• Title/Summary/Keyword: 실버 제품

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A Study about Color Marketing for Silver Generation (실버세대를 위한 컬러마케팅에 관한 연구)

  • Lee, Sang-Hoon;Hong, Sung-Soo
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2007.05a
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    • pp.57-60
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    • 2007
  • 한국은 이미 2000년 7월 1일을 기준으로 65세 이상의 인구가 전체 인구의 7.1%를 차지해 고령화사회로 진입했다. 본 연구는 이들 고령인구(이하 실버세대)의 선행연구 되어있는 컬러선호도와 제품/상품의 관여도에 따른 실제 구입컬러의 차이를 요인과 함께 분석함으로써 실버산업의 가능성과 컬러마케팅의 효용성에 관하여 연구하였다. 본 연구는 향후 맞이 할 고령화 사회에서 소비의 주체로 떠오르게 될 실버세대와 기업과의 커뮤니케이션에 있어 중요한 데이터로 활용 될 수 있을 것이다.

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A Study on Lifestyle and Store Choice Factors for Elderly Women Consumer - Focus on Clothing Products - (여성 노년층 소비자의 라이프스타일과 점포선택요인에 관한 연구 - 의류제품을 중심으로 -)

  • Kim, Sook-Eung;Kim, Gyo-Bun
    • Journal of Industrial Convergence
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    • v.9 no.1
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    • pp.15-31
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    • 2011
  • Recently, elderly populations are coming out as the first magnitude consumers. The purpose of the study is analyze the basic data useful to get the public attention concerning the development of the market for elderly by looking into the types of lifestyle and the store choice factors which may influence the elderly women consumer. This survey was performed on individuals of age 50 and older women. the types of lifestyle for elderly women consumer were classified into 3 types; self-oriented. traditional, family oriented, family oriented. Each group showed different store choice factors that affect purchase of clothing; ease of returning product, discount for best customer, delivery service, convenience in-store and parking, all fashion item, store ambience and interior decoration were significant difference. The result of the study will be very useful in establishing the relevant elderly marketing strategies and in providing the business opportunities of the market for elderly consumers.

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The Research of Disapproval in Silver Products - Testified via Electric Wheelchair - (실버 제품의 거부감에 관한 연구 - 전동 휠체어를 통한 검증 -)

  • Cui, Xing;Lee, Hee-Chang;Cho, Kwang-Soo
    • Science of Emotion and Sensibility
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    • v.13 no.2
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    • pp.317-326
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    • 2010
  • The preparations for aging society are in progress at various fields while the related businesses are also actively in progress at each part of the society. At the same time, many countries that have entered aging society at an early stage are also solving various problems of the aging society by performing a continuous research on elderly industry. While disapproval could be generally called an emotional attitude formed over a long period of time from experience, how this disapproval is shown in elderly group and general public group has been investigated. Through the research, we could see that disapproval is shown as formative disapproval and semantic disapproval while it could be seen that a more sensitive reaction is shown toward semantic disapproval than formative disapproval in the silver group and people reacted to both semantic disapproval and formative disapproval in the general public group. Using these results, a hypothesis was set up and as a step to verify this hypothesis, an electric wheelchair for elderly to perform verification of the hypothesis. Through this study, we have attempted to present a design development methodology to reduce a sense of disapproval toward elderly group of people and prepare for the aging society to come in the future by setting the design objectives.

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Research Analysis on the Present of Koreas Silver Industry and Silver Product Design (한국의 실버산업과 실버용품디자인의 현황 조사분석)

  • 윤형건
    • Archives of design research
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    • v.16 no.2
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    • pp.151-160
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    • 2003
  • Out of the OECD countries, Korea is showing the fastest growth of elderly population. Taking into account the rate of increase of the elderly and average lifespan, we can deduct that the future society will be an elderly society . Therefore, the market in Korea targeted to this group will quickly increase into a large market. Leading nations already into the elderly society , have actively pursued studies into silver generation product design and compared to these countries, Korea is far behind them. There is an immediate need for a detailed overall study on the design of products used daily by the elderly, This study has based its focused on the elderly society and silver generation products and was accompanied by thorough interview research method through questionnaires. The result showed that the Korean elderly were very aware about silver generation industry. However, they Pointed out that there are many Problems regarding silver generation products. Therefore, a need for a new design reflecting more of the lifestyle of the elderly is required. Also, there is an immediate need for development of more comfortable products and a well-structured system that enables easy access to these products.

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A Study on the Selection Factors in Credit Cards by the Lifestyle of Elderly Groups (실버층의 라이프스타일에 따른 신용카드 선택요인에 관한 연구)

  • Seo, Kyoung Hwan;Kim, Sook Eung
    • Journal of Service Research and Studies
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    • v.6 no.1
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    • pp.29-50
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    • 2016
  • The purpose of this study is to identify the motivation of using and choosing factors in credit cards. These results indicate that considerate of other people factor may emphasize the convenience and safety in using credit cards, while the leisure factor may prefer the real-worth factor as they know that the more they use, the more benefits they would get. As the personality factor and the fashion factor, we can pay much attention to the advertisements, promotions, card designs, the colors, the characters and the social positions of the card holders and that considerate other people factor may like the low annual fees and the accumulating points, buying items on the installments without paying additional interest, which had offered them cash service and card loan. The authors of this paper has suggested an information by which credit card companies can establish the strategies according to the lifestyle of the elderly in silver business market.

Environmental Life Cycle Assessments on Nano-silver Inks by Wet Chemical Reduction Process (습식환원법으로 제조한 은나노 잉크의 환경 전과정 평가)

  • Lee, Young-Sang;Hong, Tae-Whan
    • Clean Technology
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    • v.21 no.2
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    • pp.85-89
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    • 2015
  • Utilized in a variety of electronic components, electronic components industry with metallic ink technology was established itself as a major technology research and development was gradually increasing, silver ink that is excellent in conductivity and stability, have long been used in the industry of electronic components in recent years and silver ink has been the size of nanoscale particles dispersed by developing display, an electronic tag, a flexible circuit board or the like used in the semiconductor and electronics as has been highlighted in, however industry modernization of equipment by increasing the production and consumption of products generated during the production process and environmental pollutants by use of waste products is expected to bring a serious environmental problem. In this study, prepared by a wet reduction method, the manufacturing process of the silver nano-ink to the entire process of the environmental impact assessment (LCA) was evaluated using the techniques. Life cycle assessment software GaBi 6 was used as received from the relevant agencies of the silver nano-ink data with reference to the manufacturing process, building inventory was international organization for standardization (ISO) 14040, 14044 compliant LCA conducted over four stages.

특수인쇄 - 향기인쇄.감온인쇄.실버UV인쇄 부가가치 인쇄물로 각광

  • 대한인쇄문화협회
    • 프린팅코리아
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    • v.7 no.12
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    • pp.109-111
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    • 2008
  • 2007년에는 인터넷의 광고비가 잡지의 광고비를 추월했다. 이런 현상은 전자미디어의 활용이 지속적으로 확대되고 있으며 다매체 미디어 시대로 전환되고 있다는 것을 뜻한다. 그런 가운데 인쇄의 유효성은 다시 각광 받고 있다. 다른 미디어가 할 수 없는 오감에 호소하는 특수한 인쇄 및 가공을 활용함으로써 부가가치를 창출하는데 유용하다는 인식이 확산되고 있는 것이다. 최근 들어 관심을 끌고 있는 제품과 기법을 소개한다.

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Quality Characteristics of Instant Gruel containing Ear Mushroom and Black Rice (목이버섯과 흑미를 첨가한 즉석죽의 품질 특성)

  • Choi, So Ra;Yu, Young Jin;Ahn, Min Sil;Song, Eun Ju;Seo, Sang Young;Choi, Min Kyung;Song, Young Eun;Han, Hyun Ah;So, Sun Young;Lee, Gi Kwon;Song, Young Ju;Kim, Chung Kon
    • The Korean Journal of Food And Nutrition
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    • v.28 no.3
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    • pp.428-435
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    • 2015
  • This study was conducted to investigate the quality characteristics of instant gruel containing ear mushroom and black rice with the goal of improving the added value and increasing the consumption of ear mushroom. To make ear mushroom instant gruel using the puffing technique, the proportion of white rice to black rice and the amounts of dried ear mushroom added ranged from 75~100% : 25~0% and 0~4%, respectively. Based on rapid visco analysis (RVA) of gruel powder, peak viscosity, holding strength, final viscosity and set back increased as we increased the proportion of dried ear mushroom and decreased that of black rice. The gruel made of 80% white rice : 20% black rice and 3% dried ear mushroom contained $18.53{\mu}g/100g$ vitamin $D_2$, 3.73 g/100 g dietary fiber and is therefore expected to improve bone health and bowel movement. Also, the DPPH free radical scavenging activity for this gruel was 56.7%, which indicates high antioxidant activity. In contrast, using 100% white rice or 75% white rice : 25% black rice adversely affected the taste and flavor of the gruel.

Actual Conditions of Functional Clothing development for the Elderly - Based on Patent Analysis of Functional Products - (실버세대를 위한 기능성의류 개발실태 - 기능성제품 특허분석을 중심으로 -)

  • Jung, Hee-Kyeong;Lee, Jeong-Ran
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.971-978
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    • 2014
  • This study investigates the developmental conditions of functional clothes for the elderly. First, preceding studies and relevant web sites were analyzed along with a survey of commercial functional elderly clothes in Korea. A KIPRIS patent information database was used to study registered and disclosed patents and utility models in order to analyze patent application trends in relevant fields. Patents were searched by year of application from 1990 to 2013. Keywords used for searching included 'senior, aged, and elderly'. Among collected data, overlapping and irrelevant data were excluded to select 162 cases for analysis. Details of analysis are annual patent application trends of functional elderly clothes, topic analysis, shape and characteristics. An examination of commercially available functional clothing products for the elderly indicated that most of products were developed in the form of inner wear or protective clothing for seniors who have bodily discomfort. An annual patent application of functional elderly clothes showed slight fluctuations; however, there was an overall increase. For patent topics, technologies related to secretion and excretion were the most at 47 cases total (29%), followed by 23 cases (14%) on biometric information technology. However, the development of relevant technologies seems necessary in the future as therapeutic function and fiber technologies gradually stagnate.

A Study on the Consumer-required Attributes of Apparel Product for New Elderly Women (뉴 실버 의류제품 요구속성에 관한 연구)

  • Kim, Cha-Hyun;Park, Jae-Ok
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.1
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    • pp.123-138
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    • 2013
  • This paper studied the apparel product attributes that women in the new elderly generation require in formal wears and in casual wears. The purpose of this study was to provide the design guideline when considering the changing and diverse buying patterns of the new elderly female consumers as opposed to the traditional elderly generation. We employed a qualitative study methodology of one-on-one in-depth interview with open coding. Between August 10 and October 3 of 2012, we interviewed sixteen female consumers of age 60 or above residing in the metropolitan area who considered themselves as young-minded. Our findings were as follows: The consumer-required attributes that the new elderly women wanted to present have five dimensions of symbolism, aesthetic, fitness, usefulness, and maintenance. The main focus of the apparel product attributes that the new elderly women wanted was the dimension of symbolism in formal wears and the dimensions of usefulness and maintenance in casual wears. The new elderly females were the emerging group of consumers of diversified clothing products who emphasized overall balance and wore appropriately for occasions. Apparel products for the new elderly females should incorporate the design attributes that they want as well as the overall balance among individual wears.

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