety of sites were addressed. Third, site locations are concentrated in metropolitan areas, and awards and participation of the non-metropolitan universities was very low. Fourth, seven criteria can be applied in a general landscape design competition such as 'newness of the concept(idea)', 'logicality of the design process', 'selection of site fidelity of analysis(interpretation)', 'presentation and completion of the master plan', 'consistency with the theme', 'linkage of concepts and results' and 'feasibility'. The evaluation criteria are increasing the sophistication of the design language to provide useful suggestions on how to find design education methods. Its implications are as follows: First, training is essential to derive innovative ideas, but it should avoid excessive concept-oriented education. Second, design education may include instruction on how to define the problems related with the site. Third, more emphasis on design logic is essential to transform the innovative concept to actual results. Fourth, 'slick images' unrelated to design should be suppressed. Fifth, practice is needed to solve the topics addressed in the design process of education. Sixth, 'feasibility' and 'creative thinking' are necessary to recognize a reciprocal relationship that is helpful to one another. This study uses direct quote commentary to minimize the subjectivity of the researcher and to trace issues of the contemporary landscape architecture more directly and vividly. This study is a record waiting for another review as meta-criticism. In this regard this study, the landscape architect of the next times will have a mean that historical records to review the current thinking of the landscape theory and design.

A mathematics teacher's discursive competence on the basis of mathematical competencies (수학교과역량과 수학교사의 담론적 역량)

  • Choi, Sang-Ho;Kim, Dong-Joong
    • Communications of Mathematical Education
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    • v.33 no.3
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    • pp.377-394
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    • 2019
  • The purpose of this study is to scrutinize the characteristics of a teacher's discursive competence on the basis of mathematical competencies. For this purpose, we observed all semester-long classes of a middle school teacher, who changed her own teaching methods for the last 20 years, collected video clips on them, and analyzed classroom discourse. Data analysis shows that in problem solving competency, she helped students focus on mathematically important components for problem understanding, and in reasoning competency, there was a discursive competence which articulated thinking processes for understanding the needs of mathematical justification. And in creativity and confluence competency, there was a discursive competence which developed class discussions by sharing peers' problem solving methods and encouraging students to apply alternative problem solving methods, whereas in communication competency, there was a discursive competency which explored mathematical relationships through the need for multiple mathematical representations and discussions about their differences. These results can provide concrete directions to developing curricula for future teacher education by suggesting ideas about how to combine practices with PCK needed for mathematics teaching.

Grundfos Pumps Korea Inc.: Localization and Differentiation (한국그런포스펌프 (주): 마케팅활동의 현지화 및 차별화)

  • Park, Seong-Yeon;Rhee, Hong Jai;Joo, Young-Hyuck
    • Asia Marketing Journal
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    • v.8 no.3
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    • pp.101-121
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    • 2006
  • This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by its high quality and consistent pricing strategies and has expanded its market very successfully with continuous product innovation and new product ideas. Second, it increased its brand awareness and recognition by brand differentiation along with the product differentiation strategy, which is exceptional in industrial market. It has conducted creative marketing activities and strategies to build brand equity and successful customer relationship management.

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An Analysis Study on Collaborative AI for the Jewelry Business (주얼리 비즈니스를 위한 협업형 AI의 분석 연구)

  • Hye-Rim Kang
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.305-310
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    • 2024
  • With the emergence of generative AI, a new era of coexistence with humanity has begun. The vast data-driven learning capabilities of AI are being utilized in various industries to achieve a level of productivity distinct from human learning. However, AI also manifests societal phenomena such as technophobia. This study aims to analyze collaborative AI models based on an understanding of AI and identify areas within the jewelry industry where these models can be applied. The utilization of collaborative AI models can lead to the acceleration of idea development, enhancement of design capabilities, increased productivity, and the internalization of multimodal functions. Ultimately, AI should be used as a collaborative tool from a utilitarian perspective, which requires a proactive, human-centric mindset. This research proposes collaborative AI strategies for the jewelry business, hoping to enhance the industry's competitiveness.

Effects of Artistic and Technological Context on Physics Problem Solving for High School Students (예술적 상황과 기술적 상황이 고등학생들의 물리 문제해결에 미치는 효과)

  • Lee, Sua;Park, Yunebae
    • Journal of The Korean Association For Science Education
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    • v.35 no.6
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    • pp.985-995
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    • 2015
  • This study examines the effects of the introduction of artistic and technological factors on science problems for the activation of creative and integrated thinking. We developed problems consisting of STA(problems that introduced technological and artistic factors on the College Scholastic Ability Test) and TA(problems that introduced artistic factors in a technological context). Subjects of the study included 60 high school senior students in Daegu. Their problem solving processes for STA were examined. Four students were interviewed using the retrospective interview method. Also, after finishing TA, the problem solving processes of four students were examined. The results of the study are as follows. First, students selected scientific context more than artistic and technological contexts. It was found that students preferred short length problem in order to solve problems in a short time. Second, students were more interested in artistic and technological contexts of STA than scientific context, but felt that they were more difficult. Moreover, students were more interested about the context of TA than scientific context. Third, irrespective of the given contexts in STA, students have a tendency to solve problems through relatively brief ways by using core scientific knowledge. This can seem to mean that there is a possibility to stereotype the problem solving process through repeated learning. Logical thinking and elaboration were observed, but creativity was not conspicuous. In addition, integrated thinking was not observed in all contexts of STA. Fourth, science related problems of TA showed similar results. However, in problems related to everyday life, students made original descriptions that they based on their daily lives. Particularly, in creative design, original ideas and integrated thinking were observed.

A Study on the Authentic Leadership Influencing on Innovative Behavior: Focusing on Mediating Effect of Employee's Silence (진성리더십이 혁신행동에 미치는 영향에 관한 연구 : 구성원 침묵의 매개효과를 중심으로)

  • Lee, Byeong Jin;Jang, Eun Hye;Lee, Kwang Hee
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.249-262
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    • 2021
  • It is believed that there will be changes in the behavior of members according to the characteristics of the organization's leader. The purpose of this study is to find out the factors that induce changes in the behavior of employees of the organization through empirical research. In order to accomplish the research aims, we developed and verify the research model using authentic leadership as an independent variable and the innovative behavior as a criterion variable. In addition, by using the silent phenomenon of the members as a mediating variable, we also tried to find out how it affects the behavior of the employees. Empirical results of the study showed that authentic leadership as an independent variable had a direct influence on the innovation behavior of employees, and the mediating effect of silence also had a partial mediating effect. These findings suggest that leadership and Silence factors which are internal motivational factors leading to behavior of employees are affected innovative behavior. There are some expectations as follow. Based on this study, it would be an important issue that the study on the necessity of silence management of employees through research on the causes of silence felt by members of the organization and the influence.

An Action Research on the Development of the University Entrepreneurship Education Program: Focusing on the Educational needs of the Learner's (대학 창업교육 프로그램 개발 실행연구: 학습자 교육 요구를 중심으로)

  • Kim, Da Hye;Sung, Chang Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.4
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    • pp.127-142
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    • 2022
  • According to social change, entrepreneurship education at university is drawing attention as a means to cultivate convergent creative competency required by the times. Currently, the number of entrepreneurship education at university is increasing every year, and quantitative expansion is taking place, but quality advancement of education remains a task. In this context, this study conducted an action research with the aim of revitalizing entrepreneurship education and upgrading quality, and developing a entrepreneurship education program suitable for general elective courses operated by universities. In the process of the study, first, through literature analysis related to entrepreneurship education at university, educational contents and teaching methods of entrepreneurship education were confirmed. Based on this, the IPA analysis was used to analyze the educational needs of students for entrepreneurship education contents and design a program that reflects this. The designed program was applied and operated to the entrepreneurship education of A University, and improvements were derived and improved by analyzing the opinions of learners in the action research process. The entrepreneurship education program developed through this study was composed as follows. The necessity of entrepreneurship education at the beginning of the lecture is sufficiently presented, and the knowledge necessary for start-up, including idea discovery and business model design, is delivered through theoretical lectures by teacher-centered method. In the second half of the lecture, students with similar interests are gathered into teams and learner-centered practical activities are operated. The contents of the activities include information on idea discovery, business model design, business plan and pitching. Practical activities for each team are conducted during class hours, and the professor advice on difficulties for each team.

Stage of Planning and Development for Commercial Success of Korean Films (한국영화의 상업적 성공을 위한 기획 개발 단계)

  • Im, Gun-Joong
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.72-81
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    • 2012
  • From the viewpoint of invigorating Korean film-market, the commercial success of films can be regarded as a very important virtue. Such marketability of films will be determined at the stage of planning and development before that of film-making. In order for ideas and scenarios which are the foundation of film-making to have any commercial virtue, a commercial verification at this stage should intervene, which should be the basis of the understanding a lot of texts and the trends in the entire culture. It is the very time that the efforts for improving the stage of planning and development and certain alternatives are needed for the qualitative growth of Korean films and the systematic development of their industrial aspects, for any efficient alternatives for the stage of planning and development will bring about an important result that the commercial success of Korean films expand the meaning into the domains of creativeness and artistry.

창업을 위한 대학의 새로운 역할: WoW! Valley Model과 협업체계 구축 방안

  • Kim, Tae-Gyeong;Im, Seon-Hong;Kim, Yeong-Chul
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.40-40
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    • 2017
  • 국내 대학은 연구 및 교육 기관으로서의 중요성과 함께 창업에 기여해야 할 사회적 책무를 지고 있다. 대학이 축적한 각종 지식 성과와 함께 연구와 개발 인프라를 활용하고 대학생 및 대학원생의 창의적 아이디어의 활용 가치를 높여 경제 활성화를 위한 새로운 성장 엔진을 개발해야 한다. 또한 창업연구와 창업지원 사업에 대한 사회적 요구에 맞추어 대학은 창업기능을 구조 혁신의 도구로 삼을 기회를 가지게 되었다는 점도 주목해야 한다. 본 연구는 한국 대학의 창업지원 기관의 역할 정립을 위한 학술적 지식을 되짚어 보고 창업을 중심으로 한 대학의 적극적인 창업지원단 구축 모델에 대한 논의를 담고 있다. 창업교육과 창업지원에 관한 기존의 연구와 2차 통계자료를 기반으로 창업지원 방향에 관한 시사점을 획득하고 대학 혁신을 위한 창업지원 모델인 WoW! Valley Model을 제안한다. 본 모형은 창업지원단의 역할 정립에 도움을 주고 대학 창업지원의 정책 수립의 기초를 제공할 것으로 본다. 국내외 경제 여건의 악화와 글로벌 경제 침체 속에서 창업의 사회적 중요성은 점차 커지고 있다. 이러한 상황에서 대학의 창업 활성화는 시대적 과제라 할 수 있다. 체계적인 창업 지원 정책을 대학이 주도하고 현실 학문적 성격을 강화하는 방향으로 체질을 개선하는 일이 시급하다. 본 연구는 대학의 창업지원단 활동의 새로운 모델을 제시하고 있다. 이미 국내의 많은 대학들이 창업지원을 위한 센터나 지원단을 운영하고 있으며 독자적인 체계를 갖추고 있다. 그러나 창업지원을 중심으로 대학의 기능을 재편하는 등의 혁신 체계로서의 창업지원단 운영 모델은 수립 및 시행된 경우가 드물다. 본 연구는 창업교육과 창업지원에 관한 기존의 연구 성과를 되짚어 보고 국내 대학의 창업지원을 위한 새로운 시각을 제시한다. 창업 지원단의 수립 및 운영 모형에 관한 논의가 절실한 시점에서 본 연구는 연구자와 대학 운영자 및 정책 입안자에게 의미 있는 시사점을 줄 것으로 기대한다. 한편, 본 연구는 개념적 디자인을 제시하는 수준이므로 디자인을 평가하여 새로운 지식을 얻는 등의 후속 과정을 거쳐 보완될 필요가 있다. 다중 사례 연구와 실행 연구(Action Research) 등의 실증 방법을 통해 본 연구의 후속 결과가 요구된다.

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