• Journal of Fashion Business
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• v.17 no.5
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• pp.57-69
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• 2013

The purpose of this study is to compare the traditional shopping model and virtual avatar fitting model with regards to credibility and favorable impression effects on shopping mall satisfaction, product preferences, and purchasing intentions of apparel e-commerce. Questionnaires are distributed to 10-30s years old consumers who live in Seoul. Data are analyzed by descriptive statistics, Cronbach's ${\alpha}$, and regression analysis. The results are that the provoked credibility and favorable impression from the traditional shopping model affects the consumers' shopping mall satisfaction and buying intention in descending order. In additional, the credibility from traditional shopping model affects the product preference. The provoked credibility from the virtual fitting model influences the consumers' product preferences, and buying intentions. The favorable impression from the virtual fitting model affects shopping mall satisfaction. In general, provoked credibility from virtual avatar fitting model and traditional shopping model play key roles which could influence the consumers' buying intention.

• Journal of Korea Multimedia Society
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• v.9 no.9
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• pp.1184-1195
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• 2006

The Internet has brought many changes in our daily lives. Now the recognition on the Internet fashion shopping matt has increased and it requires scientific and systematic research to understand the Internet fashion marketing system more correctly and to strengthen the marketing activity at the virtual space. A big shortcoming of an Internet fashion mall is that the consumers can't wear clothes themselves. Currently there is no system to cover the shortcoming, It would be nice if a 3D avata wears the clothes on behalf of a consumer after inputting the information of physical sizes of a consumer. The consumers can select many clothes, accessories and even the background. After establishing a complete virtual fashion shopping mall, the consumers who sue the Internet fashion shopping mall could wear the clothes at an online shop establishing an online shopping environment. It will be a sole way to ensure the trust of the consumers. This paper studies the read in reflection by PC camera and sample the edge detection. Virtual fitting system that wears virtual fitting model some clothes is establishment.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.733-734
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• 2023

버츄얼 유튜버로서 자신의 동작을 3D 가상 캐릭터로 나타내고, SNS 에서 춤을 공유하는 경우가 많아졌다. 본 논문에서는 2D 영상에서 MediaPipe BlazePose 모델로 추정된 사람 포즈를 3D 인체 모델인 SMPL 에 피팅하여 사용자 정의 3D 모델을 생성하는 방법을 제안한다. 이를 통해 자신의 춤 영상으로 3D 모델을 생성하여 공유하거나, 기존의 춤 동영상으로 3D 모델을 생성하여 댄스 게임에 사용할 수 있다. 이처럼 본 기술은 예술 및 엔터테인먼트 분야에서 다양하게 활용될 수 있다.

• Journal of the Korea Computer Graphics Society
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• v.28 no.4
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• pp.1-11
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• 2022

The Skinned Multi-Person Linear Model (SMPL) is the most widely used parametric 3D Human Model optimized and learned from CAESAR, a 3D human scanned database created with measurements from 3,800 people living in United States in the 1990s. We point out the lack of racial diversity of body types in SMPL and propose K-SMPL that better represents Korean 3D body shapes. To this end, we develop a fitting algorithm to estimate 2,773 Korean 3D body shapes from Korean body measurement data. By conducting principle component analysis to the estimated Korean body shapes, we construct K-SMPL model that can generate various Korean body shape in 3D. K-SMPL model allows to improve the fitting accuracy over SMPL with respect to the Korean body measurement data. K-SMPL model can be widely used for avatar generation and human shape fitting for Korean.