• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.81-100
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• 2018

This study investigated the influential factor over the intention to buy autonomous driving car by applying extended technology acceptance model (TAM2). To this end, 117 ordinary persons experienced in driving car were analyzed by using SEM(Structural Equation Modeling). Analysis shows that the perceived usefulness and purchase intention is positively affected by social influence and recognized risk. It is found that perceived usefulness is not affected, but purchase intention is positively affected in the case of innovation. On the contrary, analysis shows that driving capability and car playfulness recognized by individual have no influence on the perceived easiness. Although the result that driving capability recognized by individual negatively affects perceived usefulness was not included in the study hypothesis, it was remarkable. Generalizing the above result, it is found that social influence, innovation and recognized risk as variables which affect the intention to buy autonomous car play the role of significant variable. This study is meaningful in that such result can foresee the perception of preliminary accommodators of new technology of the 4th industrial revolution, autonomous driving car.

• The Journal of Society for e-Business Studies
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• v.12 no.4
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• pp.53-69
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• 2007

The convergence of telecommunications and broadcasting is representative of many innovative technologies in the digital environment. It has recently been emphasized as an alternative solution to overcome the on-going saturation of the telecommunications and broadcasting markets. Despite this effort, however, growth of the market and its related services cannot reach prior expectations due to lack of understanding on the real user-end. Telecommunications technology used to serve its instrumental purpose and broadcasting services usually support entertainment functions which in themselves have an inherent value. Our research questions what factors influence users' attitude and decision-making when it comes to using telecommunications-broadcasting convergence services. The research model of this paper proposes intrinsic motivator focusing on hedonic value, extrinsic motivator having utilitarian values, and perceived control as internal and external conditions. To verify our model empirically, we selected the DMB technology which is a good example of distinctive telecommunications-broadcasting convergence service.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.359-365
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• 2017

This study was conducted structural model analysis focusing on the factors influencing UHDTV service usage. The perceived quality, innovativeness, price sensitivity are adopted as independent variables and perceived usefulness, perceived easy use are adopted as intervening variables. Especially symbolism used it as a control variable. As a result of the analysis by PLS, the influence coefficient of perceived quality was significantly higher than other variables. However, the combined effect of symbolism and perceived quality has a negative effect on perceived usefulness, and the more the users consider the symbolism of UHDTV usage, the more negative the evaluation of UHD quality and usefulness. With the launch of the terrestrial UHDTV service in May 2017, the most important issue is the production and distribution of high-quality content that users want.

• Management & Information Systems Review
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• v.32 no.2
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• pp.193-212
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• 2013

Despite widespread availability of communication media supported ICT(Information & Communication Technology), the influence factors and its role to the communication interaction is not clear. The main objective of this research is to examine the factors that affect to the efficient and effective means of communication interaction. The investigation focuses on the effect of four different factors such as ICT communication media characteristics, personal innovativeness, and ICT media attitude. The hypotheses have been tested with the survey of 159 smart phone users. The research summarized in this paper decomposes the influence of the characteristics of ICT media, IT personal innovativeness, and the attitude of ICT usage to the efficient and effective communication interaction.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.303-312
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• 2018

The purpose of this study is to design the easy payment service research model and to find the influencing effect on the intention for the reuse of easy payment service by analysing the factors such as the social influence, the promotion condition, the security and the convenience as UTAUT model has. Also the research model employs the trust and the user satisfaction as parameters. The result shows that even though people feel the trust due to the convenience by the social influence, it has a negative influence on the user satisfaction if the risk recognized in the easy payment service and the weakness in the security are anticipated. The results of this study are academically meaningful as they established the research model for the easy payment service and the theoretical basis of the easy payment service area; they have provided the various practical implications.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2006.06a
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• pp.495-505
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• 2006

IT기술기반 교육시스템은 인터넷 등장 이전에도 가능성을 인정받아 지속적으로 개발되어 온 분야이며, 교육공학과의 연계로 지식 전날의 이론체계로 각광을 받고 있다. 사이버교유도 인터넷이전부터 다양한 통신방법을 응용하여 개발되었고, 최근 인터넷을 통하여 사이버 교육시스템은 완벽한 기술기반을 갖추게 되였다. 그러나 IT기술의 급격한 변화로 사이버교육시스템은 계속하여 신기술 변화에 적용해야만 한다. 현재 정보통신기술의 변화는 방송 통신망의 융합, 브로드 밴드 네트워킹, 스마트 디바이스의 다양화, 멀티미디어 기술의 고도화로 요약된다. 이 기술의 종합한 작용으로 유비쿼터스 사회의 기반으로 진화되고 있다. 그래서 e-Learning 분야도 기존 인터넷기반 시스템과는 달리 차세대 온라인교육시스템으로 친화되고 있다. IT융합가술 기반의 온라인 교육시스템은 각종 국제표준단체에서 표준안이 제시되고 있다. e-Learning 시스템이란 선기술 기반을 반영한 표준기술을 사용하는 온라인교육시스템을 포괄하는 개념이다. 본 연구에서는 e-Learning 시스템과 유비쿼터스 기술을 반영한 e-Learning을 비교하였다. 그리고 u-Learning 시스템의 기술정립과 EOD(Education On Demand) 시스템에 대하여 연구하였다. 1. u-Learning 정의 정보산업분야를 비롯한 문화, 교육 등 모든 분야에서 유비퀴터스라는 수식어가 붙어 다니고 있다. e- Learning 교육 업계에 따르면 10년 후에는 유비쿼터스는 대중화가 될 것이며, 부가가치 규모는 100조 원에 이를 것으로 추정된다. 그래서 교육산업도 주변 환경이 아날로그 방식에서 IT 기반에 의한 디지털 환경으로 변화되고 있다. 또한 e러닝, T러닝, m러닝, u러닝 등의 용어가 생성되고 있다.키지에어컨에서 사용되고 있는 밀폐형 압축기에 대해서 그림 2에서 나타내고 있는 냉방능력 10tons(120,000Btu/h) 이하를 중심으로 상기의 최근 기술 동향을 간략하게 소개하고자 한다.질표준의 지표성분으로 간주되는 진세노사이드의 절대함량과 그 성분조성 차이에 따른 임상효과의 차별성이 있는지에 대한 검토와, 특히 최근 실험적으로 밝혀지고 있는 사포닌 성분의 장내 세균에 의한 생물전환체의 인체 실험을 통한 효과 검정이 필요하다. 나아가서는 적정 복용량의 설정과 이와 관련되는 생체내 동태 및 생체이용율(bioavilability)에 관한 정보가 거의 없으므로 이것도 금후 검토해야 할 과제로 사료된다. 인삼은 전통약물로서 오랜 역사성과 그동안의 연구결과에 의한 과학성을 가지고 있으므로 건강유지와 병의 예방 및 회복촉진을 위한 보조요법제 또는 기능성 식품으로써의 유용성이 있는 것으로 판단된다. 앞으로 인삼의 활용성 증대를 위해서는 보다 과학적인 임상평가에 의한 안전성 및 유효성 입증과 제품의 엄격한 품질관리의 필요성이 더욱 강조되어야 할 것이다.xyl radical 생성 억제 효과를 보여 주었다. 본 실험을 통하여 BHT 를 제외하고 전반적으로 세포 수준에서의 oxidative stress 에 대한 억제 효과를 확인해 볼 수 있었으며 특히 수용성 항산화제들에서 두드러진 효과를 보여 주었다. 제공하여 내수기반 확충에도 노력해야 할 것 이다.있었다., 인삼이 성장될 때 부분적인 영양상태의 불충분이나 기후 등에 따른 영향을 받을 수 있기 때문에 앞으로 이에 대한 많은 연구가 이루어져야할 것으로 판단된다.태에도 불구하고 [-wh]의미의 겹의문사는 병렬적 관계의 합성어가 아니라 내부구조를 지니지 않은 단순한 단어(minimal $X^{0}$<

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.4
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• pp.93-104
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• 2022

Recently, NFT, which is growing at a rapid pace, is gradually entering our lives. NFT is an acronym for Non-Fungible Token, a technology that allows you to claim ownership of digital data. As ownership of digital data takes over, it is showing characteristics as an investment value along with the characteristics of new technology, and it is expected to develop further in the future. In this study, we tried to analyze the intentions of users who own NFTs to purchase. Factors that can influence purchase intentions were selected and a research model was established using personal characteristics, NFT characteristics, and social characteristics. As a result of conducting an empirical study, it was found that individual innovativeness, profitability and reliability of NFT, and FOMO factors significantly influence purchase intention.

• Journal of Internet of Things and Convergence
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• v.10 no.2
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• pp.137-148
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• 2024

The purpose of this study is to determine how the use of retailtech technology affects consumers' purchase intention. Furthermore, this study aims to investigate the mediating effects of technology usefulness and ease of use on this influence relationship and whether experiential marketing moderates consumers' purchase intention. The survey was conducted from August 1, 2023 to September 30, 2023, and a total of 257 people participated in the study. For statistical analysis, hierarchical regression analysis, three-stage mediation regression analysis, and hierarchical three-stage controlled regression analysis were conducted to test the hypothesis. The results of the study are as follows. First, it was confirmed that big data-AI utilization, mobile-SNS utilization, live commerce utilization, and IoT utilization affect purchase intention in retail technology utilization. Second, technology usefulness has a mediating effect on IoT utilization, mobile-SNS utilization, and big data-AI utilization. Third, perceived ease of use of technology mediated the effects of IoT utilization, mobile-SNS utilization, live-commerce utilization, and big data-AI utilization. Fourth, escapist experience has a moderating effect on mobile SNS utilization and live commerce utilization. Fifth, esthetic experience has a moderating effect on mobile-SNS utilization and big data-AI utilization. Through this study, we hope that the domestic distribution industry will contribute to national competitiveness by securing the competitive advantage of companies by utilizing new technologies in entering the global market.

• Korean Journal of Remote Sensing
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• v.20 no.2
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• pp.77-89
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• 2004

The spatial and temporal variations of aerosol optical depth (AOD) over Northeast Asia regions have special importance in the aerosol research for estimation of aerosol radiative forcing parameters and climate change. Aerosol optical and physical properties (AOD and ${\AA}$ngstrom parameter) have been investigated by using Moderate Resolution Imaging Spectroradiometer (MODIS) and Total Ozone Mapping Spectrometer (TOMS) Aerosol Index (AI) to estimate aerosol characteristics over the study region during 2001. Additionally, aerosol characteristics over the Korean peninsular during Aerosol Characteristic Experiment in Asia (ACE-Asia) Intensive Observation Period (IOP) have been investigated by using satellite observations. The results showed that the daily-observed aerosol data indicate seasonal variations with relatively higher aerosol loading in the spring and very low during the winter. The typical Asian dust case showed higher AOD (>0.7) with lower Angstrom exponent (<0.5) and higher AI (>0.5) that is mainly due to the composition of coarse particles in the springtime. Mean AOD for 2001 at 4 different places showed 0.65$\pm$0.37 at Beijing, 0.31$\pm$0.19 at Gosan, 0.54$\pm$0.26 at Seoul, and 0.38$\pm$0.19 at Kwangju, respectively. An interesting result was found in the present study that polluted aerosol events with small size dominated-aerosol loading around the Korean peninsular are sometimes observed. The origin of these polluted aerosols was thought to East China. Aerosol distribution from satellite images and trajectory results shows the proof of aerosol transport. Therefore, aerosol monitoring using satellite data is very useful.

• 한국정보교육학회:학술대회논문집
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• 2005.08a
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• pp.314-321
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• 2005

교육정보화 사업은 제 1, 2단계 교육정보화 종합발전 방안의 큰 틀 안에서 성공적으로 추진되어 왔다. 제 1단계 교육정보화 종합 계획에서 물적 기반 구축을 중심으로 이루어지던 교육정보화 정책이 2001년부터 시행된 제 2단계 교육정보화 종합 발전 방안에서는 활용 중심의 교육정보화 방향으로 전환하여 수행되어 왔다. 제 2단계 교육정보화 종합 발전방안이 종료되는 2005년 현 시점에서 돌이켜 보면, 교육정보화 인프라 구축 및 물량 투입 중심의 정보화 사업을 추진해 왔으며 그 결과 다른 여러 나라와 비교해서 손색이 없을 정도로 교육 현장에 정보화 환경이 조성되고 있고, 교육정보화를 통한 교육 혁신의 중요성을 인식하고 있다. 그러나 현재 학교에 보급된 교육정보자원은 학교마다의 실정을 고려하지 않은 대부분 공급자 중심의 획일화 된 규격에 일부 자원의 경우 여러 가지 이유로 충분한 활용이 이뤄지지 못하고 있다. 또, 교육정보자원의 관리 측면에서는 관리 주체가 학교마다 다르고 제대로 지정되지 않은 경우도 많아 업무의 효율성과 관리의 용이성이 떨어지고 있다. 따라서 본 연구에서는 10 여 년 동안 일선 학교에 보급된 교육정보자원을 보다 효과적으로 운영하기 위해서 현재 교육정보자원에 대한 활용, 관리 실태를 정확하게 파악하고, 조사 분석을 통해 문제점을 도출하고 이를 토대로 교육정보자원의 내실화 방안을 수립하여 제반 교육정보자원의 역할 및 기능을 재정립하고, 향후 신기술 수용 및 교육환경 변화에 능동적으로 대처할 수 있도록 하고자 한다.