• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.149-167
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• 2013

This study focuses how storytelling in advertising has introduced and determinated mobile telecommunication technology as a digital technology in the process of its rapid acceptance into our society. The objective of the study is to confirm the role of advertising in introducing technology into a society and the relation between advertising and technology by chasing the digital discourse produced by advertising while digital technology permeates through our society. This study uses content analysis for basic research and discourse analysis for exploring the change of digital discourse in the corporate ads of mobile telecommunication companies since 15 years. As a result, 1) 'digital' and 'analogue' discourses were found to be competing and contesting with each other across the years. Digital discourse mainly connected to a new mode of thinking and lifestyle appeared predominant in the early period, but eventually gave way to its alternative, analogue dialogue. The analogue discourse was brought with such values as humanity, slowness and happiness, which has been by and large undermined by the new, fancy digital technologies and their world, 2) whereas some mixed forms of these two discourses were also found. 3) In the meantime, digital-based mobile communication technologies were identified with people who think outside of box and have an innovative attitude toward their life in the ads. Through this signification process, the ads contribute to permeation of mobile communication technology into our daily life.

• The Korean Journal of Archival Studies
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• no.70
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• pp.245-276
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• 2021

This paper is a study on the concept and methodology of documentation storytelling. After 'use of records' has emerged as a hot topic in the archivologic field, various methodologies are being sought for utilization. Storytelling is one of them. This study defines storytelling as a methodology for the utilization of records as 'documentation storytelling' and conceptualizes it as 'the totality of various discourses generated in the process of realizing the value of records as records'. This study introduces various theories such as archiving, storytelling, semiotics, and linguistics to establish the foundation of the theory of documentation storytelling. Archivology in the digital era ,conceived by the analog era, has the task of systematizing the academic trends of the two eras. One of the tasks is about documentation in the digital age. Documentation storytelling is also a theory required in the digital age. This study defines 'documentation' in the digital age as a variable and practical act, and defines the result of documentation as 'documentation storytelling', that is, 'a semiosis in which the value of records is constantly created'.

• Journal of Korea Game Society
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• v.21 no.1
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• pp.35-42
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• 2021

The purpose of this study is to examine the aesthetic value of alea, which is placed in negative discourse with a focus on gambling. Alea has not been properly evaluated for its value based on pathological interpretation. Therefore, in order to objectively examine the aesthetic value of alea, This study attempts to look at alea from the perspective of digital remediation and explore the significance which can be distinguished from gambling. The purpose of this study is to examine the difference between RNG mechanism and the analog mechanism, and to find out what changes occur in the aesthetic framework of alea.

• Trans-
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• v.5
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• pp.1-27
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• 2018

What is 'analyzing a movie'? And, what is 'its role in film studies'? The question required a systematic and scholarly answer, and filmologie was making a clear place for itself. Through psychology, aesthetics, text theories and of course semiotics, the conceptualization of 'film' has been formed. Deleuze, who has been continually writing about 'movies' in his philosophical essays, ended the debate in defining the relationship between 'image and essence' when he released 《Movie 1, Movement-Image》 in 1983. 'Film' rapidly became the topic of the century and became a 'device' that leads the way of thinking. The reason why Jean-Louis Boissier labeled this 'film' as 'device (le dispositif)' was not part of film studies. What should be noted is that the mention of 'film' became a key part of the debate of 'reproduction', which was the most popular subject of philosophy and humanities. In the digital era, the film is once again questioned about its definition. In retrospect, themes of core debates of 'History of cinema' have always been driven by simple and superficial technological changes. With the emergence of CG (Computer Graphics), the question of 'cinema' in the 21st century is not only a philosophical discussion on the problem of 'reproduction', but also a crucial change that shifted the focus of the debate on the nature of the film from 'production' to 'distribution'.