• Title/Summary/Keyword: 신뢰 성향

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The effects of expert's consulting on management performance in small and medium sized enterprises (전문가의 지도가 중소기업의 경영성과에 미치는 영향)

  • Kim, Tae-Sung;Koo, II-Seob
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.3
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    • pp.39-44
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    • 2012
  • The purpose of this study is verify the effects of management consultant on management performance for technical consulting through 235 small and medium sized enterprises in korea. Management effects has been applied to the industry for the strengthening the competitiveness regardless of the management consultant. however, it has been argued that the applied to the small and medium sized enterprises. The reliance analysis for the measurement material on the questionnaire was verified by Cronbach's alpha coefficient. ability of the management consultant, performance of the management consultant, conditions of the Enterprise were verified through the structural analysis by using SPSS statistic package. The influence evaluation among the groups was evaluated by the structure.

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The Effect of Organization-internal Elements in Improving Productivity - with a focus on small businesses in the automobile industry - (기업 내부의 구성요소 중 생산성향상에 미치는 요인에 관한 연구 - 중소기업 자동차업종 중심 -)

  • Kim, Tae Sung;Tiru, Arthanair
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.123-130
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    • 2012
  • The automobile industry has been rapidly developing and the manufacturers in Korea as well as auto makers in other advanced countries are putting every ounce of their energies in securing their competitive edges in technology and in marketing. To that purpose, each company focuses on (i) reducing costs and (ii) improving productivity. We believe that the improved productivity can be capitalized by a set of various factors including improved organization-internal environment and employees' job satisfaction. The present research aims to identify how the internal elements contribute and lead to improved productivity. The present paper is a report of an empirical survey performed to 161 employees working in small and medium-sized firms in the automobile industry. After testing reliability and validity of the collected data, we have performed structural equation analysis using Amos of SPSS and tested a set of research hypotheses and models. The reported results will clarify the factors that influence productivity and job satisfaction and also shed light on the directions for strategic polices to keep up with the ever changing climate of the industry.

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Combined Approach of Subjective Survey and Objective EEG Measurement to Measure Presence Increment using Color in Moving Images (영상콘텐츠에서의 색감이 프레즌스 증감에 미치는 영향 측정을 위한 설문지와 뇌파측정의 결합측정기법)

  • Jeon, Seongsin;Kim, Seong Whan
    • Journal of the Korea Computer Graphics Society
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    • v.23 no.5
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    • pp.51-56
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    • 2017
  • In this paper, we define "presence" as a physiological and emotional feeling which feels that he or she is immerged in a specific artworks when he/she is very interested in the artwork. To measure the presence, we use a combined approach of subjective survey and brain signals (EEG). Subjective survey includes PQS (presence questionnaire survey) and IDQS (individual differences questionnaire survey). We experimented with 30 random populations, and we performed Cronbach's ${\alpha}$ test to verify the validity of the survey results. We also cross-checked the survey with EEG test for the populations. From our experimentation, we conclude that opponent color (e.g. yellow and blue) makes strong excitation on presence. In this paper, we believe that there are strong presence even in the abstract images, and it can be stronger than photo-realistic images if we well-design color, forms on the artwork.

Relationship-oriented Social Media Marketing Strategy in Banking Service Company - Focusing on Industrial Bank of Korea (금융기업의 관계지향적 소셜 미디어 마케팅 성공 전략 -IBK 기업은행 사례를 중심으로)

  • Ro, Eun-Jik;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.460-475
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    • 2012
  • The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

The Effects of Collectivism on Team Performance in K League: The Mediating Role of Team Energetic Relations (K 리그의 집단주의적 팀 문화가 팀 성과에 미치는 영향에 관한 연구: 활력 관계의 매개효과를 중심으로)

  • Hong, Eunah;Jeong, Yejee;Kim, Moonjoo
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.242-255
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    • 2016
  • The purpose of this study was to examine how collectivism in a football team context influences on team performance. Specifically, we investigated the mediating role of energetic relation in the process that collectivism generates team performance. This study focused on the K League teams, the highest professional football competition in South Korea and how collectivism affects team performance as well as the role of energetic relations in mediating between collectivism and team performance. The data were collected from 280 players registered in 10 K League teams and 24 of them were excluded due to incomplete questionnaires. Therefore, 240 questionnaires were finally used for the data analysis. The data were processed with SPSS WIN 21.0 and Lisrel 9. Frequency Analysis, Exploratory Factor Analysis, Reliability Analysis, Correlation Analysis, Regression Analysis, Confirmatory Factor Analysis and Structural Equation Model were used. The following results were obtained: first, collectivism had a positive effect on team performance. Second, energetic relation had a positive effect on team performance. Third, energetic relation fully mediated the relationship between collectivism and team performance.

One-Snapshot Algorithm for Secure Transaction Management in Electronic Stock Trading Systems (전자 주식 매매 시스템에서의 보안 트랜잭션 관리를 위한 단일 스냅샷 알고리즘)

  • 김남규;문송천;손용락
    • Journal of KIISE:Databases
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    • v.30 no.2
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    • pp.209-224
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    • 2003
  • Recent development of electronic commerce enables the use of Electronic Stock Trading Systems(ESTS) to be expanded. In ESTS, information with various sensitivity levels is shared by multiple users with mutually different clearance levels. Therefore, it is necessary to use Multilevel Secure Database Management Systems(MLS/DBMSs) in controlling concurrent execution among multiple transactions. In ESTS, not only analytical OLAP transactions, but also mission critical OLTP transactions are executed concurrently, which causes it difficult to adapt traditional secure transaction management schemes to ESTS environments. In this paper, we propose Secure One Snapshot(SOS) protocol that is devised for Secure Transaction Management in ESTS. By maintaining additional one snapshot as well as working database SOS blocks covert-channel efficiently, enables various real-time transaction management schemes to be adapted with ease, and reduces the length of waiting queue being managed to maintain freshness of data by utilizing the characteristics of less strict correctness criteria. In this paper, we introduce the process of SOS protocol with some examples, and then analyze correctness of devised protocol.

An analysis of consumption behavior and consumption problem according to the digital convergence (디지털 융복합에 따른 소비행동과 소비문제)

  • Kim, Yeon-Jeong
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.149-156
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    • 2016
  • The purpose of this study is to estimate convergence level of digital device and service and analyze group difference of consumption behavior and problem according to digital convergence level. The research method was survey with digital business expert and 343 samples. ANOVA research method was applied. The results of research are as follows. First, the study suggests that with a self-directed consuming attitude associated with both online and offline, there are the possibility to spread social problem which has unclear boundary, the possibility of intrusion into privacy through the network flow, and the matter of the credibility of information in convergence media. Second, since digital devices are important to connect consumers to the network, consumers have anxious dependence on the devices, which causes the fatigue of information to increase rapidly.

A Study On The Structural Relationship Of Interaction, Identification, And Loyalty of Online Brand Community in China (중국 온라인 브랜드 커뮤니티의 상호작용, 동일시, 충성도간의 구조적 관계에 관한 연구)

  • Lee, Ji-Na
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.235-241
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    • 2012
  • This paper takes the online automobile brand community in china as an example, importing 'interactivity', the concept of sociology, into online brand community study. It follows the logical way as 'How does interactivity embody among the online communities ${\rightarrow}$How about its deepening process? ${\rightarrow}$What the results of interactivity will be?', that is, 'formation of the relationship (Interaction) - deepening of the relationship (identification)-result of the relationship(brand loyalty)', makes systematic study through the method of combining theory and case analysis together, and puts forward the marketing strategic direction for online brand communities.

A Plain Language Policy Institutionalized in the U.S. and Implications for Korea (미국의 쉬운 언어정책의 제도화와 한국에의 시사점)

  • Kim, MyungHee
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.242-251
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    • 2015
  • This paper is to analyse statutes and execution system on 'plain language policy' of the U.S. in the process of policy was instituted, and to suggest the meaningful implications for Korean easy public language improvement project based on the conclusions drawn. The summarized conclusion is as follows. First, the continuous interests of Presidents and taking the lead of federal agencies played important roles until the U.S. plain language policy has been established as a system. Second, in executing the U.S. plain language policy, laws legislated by period contributed to elicit mandatory compliances from the federal agencies. Third, a propelling agent of plain language policy, PLAIN, is not an administrative department but a community consisted of federal employees and experts. Fourth, plain language policy was unexpectedly given wholehearted support and assistance by Presidents and their administrations from the reform-minded Democratic party. Fifth, during the 2000s most federal departments and agencies held self-managed websites and programs related to plain language. To conclude the current U.S. plain language policy surely performs a mechanism to improve communication and a role as a ladder of trust between the public and government.

Predicting Factors on the Increase in Computer Entertainment Behavior with Data Mining (데이터마이닝을 이용한 컴퓨터 오락추구 행동 상승의 예측요인)

  • Lee, Hyejoo;Jung, Euihyun
    • The Journal of Korean Association of Computer Education
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    • v.20 no.2
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    • pp.47-55
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    • 2017
  • The purpose of this study is to investigate the predicting factors on the increase in computer entertainment behavior with the sample from KYPS data. The results of the Decision Tree model revealed that: (1) Neighbor supervision, self-belief, parent attachment, life satisfaction, and peer attachment were significant for the increase in computer entertainment behavior. (2) Neighbor supervision, class participation and leisure satisfaction were significant for male students' increase in computer entertainment behavior. (3) Optimistic disposition, teacher attachment, and peer attachment were significant for female students' increase in computer entertainment behavior. These results suggest that meaningful factors and their divers interactions should be considered in methods and programs for regulating and preventing the increase in computer entertainment behavior.