• Korean journal of communication and information
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• v.35
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• pp.181-210
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• 2006

This frame analysis attempts to shed light on the process by which the Korean press constructs crisis as social reality through a series of risk reporting on food safety. Based on the FSSI(Food Safety Sentiment Index) developed by KIHASA(Korea Institute for Health and Social Affairs), 11 cases of food safety reports from 1989 to 2005 were collected from the Korean Integrated News Database System(KINDS) and analyzed to yield the following salient features: risk diffusion frame; attribution of responsibility frame; conflict frame. It was observed that the press exhibited a tendency to approach the food safety incidents from a bi-polarized perspective, amplifying dichotomy between the victim and the perpetrator rather than treating them as scientific, or environmental hazards that require precise and synthesized information for resolution. This occupational habit of attributing status to agents of news was also found to contribute towards construction of crisis as social reality.

• Journal of Food Hygiene and Safety
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• v.27 no.3
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• pp.203-208
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• 2012

In the present study, we collected the information of the 18 major food safety incidents and conducted a delphi survey with 10 experts to analyze the effect of difference between terms used in reporting of the major food safety incidents on risk communication. In the result of the analysis of information from the major food safety incidents, discord of terms used from government, local government, media and consumer groups had a tremendous effect on the socioeconomic losses and caused the expansion of the incidents. The survey with 10 experts showed that there was a high correlation between the difference in ripple effect of reporting terms and the difference in reporting terms. A correlation coefficient was 0.865. Therefore, ripple effect of incidents was significantly affected by reporting terms and we concluded that standardization of term is necessary in reporting of the food safety incidents. These results can be used as a basic material for successful risk communication among the government, enterprises and consumers.

• Vending industry
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• v.8 no.3
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• pp.51-57
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• 2008

왜 자판기 커피가 못 마실 음료처럼 비난을 받아야 하죠? 일부 미니 커피자판기에 사용된 원료 문제를 마치 전체 자판기 문제인 냥 떠들어 때는 매스컴이 정말 원망스럽습니다. -자판기 운영업자 K씨- A급 원료를 쓰고 있는데도 불구하고 마치 죄인 마냥 '멜라민 커피프림을 쓰지 않는다'는 해명문구를 써서 부쳐야 하니 정말 열불이 나더군요." -자판기 운영업자 P씨- 올 가을은 그야말로 중국산 멜라민 파동이 식품 업계 전반이 휘몰아친 한해였다. 해태제과의 '미사랑 카스타드'로 불붙은 멜라민 파동은 제작 전반을 걸쳐 자판기 커피프림 분야로도 불똥이 튀었다. 식품의약품안전청은 중국산 커피프림 원료를 수입하는 3개 업체의 10개 제품을 조사한 결과, 유창FC의 '베지터블 크림 파우더 F25에서 멜라민 1.5ppm이 나왔다'고 밝혔다. 이 크림은 41톤이 수입되어 25톤이 시중에 팔려나갔으며, 주로 자동판매기용 믹스커피나 커피전문점에 사용한 것으로 보도가 되어 일파만파로 파문이 확산되었다. 대부분의 매스컴 보도는 '자판기 커피프림에 멜라민이 들어갔고, 그래서 마셔서는 안 된다'는 식으로 과당보도가 되다 보니 소비자들의 분노의 불신이 걷잡을 수 없이 커졌다. 이에 자판기 커피 매출을 뚝 떨어 졌고, 그 동안 애용했던 자판기 커피에 등을 돌리는 사람들이 많아 졌다. 마치 자판기 커피가 식품안전을 위협하는 원흉이나 되는 듯한 분위기였다. 그런데 이런 뜻하지 않은 악재가 자판기 업계로 보면 억울하기 그지없는 일이다. 이번에 문제가 된 것은 식당 등에 설치된 '미니 커피자판기' 일부에 해당되는데도 불구하고 매스컴 보도는 전체 자판기가 문제가 된다는 식이었다. 대다수의 매스컴이 미니 커피자판기와 대형 커피자판기를 구분하는 개념도 없다보니 문제가 없는 대형 자판기를 불똥이 튈 수밖에 없었다. 또한 미니 커피자판기에서 그런 원료가 투출되기 쉬운 열악한 사업특성에 대해서도 언급을 하지 않았다. 일부분의 문제를 '침소봉대'하여 전체의 문제인 것처럼 보도하는 매스컴의 무책임한 태도가 가뜩이나 어려운 자판기 산업계에 직격탄을 날렸다. 대다수의 자판기, 특히 대형자판기들은 억울하기 그지없는 일이다. 이번 커피자판기 멜라민 사태를 통해 과연 매스컴 보도가 무엇이 잘못되었고, 산업계에 어떠한 과제를 내던졌는지를 심층 진단했다.

• Safe Food
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• v.1 no.2
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• pp.39-45
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• 2006

• Journal of Food Hygiene and Safety
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• v.30 no.4
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• pp.329-342
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• 2015

The purpose of this study was to investigate consumers' perceptions of sodium saccharin in social media. Data was collected from Naver blogs and Naver web communities (Korean representative portal web-site), and media reports including comment sections on a Yonhap news website (Korean largest news agency). The results from Naver blogs and Naver web communities showed that it was primarily mentioned 'sodium saccharin-no added' products, properties of sodium saccharin, and methods of reducing sodium saccharin in food. When media reported the expansion of food categories permitted to use sodium saccharin, search volume for sodium saccharin has increased in both PC and mobile search engines. Also, it was mainly commented about distrust of government, criticism of food product price, and distrust of food companies below the news on the news site. The label of sodium saccharin-no added products in market emphasized "no added-sodium saccharin". These results suggest that consumers are interested in sodium saccharin and especially when media reported the expansion of food categories permitted to use it. Consumers were able to search various information on sodium saccharin except safety or acceptable daily intake through social media. Therefore media or competent authority should report item on sodium saccharin with information including safety or acceptable daily intake based on scientific background and reference or experts' interview for consumers to get reliable information.

• KOREAN POULTRY JOURNAL
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• v.34 no.4 s.390
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• pp.104-106
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• 2002

미국이 자국내 철강제 수입에 대한 관세부과 조치가 세계적인 문제가 되고 있는 시점에서, 러시아에 수출되고 있는 미국산 닭고기에서 살모넬라 등 위생에 문제가 될 수 있는 병원균이 검출되었다는 보도를 미국은 무역보복조치로 해석하고 있어 무역전쟁을 실감케 하고 있다. 축산물에 대한 안전이 식품의 안전성에 직결된다는 의식을 갖고 있는 우리나라의 배합사료제조회사들은, 자발적으로 가축에게 급여하는 사료에 대한 안전과 위생관리를 위하여 ISO는 물론 까다로운 것으로 알려진 HACCP 제도를 도입하고 있다. 이러한 노력이 종합적이고 기본적인 단계에 해당하는 양계농가에서도 함께 진행될 때 더욱 효과적인 결과를 얻을 수 있으리라 생각되어 살모넬라에 대한 일본의 농가단위 위생대책을 소개한다.

• Life and Agrochemicals
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• v.29 no.10
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• pp.14-17
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• 2008

일반에게 공정한 입장에서 소비자와 커뮤니케이션을 실행하는 수단으로서 "일본농약학회, 지방자치단체, 내각부 식품안전위원회나 농림수산성, 후생노동성 등의 공적기관, 농약공업회나 전국농약협동조합 등 임의단체, 전국농업협동조합이나 전국 판매상 등의 유통업자 등이 실시하는 농약의 안전 사용자 안전 등에 관한 세미나 강습회, 소비자의 간담회", "학회나 농약연구자, 과학리더에 의한 계몽서의 출판, 학회나 업자 단체에 의한 Q&A집의 학회지 게재나 배포". "각종 학회나 공적기관의 홈페이지 계몽 해설문제의 게재", "농약제조 메이커나 임의단체에 의한 인터넷을 통한 메일 잡지 배송", "신문(전국지)를 매개로 한 홍보활동" 등을 들 수 있다. 최근에는 대학에 있어서도 일반사회인(소비자 포함)을 대상으로 한 농약이나 각종 화학물질의 안전성에 관한 공개강좌가 개설되어 있다. 한편 공정한 입장서 농약에 대해서 올바르게 전달한다는 개념에서 출발하지만, 결국엔 상업적 측면이 강한 "재미있고 우습게, 농약이 가지는 잠재적 위험성을 일부러 강조하고, 때로는 과학적 사실과 다른 내용을 의도적 또는 비의도적으로 전달하여 시청자나 독자의 관심을 끌어 시청률이나 발행부수를 신장시키는 것을 목적으로 하는 각종 매스컴으로부터의 막대한 양의 정보발신(모든 매스컴이 해당하는 것은 아님)이 있다. 더욱이 인터넷 사이트에는 종교적 측면이 강한 단체를 포함, 농약의 위험성을 강조하는 일이 있으며 온갖 정보가 넘쳐나고 있다. 물론 공적기관을 포함, 농약의 유용성과 잠재적 위험성에 대하여 공정하고 객관적 입장에서 인터넷을 소개한 정보 발신도 행해지고 있다. "농약은 나쁘고 위험하다"라는 정보로는 센세이셔날 한 상품가치(매스컴측의 보도 메리트)가 있지만 "농약은 안전하고 문제없다"로는 상품가치가 없다고 하는 상업 저널리즘을 드러낸다. "양적으로 압도적인 매스컴 보도"를 뛰어넘어 소비자에게 올바른 정보를 전달, 이해시키는 것은 가능하지 않을까. 다음으로 농약에 관한 리스크커뮤니케이션 수법에 대한 유의점과 과제를 기술한다.

• Journal of Food Hygiene and Safety
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• v.31 no.3
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• pp.153-166
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• 2016

The purpose of this study was to investigate consumers' perceptions on monosodium L-glutamate (MSG) in social media. Data were collected from Naver blogs and Naver web communities (Korean representative portal web-site), and media reports including comment sections on a Yonhap news website (Korean largest news agency). The results from Naver blogs and Naver web communities showed that it was primarily mentioned MSG-use restaurant reviews, 'MSG-no added' products, its safety, and methods of reducing MSG in food. When TV shows on current affairs, newspaper, or TV news reported uses and side effects of MSG, search volume for MSG has increased in both PC and mobile search engines. Search volume has increased especially when TV shows on current affairs reported it. There are more periods with increased search volume for Mobile than PC. Also, it was mainly commented about safety of MSG, criticism of low-quality foods, abuse of MSG, and distrust of government below the news on the Yonhap news site. The label of MSG-no added products in market emphasized "MSG-free" even though it is allocated as an acceptable daily intake (ADI) not-specified by the Joint FAO/WHO Expert Committee on Food Additives (JECFA). When consumers search for MSG (monosodium L-glutamate) or purchase food on market, they might perceive that 'MSG-no added' products are better. Competent authorities, offices of education and local government provide guidelines based on no added MSG principle and these policies might affect consumers' perceptions. TV program or news program could be a powerful and effective consumer communication channel about MSG through Mobile rather than PC. Therefore media including TV should report item on monosodium L-glutamate with responsibility and information based on scientific background for consumers to get reliable information.

• Journal of Food Hygiene and Safety
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• v.28 no.2
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• pp.108-114
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• 2013

To describe the comparative awareness between media and industry, we conducted a survey with a professional group including 28 food safety managers at food corporations and 17 food journalists to find out the differences in perception of 'reporting terms' and 'correspondence terms' when food safety incident occurs. We surveyed by questionnaire methods and did the statistical analysis by SPSS. The results showed that 70.6% of the journalists and 92.9% of the corporation workers answered 'yes indeed' about the question whether the media has a great influence when food safety incident occurs. In the perception that use of the stimulating terms of the media was the cause of company damage, 83% of the corporate workers answered 'yes indeed', and 70.6% of the journalists answered 'yes'. It means that both groups agreed on stimulating terms causing company damage. In the question whether the 'reporting terms' of the media and the 'correspondence terms' of the government and academia made a difference in the consumers' perception and the spread of the incident, 92.9% of the corporate workers and 35.3% of the journalists answered 'yes indeed'. It means that both groups showed a common opinion that the difference in choice of words expanded the perception of consumers, and the spread of the incident. However, the corporate workers agreed with this in a more serious manner than the journalist group. In standardization of 'reporting terms' and restricting use, corporate workers were overall at a positive stand while journalists showed a big difference in opinion within the group. In conclusion, it is necessary to establish a measure to standardize the terms used by corporations, journalists, and professionals in order to decrease the differences of terms and the damage of consumers and the company when food safety incident occurs.

• The Korean Journal of Pesticide Science
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• v.15 no.4
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• pp.434-440
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• 2011

In order to establish the guidance of management and safe use hazard substance, trend analysis of hazard substance in/on agricultural products reported by press for 5 years (2005-2009) was performed. Data for the analysis collected from the articles about hazard substances from web portals, newspapers and so on. The mostly detected harmful factors in/on agricultural products were pesticides residue and heavy metals by the reports by press for last 5 years. The number of detected pesticides was slightly increased from 14 to 34 through the passage of time but the number of cases reported by press was not increased. On the other hand, the number of accidents and reports related to heavy metals were highly increased from 3 to 13 and 42 to 112, respectively. 65 pesticides including chlorpyrifos were detected in domestic agricultural products for the 5 years. Frequently detected pesticides were chlorpyrifos, endosulfan, carbendazim, azoxystrobin, and procymidone. Pesticide residues were repeatedly detected on green vegetables such as a green perilla leaf, a lettuce, a leek, and spinach among crops.