• Title/Summary/Keyword: 실버산업

Search Result 128, Processing Time 0.027 seconds

A Study on the Design Guidances of Serviced Residence for New Silver-Generation (실버세대를 위한 서비스드레지던스의 디자인 지침에 관한 연구)

  • Yi, Jae-Jin;Kim, Moon-Duck
    • Proceedings of the Korean Institute of Interior Design Conference
    • /
    • 2007.05a
    • /
    • pp.119-124
    • /
    • 2007
  • This study focuses on the design guidelines for planning and implementing the spatial characteristics in the living environment for the New Silver-Generation through the case analysis of "Serviced Residence", which has recently become very popular due to active demands for handy functions and services in flew Silver-Generation living environment. Nowadays, with relaxation of the phenomenon of lack of available houses, the focus of the construction market has shifted from builders to customers. Also, with the advent of the New Silver-Generation with money to spend to improve the quality of their lives, there has been high demand for living environment that provides high-quality services for comfort and convenience. Means to provide high-quality services for comfort and convenience in New Silver-Generation environment warrant much consideration, and hence the current study on Serviced Residence, which has become very popular has been taken up. This study on Serviced Residence will point out the problems found in the current Silver Residence environment and it will serve as an alternative for the living environment of the Silver Generation.

  • PDF

A Study on a Shopping Web Site Design of Silver Products Preferred by Elderly User (고령자가 선호하는 실버용품 쇼핑 웹 사이트 디자인에 관한 연구)

  • Lee, Mi-Ran;Lee, Jae-Hwan
    • Science of Emotion and Sensibility
    • /
    • v.14 no.4
    • /
    • pp.581-592
    • /
    • 2011
  • In this research, a study on a shopping web site design for elderly users is performed in order for them to purchase silver products easily. Issues discussed in this study are the menu design in the product-searching stage, the method of image placement and the method of instruction offering in the product-selecting stage, and the way of payment in the purchasing stage of products. Firstly, the present conditions of domestic shopping web sites for silver products were investigated and the evaluation models were designed and developed. With these developed models, a test group of 61 elderly users were given a task of searching for and purchasing a blood pressure gauge (sphygmomanameter). Afterwards, a comprehensive survey and an in-depth interview on their preferences concerning the web site design proposed. Based on the results of the preference study, a convenient and comfortable shopping web site design for elderly users is proposed when they purchase silver products through internet.

  • PDF

A Study on the Eating Behaviors and Characteristics of Consumption Propensities on Dining out as Perceived by Silver Generation in Seoul (서울지역 실버고객들의 외식식습관과 소비행동 속성에 관한 연구)

  • Choi, Mi-Sook;Kim, Dong-Ho;Park, Hyo-Nam;Kim, Seong-Su
    • Culinary science and hospitality research
    • /
    • v.21 no.1
    • /
    • pp.250-266
    • /
    • 2015
  • This study concentrated on the dining out consumption behaviors, dining out selection attributes, and changes in eating habits of silver generation. Total 216 residents in metropolitan area were employed for statistical analysing. The results are as follows. First, as the result of t-test and ANOVA showed that female and higher academic background tended to regularly take high level of fruits, vegetables, meat, and fish eating habits. These results identified that dining out culture and dietary lifestyle are closely linked. Second, as the result of difference in dining out consumption attitudes on eating habit of silver generation, consumers who have better eating behaviors tended to consider the physical environment, variety of menu, and service quality when they choose a restaurant. Third, as the result of analysis on changes in dining out consumption behavior based on eating behavior of silver consumers, groups differences were found from only the source for information on dining out business and standard variable in selection of dining out business. Fourth, physical environment, variety of menu, business quality, and service were indicated as significant selection attributes of dining out among silver peoples. Fifth, dining out consumption behaviors of silver consumers were developed through newspapers, magazines, and previous visiting experiences. In conclusion, the results of present study showed that silver consumers tend to select a restaurant based on word-of-mouth and various factors related to experiences. Hence, various promotional activities are necessary for the business succession.

A Study on the Impact of CSV(Creating Shared Value) of Delivery Companies on Confidence and Intention to Use Delivery Service: Focused on Senior Parcel Delivery Service (택배업체의 CSV(공유가치창출)가 신뢰 및 사용의도에 미치는 영향에 관한 연구 : 실버택배 서비스를 중심으로)

  • Kim, Yoon Jeong;Kim, Eun Jung;Kim, Jong Weon
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.22 no.5
    • /
    • pp.85-100
    • /
    • 2017
  • The Delivery Companies are Facing the Difficulty in their Delivery Services due to the Continuously Increasing Delivery Demand and Insufficient Supply of Delivery Persons to Satisfy the Demand. In Such Circumstances, the Delivery Companies have been Implementing the CSV Service by Introducing the Senior Parcel Delivery Service Creating Jobs for Senior Citizens. This Paper Investigated the Impact of the Quality of Senior Parcel Delivery Service, CSV Activities, and Individual Characteristic Factors of Consumers on the Customers' Confidence and Intention to Use the Delivery Service of Delivery Companies. For the Empirical Analysis, the Online/Offline Questionnaire Survey was Executed with the Individuals who used the Delivery Service and 216 Samples were Finally Selected for Empirical Analysis. In Accordance with the Analysis Results, the Speed, the Quality of Senior Parcel Delivery Service, had Significant Impact on the Customers' Confidence, but Safety had no Significant Impact on it. Next, the Sincerity of CSV Activity by Senior Parcel Delivery Service Companies Showed the Significant Impact on the Customers' Confidence. However, the Adequacy of CSV Activity had No Significant Impact on the Customers' Confidence. Furthermore, the Consumption Value and Ethical Consumption Propensity, the Individual Features of Consumers, Demonstrated the Significant Impact on the Customers' Confidence and also on the Customers' Confidence on and their Intention to use Senior Parcel Delivery Service Companies.

일본 실버주택의 현주소

  • Lee, Chung-Hui
    • 주택과사람들
    • /
    • s.188
    • /
    • pp.80-83
    • /
    • 2006
  • 우리나라의 평균 수명이 77.5세로 지난 20년새 8.4세가 늘어난 것으로 나타났다. 이 같은 고령화 사회의 진입은 저출산 문제와 맞물려 우리나라의 산업전반에 큰 영향을 끼치고 있으며, 특히 노령화에 따른 주거의 변화가 빠르게 이루어질 전망이다. 절대 평균수명(2005~2010년)으로 세계 제일을 자랑하는 일본의 경우 '유료 노인홈'이나 '공동간호형 특별보호 노인홈' 등 다양한 주거시설을 채택, 고령화 인구의 유입을 꾀하고 있다. 본지에서는 日經아키텍쳐에서 "고령자 복지시설의 트렌드가 하루가 다르게 변한다"고 진단하고 '고령자 주거의 바람직한 모습'을 제시한 특집 '고령자 주고'를 통해 일본 실버주택의 현주소를 점검해 본다.

  • PDF

The Analysis of Relation on Marketing Success Factors and Performance for Silver Industry (실버산업의 마케팅 성공요인과 경영성과와의 관련성 분석)

  • Lee, Lae Hyung;Kim, Byeong Chan
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.8 no.4
    • /
    • pp.245-261
    • /
    • 2012
  • This study thus set out to empirically analyze connections between the success factors of marketing and management performance in the silver industry. For that purpose, the investigator analyzed relations between independent variables, which include such success factors of marketing as market segmentation, product mix, customer relational management, brand asset, price strategy, and marketing information system, and dependent ones, which include financial and non-financial management performance. Those results partially support the hypothesis that the six success factors of marketing set in the study have effects on financial and non-financial management performance in the silver industry. Customer relational management had the biggest influence, being followed by brand asset and price strategy in the order. Those results indicate that companies need to consider customer relational management, brand asset, and price strategy before other success factors of marketing to achieve financial and non-financial management performance in the silver industry.

A Study on Digital Therapy for the Elderly Using E-Sports (e스포츠를 활용한 고령자들의 디지털 치료에 관한 연구)

  • Hye-Ra Lim;Hyo-Nam Kim
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2023.01a
    • /
    • pp.65-68
    • /
    • 2023
  • 4차 산업혁명과 메타버스와 같이 빠르게 변화하는 정보화 시대에서 디지털 사각지대에 놓인 '디지털 소외 계층'들이 존재하고 있다. 특히 고령자 같은 경우엔 빠르게 변화된 사회 속에서 보장받아야 할 디지털 교육을 받지 못하여 이제는 당연하게 누려야 할 편리함까지 놓치고 있다. 본 논문에서는 이런 문제들을 해결하기 위한 효과적인 디지털 교육 방안으로 '놀이'와 '게임' 그리고 '컴퓨터'를 융합시킨 'e스포츠'를 통해 디지털 치료제로서 제안하고자 한다. 이는 단순한 '교육'이 아닌 새로운 실버 콘텐츠로 접근하여 노인들의 또 다른 문화로 개척하며 디지털 소외 문제를 해결하는 것과 동시에 고령자들에게 'e스포츠'의 발전과 인식개선에도 기대해 본다.

  • PDF