• The Journal of Society for e-Business Studies
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• v.13 no.1
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• pp.45-53
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• 2008

TV has changed from simple broadcast media to integrated media that can operate multiple-function So, TV has offered various services and users are using their control on TV. However, TV is still passive media in social stereotype, these change brings viewers a lot of confusion. In this study, we conducted a survey about viewer's activity, perception and satisfaction of TV to understand view's watching pattern. We hope our research will be used to understand the gap of TV and viewers.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1303-1312
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• 2018

The study analyzed the evaluation of the advertisement effect by the score and the method of the advertisement comments in ad evaluation in online site, 'TVCF'. The results are as follows. First, Internet viral advertisement showed higher number of ad comments and higher evaluation of advertisement effect than cable broadcasting advertisement. Second, the results of analysis of the difference of advertisement evaluation according to ad types and digital user characteristics showed that women are more positive than men toward both cable broadcasting and internet viral advertisement.