• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1571-1582
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• 2004

Consumer's impulse buying behavior is extensive in everyday contexts. Credit cards promote spending by making the transaction simpler and by removing the immediate need for money. College students grown up in a credit card society attain cards at college's time and keep cards for 10 years over. In an effort to extend understanding of consumer behavior across cultures, this paper examines the cultural differences of impulse buying behavior and credit card use between Korean and American college students, and to investigate the relationships between impulse buying behavior and credit card use in each group. Data were obtained from student credit card users attending universities in metropolitan areas in Korea(N=154) and America(N=194). Data were analyzed using by Confirmatory Factor Analysis, MANOVA, MDA, and Regression. The results indicated there are significant differences of fashion-oriented impulse buying and credit card use between American and Korean college students. The impulse buying behavior is likely to increase for both Korean and American students who use credit cards for spending. Findings suggest that credit card use is important in predicting impulse buying behavior across these two cultures. Implications are drawn for the increasing global phenomenon impulse buying behavior and credit card use.

• Journal of Families and Better Life
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• v.23 no.5 s.77
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• pp.15-26
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• 2005

The purpose of this study was to investigate the factors affecting credit card attitudes, financial management practices, and sound credit card use among college students, and to conceptualize a theoretical model. Earlier studies identified a number of antecedent variables (such as gender, year in college, job experience, amount of allowance, family income, living with parents, having taken a personal financial management course) and intervening variables (such as attitudes towards credit cards and financial management practices) as useful predictors of sound credit card practices. Four hundred and thirty four undergraduate students in Daejeon participated in this study. Stepwise multiple regression and path analysis were conducted. The results of this study were as follows: 1. Students' attitudes towards credit cards were affected by their you in college, whether they were living with their parents, and the amount of their allowance. Similarly, students' financial management practices were affected by their year in college, whether they were living with their parents, the amount of their allowance, and whether and not they had taken a personal financial management course. 2. Sound credit card practices were influenced by students' gender, their year in college, the amount of their allowance, attitudes towards credit cards, and financial management practices. 3. The path-analysis model demonstrates the relationships among the antecedent variables, intervening variables (credit card attitude, financial management practices), and sound credit card use.

• Journal of Families and Better Life
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• v.23 no.2 s.74
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• pp.77-91
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• 2005

The purpose of this study is to investigate general tendencies in credit card use, and determine the causes of the use of cash advance service and deferred payment among college students. Socio-demographic variables(gender, year in college, allowance, family income, parents' education and occupation, having taken a personal financial management course), knowledge and attitudes toward credit card, and financial management practices were incorporated as antecedent variables. Logistic regression analysis and multiple regression analysis were conducted to test the hypotheses. The results were as follows ; First, $32\%$ of the college students with no regular income experienced deferred payment, and $60.4\%$ of them had used a cash advance service. Second, the frequency and amount of cash advance service use were affected by family income, financial practices, and allowance. The financial practice as a parameter was affected by their completion of a personal finance course and their allowance. Third, deferred payment of credit was affected by their knowledge on credit cards and their financial practices. The financial practices as a parameter were affected by the family income and their completion of a personal finance course, and the knowledge on credit cards was affected by gender. Lastly, implications and suggestions for credit card use behavior research and consumer credit education are discussed in this article.

• Journal of the Korean Home Economics Association
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• v.43 no.2
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• pp.191-202
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• 2005

The purpose of this study was to identify the characteristics of late credit card bill payers. Data were collected through a questionnaire survey of 621 credit card users residing in five metropolitan cities including Seoul and Gyeonggi Province. The results indicated that credit card delinquents showed irrational behavior in managing the use of credit cards. That is, they unnecessarily subscribed for credit cards, used their credit cards without signature, or excessively used the credit cards regardless of their payment capability. From these study results, two recommendations were made : 1) consumer education on credit card use and credit management and 2) law revision on regulating credit card use.

• Proceedings of the Korean Statistical Society Conference
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• 2004.11a
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• pp.171-174
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• 2004

기업들이 심화된 경쟁체제 속에서 고객에 대한 보다 심층적인 이해를 필요로 하고 정보기술의 발달로 각 요소활동내용의 데이터화가 가능해짐에 따라 CRM으로 대변되는 고객 정보의 전략적 활용이 매우 중요하게 되었다. 이를 위해 기업은 고객에 대한 이해를 바탕으로 고객관리 및 마케팅을 수행하기 위한 필수적인 도구인 고객세분화를 수행하고 있다. 본 연구에서는 신용카드고객의 카드사용행태에 근거하여 서로 유사한 사용행태를 보이는 고객군으로 세분화하는 과정을 소개한다. 고객이 실제로 카드를 사용하면서 발생시킨 거래정보에만 의존하여 고객세분화를 수행하였으며 이는 마케팅의 관점에서 상당히 의미 있는 내용이라 볼 수 있다. 고객세분화를 위하여 데이터마이닝기법인 k-평균군집방법과 최장연결법에 의한 계보적 군집방법을 활용하였다

• Information Systems Review
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• v.9 no.2
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• pp.129-147
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• 2007

At the time the local credit-card companies plunged into a liquidity crisis in 2002, S-Card was urged to take into account the estimated customer income (ECI) to enhance its customer credit evaluation function for the first time in Korean financial industry. Before this new attempt by S-Card, most credit-card companies including S-Card had performed a customer's credit evaluation based on the customer's behavioral factors such as the amount of purchase on credit, debt payment, and financial history that is provided from the Credit Bureau. However, this approach failed to measure customer's potential value which is one of the major factors in judging the customer's ability to pay, and hence, led to difficulties in risk management. The purpose of this case study is to present the better approach to sophisticated risk management for financial firms in Korea by reviewing S-Card's process of customer income estimation and its application to risk management.

• Journal of Family Resource Management and Policy Review
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• v.11 no.3
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• pp.23-43
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• 2007

The purpose of this study was to examine how college students' attitudes toward the use of money and credit cards have affected their financial management practices. The data were collected from 231 college students in Seoul using by a self administered questionnaire. Frequencies, factor analyses, t-tests, ANOVA, and multiple regression were conducted using by SPSSWIN 12.0. The results from this study were as follows. First, results of the factor analysis of attitudes toward the use of money were divided into 5 dimensions such as instrument of ostentation, sufficiency of desire, source of anxiety, diligence and economy, and instrument of preparation for the future. Attitudes toward the uses of credit cards were divided into 3 dimensions, such as positive affection, cognition of reverse function, and attitudes of use-behavior. Financial management practices were divided into 2 dimensions: planning and performing. Second, social-demographical & economical factors, among such as gender, allowance, financial stress, number of credit -cards possessed, and expenses of credit -cards totals each month were significant in the regression analyses for the financial management practices. The results indicate that attitudes toward the use of money have a bigger effect on financial management practices than attitudes towards credit cards. Specifically, attitudes toward the use of money as an instrument of preparation for the future had the most effect on the financial management practices. These results imply that for sound financial management practices to take place, there needs to be education on attitudes toward the use of money.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.219-233
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• 2004

The purpose of this study was to examine the financial education needs of college students and how financial education affected their perceived financial management problems. The results indicated that the need for personal financial management of the students was relatively high and that students were interested in various topics withinpersonal financial management. Formal financial education was found to have a positive impact on students' financial management behavior by reducing the probability of having problems with managing financial affairs. In addition, students' use of credit cards played a significant role in predicting problems with managing financial affairs. Several implications based on the findings were suggested.

• Journal of Family Resource Management and Policy Review
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• v.1 no.1
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• pp.57-70
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• 1997

The purpose of this study is to analyze housewives’ cognition, usage, and management behavior of credit cards according to home management behavior pattern. The sample of this study was selected from the housewives’ living in Seoul who has credit cards. After class-analyzation of the sample, 523 out of 612 repondents were finally selected data. The data were analyzed by the statical methods such as frequency, mean, percentile, Factor Analysis, t-test, ANOVA, Duncan’s multiple range test, Person’s Correlation, and Multiple Regression Analysis through the SAS program package. The major findings of this study are as followers : First, housewives’ usage and management behavior of credit cards was a positive relationship between home management behavior pattern. Second, housewives’ cognition of credit cards showed a significant positive relationship with usage and management behavior of credit card. Third, the most influencial variables on housewives’usage and management behavior of credit cards were their value and home management behavior pattern.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.944-949
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• 2008

온라인거래가 폭발적으로 증가하면서 온라인결제에 대한 이용자 수요가 증가하고 있다. 특히 최근 들어 온라인소액결제는 다양한 디지털재화(MP3, VOD, 사이버머니 등)를 구입하는 데 활발하게 사용되고 있으며, eBay의 PayPal, 구글의 Checkout 등 해외에선 이미 차세대 온라인 비즈니스 영역으로 주목 받고 있다. 온라인소액결제는 전자 상거래에서 사용되는 결제 방식으로 금액이 작은 온라인 거래에서 사용되는 결제를 말한다. 하지만 온라인소액결제에 대한 국내외적인 성장에도 불구하고 이 분야에 대한 연구는 거의 전무한 상황이다. 본 논문에서는 온라인소비자들이 온라인 환경에서 소액결제를 이용할 때, 선호하는 결제수단과 중요시 여기는 속성에 대한 실증연구를 진행했다. 온라인 소액결제는 연령층에 따라 신용카드 결제와 상품권, 사이버머니 등의 결제 선호로 나뉘어 지고, 개인정보 보장 등과 같은 안전성에 관련된 속성을 중요시 하는 것으로 나타났다. 이와 같은 결과는 향후, 온라인 소액결제에 대한 소비자 특성과 도입 및 발전전략에 대한 다양한 해석을 통해 이비즈니스 분야에 실질적으로 활용될 수 있을 것이다.