• Title/Summary/Keyword: 시청자

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An Exploratory Study on the Authenticity Discourse Strategies of Popular Music Audition Programs - Focused on - (대중음악 오디션 프로그램의 진정성 담론 전략에 관한 탐색적 연구 - <미스터트롯>을 중심으로 -)

  • Lie, Jae-Won;Kim, Won-Gyum
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.6
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    • pp.1-13
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    • 2021
  • This study explored the mechanism by which Trot gained a superior position in the broadcasting contents market after the TV Chosun audition program was broadcast. We analyzed the narrative structure of the program to determine what differentiation and popularization strategy the trot audition program took from the existing audition program, and analyzed in-depth interviews with music experts and interviews with the production team. appealed to viewers with a strategy that reversed the success strategy of existing audition programs. First, the strong/non-competent participants did not compete with each other, but rather the strong/skilled players competed against each other. This trot audition set the singing ability as a new 'discourse on sincerity'. Second, we broke away from the 'demon editing', which was considered essential for audition programs, took a strategy of excluding villains. Third, we broke the practice of audition programs that were supposed to show expertise in specific genres, such as idol music, hip-hop, and bands, and combined trot with various genres. Fourth, unlike previous audition programs that mainly targeted specific generations or genders, the strategy was to expand the audience by targeting various age groups. Fifth, it has formed a middle-aged fandom with a 'subtitle strategy' that uses subtitles well to arouse viewers' interest and help empathize.

The Effect of Convergence Vision Therapy on VR Cybersickness (시지각 훈련이 사이버 멀미에 대한 융복합적 효과)

  • Cho, Hyung-Chel;Ro, Hyo-Lyun;Lee, HeeJae
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.55-65
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    • 2022
  • The purpose of this paper was to investigate the relationship between cybersickness symptoms and visual function and to determine whether visual perception training is effective in reducing symptoms of cybersickness. The study subjects were healthy adult males who experienced the same virtual reality program for 15 minutes. Afterwards, the VR satisfaction score and cybersickness level were measured and classified into a comfortable virtual reality program viewer group (CVR group, 20 people) and an uncomfortable virtual reality program viewer group (UVR group, 20 people). Visual function test was performed on all subjects, and the vision therapy training program was applied to the UVR group once a week for 40 minutes 12 times, and then the visual function and SSQ questionnaire were re-evaluated. Subjects with diplopia were 55% in the UVR group and 5% in the CVR group, which was significantly higher in the UVR group, there were differences in stereopsis, exophoria, near point convergence(p<.01) and vergence function(p<.001) between the two groups. After vision therapy, changes in SSQ, stereopsis, near point convergence, and vergence function of UVR user group were positively changed(p<.01). Therefore, cybersickness symptoms are related to visual function, it seems that the vision therapy can be used as a way to alleviate the symptoms of cybersickness.

Large-view-volume Multi-view Ball-lens Display using Optical Module Array (광학 모듈 어레이를 이용한 넓은 시야 부피의 다시점 볼 렌즈 디스플레이)

  • Gunhee Lee;Daerak Heo;Jeonghyuk Park;Minwoo Jung;Joonku Hahn
    • Journal of Broadcast Engineering
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    • v.28 no.1
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    • pp.79-89
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    • 2023
  • A multi-view display is regarded as the most practical technology to provide a three-dimensional effect to a viewer because it can provide an appropriate viewpoint according to the observer's position. But, most multi-view displays with flat shapes have a disadvantage in that a viewer watches 3D images only within a limited front viewing angle. In this paper, we proposed a spherical display using a ball lens with spherical symmetry that provides perfect parallax by extending the viewing zone to 360 degrees. In the proposed system, each projection lens is designed to be packaged into a small modular array, and the module array is arranged in a spherical shape around a ball lens to provide vertical and horizontal parallax. Through the applied optical module, the image is formed in the center of the ball lens, and 3D contents are clearly imaged with the size of about 0.65 times the diameter of the ball lens when the viewer watches them within the viewing window. Therefore, the feasibility of a 360-degree full parallax display that overcomes the spherical aberration of a ball lens and provides a wide field of view is confirmed experimentally.

A Study on the Formative Process of Genre and Storytelling in Observation Entertainment Programs - Focusing on the Role of Observer (관찰 예능의 장르화 과정과 스토리텔링 연구 -관찰자의 역할을 중심으로)

  • Lee, Hyun-Joong
    • Journal of Popular Narrative
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    • v.25 no.2
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    • pp.217-245
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    • 2019
  • Recently, the interest among Korean broadcasters in the 'observation entertainment' genre has intensified. This study aims to analyze the genre and storytelling of observation entertainment programming from a narratological perspective. The origin of the Korean observation entertainment program began with the 'reality-variety show'. There was a 'real-life' debate in these reality-variety shows, and as an alternative, the observation entertainment program appeared. Documentary filming, omnibus composition, and spatialization of 'everyday' life have led to the recognition of observation entertainment as a single genre. In particular, 'observers' have become a key factor in the observation entertainment program. The subject of the program is determined by who the observer is. The variability of the program format is the same. The observer looks at the observation target on behalf of the viewer. At the same time, he or she serves as a narrator of the program. The observer functions as the most influential factor in the storytelling of the observation entertainment program. In the observation entertainment program, 'observation' is only a form. It is the observer who creates a narrative within this same format to make the difference between each program. Also, voyeurism has been considered a problem in reality shows such as observation entertainment programs. However, the form communicated by observers is not a direct peek, so much of the problem of voyeurism is mitigated. Such observation entertainment programs analyzed through observers are meaningful in that they make people understand the cultural meaning of "reality" in TV and the storytelling of contemporary Korean TV entertainment.

The Structural Relationship and Difference During to Watch Sports Through TV by Advertising to Perceived Intrusiveness, Advertising Attitude and Advertising Avoidance (TV를 통한 스포츠 시청 중 광고에 대한 소비자의 지각된 침입성, 광고태도, 광고회피의 차이와 구조적 관계)

  • Cho, Song-Hyun;Jang, Hyeon-Gil
    • 한국체육학회지인문사회과학편
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    • v.54 no.6
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    • pp.309-319
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    • 2015
  • The purpose of this research was to find out the structural relationship and difference soccer and baseball during TV sport broadcasting of advertising for consumer attitude relation of advertising, advertising avoid, perceived intrusiveness in order to help for advertising strategy and giving for good image to sport viewer by advertising media. In this study, 275 surveys were collected and the participants were university student in B metropolitan city using convenience sampling method. The questionnaires were written using self-administration method. The confirmatory factor analysis and the structural equation model were done using IBM AMOS 20. The reliability analysis, descriptive analysis, frequency analysis, independent t-test and correlation were done using IBM SPSS Statistics 21. The results were as follows: First, cognitive avoidance and physical avoidance was shown that baseball viewer was higher than football viewer. Advertising attitude and perceived intrusiveness was shown the baseball viewer and football viewer not different. Second, perceived intrusiveness had effect advertising attitude. Third, perceived intrusiveness had effect avoidance(physical avoidance, cognitive avoidance). Fourth, advertising attitude had effect on advertising cognitive avoidance. Fifth, advertising attitude had not effect on advertising physical avoidance.

The Influences of Watching Chinese vlog of YouTuber Deemd on intention to visit China and purchase intentions for Chinese products: Focusing on the mere exposure effect and the halo effect (유튜버 딤디(deemd)의 중국 vlog 시청이 중국 방문의도 및 중국 제품 구매의도에 미치는 영향: 단순노출효과와 후광효과를 중심으로)

  • Lee Hyun Ju;Soojin Kim
    • Journal of Public Diplomacy
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    • v.2 no.2
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    • pp.53-80
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    • 2022
  • Despite an astronomical budget for public diplomacy, China is experiencing successive failures in public diplomacy. The unfavorable feeling towards China is increasing every year in the world and China needs a new public diplomacy to resolve anti-Chinese sentiment. Here, we found that viewers of Korean-Chinese student YouTuber Deemd formed a friendly image towards China after watching Deemd's China vlog. Therefore, in this study, we tried to examine whether Deemd's vlogs affect the improvement of China's country image theoretically guided by the theory of mere exposure effect. In addition, we examined whether the improvement of a country image causes the 'Halo effect' that leads to an increase in the intention to visit China and purchase intention of Chinese products. It is expected that the results of this study can serve as a new digital media diplomacy solution for countries, including China, that want to capture the hearts of foreign public in the era of a new digital public diplomacy.

System Architecture for Digital Hologram Video Service (디지털 홀로그램의 비디오 서비스를 위한 시스템 설계)

  • Lee, Yoon-Hyuk;Seo, Young-Ho;Kim, Dong-Wook
    • Journal of Broadcast Engineering
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    • v.19 no.5
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    • pp.590-605
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    • 2014
  • The purpose of this paper is to propose a service system for a digital hologram video, which has not been published yet. This system assumes the existing service framework for 2-dimensional or 3-dimensional image/video, which includes data acquisition, processing, transmission, reception, and reconstruction. This system includes acquisition of color and depth image pairs from a image acquisition system with vertical rigs, rectification of acquired image pairs and generating digital hologram. Also it is designed to reduce the CGH (computer-generated hologram) generation time to 1/3. It also includes some additional and optional functions such as watermarking, compression, and encryption.

Changes of visual discomfort depending on velocity of lateral motion and motion-in-depth in stereoscopic images (양안식 영상에서 깊이 방향 모션과 수평 방향 모션 속도에 의한 시각적 불편함의 변화)

  • Lee, Seong-Il;Jung, Yong Ju;Sohn, Hosik;Ro, Yong Man;Park, Hyun Wook
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2010.11a
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    • pp.4-7
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    • 2010
  • 3D 콘텐츠에 대한 관심이 증가함에 따라 3D 시청 및 제작에 대한 가이드라인의 필요성도 함께 증가하고 있다. 3D 안정 시청 가이드 라인은 3D 시청으로 인한 시청자의 시각적 불쾌감이나 피로감을 방지하는데 목적을 두고 있으며, 최근 일본의 3DC에서는 과도한 수렴-조절 불일치를 방지하기 위해 양안 시차 $1^{\circ}$를 쾌적 시차 범위로 권고하고 있다. 하지만 이 쾌적 시차는 절대적인 수치가 아니며, 콘텐츠의 특성 및 시청 조건에 따라 변하는 것으로 추정된다. 본 논문에서는 쾌적 시차를 갖는 3D 영상 콘텐츠에서 객체의 모션으로 인해 양안시차가 시공간적으로 변할 때, 야기되는 시각적 불편함의 변화에 대하여 관찰한다. 특히, 깊이 방향 모션 및 수평 방향 모션에서 객체의 속도 변화에 대한 시각적 피로감의 정도를 주관적 평가를 통하여 측정한다.

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3D Image Capturing and 3D Content Generation for Realistic Broadcasting (실감방송을 위한 3차원 영상 촬영 및 3차원 콘텐츠 제작 기술)

  • Kang, Y.S.;Ho, Y.S.
    • Smart Media Journal
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    • v.1 no.1
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    • pp.10-16
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    • 2012
  • Stereo and multi-view cameras have been used to capture the three-dimensional (3D) scene for 3D contents generation. Besides, depth sensors are frequently used to obtain 3D information of the captured scene in real time. In order to generate 3D contents from captured images, we need several preprocessing operations to reduce noises and distortions in the images. 3D contents are considered as the basic media for realistic broadcasting that provides photo-realistic and immersive feeling to users. In this paper, we show technical trends of 3D image capturing and contents generation, and explain some core techniques for 3D image processing for realistic 3DTV broadcasting.

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"Onward": Causal Relationships and Consistency of Events -through Comparison with "Up"- ("온워드:단 하루의 기적":사건의 인과 관계와 일관성 '업'과의 비교를 통해서)

  • Nago, Mari
    • The Journal of the Korea Contents Association
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    • v.20 no.11
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    • pp.49-57
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    • 2020
  • In this paper, the causal relationships in Onward are compared and contrasted with the ones in Up. The characters in Up purposefully move to action for the given cause. The residents there accept the surreal beings as normal. Thus, the viewers understand such surreal beings in the scene as part of the fantasy world of Up. The protagonists in Onward also have purpose for the actions they take. For achieving their goal, they choose problem solving method from the magical world. However, there is no causal relationship between reality and their world. Thus, it fails to persuade its viewers.