• Journal of Nutrition and Health
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• v.52 no.3
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• pp.310-322
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• 2019

Purpose: This study examined the food purchases from e-commerce and its relation to eating behaviors or habits in adult women in Incheon and Gyeonggi. Methods: A total of 410 subjects participated in the questionnaire survey. Food purchases in e-commerce and food habits were compared according to age, marital status, and food purchase status in e-commerce of the subjects. Results: Approximately 88% of the subjects had experience of buying foods by e-commerce; more than 40% of the subjects spent less than 100,000 Won buying foods by e-commerce in the past 6 months. The major purchases were coffee and tea, instant food and frozen food, and water and beverages. The reasons for buying foods in e-commerce were cheaper price, convenience of delivery, and variety of food choices. The main factors considered for purchasing foods in e-commerce were price and quality followed by rapid and accurate delivery, and food label and information. Approximately 70% of the subjects were very satisfied or satisfied with their food purchase in e-commerce, and 96% answered that they were willing to buy food in e-commerce again. The perception on the advantages of food purchases in e-commerce was 3.6 points out of 5 and significantly lower in the over 50s and married group. The subjects with experience and high cost of food purchase in e-commerce showed significantly low scores of dietary behaviors and eating habits, which is undesirable. Conclusion: A high percentage of people purchased foods by e-commerce, and they showed undesirable eating habits, especially when the cost of purchasing foods by e-commerce is high. These results showed that purchasing foods in e-commerce may be related to consumers' food habits. Therefore, continuous attention and nutrition guidance for e-commerce consumers are needed.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.93-95
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• 2021

새로운 코로나 바이러스 질병(COVID-19)은 많은 사람들의 일상생활에 영향을 끼쳤다. 그로 인해 학교 개학 연기와 재택근무 등으로 가정에서 생활하는 시간이 늘어났다. 정부의 사회적 거리 제한에도 식료품은 여전히 인간의 기본 필수품이다. 전염병이 유행하는 동안 식료품에 대한 소비자의 지출은 온라인 소매상에서 큰 폭의 증가를 보이며 온라인 쇼핑이 더욱 확대되고 있다. 판매 품목 중 신선도가 매우 중요한 요인으로 작용하는 농식품은 다른 제품보다 더딘 온라인 쇼핑의 성장 행태를 보이고 있다. 시장 상황을 보아 제품의 특성으로 인하여 농식품의 온라인 구매에 영향을 미치는 요소는 타 제품군과 다른 것으로 판단된다. 본 연구의 목적은 농식품의 온라인 및 모바일 거래 활성화를 위해 농식품 쇼핑몰의 특성과 혁신성이 구매의도에 미치는 영향력을 분석하는 데 있다. 본 연구는 온라인 농산물 쇼핑몰의 특성이 구매의도에 미치는 영향을 살펴보고, 그 관계에서 농식품의 온라인 및 모바일 거래 활성화를 위한 농식품 쇼핑몰 혁신성이 구매의도에 미치는 영향력을 중심으로 진행한다. 따라서 본 연구에서는 소비자의 혁신성이 농식품의 온라인 및 모바일 거래에서 거래 위험에 대한 저항을 낮추어 구매의도를 증가시키는데 영향을 미칠 것이라는 인과적 경로를 검증하고자 한다.

• Distribution Business Review
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• no.3
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• pp.55-67
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• 2003

본 연구에서는 할인점 자체 브랜드(PB) 구매에 영향을 미치는 소비자 관련 요인에 관한 모델을 제시하고 이를 테스트해보았다. 그 결과 식품과 가전 모두 PB에 대한선호도가 높을수록 구매의도가 증가함을 알 수 있었다. 그러나 구매의도의 경우 식품과 비식품이 다른 경로를 보이고 있었다. 식품 PB의 경우 소비자의"가격의식"과"혁신성"이 구매의도에 직접적인 영향을 미치는 반면 가전 PB의 경우"가치의식"과"품질격차"가 구매의도에 직접적인 영향을 미치는 것으로 나타났다. 이 같은 연구결과는 식품과 비식품의 유통업체 PB 마케팅이 각각 차별화 되어 접근되어져야 한다는 시사점을 말해준다.

• Journal of Consumption Culture
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• v.15 no.3
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• pp.67-90
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• 2012

When consumers choose healthy foods, they base their buying decisions on health-related food labeling and quality assessment of taste, health, and price. Moreover, both purchase experience and opinions of family and friends affect consumer choices. Focusing on these points, this study examined the effects of health-related food labeling on consumer choices by adding two variables-quality assessment of taste, health, and price and purchase experience-to the model of the theory of planned behavior. We also used structural equation modeling to test our hypotheses. In the study, health-related food labeling includes organic labeling, nutrient claims, and food additive labeling. We conducted a mail survey among 300 married women who buy cheese slices for their children more than once a month. It was discovered that health-related food labeling positively affected the level of quality assessment of taste, health, and price, and consequently led to positive attitudes and purchase intentions. Particularly, health-related food labeling positively influenced attitude toward using products without assessing the quality of taste, health, and price. The level of quality assessment of price positively affected attitude toward using and purchasing products, and purchase experience positively affected attitude toward using and purchasing products, and purchase intentions. The relationship between attitude to purchasing products and purchase intentions was the most positive, and the relationship between perceived behavioral control and purchase intentions was not significant. Overall, this study essentially contributes to the development of a theoretical framework of food labeling and consumer choices, which includes quality assessment of taste, health, and price and purchase experience, by using the theory of planned behavior.

• Journal of Korean Home Economics Education Association
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• v.18 no.4 s.42
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• pp.173-192
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• 2006

The purpose of this study was to provide basic data for developing nutrition education program focusing on the health-oriented food choice and purchase which affect the adolescents' health. The data was collected by means of questionnaire from the total of 273 students who were living in cities and myun district and final 253 questionnaires were analyzed by using the SPSS/WIN 10.0 program. The results are summarized as follows. First, the major source of information on food was mass media, especially advertisement and students spent $20{\sim}30%$ of allowance on food purchase. The students purchased cookies or ice cream mainly, once every 2-3 days at the store near house, after school, for appeasing hunger or thirst. The influence of gender, mother's education level, economic status of family, the amount of allowance, the period of receiving allowance, the details of allowance recording, school location on food purchasing behavior were significant(p<.05). Second, the price and taste were the most important factors when the students purchase food. Nutrition and food sanitation/safety were considered less important by the students. The factors considered when the students purchase food were significantly different between Sender, father and mother's education level, and the amount of allowance(p<.05). Third, middle school students' food purchase behavior were influenced by advertizement, friends, parents. The influence of advertisement, friends, parents when the students purchase food were significantly different between gender, mother's career, economic status of family, and the amount of allowance(p.<05). From tile result of this study, the middle school students consider price and taste more than the other factors related nutrition and health in purchasing foods. Therefore, it will be necessary to develope and enforce nutrition education program focusing on how to choose and purchase safe, nutritious, delicious and cheap foot for adolescents.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.527-535
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• 2020

The purpose of research is to examine mothers with elementary school children in Chungcheong and the convergence effect of recognition of food labeling standards on purchasing behavior. A two-step cluster analysis was performed for group classification according to the purchase behavior of processed foods and the collection was determined by Schwarz's BIC criteria. Three types were determined: "convenience pursuit," "large mart preference," and "high cost reverse purchase". The proportion of college graduates in 'large mart preference' was higher, the proportion of employment mothers in 'high cost reverse purchase' was higher, and the need for food labeling standards was higher in 'large mart preference'. 'Shelf life' was recognized as the most important item. 'Large market preference' scored higher in 'used materials' and 'food additives', 'nutrition labelling'. In order to improve the purchasing behavior of processed foods, above all else, it is necessary to develop customized educational media that can be easily applied to real life.

• Journal of the Economic Geographical Society of Korea
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• v.8 no.1
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• pp.131-152
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• 2005

The purpose of this paper is to find out the spatial characteristics of the relationships between urban large retailer and agro-food suppliers. For this purpose, Dong-A department store which is one of the most famous local distribution company was selected as a case study firm. The case study company has its own systematic food supply chain in the process of food procurement, selection, delivery, and marketing. It mainly does businesses in Daegu and Gyeongbuk province, but also procures and delivers products all around the country. Customers' recent concerns over the freshness and the period of circulation made the company use the local physical distribution system that it purchases products in nearby areas and perform procurement and delivery in nationwide areas. It is identified that trading types are significantly different by locations of suppliers in that more thin 40$\%$ of suppliers in Daegu are food manufacturers, whereas suppliers in Gyeongbuk mainly belong to the ones in fresh food production areas. In terms of durability of the retailer-supplier relation, the case study firm has relatively long-term relationship with suppliers, maintaining the relationship fer over 5 years in more than 70$\%$ of suppliers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.195-209
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• 2021

According to the 2019-2020 social media usage survey conducted by the Seoul e-commerce center, 5 out of 10 consumers have experienced shopping through social media. The cost of traditional advertising media has been reduced and advertising spending on social media has risen by 74%, indicating that social media is becoming a more important marketing element. While the number of users of social media has increased and corporate marketing activities have increased accordingly, research has been conducted in various aspects of marketing such as user motivation for social media, satisfaction, and purchase intention. There was no subdivided study on the differences in the social media usage frequency of consumers in actual purchasing behavior. This study attempted to identify differences in consumer characteristics by cluster in the agrifood purchase situation by grouping them by type according to the frequency of use of social media for consumers who purchase agri-food online. Product involvement, product need, and online purchase channel Consumer characteristics such as demographic distribution, perceived risk, and eating and lifestyle in each cluster were checked for the three agrifood purchase situations including choice, and types for each cluster were presented. To this end, questionnaire data on the frequency of social media use and online agrifood purchase behavior were collected from 245 consumers, and the validity of the measurement variables was secured through factor analysis and reliability analysis. As a result of cluster analysis according to the frequency of social media use, it was divided into three clusters. The first cluster was a group that mainly used open social media, and the second cluster was a group that used both open and closed social media and online shopping malls; The third cluster was a group with low online media usage overall, and the characteristics of each cluster appeared. Through regression analysis, the effect on product involvement, product need, and purchase channel selection when purchasing agri-food online through each of the three clusters was confirmed through regression analysis. As a result of the regression analysis, the characteristic of cluster 1 in the situation of purchasing agri-food online is a male in his 30s living in a rural area who has no reluctance to purchase agri-food on social media or online shopping malls. The characteristics of cluster 2 are mainly consumers who are interested in purchasing health food, and the consumer characteristics are represented. In the case of cluster 3, when purchasing products online, they purchase after considering quality and price a lot, and the consumer characteristics are represented as people who are more confident in purchasing offline than online. Through this study, it is judged that by identifying the differences in consumer characteristics that appear in the agri-food purchase situation according to the frequency of social media use, it can be helpful in strategic judgments in marketing practice on social media customer targeting and customer segmentation.

• Journal of Food Hygiene and Safety
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• v.25 no.2
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• pp.180-184
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• 2010

This study surveyed the change of housewives' purchase behaviors by food safety incidents; the outbreak of 2008 Melamine incident in Korea as for example. 565 housewives in Gunsan were interviewed in March 2009. 52.3% of respondents were regarded as unsatisfactory for food safety management in Korea. Despite the result of scientific assessment for melamine, 74.6% of respondents were yet regarded as health-threatening substance. By the point of before, during and after Melamine-related food safety incident, we were surveyed the level of purchase for melamine-related food items as five scales, the results were $2.47{\pm}0.97$, $1.80{\pm}0.92$ and $1.62{\pm}0.92$, respectively (p < 0.001). After the incident happened, the purchase level was even more reduced. This study also found that there were significance difference (p < 0.05) among the respondents' knowledge for melamine toxicity and food safety management in Korea concerning housewives' purchase behaviors, i.e. the more accurately for melamine toxicity and higher satisfactory of consciousness of food safety, there were less change of purchase behaviors. In conclusion, the consciousness of food safety and accurate knowledge of hazards were significantly affected for the change of housewives' purchase behaviors by food safety incidents. Therefore, it can be suggested that the need for more scientific risk communication strategies with consumer.

• Proceedings of the KSCN Conference
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• 2003.11a
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• pp.1059-1059
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• 2003

최근 초등학생들은 간식은 물론 끼니를 위해서 스스로 식품이나 음식을 선택하고 구매하는 식생활 관리의 주체자가 되고 있다. 본 연구는 초등학생의 간식구매실태와 이에 영향을 미치는 식생태적 요인을 파악하고자, 서울과 충청남도의 대도시, 소도시 및 농촌의 4개 지역의 초등학생 4, 5, 6학년 총 431명(남 223, 여 208)과 그 학부모를 대상으로 간식섭취, PC와 TV 이용도, 학부모의 영양지식과 식태도, 간식구매빈도 등을 설문지 조사를 하였다. 조사대상 초등학생의 평균 신장과 체중은 교육부의 학생 신체검사 결과보다 약간 높거나 비슷하였으나, 조사대상의 30.6%가 저체중이고 10.8%가 비만이었다. 가정의 월 소득은 101-200만원이 가장 많았고(56.3%), 아버지는 대졸 이상이 59.7%, 어머니는 고졸 이상이 55.9%로 가장 많았으며, 어머니는 44.1%가 직업을 갖고 있었다. 학생의 월 용돈은 2,001-5,000원이 31.0%로 가장 많았으며 간식 비는 1일에 500원 미만이 46.0%로 가장 많았다. 간식섭취 빈도는 1일에 1번 섭취가 51.5%로 가장 많았고 간식 구매 시 고려사항은 맛, 가격, 영양가와 유통기한의 순 이었다. 조사대상의 46.9%가 PC통신 또는 인터넷을 사용하였고 사용시간은 1시간 미만이 53.8%로 가장 많았으며, 하루 평균 TV 시청시간은 2~4시간미만이 46.4%로 가장 많았다. 학부모의 평균 영양지식 점수는 13개 문항 중 8.16 $\pm$ 2.16으로서 평균 62.8%의 정답 율을 보였으며, 식 태도 점수는 총 50점 만점에 전체 평균이 43.22$\pm$4.04로서 비교적 양호하였다. 식품별 구매빈도를 보면 1주에 1회 이상으로 나타난 것은 우유, 과자류, 빙과류, 라면, 주스 및 껌의 순 이었고, 햄버거, 피자, 호떡은 한 달에 1회 또는 그 이하로서 가장 낮았다. 과자, 라면, 빙과류의 구매빈도는 가정수입과 아버지와 어머니의 교육수준과 음의 상관 관계를, 학생의 월 용돈, TV 시청시간 및 간식섭취 빈도가 높을수록 와는 양의 상관관계를 보였다. 라면과 탄산음료는 부모의 영양지식이나 식 태도와 음의 상관관계를 나타냈고, 햄버거 구매빈도는 가정수입과 아버지와 어머니의 교육수준이 높을수록 잦았다. 학생의 간식빈도가 높을수록 우유섭취빈도는 낮았으며, 과자, 빙과, 사탕, 닭 꼬치, 감자튀김, 돈까스, 튀김의 구매빈도가 증가하여 간식내용이 영양적으로 양호하지 않음을 알 수 있다. 또한 TV 시청시간이 길수록 간식빈도와 유사한 구매 양상을 나타냈다. PC이용시간이 길수록 과자와 빵의 구매빈도가 낮아지고 껌의 구매빈도가 높아져 흥미롭다. 결론적으로 조사대상 초등학생은 간식 구매시 영양가보다는 맛을 중요시하며, 우유를 제외하면 주로 탄수화물과 당류식품의 구매빈도가 높다. 또한 가정 소득, 부모 교육수준과 영양지식, TV시청시간, 학생의 간식 비와 간식빈도 등 환경요인들이 식품구매에 영향을 주었다. 따라서 영양사를 중심으로 간식 선택의 중요성과 식품 구매 원칙에 대한 체계적인 영양교육을 학생과 아울러 학부모에게도 실시하여 초등학생의 바른 간식 구매능력을 향상시켜야 할 것이다.