• Title/Summary/Keyword: 시장개방

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A Study on Market Expansion Strategy via Two-Stage Customer Pre-segmentation Based on Customer Innovativeness and Value Orientation (고객혁신성과 가치지향성 기반의 2단계 사전 고객세분화를 통한 시장 확산 전략)

  • Heo, Tae-Young;Yoo, Young-Sang;Kim, Young-Myoung
    • Journal of Korea Technology Innovation Society
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    • v.10 no.1
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    • pp.73-97
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    • 2007
  • R&D into future technologies should be conducted in conjunction with technological innovation strategies that are linked to corporate survival within a framework of information and knowledge-based competitiveness. As such, future technology strategies should be ensured through open R&D organizations. The development of future technologies should not be conducted simply on the basis of future forecasts, but should take into account customer needs in advance and reflect them in the development of the future technologies or services. This research aims to select as segmentation variables the customers' attitude towards accepting future telecommunication technologies and their value orientation in their everyday life, as these factors wilt have the greatest effect on the demand for future telecommunication services and thus segment the future telecom service market. Likewise, such research seeks to segment the market from the stage of technology R&D activities and employ the results to formulate technology development strategies. Based on the customer attitude towards accepting new technologies, two groups were induced, and a hierarchical customer segmentation model was provided to conduct secondary segmentation of the two groups on the basis of their respective customer value orientation. A survey was conducted in June 2006 on 800 consumers aged 15 to 69, residing in Seoul and five other major South Korean cities, through one-on-one interviews. The samples were divided into two sub-groups according to their level of acceptance of new technology; a sub-group demonstrating a high level of technology acceptance (39.4%) and another sub-group with a comparatively lower level of technology acceptance (60.6%). These two sub-groups were further divided each into 5 smaller sub-groups (10 total smaller sub-groups) through two rounds of segmentation. The ten sub-groups were then analyzed in their detailed characteristics, including general demographic characteristics, usage patterns in existing telecom services such as mobile service, broadband internet and wireless internet and the status of ownership of a computing or information device and the desire or intention to purchase one. Through these steps, we were able to statistically prove that each of these 10 sub-groups responded to telecom services as independent markets. We found that each segmented group responds as an independent individual market. Through correspondence analysis, the target segmentation groups were positioned in such a way as to facilitate the entry of future telecommunication services into the market, as well as their diffusion and transferability.

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Design and Implementation of A Context-Aware Authentication Security Service Based on u-Hospital Environments (u-병원 환경 기반에서 상황인식 인증 보안 서비스 설계 및 구현)

  • Jeong, Chang-Won;Choi, Jae-Hyeong;Joo, Su-Chong
    • Journal of Internet Computing and Services
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    • v.13 no.2
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    • pp.51-57
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    • 2012
  • The warming up of the recent competition in the smart phone industry followed by rapid increase of open platforms and app stores have led the mobile terminals to adopt the general purpose operating system. The mobile device utilizing this OS is vulnerable to mobile malignant code which is highly transferable. As a result, the scale of mobile attack and harm increase. However, compared to the malicious code and virus which keep increasing, the elements for security to prevent are insufficient. Therefore, this paper describe about the Context Aware Service that eliminates the potentially risky elements on the smart phone service, which could threaten the usability of the service including invasion of personal information. The proposed system prevents from disclosure of personal information by giving the procedure of information, and realizes the service that is able to change the sequence of identifying the users' information to prepare for emergency.

The Policy Implications of Port Redevelopment and Urban Regeneration Experiences of Advanced Countries (선진국 항만재개발과 도시재생사업의 경험과 정책적 시사점)

  • Jin, Young Hwan
    • Journal of the Korean Regional Science Association
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    • v.31 no.1
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    • pp.83-101
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    • 2015
  • This paper examines port redevelopment and urban regeneration projects of foreign advanced countries and investigates policy implications to apply to Korean port cities. Busan and Incheon have started to redevelop old port facilities located near old city centers and they have been faced several problems. Significant findings are found from the experiences of Inner Harbor in Baltimore, Darling Harbor in Sydney, Hafencity in Hamburg, Eastern Dockland in Amsterdam and Minatomirai 21 in Yokohama etc. At first, port and city have to be integrated to an unique regeneration project in order to solve the spatially disconnected problems originated from separate development in the initial stage. Preservation of historical regional assets is highly recommended to characterize its own value which is emphasized in the age of post modernism. Accurate and consistent design guidelines of port cities are stressed to build high standard cities. In the perspective of investigating a new business model, anchor facilities and place marketing strategies are introduced to induce more people to the place specially in the beginning stage. In addition, creative financing methods and competent implementing bodies are emphasized to running the projects stably regardless of real estate market status.

Design and implementation of agriculture system for Internet Of Things (사물인터넷을 위한 농장 시스템 설계 및 구현)

  • Lim, Soon-Ja
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.12
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    • pp.8896-8900
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    • 2015
  • Recently, various career paths draw young workers from twenty to forty to the metro city in Korea. The korea's agriculture sector has decrease in population and productivity which result a threat for it to become an aging society. Also, our country has a difficulty in a tough competition with other countries through agricultural market-opening such as WTO and FTA. In this paper, we introduce a technology using open-source project including Raspberry that easily accessible and applicable to an agricultural industry. In other words, as we build a device monitoring the production environment, everyone can use agricultural sector through an IoT technology, solve the problem with a labor shortage through production process automation, check the condition of the agricultural environment in real time, enhance the quality of the agricultural product by corresponding a certain condition, and improve the competitiveness through a competitive price comparing to the worldwide farm product. Also, we find a way to use data to the other business through data collection and analysis in a process of using the IoT.

A Study on Characteristics of Exterior Design in Passenger Ships (여객선 외관 디자인의 특징에 관한 연구)

  • Byun, Lyang-Soun;Park, Jae-Hee
    • Archives of design research
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    • v.18 no.4 s.62
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    • pp.65-72
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    • 2005
  • The expected demands for the new styling design can be studied by examining the recent deliveries and the new buildings on order. These ships are setting the trend for the operation of passenger ships. There has been a rapid increase in size and produce of ship some remarkable exterior design image. These ships follow very similar design concept, even if their operator compete with each other in the same market. But also new innovative design solution have been introduced to catch the interest of the passengers. The propose of this study is to investigate the exterior styling design in passenger ships, which result form examining the exterior elements such as funnels, pods, hulls, trademark, colours, flowing curvilinear lines and from. Each different passenger ship lines require different design style for different markets, while ships of different sizes and categories obviously require different solution. When a new class is created later, key design element will be retained, with some items being changed and new ideas introduced.

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A Study on Factors Affecting PB(Private Brand) Products Preference (PB제품의 구매선호도 영향요인)

  • Park, Yeung-Kurn;Kim, Chang-Wan
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.189-201
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    • 2002
  • Objectives of this study were: First, the purpose of this study is to develope the factors affecting private brand based on past researches and to review effects of the consumer perception factors affecting private brand preference. Second, to set up research model specifying relationships among price perception, information search and experience, Quality perception and private brand preference. Third, to test hypotheses derived from the research model of this study and to attempts to explain how to have the effect the private brand preference. Marketing implications of this study were: As a result LISREL analysis, price perception, informations search and experience, quality perception increase and enhance private brand preference. Limitations of this study were: Data collection methods used in this study were questionable for the lack of general analysis in the difference of preference between characteristics of purchaser and characteristics of non-purchaser exactly because our sample was only limited to Changwon, Masan and Jinhae. So future study has to include samples in other regions.

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The Study on the Subjective Conceptualization of Social Work Professional to Consumerism in Social Welfare for the Disabled (장애인복지 소비자주의에 대한 사회복지전문직의 주관적 개념화 분석)

  • Park, Kyung-Su
    • Korean Journal of Social Welfare
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    • v.58 no.4
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    • pp.169-196
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    • 2006
  • As social work practice for the disabled is still centered in provider's perspective in Korea, this study started with concerns for consumerism that is emerging as an alternative for the social work practice for the disabled. Consumerism is rooted in organization process of the disability rights movement, and considered as an ideology that protects actively the rights and influence of consumers. However, consumerism is not operating as an accomplished ideology yet, but as a type of the practical discourse. Consumerism is interpreted in multiaxial meanings and the conscituents of consumerism is used ambiguously in practice. This is because theoretical reviews on the conceptual thinking of consumerism are scant and empirical inquiries into conceptual cognition of social workers who uses this concept as a professional are scarce. After analyzing the data using Q methodology, the result shows that social workers' major cognitive types on consumerism perspective consists of four types; Empowerment type, Market-mechanism type, Multi-opening type and Traditional-value type. These types are classified by the dimension of 'specific/extended', 'traditional/reformative' and 'instrumental/autotelic'. This result will attribute to develop consumer-intimate policy, practice program and professional training program and to give facilities for lucid communication among policy, practice field, theory and movement in social welfare for disabled as it materializes the explicit conception of consumerism that is understood ambiguously in Korea.

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생명보험산업(生命保險産業)의 효율성(效率性) 분석(分析)과 업무개선방안(業務改善方案)에 관한 연구(硏究)

  • Na, Dong-Min
    • KDI Journal of Economic Policy
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    • v.17 no.1
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    • pp.145-176
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    • 1995
  • 우리나라 생명보험산업(生命保險産業)은 과거 40여년간의 비약적인 외형성장(外形成長)에도 불구하고 내적(內的)으로는 인위적(人爲的)으로 조성되어 온 과점적(寡占的) 시장체제하(市場體制下)에서 여러가지 문제점이 노정되고 있어, 금융(金融)의 자율화(自律化) 개방화(開放化) 국제화(國際化) 시대(時代)를 맞이하여 대외경쟁력(對外競爭力) 강화(强化)와 내부효율성(內部效率性) 제고(提高)를 위한 본격적인 연구(硏究)가 시급히 이루어져야 할 시점에 섰다. 본(本) 연구(硏究)는 계량적(計量的)인 기법(技法)을 활용함으로써 우리나라 생명보험산업(生命保險産業)의 효율성(效率性)에 관한 실증분석(實證分析)을 시도하여, 내재(內在)하고 있는 문제점(問題點)을 파악하고 이에 대한 발전방안(發展方案)을 제시하고자 하는 데 목적(目的)을 두고 있다. 규모(規模)의 경제성(經濟性)(economies of scale) 분석결과 생명보험회사들이 영업인원(營業人員)에 대한 과다(過多)한 투자(投資)에 상응하는 규모확대(規模擴大)나 효과적인 경비절감(經費節減)을 이루지 못하여 내부적으로 과다인력(過多人力)의 사용으로 인한 경영(經營)의 비효율화(非效率化)가 초래되고 있으며, 대리점(代理店)을 통한 점포정책(店鋪政策)에서도 규모(規模)의 비경제성(非經濟性)이 존재하고 있음을 알 수 있다. 범위(範圍)의 경제성(經濟性)(economies of scope)과 관련해서는 주업무(主業務)인 보험영업업무(保險營業業務)와 부대업무(附帶業務)인 자산운용업무(資産運用業務)간에 비용보완성(費用補完性)(cost complementarity)이 존재하고 있는 것으로 나타나, 자산업무에 대한 적극적(積極的)인 투자(投資)와 효율적(效率的)인 관리(管理)로 업무다변화(業務多邊化)를 추진하여 범위의 경제성을 높이는 것이 바람직하다고 사료된다. 이 밖에 本(본) 논문(論文)의 분석(分析)을 통하여 도출된 우리나라 생명보험산업의 문제점으로 낮은 수익력(收益力), 저생산성(低生産性), 재무구조(財務構造)의 부건전성(不健全性), 비효율적(非效率的)인 자산운용(資産運用), 소비자보호장치(消費者保護裝置)의 미비(未備) 등을 들 수 있으며, 본 논문에서는 이에 대한 업무(業務) 및 제도개선(制度改善)의 구체적인 방향을 제시하고 있다.

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Study on Hospital Staff's Recognition toward Opening of Medical Services Market (병원직원의 의료시장개방에 대한 인식조사)

  • Ryu, Hyang-Jin;Yu, Seung-Hum;Park, Eun-Cheol;Kim, Jung-In;Sohn, Tae-Yong
    • Korea Journal of Hospital Management
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    • v.11 no.3
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    • pp.56-72
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    • 2006
  • This study aims to deal with hospital staff's recognition on the opening of the medical services market, their attitude to the opening - agreement and disagreement, and their intention to use a foreign hospital or to consult its doctors again. It was conducted for 450 employees of one university hospital located in Gyeonggi Province, Korea with systemized questionnaires. The main results of this study are as follows: First, Medical technicians showed the highest level recognition on the opening of the medical services market. Second, The percentage of agreement to the opening was the highest for medical technicians and lowest for doctors while that of agreement was the highest for doctors and lowest for nurses. For residents, among doctors, the percentage of disagreement was the lower than that of agreement. Third, the intention to use a foreign hospital and to consult its doctor again was the lowest for medical engineers and the highest for doctors. Fourth, The most urgent task for local hospitals to accomplish in response to the opening was the improvement of the diagnosis and treatment technologies for nurses, and the improvement of the service provided by the hospital staff for the others. For doctors, in particular, the improvement of the diagnosis and treatment technologies was just the fourth urgent task. In conclusion, the result varies to the type of occupation. Apparent difference was found for doctors, in particular, that seem to be directly affected by the opening of medical services market. Local hospitals and doctors, therefore, should make efforts together to improve the diagnosis and treatment technologies. All the hospital employees of every type of occupation, meanwhile, need to prepare for the opening with medical service of improved quality.

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A Study on the Institutional Barriers in the Defense Trade between Korea and U.S. (대미 방산 수출의 제도적 장벽에 관한 연구)

  • Kim, Jong Ryul
    • Convergence Security Journal
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    • v.13 no.5
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    • pp.27-35
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    • 2013
  • There has been a adverse balance between Korea and U.S. in defense trade. This paper investigates the current status of the defense trade imbalance in terms of numerical values, and also analyzes the institutionalized barriers to Korea defense exporters imposed by laws and regulations. It is found that the amount of Korea defense import is several tenfold that of the export to U.S. in 2011. The barriers are analyzed to be the american laws and regulations. The buy american act is applied to the U.S government procurements and the Berry amendment is applied to the defense procurements. These two laws has been implemented by the defense federal acquisition regulation which allows U.S. Dept. of Defense to buy only american products. To overcome the barriers, Korea ought to sign a defense MOU with U.S., so that the buy american act and the Berry amendment can be waived.