• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.1-13
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• 2018

Senior business has been paid attention due to rapid global aging and baby boomers turning 60. However, senior business is not successful as expected because of a lack of understanding of consumers and small size of Korean domestic market. Understanding of senior consumers and overseas markets and providing attractive product and service contents needs to overcome the current challenges. Therefore, this study explores and compares consumers of different generation and different countries. We employ consumption value theory and analyze which consumption values are perceived strongly by each four group(Korean consumers in their 20s, Korean their consumers in 50s, Chinese consumers in their 20s, and Chinese consumers in their 50s). We conducted online survey to compare consumption values among samples of consumers in two countries: Korea and China. There are forty survey instruments in twelve consumption values. The results can be used to develop a strategy for planning, developing, distributing, and promoting product and service contents which consumers, in particular baby boomers, have a strong intention to purchase it.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.80-87
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• 2021

Aging is rapidly progressing around the world. This study explore and propose a qualitative user research method to specifically understand the needs and desires of the elderly based on a human-centered design philosophy for design targeting the increasing elderly. In particular, the purpose of this study is to propose a user research method that can be easily used when designing products used by the elderly in the actual design site. For this purpose, this study examined the use and implications of using shadowing, interviews, and direct experience while actually proceeding with the walking stick design. The shadowing was organized through the AEIOU frame, and the interview was conducted by adding a significance category to reflect the recent trend of the silver generation. For the direct experience, design implications were derived by setting up four user behavior scenarios, each indoors and outdoors, and experiencing them directly by designers. This study is expected to be an important user research guideline in the current situation where the demand for design for the elderly is diversifying and increasing.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.459-466
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• 2023

This study aims to provide implications by exploring the experiences of elderly customers using smart wearable devices. The proportion of the elderly among all customers is increasing day by day, and they are gradually trying to use smart devices more actively and improve the quality of life. It is known that the elderly have difficulty using smart devices compared to the younger generation, but this study aims to identify psychological mechanisms in the use process to help the elderly users use related devices more conveniently and joyfully and to actively apply them to service and product development. In particular, theoretical and practical implications were provided by investigating the causal relationship between variables that play a major role in the process of using smart devices, such as convenience, fun, and challenge.