• Industry Promotion Research
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• v.9 no.1
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• pp.275-282
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• 2024

This study aims to determine whether aesthetic ability and self-worth dually mediate in the relationship between creative personality and creativity among Chinese design college students. Data were collected through a survey targeting 500 college students purposively sampled from a design major university in Guangdong, China. The collected data was analyzed using SPSS PC+ Win ver. 25.0 and SPSS PROCESS macro ver. 4.2. The statistical methods applied were frequency analysis, reliability analysis, correlation analysis, and dual mediation effect analysis. The conclusion of the study is as follows. First, creative personality, aesthetic ability, self-worth, and creativity all showed significant positive correlations. Second, college students' aesthetic ability and self-worth double-mediated in the relationship between creative personality and creativity. Based on these results, this study proposed a plan to utilize not only creative personality but also aesthetic ability and self-worth to enhance the creativity of college students.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.525-532
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• 2024

This study explores the impact of physical characteristics (e.g., shape, color, material, size, weight, technical features) of smart wristbands and smartwatches on consumers' perceived functional, aesthetic, and symbolic values using an extended technology acceptance model. An online survey was conducted with adult residents of the United States who had experience using smart wristbands or smartwatches. Participants were asked about various physical characteristics of products they had used in the past year or were currently using, and their evaluations of these characteristics. The results revealed that the shape of the front display shape significantly influenced symbolic value, with circle shape and square shpae showing significantly higher symbolic value than rectangle shape. Wristband materials also had a significant impact on symbolic value, with metal and leather showing higher symbolic value among various materials. Additionally, an increase in product size was associated with higher symbolic value. Moreover, certain technical features such as activity tracker, alarm clock, and distance tracking influenced perceived functional value, while functions like time display, GPS, and email influenced perceived aesthetic value. Pedometer, GPS, and email were found to enhance perceived symbolic value. These findings provide valuable insights into consumer preferences for smart wristbands and smartwatches, serving as valuable information for product improvement and new product development.

• Journal of the Korean Society of Hazard Mitigation
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• v.2 no.1 s.4
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• pp.127-134
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• 2002

The cut river is widely used for the agricultural and housing purposes in Korea and this study is to evaluate the economic value of the cut river. Say, the study is to evaluate and compare the economic values for the cases of which the cut river can be used as the agricultural or housing site and a wetland or recreational site. The study area is the downstream part of Kok-Neung stream which is a main tributary of Han River. For the case of assuming the cut river is used as the agricultural purpose, the value is estimated from the Agricultural & Forestry Statistical Yearbook 2000. For the case of assuming the cut river is used as a wetland or recreational site, the value for a wetland or recreation is estimated by the enquete using questionnaire. That is to say, the results of enquete is used for the estimation of a recreational value by the Travel Cost Method (TCM) and the aesthetical value is estimated by the enquete based on the presumed value in USA. As a results, for the case of which the cut river is used as an agricultural purpose, the equal-payment-series is estimated as 7.06 million won. For wetland purpose, the series is estimated as 1931.40 million won and for the recreational purpose, the series is as 6284.86 million won. The aesthetical value is estimated as 140 thousand won per annum. Therefore, the wetland or recreational use of the cut river is more valuable than agricultural or housing purpose.

• Science of Emotion and Sensibility
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• v.14 no.3
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• pp.361-370
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• 2011

We explore the priority between product attributes such as aesthetics and usability in consumer decision-making. In the recent study in Germany, consumers preferred a visually beautiful product but discounted the value of aesthetics in actual product choice (Diefenbach & Hassenzahl, 2009). In contrast to the individualistic culture which values personal needs(e.g., Germany), recognition from other members has great importance in the collectivistic culture (e.g., Korea). We propose that Korean consumers weigh greater value on the attribute easily perceived from the product appearance (i.e., aesthetics). We replicated the procedure of the study conducted in Germany. As expected, participants highly valued aesthetics rather than usability in product choice. As for aesthetics, participants were likely to choose an expensive but beautiful product; on the contrary a less expensive and less usable product were likely to be chosen as for usability (Study 1). Moreover, usability was sacrificed for aesthetics in the trade-off condition (Study 2). The participants who chose the beautiful product reported higher social recognition desire whereas no difference was shown with respect to usability.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.203-221
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• 2016

This study aims to analyze the impact of servicescape on the perceived values and brand attitude of coffee customers. In order to archive our research objects, current study employed SPSS 22.0 statistal program. The summary is as follows. First, it was revealed that the servicescape of coffee shops has a positive influence on perceived value. Second, the servicescape of coffee shop has a positive influence on brand attitude. And perceived value of the customer has a positive impact on customer brand attitude. Based on the results, this research has concluded some theoretical suggestions as follows. First, in case of brand coffee shop, it was analyzed that the attractions of interior design color, floor and wall interior, and structure has influenced on the differentiated values of customers. Also, the accessability shows that the brand coffee shops with parking facilities along with the convenience provided by the off-site facilities make customers highly recognize the brand values. In addition, the results found that the factor of service condition becomes a determining factor. Thus, current study will contribute to consider the various elements of service scape when new business develop as well as redesign the previous stores.

• Journal of Internet of Things and Convergence
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• v.10 no.4
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• pp.55-63
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• 2024

The purpose of this study is to divide the generations into Generation M and Generation Z and analyze the similarities and differences in the experiences, values, and fun through dance. To this end, the characteristics of the MZ generation were confirmed in detail, and the relationship between perceived value and fun factors was verified through various experience elements to suggest implications for the growth of dance. The subjects of the study were those who had experience with dance or had participated in dance classes. The survey was conducted from May 1 to May 30, 2024. Exploratory factor analysis, reliability analysis, multiple regression analysis, and difference analysis were conducted to verify the hypothesis. The research results are as follows. First, it was confirmed that for the MZ generation, educational and esthetic experiences of dance influenced the value. Second, it was confirmed that for the MZ generation, educational and esthetic experiences of dance had an impact on enjoyment. Third, in the experience factor, the differences of the MZ generation were shown in entertainment, educational, aesthetic, and esthetic experiences. Fourth, in the value factor, the differences of the MZ generation were shown in artistic values. Fifth, in the fun factor, the differences of the MZ generation were shown in a sense of accomplishment. finally, the commonalities of the MZ generation were shown in the value factor as physical, emotional, and sociocultural values. In the fun factor, they were shown as physical and mental fun and social cultivation. Through this study on generational differences in dance, it was confirmed that dance is an important means of providing social and cultural values beyond a simple art form, and the possibility of growth through differentiated competitiveness was presented.

• Management & Information Systems Review
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• v.38 no.3
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• pp.227-243
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• 2019

The purpose of this study was to examine the influence of experience characteristics of cosmetics brand stores on purchase intention through brand value and product in-store expectations. In addition, by identifying the effects of gender regulation, the study aimed to supplement theoretical studies and to provide practical implications on the experience of cosmetics brand stores. First, we presented educational experiences, aesthetic experiences, and playful experiences as experience characteristics in stores. And we assumed the effect of these experience characteristics on the brand value and the expectation of the product in the store, and the effect of the brand value and the expectation on the purchase intention of the product in the store. 279 data were collected from consumers who had visited cosmetics brand stores, and we analyzed them using structural equation analysis. As a result, both experience characteristics have positive effects on brand value and in-store product expectations, and brand value has positive effects on expectations. In addition, brand value and in-store product expectations have a positive effect on in-store product purchase intention. In moderating effects of gender, the effect of playful experience on brand value is greater in male group, and the impact of educational and aesthetic experience on product expectations is greater in female group. These results contribute to the theoretical expansion of experience research on cosmetic brand stores, and provide strategic implications for experience marketing of cosmetic stores.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1621-1632
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• 2001

본 연구는 소비자의 실제적인 의복 소비 행동을 설명할수 있는 가치 개념을 제시하기 위하여 의복 소비가치의 구체적 유형을 밝히고, 적합하고 신뢰성 있는 의복 소비가치 척도를 구성 할 수 있는 기초자료를 제시 하고자 하였다. 본 연구에서는 Sheth(1991)의 소비 가치 이론과 의류학 및 소비자 행동분야의 다양한 이론을 토대로 초점집단면접(Focus Group Interview)을 통하여 소비가치에 대한 탐색적 접근을 시도한 결과를 논의하였다. 의복의 구매와 착용의 선택상황에 영향을 미치는 소비가치는 Sheth(1991)의 5가지 소비가치 유형인 기능적 가치, 사회적 가치, 감정적 가치, 진귀적 가치, 상황적 가치 및 의복제품의 특성에 따른 자기표현적 가치로 분류되었다. 기능적 가치는 물리적 속성, 물리적 기능, 도구적 성과와 관련되었으며, 사회적 가치는 사회계층, 준거집단, 인구통계 적 특성 집단, 문화-민족적 집단과의 관련성 에 대 한 가치로 구성되었다. 감정적 가치는 긍정적, 부정적 감정 및 심미성 요인으로 구성되었으며, 진취적 가치는 다양성추구행동 요인 및 유행성의. 새로움 추구 요인과 관련되었다 또한 상황적 가치는 의복착용상황, 구매상황, 커뮤니케이션 상황으로 구성되었으며, 자기표현적 가치는 성격, 이미지 표현, 개성추구, 유행추구 등의 요인으로 구성되었다. 본 연구의 이러한 결과를 바탕으로 소비가치에 대한 양적 연구를 실시한다면, 보다 객관적인 구조를 파악하고 신뢰성 있는 측정 문항을 개발할 수 있을 것이다.

• Journal of the Korean School Mathematics Society
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• v.16 no.3
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• pp.621-636
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• 2013

In this paper we intended to present the case of mentorship program for the gifted in elementary mathematics education, which is related with Waldorf education. We installed the program to four six-grade students during six months. We focused on cultivating integrated perspective, aesthetic perspective and substantial skills. For the aim we dealt with the item, construction based on the aesthetic experiences. Finally we presented three main ideas, construction of regular polygons and flowers, construction of islamic design, and farmland cleanup with construction. We also contained the students' project in this paper.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2015.05a
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• pp.380-394
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• 2015