• Korea Trade Review
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• v.41 no.5
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• pp.1-14
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• 2016

Consumers have been increasing their interests in firms' ethicality as well as in the features of the firms' products when they decide to purchase a certain product. Recently, fair trade is considered to be a type of ethical marketing in the business-to-consumer market. In this regard, the effects of fair trade-based marketing on firm performance have become the center of academic and managerial concerns. Despite this importance, few studies have investigated whether fair-trade is a source of competitive advantage or just a cost of doing business. The present research attempts to provide evidence of how fair trade-based marketing influences competitive advantage. Two experimental studies were conducted to explore consumers' purchase intention, which can be a proxy of competitive advantage, in a foreign product-consumption context. Drawing on the stakeholder theory, the first study was performed to examine the effects of fair trade marketing on consumers' purchase intention through a within-subjects design. In addition, building on the signal theory, the second study was executed to test the effects of a fair trade mark on consumers' purchase intention. The findings of the current research reveal that consumers prefer fair trade-based products to others and that when it comes to fair trade-certified products, consumers are more likely to purchase products with that certification than otherwise, even when those products are sold at higher costs than rival products. Interestingly, the results of this research present that there is a significant difference of consumers' purchase intention of a fair trade-based product between two different marketers. This implies that fair trade-based products should be differentially distributed and targeted at a certain type of consumers.

• Korean Journal of Cognitive Science
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• v.11 no.2
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• pp.37-51
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• 2000

The present study compared computer users target-selection response patterns when the targets were varied in terms of their relative location and distance from the current position of the cursor. In Experiment 1, where the mouse was used as an input device, the effects of different directions and distances of simple target(small rectangle) on target-selection response were investigated. The results of Experiment 1 can be summarized as follows: (1) Overshooting was more frequent than either undershooting or correct movement and (2) this tendency was more prominent when the targets were presented in the oblique direction or in farther location from the current cursor position. (3) Although the overshooting and undershooting were more frequent in the oblique direction, the degree of deviation was larger in horizontal and vertical direction. (4) Time spent in moving the mouse rather than that spent in planning, calibrating or clicking was found to be the most critical factor in determining total response time. In Experiment 2, effects of the font size and line-height of the target on target-selection response were compared with regard to two types of input devices(keyboard vs. mouse). The results are as follows: (1) Mouse generally yielded shorter target-selection time than keyboard. but this tendency was reversed when the targets were presented in horizontal and vertical directions. (2) In general, target-selection time was the longest in the condition of font size of 10 and line-height of 100%, and the shortest in the condition of font size of 12 and line-height of 150%. (3) When keyboard was used as the input device, target-selection time was shortest in the 150% line-height condition, whereas in the mouse condition, target-selection time tended to be increased as the line-height increased. which resulted in the significant interaction effect between input device and line-height. Finally, several issues relating to human-computer interaction were discussed based on the results of the present study.

• Journal of the Korean Society of Food Science and Nutrition
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• v.36 no.8
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• pp.1083-1093
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• 2007

The purpose of this study was to investigate the difference between students' beverage preference and dietitians' perception in elementary school lunch program. This study was conducted in three phases: (1) questionnaire development and survey administration to elementary school students (2) survey administration to dietitians who were in charge of the elementary school food service, and (3) comparison of beverage preferences between elementary school students and dietitians. In phase I, 703 elementary school students in Seoul were surveyed from July 11 to July 19. In Phase II, 100 school food service dietitians in Seoul participated by mail survey from September 15 to October 30, 2006. Based on the results, elementary school students tended to show a neutral milk preference (mean=3.04), whereas dietitians perceived that elementary school students had lower milk preference (mean=2.67). Also dietitians perceived higher yogurt preference (mean=4.27) than the real elementary school students' preference (mean=4.02). T-test results showed the gender difference on milk and yogurt preference. Male students had higher milk preference (t=4.912, p<0.001) and yogurt preference (t=3.621, p<0.001) than female students. Elementary school students showed high fruit juice preference (mean=4.34); however, dietitians perceived lower fruit juice preference of students (mean=3.92). There was no gender difference on fruit juice preference. Though elementary school students had higher fruit juice preference, the frequency of fruit juice served in school lunch was quite low. Over half of the dietitians reported that they served fruit juice less than once a semester. The results of this study indicated the existence of distinctive difference between students' fruit juice preference and school lunch menu offerings.

• Journal of the Korean Geographical Society
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• v.30 no.4
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• pp.389-410
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• 1995

Large metropolitan areas in the US are distinguished by highly fragmented fiscally independent suburban municipalities and special districts. The suburban fragmentation implies the congregation of similar socio-economic groups escaped from central cities and the disparity of geographical resources among local government jurisdictions. This study examines St.Louis County suburbs as a case study for the implictions of suburban governmental fragmentation and the fiscal disparities across local governmental boundaries by analyzing their relationship with public service provision using police and public school services as examples. The distribution of fiscal resources across political boundaries, the processes which created them, and public service inequalities reproduced from the disparity of fiscal resources reveal the causes and consequences of suburban governmental fragmentation. The central part of suburban fragmentation is the segregation of public goods consumption reproduced from the disparity of local fiscal resources, and it acts as a basic geographical segregating force in the suburban spatial organization.

• KIPS Transactions on Computer and Communication Systems
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• v.5 no.10
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• pp.293-302
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• 2016

Since the electricity is produced and consumed simultaneously, predicting the electric load and securing affordable electric power are necessary for reliable electric power supply. In particular, a university campus is one of the highest power consuming institutions and tends to have a wide variation of electric load depending on time and environment. For these reasons, an accurate electric load forecasting method that can predict power consumption in real-time is required for efficient power supply and management. Even though various influencing factors of power consumption have been discovered for the educational institutions by analyzing power consumption patterns and usage cases, further studies are required for the quantitative prediction of electric load. In this paper, we build an electric load forecasting model by implementing and evaluating various machine learning algorithms. To do that, we consider three building clusters in a campus and collect their power consumption every 15 minutes for more than one year. In the preprocessing, features are represented by considering periodic characteristic of the data and principal component analysis is performed for the features. In order to train the electric load forecasting model, we employ both artificial neural network and support vector machine. We evaluate the prediction performance of each forecasting model by 5-fold cross-validation and compare the prediction result to real electric load.

• Journal of Navigation and Port Research
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• v.35 no.8
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• pp.631-636
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• 2011

Stable power supply to a light mounted on a navigational buoy is indispensable factor because unstable power can lead to fatal marine accident. Despite the difference lies between onshore and offshore environment, as well as the power output characteristics, the PV(Photovoltaic) power generation system is designed by the independent onshore power generation system standards. Furthermore, the capacity of PV power generation system does not take into account the structural characteristics of the buoy in the sea. Therefore, the faulty design makes battery over-discharge owing to lack of the power generation and the battery can not supply stable power to the light. This paper introduces a design method for a power system of the PV powered buoy. The data has been acquired for 3 months period, which includes PV-generated electricity, power consumption and battery voltage from experimental buoy. Further, a power management features of the buoy has been analyzed based on the acquired data. From the analysis of the acquired data, it was evident that PV power generation system produces different electric power output depend on its installed environment - land and sea. Based on the analytical result, a design criterion has been proposed for the power system in the navigational buoy.

• Korean Journal of Construction Engineering and Management
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• v.16 no.3
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• pp.91-100
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• 2015

An increase in energy such as natural gas, coal, oil, has occurred to a large amounts of environment impact emissions, it is necessary to reduce in the construction industry for the energy consumption. To encourage remodeling project in developed countries of the majority, on the basis of this, remodeling project in the construction industry has grown to a large amount. Results of analysis of the research related to the advanced remodeling, analysis of the economic validity in accordance with the production and process and building elapsed years of selection alternative of remodeling there has been a problem that has not been properly reflected. In this study, a decision support model that can simultaneously choose the most cost-effective and energy-efficiency alternative. Developed process model, generates a "Remodeling Solution" that combines the renewable energy equipment and envelope system, energy performance evaluation of the application of international standards(ISO-13790, DIN V 18599), perform the economic evaluation through LCCA(Life Cycle Cost Analysis) technique, circulated evaluation and configured to output the optimal Remodeling Solution. The results of applying the model developed in the case, it was confirmed that it is possible to select a choice of cost-effective energy-saving alternative. Then, developed model through this study, it is expected to be able to help highly effective remodeling alternative to selecting by decision-makers.

• Journal of KIISE:Computing Practices and Letters
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• v.14 no.3
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• pp.281-285
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• 2008

Wireless sensor networks are closely related with the geometric environment in which they are deployed. We consider the probable case when a routing protocol runs on an environment with many complex obstacles like downtown surroundings. In addition, there are no unrealistic assumptions in order to increase practicality of the protocol. Our goal is to find a routing protocol for maximizing network lifetime by using only connectivity information in the complex sensor network environment. We propose a topology-based routing algorithm that accomplishes good performance in terms of network lifetime and routing complexity as measures. Our routing algorithm makes routing decision based on a weighted graph as topological abstraction of the complex network. The graph conduces to lifetime enhancement by giving alternative paths, distributing the skewed burden. An energy estimation method is used so as to maintain routing information without any additional cost. We show how our approach can be used to maximize network lifetime and by extensive simulation we prove that out approach gives good results in terms of both measures-network lifetime and routing complexity.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.11a
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• pp.101-114
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• 2003

홈 유비퀴터스 네트워크란 PC, 휴대 전화, 디지털TV, 냉장고, 에어컨, 개인 휴대 정보 단말기(PDA), 게임기 등 가정 내의 정보기기들 사이에 통합된 네트워크를 형성해 데이터를 공유할 수 있는 환경을 구성한 것이다. 홈 네트워크 서비스를 가능케 한 요인은 기술적 측면에서 가전기기의 디지털화 및 초고속망의 보급, 수요측면에서 가전기기를 통한 다양한 서비스를 이용하고자 하는 소비자의 요구, 공급측면으로 포화된 정보통신기기 시장에서 새로운 수요창출이 필요한 환경 등으로 요약될 수 있다. 이와 같이 현재 정보통신산업은 지금까지 구축된 정보통신 인프라를 바탕으로 새롭게 등장한 홈 네트워크 서비스 분야에 주목하고 있다. 홈 네트워크는 정보통신기술을 가전기기에 융합시킴으로써 새로운 서비스를 창출한다는 점에서 정보통신산업은 물론, 기존의 백색가전 산업까지 포괄하여 관련 산업의 전후방 효과가 매우 크다. 본 연구에서는 홈 네트워크 서비스에 관련한 핵심 속성을 분석하고, 핵심 속성에 대한 소비자의 선호를 분석하는 실증연구를 수행하였다. 현재 홈 네트워크 시장이 본격적으로 형성되지 않아 현시선호(revealed preference) 자료의 구득이 불가능하므로, 소비자에게 향후 제공될 수 있는 서비스 특성을 지닌 가상적인 제품 조합을 제시하고, 이에 대해 소비자가 실제 시장에서와 같은 구매행위를 가정하도록 한 후, 각 제품 조합에 대한 선호 순위를 매기게 함으로써 소비자의 진술선호(stated preference)를 측정하는 컨조인트(conjoint) 방법론을 사용하였다. 이러한 분석을 통해서 홈 네트워크 서비스의 각 속성에 대한 소비자의 선호구조를 파악하고 지불의 사액(Willingness To Pay, WTP)을 분석하도록 한다. 본 연구의 결과를 이용하여 향후 전개될 홈 네트워크 서비스 및 관련시장의 발전 방향을 전망해 보고 이에 따른 기업이나 정부차원의 대응전략을 파악하고자 한다.육구에서는 큰 변화를 나타내고 있지 않았다(p<0.05). 운동과 비운동시킨 참돔의 지질 함량의 변화는 운동시킨 참돔은 운동으로 인한 에너지 소비로 인하여 함량이 유의적으로 감소했으며(r=-0.35), 비운동사육구에서는 절식으로 인하여 지질함량이 감소하였다(r=-0.38). 파괴강도와 가장 밀접한 영향을 가지는 콜라겐은 운동과 비운동 모두 사육기간동안 큰 변화는 보이지 않았다. 초기의 파괴강도값은 1.45±0.02kg(운동사육구), 1.36±0.18kg(비운동사육구)이였으며 사육기간동안 운동사육구는 파괴강도값이 증가한 반면, 비운동수조에서는 참돔의 파괴강도는 사육기간동안 큰 유의차가 없었다. 각 성분간의 상관도를 살펴보면, 수분함량과 파괴강도는 상관성을 가졌으며, 지질함량과 파괴강도도 같은 경향은 나타내었다. 운동기간동안의 파괴강도와 콜라겐 사이에는 상관성의 거의 없었다. 이는 운동기간에 따른 파괴강도의 증가가 콜라겐의 함량의 증가보다는 지질함량의 감소와 수분함량의 증가와 같은 성분과의 상관성이 크다고 판단된다. 다음으로는, 운동횟수에 의한 영향으로써 운동시간을 1일 6시간으로 설정하여, 운동횟수를 결정하기 위하여 오전, 오후에 각 3시간씩 운동시키는 방법과 오전부터 6시간동안 운동시키는 두 방법을 이용하여 품질을 비교하였다. 각 조건에 따라 운동시킨 참돔의 수분함량을 나타낸 것으로, 2회(오전 3시간, 오후 3시간)에 나누어서 운동시키기 위한 육의 수분함량은 73.37±2.02%를 나타냈으며, 1회(6시간 운동)운동시키기 위한 육은 71.74±1.66%을 나타내었다. 각각의 운동조건에서 양식된 참돔은 사육초기에는 큰 변화가 없었으나, 사육 5일 이후에는 수분함량이 증가하여 15일에는 76.40±0.14, 75.62±0.98%의 수분함량을 2회와 1회 운동시킨 참돔의 육에서 각각 나타났다. 운동횟수에 따른 지질함량은 2회 운동시킨 참돔은 5.83±2.08, 1회 운동시킨 참돔은 6.72

• Proceedings of the Membrane Society of Korea Conference
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• 2003.11a
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• pp.154-154
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• 2003

세계의 특허동향을 분석해 보면 수처리용 MF/UF 분리막의 제조 및 응용에 관한 연구개발이 매우 활발하게 진행되어져 왔음을 알 수 있다. 또한 다국적 기업들의 적극적인 마케팅과 분리막 공법의 우수한 처리효율이 인정되면서 90년대 후반부터는 수십만톤/일 규모의 징수처리 및 하수고도처리 분야에까지 MF/UF 분리막이 괄목할만한 수요의 증대를 보이고 있으며 이러한 추세는 앞으로도 더욱 확대될 것으로 전망이 되고 있다. 고분자재료를 이용하여 MF/UF 분리막을 제조하는 방법으로는 보편적으로 첫째, 고분자를 용매에 녹인 후 용매와 비 용매간의 상호교환을 유도하여 분리막을 제조하는 상전이법(Phase Inversion). 둘째, 고분자를 고온에서 희석제와 melt-blending 한 후 가해진 열을 제거하면서 상분리를 일으켜 다공성을 부여하는 열유도 상분리법(TIPS, Thermally Induced Phase Separation). 셋째, 결정성 고분자를 용융, 압출 및 냉각하여 결정화도가 매우 높은 전구체를 제조한 후 연신에 의해 비결정 영역을 개열시켜 기공을 형성하는 연신법(Stretching process)이 있다. 이 중 물성이 매우 우수한 폴리올레핀계 결정성 고분자를 이용하여 분리막을 제조할 수 있는 방법은 열유도 상분리법 및 연신법에 제한된다. 본 연구 발표에서는 세계적으로도 극소수의 기업들만이 보유하고 있으며 고도로 축적된 노하우를 필요로 하는 열유도 상분리법 및 연신법에 의하여 폴리프로필렌 및 폴리에틸렌 중공사막을 제조하는 방법과 이 두 가지 방법에 의해서 제조된 중공사막의 구조, 물성 및 수투과 성능 그리고 KMS 중공 사막의 응용사례를 통한 실제 운전특성 등을 소개하고자 한다.좋은 결과를 가져다 주는 술식으로 판단되었다.결과를 이용하여 향후 전개될 홈 네트워크 서비스 및 관련시장의 발전 방향을 전망해 보고 이에 따른 기업이나 정부차원의 대응전략을 파악하고자 한다.육구에서는 큰 변화를 나타내고 있지 않았다(p<0.05). 운동과 비운동시킨 참돔의 지질 함량의 변화는 운동시킨 참돔은 운동으로 인한 에너지 소비로 인하여 함량이 유의적으로 감소했으며(r=-0.35), 비운동사육구에서는 절식으로 인하여 지질함량이 감소하였다(r=-0.38). 파괴강도와 가장 밀접한 영향을 가지는 콜라겐은 운동과 비운동 모두 사육기간동안 큰 변화는 보이지 않았다. 초기의 파괴강도값은 1.45±0.02kg(운동사육구), 1.36±0.18kg(비운동사육구)이였으며 사육기간동안 운동사육구는 파괴강도값이 증가한 반면, 비운동수조에서는 참돔의 파괴강도는 사육기간동안 큰 유의차가 없었다. 각 성분간의 상관도를 살펴보면, 수분함량과 파괴강도는 상관성을 가졌으며, 지질함량과 파괴강도도 같은 경향은 나타내었다. 운동기간동안의 파괴강도와 콜라겐 사이에는 상관성의 거의 없었다. 이는 운동기간에 따른 파괴강도의 증가가 콜라겐의 함량의 증가보다는 지질함량의 감소와 수분함량의 증가와 같은 성분과의 상관성이 크다고 판단된다. 다음으로는, 운동횟수에 의한 영향으로써 운동시간을 1일 6시간으로 설정하여, 운동횟수를 결정하기 위하여 오전, 오후에 각 3시간씩 운동시키는 방법과 오전부터 6시간동안 운동시키는 두 방법을 이용하여 품질을 비교하였다. 각 조건에 따라 운동시킨 참돔의 수분함량을 나타낸 것으로, 2회(오전 3시간, 오후 3시간)에 나누어서 운동시키기 위한 육의 수분함량은 73.37±2.02%를 나타냈으며, 1회(6시간 운동)