• Title/Summary/Keyword: 신용카드 고착화

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A Study on the Effect of Credit Card Usage on the Intention to Use Mobile Payment (신용카드 사용이 모바일 간편결제 이용의도에 미치는 영향에 관한 연구)

  • Lee, Eun-Mi;Goo, Jayoung James
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.149-161
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    • 2020
  • This paper aims to explore the question of whether the environment in Korea where credit card use is prevalent affects the intention to accept Fintech-based mobile payment. The institution that encourages the credit card use such as credit card receipt obligation may lead to the lock-in and build infrastructures to influence the acceptance of new payment acceptance. This paper investigates how the perceived of use, usefulness, accessibility and stability affect the intention to use mobile payment based on the Technology Acceptance Model(TAM) model with the mediator of lock-in and moderator of credit card receipt obligation. In the results, we found that the perceived usefulness, perceived ease of use and accessibility positively impact on the intention of mobile payment usages. It is also observed that the usefulness and accessibility of credit cards positively mediate to the intention of mobile payment use.

The Core Capabilities and Differences of Korean Credit Card Companies: Based on Q Analysis Results of Employers in Credit Card Companies (한국 신용카드기업의 역량과 차별성 : 신용카드기업 종사자에 대한 Q 분석결과를 중심으로)

  • Koh, Hyung-Myun
    • Survey Research
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    • v.9 no.2
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    • pp.85-118
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    • 2008
  • There have been a great many ups and downs in Korean Credit Card Industries after 2000. It is certain that each Credit Card Company copes with the situations by means of its organizational capabilities. According to the evolutionary view of Institutionalism, a company's capabilities are composed of every day routines, codes, rules, learning(by doing, using, interacting) and decision makings. The purpose of this article is to verify how two Korean Credit Card Companies showed their strategic differences and what factors exposed each company's own limits. To examine the company's ordinary conducts, this study used Q methodology with a random sample of 16 members from each company. Especially from the results of Q factor analysis, it becomes clear that each company still takes a serious view of the economy of scale rather than the innovation or improvement of organizational and relational dynamics.

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