• Title/Summary/Keyword: 신사업 개발성과

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A Study on the Effect of Patent Management on New Business Development Performance : Focusing on the Mediation Effect of Convergence Expert Cooperation (특허경영이 신사업 개발 성과에 미치는 영향에 관한 연구: 융합 전문가 협동의 매개효과 중심으로)

  • Jeong, Un Seob;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.19-38
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    • 2019
  • This study is a study on the effect of patent management on the performance of new business development, focusing on fusion expert collaboration. In the past, most studies on patent management have been influenced by the quantitative patent index on the business performance. Therefore, research on the effect of patent management on the performance of new business development through the cooperation of fusion experts was very insufficient. Therefore, this study examined the influence of existing patent management on the performance of new business development and the causal relationship between the influence of patent management on new business development performance, focusing on fusion expert collaboration. The results of the hypothesis empirical analysis are as follows. First, patent management showed positive (+) influence on convergence expert cooperation. Patents management has a positive effect on fostering convergence specialists and utilizing convergence experts. Second, patent management has a positive effect on new business development performance. Patent management has a positive effect on the success of the business, the achievement of target sales, the development of new markets, the development of new technologies, and the degree of reflection of customer requirements. Third, patent management mediated by convergence expert cooperation has a negative effect on financial aptitude among new business development outcomes. The results of this study are as follows. First, it is concluded that patent management through mediation of convergence expert cooperation has a positive effect on non - financial performance of new business development performance. Financial performance includes business success and achievement of target sales. Non-financial performance includes new technology development and new market development. Therefore, in order to continuously generate business performance of domestic convergence new business development companies, it suggests that we should make efforts to be linked with new business development performance through revitalization of patent management centered on convergence expert cooperation that has positive (+) influence.

스타트업 기업의 양손잡이 역량 균형이 기업 성과에 미치는 영향

  • Choe, Seong-Cheol;Lee, U-Jin
    • 한국벤처창업학회:학술대회논문집
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    • 2021.04a
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    • pp.49-53
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    • 2021
  • '양손잡이 조직(Organizational Ambidexterity)'은 새로운 기회를 찾고 위험을 감수하며, 신제품이나 신사업을 개발해 가는 탐색(Exploration) 역량과, 최소한의 리스크와 보유한 자원을 토대로 기존 제품이나 서비스를 중심으로 효율성을 높이는 활용(Exploitation)적 혁신을 동시에 추구하는 조직의 능력으로 경영자들이 비즈니스 환경의 난기류와 다차원성에 대처하도록 권고하는 개념들 중 하나이다. 본 연구는 스타트업의 양손잡이 역량 균형이 기업 성과에 미치는 영향에 대한 연구를 기반으로 양손잡이 역량이 실제 스타트업에 긍정적으로 영향을 미치는 지를 조사하는데 목적으로 하고 있다. 따라서 탐색(Exploration)과 활용(Exploitation)의 적절한 균형(Balance)을 중심으로 기업성과에 미치는 영향과 더불어 환경적 동태성(Environmental Dynamics)의 조절효과에 대하여 알아보고 분석하였다. 실제로 선행 연구를 통해 탐색(Exploration)과 활용(Exploitation)에 모두 관여하는 양손잡이 기업들이 하나에 집중하는 기업보다 우수한 성과를 달성할 가능성이 높은 것으로 나타났으며, 탐색(Exploration)과 활용(Exploitation)의 적절한 균형(Balance)을 유지하는 것이 생존과 번영을 위해 중요한 것으로 나타났다. 특히, 자원이 부족한 스타트업의 경우 부족한 자원을 효과적으로 활용하고 양방향으로 행동할 수 있는 능력은 경영 능력과 역량에 달려 있기 때문에 지속적인 생존을 위해 탐색과 활용의 균형을 맞추고 효과적인 조직을 구축해 양손잡이 조직으로 거듭나야만 한다. 양손잡이 조직에 대한 연구 이론은 보통 여유 자원이 높은 대기업을 기준으로 정의되고 있으며, 상대적으로 여유 자원의 수준이 낮은 중소기업이나 스타트업을 위한 양손잡이 조직의 의미와 이러한 기업들이 추구할 수 있는 현실적인 실행방안에 대해서는 연구가 부족한 실정이다. 따라서, 본 연구는 실제 스타트업 기업의 성장을 위한 전략적 방향 설정을 제시할 수 있으며, 급격하게 변화하는 시장에서 스타트업의 양손잡이 역량과 기업성과 영향 관계를 분석하여 학술적인 기여를 할 수 있을 것으로 기대한다.

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The Effect of Firm's Technology Convergence on Firm Performance (기업의 기술융합 성과수준이 경영성과에 끼치는 영향)

  • Jang, JinChan;Kim, YoungJun
    • Knowledge Management Research
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    • v.22 no.2
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    • pp.77-93
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    • 2021
  • In order to continue to grow in response to the rapidly changing industrial environments, companies must retain technological innovation capabilities and enhance market competitiveness. When competition is intensifying for creating new businesses and developing new products through technology commercialization, creating and utilizing technology convergence performance is an important means to create new competitiveness. However, there has been a lack of effort to systematically understand the level of technology convergence performance of the enterprise and to understand its relationship with management performance. In this paper, we develop a new analytical index by segmenting the technology convergence into patent variety, balance and disparity using patented IPC code information based on the concepts presented in existing diversity studies. In addition, 4,522 patents granted for three years between 2013 and 2015 by 219 KOSDAQ companies belonging to the domestic ICT convergence industry were analyzed to demonstrate that the level of technology convergence performance is positively related to sales growth rate in 2016.

Spectrum-Band Prioritization Scheme for Establishing Efficient Spectrum-Use Policy (효율적 주파수 이용 정책 개발을 위한 주파수 대역 이용효율개선 우선순위 평가 방안)

  • Lee, Sang-Yun
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.30 no.6
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    • pp.452-466
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    • 2019
  • As the spectrum demand increases, securing spectrum resources in a timely manner becomes necessary. This paper proposes a spectrum-band prioritization scheme for establishing an efficient spectrum-use policy. The criteria for spectrum-band prioritization are derived from articles of the Radio Waves Act, and a four-level matrix for priority evaluation is proposed, considering both demand urgency and supply ease. The prioritization processes and items to consider for measuring each criteria are also proposed in order to implement the proposed prioritization scheme. It is expected that the proposed scheme can help secure the spectrum in a timely manner, protect incumbent users properly, and promote new spectrum-based businesses.

Development of a Platform Using Big Data-Based Artificial Intelligence to Predict New Demand of Shipbuilding (선박 신수요 예측을 위한 빅데이터 기반 인공지능 알고리즘을 활용한 플랫폼 개발)

  • Lee, Sangwon;Jung, Inhwan
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.19 no.1
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    • pp.171-178
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    • 2019
  • Korea's shipbuilding industry is in a critical condition due to changes in the domestic and international environment. To overcome this crisis, preemptive development of products and technologies through prediction of new demand for ships is necessary. The goal of this research is to develop an artificial intelligence algorithm based on ship big data in order to predict new demand for ships. We intend to develop a big data analytics platform specialized in predicting ship demand and to utilize the forecast results of new ship demand through data analysis for planning/development of new products. By doing so, the development of sustainable new business models for equipment and equipment manufacturers will create new growth engines for shipyard and shipbuilders. Furthermore, it is expected that shipbuilders will be able to create business cases based on measurable performance, plan market-oriented products and services, and continuously achieve innovation that has high market destructive power.

Impact of Corporate Entrepreneurship, Human Resource Innovation on the Firms' Innovation Activities and Nonfinancial Performance: A Exploratory Research of KOSDAQ Companies (사내기업가정신, 인적자원혁신성이 기업혁신활동과 비재무적 성과에 미치는 영향에 관한 탐색적 연구)

  • Hwangbo, Yun;Bae, Kun Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.4
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    • pp.1-14
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    • 2017
  • New business management methods different from the past are necessary because of the rapid changes of the corporates' environment. KOSDAQ(Korean Securities Dealers Automated Quotation) companies should be expected the more affirmative business performance of companies by listing, but it is a well-known that they have problems of low business performance mostly. This paper aims to investigate the influential factors on enhancing corporate innovation and nonfinantial business performance, and to clarify practical measures and present a solution of KOSDAQ companies' problems through analysis of previous researches and an empirical research. This research present corporate entrepreneurship and human resources innovation as impact factors on the business performance to apply finely the path of technological innovation for the solution of the relevance investigation limit between the complexity of corporates' innovation paths and the firms' performance. And also knowledge management activities and external networks management or the firms have been adopted as a corporate innovation activities for free from quantitative measures, such as conventional research and development(R&D) activities by considering recent corporates' knowledge business operations. The results of the empirical analysis shows that significant impact factors on corporate innovation activities are the firms' propensities of competitive advantage initiative, risk taking and chief executive officer's innovation. These can be interpreted that the CEOs' innovation propensity should be enhanced for stimulating corporate's innovaton activities, which include the CEOs' interest in the development of new technology, the exploiting new businesses and their support of the innovation discipline for employees. In addition, it can be said that it is necessary to intensify more initiatives within those enterprise for enhancing the competitive advantage in the identical industry. The significant impact factors of corporate entrepreneurship and human resource innovation on the non-financial performance are resulted as the propensities of firms' competitive advantage initiative, CEOs' innovation and employees' innovaton. This shows that the higher propensities of firms' competitive advantage initiative, CEOs' innovation and employees' innovaton, the higher the cognitive degrees of business performance within each corporate, which include the members' awareness about firms' sales growth, market share growth, profit ratio growth, customers' preference and corporates' awareness.

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Smart Factory Policy Measures for Promoting Manufacturing Innovation (제조혁신 촉진을 위한 스마트공장 정책방안)

  • Park, Jaesung James;Kang, Jae Won
    • Korean small business review
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    • v.42 no.2
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    • pp.117-137
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    • 2020
  • We examine the current status of smart factory deployment and diffusion programs in Korea, and seek to promote manufacturing innovation from the perspective of SMEs. The main conclusions of this paper are as follows. First, without additional market creation and supply chain improvement, smart factories are unlikely to raise profitability leading to overinvestment. Second, new business models need to connect "manufacturing process efficiency" with "R&D" and "marketing" in value chain in smart factories. Third, when introducing smart factories, we need to focus on the areas where process-embedded technology is directly linked to corporate competitiveness. Based on the modularity-maturity matrix (Pisano and Shih, 2012) and the examples of U.S. Manufacturing Innovation Institute (MII), we establish the new smart factory deployment policy measures as follows. First, we shift our smart factory strategy from quantitative expansion to qualitative upgrading. Second, we promote by each sector the formation of industrial commons that help SMEs to jointly develop R&D, exchange standardized data and practices, and facilitate supplier-led procurement system. Third, to implement new technology and business models, we encourage partnerships, collaborations, and M&As between conventional SMEs and start-ups and business ventures. Fourth, the whole deployment process of smart factories is indexed in detail to identify the problems and provide appropriate solutions.

New Business Success using Strategic Innovation Strategy: Marine Engine Business and HEMAPT System of the Hyundai Heavy Industries Co. (신규사업성공과 전략적 기술혁신전략: 현대중공업의 엔진사업진출과 HEMAPT시스템 개발)

  • Kim, Wha Young
    • Journal of Service Research and Studies
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    • v.6 no.2
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    • pp.23-35
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    • 2016
  • Firms should seek greater profits and corporate growth through new businesses. New businesses contribute realizing creative economy that creates good jobs, and expanding the company by securing new markets and creating new profits and growth. However, new business is risky management decision-making to have a high failure rate because it involves the adaptation of new business environment and the burden of new investments, including the uncertainty of success in business. Therefore, innovation strategies play important roles for the new business entry, using product innovation, process innovation, business model innovation, disruptive innovation, and strategic innovation, etc. and company will get huge economic results by pushing them into successful business. It is essential that innovation strategy and IT development strategy along with business strategy of a firm are linked, and their strategic alignment is considered to be a critical success factor for new business success. Hyundai Heavy Industries(HHI) pursued marine engine business for the development of precision machinery industry and shipbuilding industry of Korea, and the company recognized the importance of new business strategy, innovation strategy, and IT strategy inter-linked, and pushed strategic alignment boldly. As a result, HHI won the competition in European and Japanese engine manufacturers and climbed into the world's largest engine manufacturer. This study suggests investigating and analyzing a case that HHI succeeded in marine engine business expansion using strategic innovation strategy as a way of the introduction of CNC machine tools and the development of HEMAPT system.

The Impact of Entrepreneurship on Corporate Performance: Focusing on the Effects of Technological Innovation and Marketing Competence (기업가정신과 기업성과간 관계에서 기술혁신성과 마케팅역량의 영향)

  • Jeon, In-oh
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.3
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    • pp.87-105
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    • 2017
  • This study investigates the effect of entrepreneurship on corporate performance highlighting the mediating role of technological innovation and the moderating role of marketing competence. By identifying the role of technological innovation and marketing competence within the relationship between the entrepreneurship and corporate's business performance, this study aims to improve SMBs' competence. Special attention was given to the fact that while there are some technology-based SMBs which have achieved positive outcomes through innovation, there are some other firms which have not been able to deliver expected outcomes despite of their technological competence. The data used in this study came from CEO or chief research executives of SMBs. Results of the data analysis show that the innovative sprit which is an important factor of entrepreneurship has an positive effect on technological performance, financial performance and non-financial performance. However, risk- taking tendency has an positive effect on technological performance but negative effects on financial and non- financial performance of the firms. This study also has examined the mediating effect of technological innovation on the relationship between entrepreneurship and corporate's performance and the result reveals that technological innovation plays a mediating role within the relationship. Specially, innovative spirit plays a full mediating role within the relationship between technological commercialization capacity and financial and non-financial performances of SMEs'. Also, risk taking tendency has a full mediating effect on the positive relationship between strategic planning capability and both financial and non-financial performance. Regarding the moderating role of marketing capability within the relationship between the entrepreneurship and the performance of the firms, results of data analysis shows as follows. Marketing professional capability plays a moderating role between risk taking tendency and performance of the firm and marketing structural capability plays a moderating role between innovative spirit and the performance of the firms. Based on these results, this study confirms that SMEs' business performance is effected by entrepreneurship. Innovative spirit plays a mediating role within the relationship entrepreneurship and business performance. However, Marketing capability has a partial moderating effect on the relationship between the entrepreneurship and the business performance.

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