• Korean Institute of Interior Design Journal
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• no.38
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• pp.125-133
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• 2003

The apartment house is one of the representative housing types in Korea. However, it has not met the diverse and individualized needs of their residents. This study was intended to identify the residents' preference of interior design in apartment houses and suggest the guidelines for the diversity of Intoner design In apartments. The subjects were 412 apartment residents who lived in Haeundae, Busan. They were asked about their preference for interior images of each room and finishing materials. The findings were as follows. 1) The apartment interior images were composed of nine main factors. 2) The residents preferred to 'practical' interior image in apartment and different interior images for each room. 3) The residents preferred interior images were different by their housing sizes and space organization types. 4) The residents preferred to different finishing materials for each room..

• Proceedings of KHEA Conference
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• 2005.04a
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• pp.86-86
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• 2005

• Archives of design research
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• v.16 no.1
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• pp.229-240
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• 2003

This study, planed as an idea to promote the degree of the qualitative satisfaction on the residential space and to correspond effectively with the several and characteristic needs, is a try to overcome the limitation which is not to construct with the several plane-plans but the common designs on an apartment, unlike to an individual residence, should be designed for the unidentified persons. For this purpose, 1 set 360 mother group to investigate how to change their degree of the interior-image preference through their Personality Types by the apartment interior image pattern, verified by the pre-study on the real-resident's degree of preference corresponding with MBTI(Myers-Briggs Type Indicator), a Personality Types investigation. This result, leading us to be able to predict the resident's needs of the interior image aspects following the preference of the several products and to be able to supply the products, is being thought to contribute to promote the degree of satisfaction of the resident.

• Korean Institute of Interior Design Journal
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• no.12
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• pp.78-86
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• 1997

The purpose of this study was to determine the relationships between personality and interior environmental disposition, such as disposition toward traditional/modern, feminine/ masculine and simple/complex characteristics. Korean Testing Center's standardized test which measures activity, emotional stability, dominance, reflectiveness, sociability, autonomy, and achievement was used to measure personality. The three key disposition variables were measured using a visual instrument which was developed in this study. To create images, 3$\times$2$\times$2 factorial composition producing 12 types of images was used. Four set of images were developed to measure each categories of each dispositional characteristic controlling other systematic variables and extraneous variables effects. Thereby total 48 visual images were simulated. The subjects were 107 students. Data were analyzed using frequency, percentage, chi-square. test and pearson's correlation coefficients. Major findings were as follows; 1)Disposition toward oriental tradition were more likely appeared in higher emotional stability personality 2) Disposition toward tradition were more likely to be dominated than one toward modern in case of higher autonomy personality.

• Science of Emotion and Sensibility
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• v.14 no.4
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• pp.593-604
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• 2011

This study examines potential growth and different perspectives on green-walls, which are being re-evaluated recently. The aim is to identify the viewer preferences concerning the walls by collecting a wide spectrum of information to create an interior design related comprehensive and intellectual database. Also based on this proposition, choosing a green surface of indoor wall as a specific example stimulus, identifying a relationship betweeationsviewer's preference factors. The relationship will formulate detailed and absolute qualities, which will reach potential areas that the green walls can be widely applied in. As a result of a factor analysis, the viewers classified into the 3 factors as is pleasant, gorgeous and rich about the stimulus. Preferred key factors, which are closely related to emotional image language, were; cool, tidy, comfortable and beautiful. The common factors in preferred design stimulus, in order of importance are color>elements>image/form/plants. Specific levels of design factors according to relevance are contrast>furniture> modern>central/creeper foliage plants. In the meantime, this study is leading the process of quantitative measurement of green-walls to a new design direction and it is critical to consistently experimenting to back up the theory with solid evidence.

• Korean Institute of Interior Design Journal
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• no.16
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• pp.3-9
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• 1998

The purpose of this research is to empirically validate the IIPS (Interior Image Preference Scale) which is a newly developed visual instrument for evaluating the environmental disposition inherent to individuals especially one's interior image preferences. The questionnaire survey was used. The data were collected from Oct. 10th 1997 to Nov. 14th 1997. The subjects were 399 undergraduate students and 30 professor of Dep. of Interior Design. With respect to content validity and construct validity of IIPS discrimination and similarity structure of scales and characteristics of 12 prototype interior images were examined in comparison with the originals. 429 questionnaires were analyzed using frequency percentage mean and Multi-Dimensional Scales. The major results were as follows (1) All 80 items of IIPS were discriminated by 3 criteria such as Traditionalism·Modernity(TM) Masculinity·Femininty (MF) and Simplicity·Complexity (SC) as expected at the time of the instrument development stage.(2) 12 prototype interior images of the IIPS showed tendency to be accord with descriptors to express them in comparison with the originals (3) All 90 items of IIPS showed a cluster distribution according to the similarity structure of scales. Three subscales of IIPS(e . g. TM MF and SC) were structured pretty well by those 3 dimensions. This research revealed the IIPS to have content validity and construct validity for evaluating of preference of three properties of interior image in empirical research. The IIPS was found to be potential objective tool to measure the interior image preferences.

• Korean Institute of Interior Design Journal
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• no.20
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• pp.3-9
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• 1999

The purpose of this study was to verify the stability of environmental disposition through analyzing the short term effect of the 'Interior Design History' course on students environmental dispositions, especially their interior image preferences toward traditional/modern, female/masculine, and simple/complex characteristics. The pre-test post-test control group experimental design was used. The independent variable was the experience of the Interior Design History course, and the dependent variable was environmental disposition measured by IIPS(Interior Image Preference Scale). The measurements were done at both beginning and end of fall semester, 1997. Subjects were using 71 undergraduate students of Drafting course (control group) and 35 undergraduate students of Interior Design History course (experimental group) at Y University. Data were analyzed using frequency, percentage, mean, and F-test through ANOCOVA. This research revealed no effect of the Interior Design History course on students interior environmental dispositions. The stability of those environmental dispositions and also the validity of the IIPS were proved.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.220-223
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• 2006

As more people want plastic surgery for various reasons, the demand for pleasant and aesthetical environment has increased also. This study, therefore, conducted literature and portal sites research before surveying women in their 20's and 30's who are more likely to be interested in and have plastic surgery. And we worked out a questionnaire to predict the customer demand and a survey board using specific vocabulary conveying emotional information as well as designs, targeting 120 people in Gangnam and Myeongdong areas. As a result, the respondents preferred natural designs, followed by modern and casual one with slight differences based on the areas. Thus, this is open to further studies. The preference for natural designs is considered to be related with the current interests in well-being and nature-friendly trend, coupled with new naturalism in the 21C. Hence, in order to add more colorfulness, minimalism, and vitality to the existing natural environment, one needs to seek motives from nature but make use of high-tech materials with strong colors to avoid boredom but create a lively indoor environment.

• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.1-6
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• 2004

The purpose of this study was to investigate the female college students' preferences to the images of both western and eastern pictures, and positive/negative perception on to the model's nationality in the apparel advertizing pictures of fashion magazines. 100 students participated in the survey, and 20 stimulus pictures were shown to them. The results were as follows: The female college students preferred the western images than the eastern images in the pictures of bedroom, palace and beer, while they preferred the eastern images in the pictures of snack and famous drawings of a beauty. But they showed more positive attitude to all the western models' advertizement pictures than the eastern models' ones, in casual wear, formal wear, watches and inner-wear divisions except in men's formal wear division. This meant that the perception of female students on western images was positive and it seems stimulating the consumers preferences of brand images.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.179-182
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• 2006

Since the middle of 1990's, domestic apartment building suppliers have set up brand images to overcome the difficulties in financial situation after IMF foreign exchange crisis. The main trends in recent apartment buildings could be classified generally into several types, such as 'Ubiquitous Intelligent(standing for High-tech)', 'Walkable Community(community-friendly)', 'Eco-friendly', 'Ergonomic Humanity(Human Engineering)', 'e-easy Home through Internet(Digital Home)'. With those brand images, construction enterprises have been making inroads into local apartment markets, especially one of the region around Dae-gu. It is meaningful and worth researching and analyzing the local residents' preferences and tendencies to form marketing strategies of brand images. Here, this research and analysis is of pre-examination before getting down the study of this subject.