• Journal of Korea Entertainment Industry Association
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• 제14권3호
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• pp.15-26
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• 2020

This study examined the effects of a social tourism information platform on platform users' experiential value and e-loyalty and performed an empirical analysis with the aim to propose methods and implications regarding what strategies can enable practical application for sustainable growth in the operation of a social tourism information platform in the future tourism industry. The results of the analysis are as follows. First, the analysis supported the hypothesis that sub-factors of a social tourism information platform, such as interactivity, information reliability, and usefulness, have statistically significant positive effects on experiential value. Second, the analysis did not support the hypothesis that the sub-factors of a social tourism information platform, such as interactivity, information reliability, and usefulness, have statistically significant positive effects on e-loyalty. Third, the analysis supported the hypothesis that experiential value has a statistically significant positive effect on e-loyalty. Consequently, tourism companies should improve customers' experiential value by supplementing their existing platforms, considering the interactivity, information reliability, and usefulness of users based on these characteristics of social tourism information platforms. To increase e-loyalty to their social tourism information platforms, tourism companies should clearly and rapidly provide the information needed by users in addition to improving the visual design of such platforms. Moreover, to increase e-loyalty, the companies can incorporate their own killer content into platforms for users to have an enjoyable time, using platforms that stimulate their interest and give pleasure and fun, and this way, they can satisfy the users' needs for experiential value.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• 제39권6호
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• pp.483-490
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• 2021

Due to the recent increase in various problems from underground development in urbanized areas, accurate underground facility information management is highly needed. Therefore, in this study, in order to utilize the Integration Map of Underground Goespatial Information in real time on-site, the function of comparing the mutual location of the GPR (Ground Penetration Radar) sensing data and the Integration Map of Underground Goespatial Information, and function of analyze underground facilities, and function of converting surveying data into a shape file through position correction & attribute editing in a 3D space, and the function of submitting the shape file to the Integration Map of Underground Goespatial Information mobile center was defined and developed as a program. In addition, for the on-site application test of the development program, scenarios used at the underground facility real-time survey site and GPR exploration site were derived, and four sites in Seoul were tested to confirm that the use scenario worked properly. Through this, the on-site utilization of the program developed in this study could be confirmed, and it would contribute to the confirmation of the quality of Shape-file and the "update automation" of "Integration Map of Underground Goespatial Information". In addition, it is expected that the development program will be further applied to the Underground Facility Map's Accuracy Improvement Diffusion Project' promoted by the MOLIT (Ministry of Land, Infrastructure, and Transport).

• Korean small business review
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• 제42권4호
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• pp.309-326
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• 2020

There often is information asymmetry between start-ups and the investors, which is because start-up companies in the early stages do not have track records. Meanwhile, since the government grants programs go through a fair and the intense competition process, the government grants can provide a more objective information for start-ups in the early stages and perform a signal function that guarantees a company's capabilities and potential. This study confirms the quantitative relationship between government grants and investment attraction by using the hurdler model. We found that, although there is the proportionate relationship between the scale of government grants and that of external funds, more than a certain amount of government grants is required for technology-based start-ups to exceed the stage of attracting their first external funds. Our findings suggest that it is necessary to consider the hurdles structure in the study of signaling theory perspective, as the mechanisms for determining whether or not to attract external funds are different from determining the level of external funds. In addition, differentiated policy support is needed to help early-stage technology start-ups go beyond the threshold of investment attraction-the creation of a 'threshold effect'.

• Korean Association of Arts Management
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• 제54호
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• pp.59-93
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• 2020

The development of digital technology has made consumers more knowledgeable about products than ever before. In this regard, experts have defined consumers in the digital age as knowledge seekers and pointed out that they are proficient in acquiring and sharing product knowledge prior to purchase. For service goods such as musicals, product prior knowledge executes strong effect due to such characteristics as intangibility, inseparabilit y,and heterogeneity. Prior studies in the field of performing arts, including musicals, have revealed that the prior knowledge of the audience has a positive effect on the satisfaction of the audience and WOM(word-of-mouth) intention. However, studies in the marketing field argue that consumers' high prior knowledge may have a negative impact on customer satisfaction and product evaluation depending on conditions, as they are more likely to compare, review, and expect products more closely. Therefore, in this study, we tried to identify under what conditions the musical prior knowledge enhances audience satisfaction and WOM intention. According to the results of previous studies, a mediating effect model was established in which the musical prior knowledge enhances the WOM intention through the mediation of the audience satisfaction. Then, Transportation was introduced as a mediation variable and it was verified whether the level changed the audience satisfaction and WOM intention. The reason for the introduction of the transportation construct reflects the results of previous research that the story is important component of musical. The results showed that the musical prior knowledge has a significant effect on WOM intention through the mediation of audience satisfaction. The moderating effect of transport was also significant on the relationship between musical prior knowledge and audience satisfaction. Lastly, through moderated-mediation analysis, it was confirmed that transportation moderates the mediating effect that prior knowledge affects on the WOM intention through audience satisfaction. Based on the results, we demonstrated that a musical story is fairly important to satisfy audiences with high prior knowledge. This study could contribute to the related filed in that it introduced the transportation construct for the first time, thereby broadening the understanding of the musical audiences in the era of smart consumers.

• The Journal of the Korea Contents Association
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• 제22권9호
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• pp.328-338
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• 2022

This study aims to identify the influential relationship between the characteristics of tourism information of the MZ generation's SNS content, tourist destination reputation, and intentions of traveling behavior with a focus on Jeju Province. To achieve the purpose of this research, this study was conducted on 270 tourists who had recently traveled to Jeju Island after being exposed to characteristic tourism information on SNS within the last year among the MZ generation through a commissioned survey company. A total of 270 results were collected and used for empirical analysis. The results of the research are as follows. First, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the reputation of the tourist destination. Second, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the intentions of traveling behavior. Third, it was found that the tourist destination reputation has a positive (+) effect on the intentions of traveling behavior. This study discussed the future tourist destination reputation formation and future behavioral decision process of the MZ generation tourists who are constantly seeking tourist destinations. In addition, the theoretical implications presented in this study were discussed.

• KOREAN JOURNAL OF CROP SCIENCE
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• 제32권4호
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• pp.403-408
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• 1987

The milled rice yield of the fertilized Zeolite in the sandy loam as 542 Kg/10a was increased by 11% compared with the check plat as a standard cultivation. Significant positive correlations of that were found between grain yield/plant and panicle/total weight ratio or average weight of panicle, while lower correlations between ratio of riqened grains and grain yield/ plant. But significant negative correlations were found between 1,000-grain weight of rough and 4th. 5th internode/culm length ratio. It was reavealed that there were higher direct effects for ratio of ripened grains and spikelets/panicle affecting grain yield/plant through path analysis among the yield components. Moreover, organic dry matter production at 35 days after heading were heavier by 26% in active leaves, 19% in stem + leaf sheath, and 5% in panicle, respectively. Ratio of settled spikelets on the terminal of primary rachis-branch was 47% to total spikelets, and 37% in half-upper of that, moreover many spikelets settled on the terminal of rachis. Therefore, it was recognized that there were a dominant effect of apical glumous flower by fertilized Zeolite.

• Journal of the Korean Applied Science and Technology
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• 제40권3호
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• pp.374-384
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• 2023

Universities that previously targeted in 20s have recently diversified their operation methods, founding purposes, and target. With a significant decrease in the school-age population relative to the number of universities, universities are making their best efforts to secure new students and minimize student attrition. In this study, an online survey was conducted to empirically examine the effects of motivation for major selection and sense of belonging on learning persistence intention among students in beauty-related departments at 2-year and 4-year general universities and cyber universities. The collected data from 119 students at general universities and 113 students at cyber universities were analyzed using SPSS 28. The key findings can be summarized as follows: For general universities, motivation for major selection did not have a significant effect on learning persistence intention, but sense of belonging had a significant positive effect. Additionally, an interaction effect was observed, indicating that as the sense of belonging increased, extrinsic motivation significantly increased learning persistence intention. For cyber universities, intrinsic motivation and sense of belonging among motivations for major selection had a significant positive effect on learning persistence intention, while the moderating effect of sense of belonging in the relationship between motivation for major selection and learning persistence intention was not significant. In summary, for general universities, the factor that influenced students' learning persistence intention was a sense of belonging to the university, while for cyber universities, intrinsic motivation played a significant role. These findings are expected to provide meaningful insights and data for universities to develop effective policies for preventing student attrition.

• Journal of Industrial Convergence
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• 제20권12호
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• pp.11-25
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• 2022

In this study, we want to verify the factors that affect the intention to switch to a supply chain management information system applied with blockchain. To this end, variable selection and research model were constructed through the review of previous studies, and empirical analysis was conducted using the TOE framework and PPM model. The effects of Push and Pull factors on the intention to switch to the block chain system and the moderating effect through the switching cost which is a Mooring factor, were verified. The hypothesis was verified using a structural equation model using a sample of 320 response data by conducting a questionnaire survey on small and medium-sized enterprises located in Korea. As a result of the study, social influence, which is a push factor, and management's will to innovate, which is a Pull factor, had a significant effect on switching intention. And the moderating effect between the groups with high and low switching cost recognition was confirmed. This study is significant in that it presents the concept and research direction of SCBM (supply chain & blockchain management) that can enhance the competitiveness of a company through the implementation of a blockchain-based supply chain management information system.

• The Journal of the Convergence on Culture Technology
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• 제9권1호
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• pp.635-648
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• 2023

In the current situation of social distancing due to COVID-19, the use of one-person hair salons, which are safer than franchise hair salons, is emerging again. One-man hair salons provide personalized services at high prices, so they can be said to be an industry that required high quality services than franchise hair salons. Despite these characteristics, many studies on hair salon services are focused on franchise hair salons. Therefore, this study was conducted through empirical analysis with the purpose of finding out how the service quality of a one-man hair salon, which required high service quality, affects behavioral intention through the coexistence of customer satisfaction and dissatisfaction. As a result of this study, it was found that the pleasure of consumers in one-person hair salons increases the intention to revisit the most. Those pleasure showed that it is more important to respond and empathize with consumers as well as its expertise of hair designers than the appearance of beauty salons. Through this study, the characteristics of a one-man hair salon were examined and significant results were found.

• Korean Journal of Environment and Ecology
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• 제36권6호
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• pp.615-626
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• 2022

This study investigated the habitat characteristics and spawning ecology of Hippocampus haema (Syngnathidae) in Soando Island, Korea, from May 2015 to December 2016. The survey site where seahorses inhabit was mainly formed by seagrass of Zostera marina populations. Total density and biomass (Mean±SE) of Z. marina were the highest at 136±14.4 shoots/m² and 489.8g DW/m², respectively, in spring (May), while the total density was lowest at 93±7.0shoots/m²in autumn (October), and biomass was the lowest and at 122.3g DW/m² in winter (February). During the study period, 293 individuals were identified through a diving and kick net survey, and the total length of H. haema ranged from 10.1 to 87.0mm. Male individuals nurturing fertilized eggs or larvae appeared beginning in May and were collected until October in both 2015 and 2016. Juvenile individuals were captured beginning in July 2015 and June 2016. As a result of a comprehensive analysis of the spawning season characteristics, it was estimated that the spawning season of H. haema was from April to October. The number of fertilized egg or larvae inside the male brood pouch were 38.3±14.8 (20-76), and the number of fecundity identified from female were 47.2±8.6 (31-59). The male-to-female ratio of H. haema was 1:1.7, indicating the dominance of males.