• Title/Summary/Keyword: 시간적 거리

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Effects of Temporal/Social Distance and Message Construal Level on Evaluations of a Retargeting Advertising (복합적인 심리적 거리와 메시지유형의 해석수준 일치가 리타겟팅 광고효과에 미치는 영향)

  • Choi, Hyejin;Kim, Heejin
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.593-606
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    • 2019
  • This study examines effective message strategies that fit with the characteristics of retargeting advertisements, based on the Construal Level Theory. First, we investigate whether the social distance that applies between interpersonal interactions can also be observable in an online environment and test the effects of social distance, depending on the type of online sites. We then examine consumers' construal level when social and temporal distances interplay, and how the effects of the messages change accordingly. As a result, social distance and message construal levels by website type were consistent with existing CLT studies. However, the hypothesis that advertising effects will be higher only when all, multidimensions' distances and construal levels of messages match, was partially supported. Also the current view, that the consumers' evaluations will show no difference to when either or both dimensions are distal, was rejected. Instead, when a discrepancy between temporal and social distance was present, the construal level of the message was more effective when congruent with the social distance out the two dimensions. Hence, it is possible to infer that the influence of psychological distance may vary depending on the dimension of distance.

The Effects of Positivity and Negativity of Present and Future on Temporal distance judgment and Time expression (현재와 미래의 긍정성과 부정성이 시간적 거리 판단과 시간표현에 미치는 영향)

  • Lee, GoEun;Shin, HyunJung
    • Korean Journal of Cognitive Science
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    • v.29 no.4
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    • pp.265-281
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    • 2018
  • This study examines the effect of present and future situation on the temporal distance estimation to the future. The effect of present and future situation on time expression was verified. In Experiment 1, an experiment was conducted to investigated the effects of positivity/negativity situation of the present and the future on the judgment of subjective the distance to a certain future time. The results are as follows. When the present is positive and the future is negative, the future looks closer than the objective temporal distance and comes faster, When the present is negative and the future is positive, the future looks farther and comes slower. On the other hand, when the present and the future are both negative, the future looks coming slower. And when the present and the future are both positive, the future is expected to come faster. In Experiment 2, the cognitive and emotional aspects of subjective time through time expressions. It can be said to be 'the time of perseverance' in the sense of time for effort. On the other hand, when the present is positive compared to the future, the time seems go fast and we generally prefer to use cognitive expressions such as 'fast' and emotional expressions such as 'near' and 'pleasant' and 'flutter'. It is 'the time of availability', which means the time to enjoy and utilize.

The Effects of Message Framing in Public Service Advertising - Moderating Role of Temporal Distance - (공익광고의 메시지 프레이밍 효과 - 시간적 거리감의 조절효과 -)

  • Yu, Ming-Ji
    • Management & Information Systems Review
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    • v.32 no.4
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    • pp.209-225
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    • 2013
  • The effects of message framing have been major research themes in marketing and advertising field and several studies on these effects have been conducted. The purpose of this study is to examine the direct effects of public service Advertising message framing and moderating role of temporal distance. The results indicate that message types have a significant effect on message reliability and acceptance intention. In addition, temporal distance plays a significant moderating role between the message types and the dependent variable. The results of this study suggest various implications in the public service advertising area.

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Effects of Object Size and Viewing Distance on Duration Perception (대상의 크기 및 관찰거리가 시간 지각에 미치는 영향)

  • Lee, WonSeob;Kim, ShinWoo;Li, HyungChul O.
    • Science of Emotion and Sensibility
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    • v.21 no.4
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    • pp.91-102
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    • 2018
  • Although accurate time perception is necessary to properly respond to the environment, it was discovered that non-temporal features also affect time perception. Previous studies have identified various factors that affect time perception, but there was no attempt to directly investigate the possible effects of the distance between participants and the stimuli on time perception. The current study examined the effects of viewing distance on time perception, by considering the retinal, physical, and perceived size of the stimuli. The viewing distance had no effect when either the physical size or the perceived size of the stimulus was the same. Viewing distance was found only to have an effect when the retinal size of the stimulus was the same. This effect might be a size effect rather than a distance effect because as the viewing distance increases the size should also increase to maintain the retinal size. These results imply that temporal perceptual constancy is preserved irrespective of the viewing distance, when distance information is not limited.

A Velocity Based Location Management for Next Generation Mobile Communication Systems (차세대 이동통신 시스템을 위한 속도 기반 위치관리)

  • 황승희;한영희;이보경;양권우
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.10c
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    • pp.208-210
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    • 2001
  • 차세대 이동통신 시스템에서 이동단말에 대한 착호를 설정하기 위해서는 위치관리가 필요하다. 기존의 동적 위치관리 기법에서는 시간, 거리, 이동회수와 같은 단편적인 이동 특성을 위치갱신의 기준으로 채택하였다. 이런 기법들은 다양한 이동성을 갖는 이동단말에 대해서 그 위치관리 비용의 편자가 크다. 가장 효율적인 것으로 알려져 있는 거리기반 기법은 이동거리만을 위치관리의 기준으로 택함으로서 이동이 적은 이동단말에 대해서는 갱신비율이 현저히 낮아짐으로서 그 비용이 작지만, 반대로 이동성이 많은 경우에는 갱신비용이 커진다. 따라서 본 논문에서는 위의 거리기반 기법의 이런 단점을 개선하면서 이동단말의 이동성을 이동거리와 시간에 의해 결정되는 속도로 나타내고, 그 속도에 따라 거리 임계값 및 시간 임계값을 조정하여 위치갱신 및 페이징을 수행하는 새로운 위치관리 기법을 제안한다. 세안된 기법의 효율성을 제시하기 위하여 분석적 모델 및 수치적 결과를 통하여 제안하는 기법과 기존의 거리기반 기법의 총 비용을 구하였으며, 그 결과 제안된 기법은 가변적인 속도 변화를 보여주는 이동단말의 이동성에 대하여 효율적임을 보여 준다.

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Effects of Size Illusion According to Distance Information Restriction on Time Perception (거리 정보 제한에 따른 크기 착시가 시간 지각에 미치는 영향)

  • Kim, Min-Kyu;Lee, Won-Seob;Kim, Shin-Woo;Li, Hyung-Chul O.
    • Science of Emotion and Sensibility
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    • v.25 no.1
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    • pp.79-90
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    • 2022
  • IThe perception of sub-second duration through the visual sensory system is affected by non-temporal characteristics (factors other than the duration of the stimulus). However, studies have shown that if distance information is abundant and size constancy maintained, the duration of the target is constantly perceived. The current study examined the relationship between size and time perception constancy in a three-dimensional environment with limited distance information. A device was constructed to limit the participants' bilateral and monocular cues. This prevented participants from maintaining size constancy, resulting in size illusions that could not accurately perceive physical size. In Experiment 1, the size of the physical stimulus of reference and test stimuli were the same at all viewing distances. The results suggest that, despite the same physical size, stimuli with close observations were perceived to be greater and lasted longer. In Experiment 2, the retinal size of the reference stimuli and test stimuli was controlled equally at all viewing distances. As a result, although the physical size of the stimuli increased as the observation increased, the perceived size of all the stimuli was the same. Therefore, the duration of the target was constantly perceived at all viewing distances. The results of this study demonstrate that even when distance information is limited, time perception is affected by the perceived size of the object. It also suggests that when rich distance information exists, the duration of the object can be constantly perceived even if the observation distance varies.

Mapping Time-distance Cartogram and the Accessibility Analysis in Korea (시간거리 접근성 카토그램 제작 및 접근성 공간구조 분석)

  • Kim, So-Yeon;Lee, Keum-Sook
    • Journal of the Economic Geographical Society of Korea
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    • v.9 no.2
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    • pp.149-166
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    • 2006
  • The purpose of this study is to produce time-distance cartograms based on the various Korean transportation networks, and to analyze the spatial structure of time-distance accessibilities. For the purpose this study attempts to develop continuous area cartogram by utilizing Wolf's algorithm for creating contiguous cartogram in ArcGIS 9. The absolute physical space was transformed to the functional space indexed by time-distances along various transportation networks in Korea. We examined the differences in the time-distance accessibilities among transportation networks. This study makes a comparison between the spatial structure of time-distance accessibility of KTX network with them of existing railroad network, as well as with them of road network. In order to clarify the spatial structures of time-distance accessibilities, we restructured them on the time-distance circular diagrams and performing Multi-Dimensional Scaling analysis. Overall structure of time-distance accessibilities shows similar patterns: The time distances are shrinked a lot along the Seoul-Busan axis, while coastal parts, in particular the eastern part of the county, are shrinked relatively little via all transportation networks. The Road network affects significantly on the accessibilities of cities in Gangwon-do and Gyeonggi-do, while railway network affects on the accessibilities of cities in Jeolla-do and Gyeongsang-do in general. When we compared the time-distance accessibilities based on the 5 largest cities, Seoul appears as the most accessible city from/to all other cities in Korea. We can also find significant changes in the time-distance accessibility between KTX network and existing railroad network. Cities along the KTX network, in particular cities which has KTX stops, improved significantly in time-distance accessibilities.

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Improved Parallel Computation for Extended Edit Distances (개선된 확장편집거리 병렬계산)

  • Kim, Youngho;Sim, Jeong Seop
    • Proceedings of the Korea Information Processing Society Conference
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    • 2014.11a
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    • pp.62-65
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    • 2014
  • 근사문자열매칭 알고리즘은 검색엔진, 컴퓨터보안, 생물정보학 등 많은 분야에서 연구되고 있다. 근사문자열매칭에서는 거리함수를 이용하여 오차를 측정한다. 거리함수로는 해밍거리, 편집거리, 확장편집거리 등이 있다. 이때 확장편집거리는 mn) 시간과 공간에 계산할 수 있으며, 최근 m개의 쓰레드를 이용하여 O(m+n) 시간과 O(mn) 공간을 이용한 병렬알고리즘이 제시되었다. 본 논문에서는 기존의 확장편집거리를 계산하는 병렬알고리즘을 개선한 효율적인 병렬알고리즘을 제시한다. 기존의 병렬알고리즘을 최적화하고, 기존의 병렬알고리즘, 전역메모리만 사용한 최적화된 병렬알고리즘, 공유메모리를 활용한 최적화된 병렬알고리즘의 수행시간을 비교한다. 실험 결과, 개선된 병렬알고리즘이 기존의 병렬알고리즘보다 전처리단계에서 16 ~ 63배 이상, 모든 단계에 대해 19 ~ 24배 이상 빠른 수행시간을 보였다.

Detecting Space-Time Clusters in Linear Point Data (선형 점자료에 있어서의 시.공 복합 군집의 탐색)

  • 홍상기
    • Journal of the Korean Geographical Society
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    • v.33 no.2
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    • pp.325-338
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    • 1998
  • 본 연구에서는 시.공 복합적인 선형 점 자료를 대상으로 시간과 공간을 함께 고려했을 때 자료 내에 군집(cluster)-시.공 복합 군집(space-time cluster)-이 존재하는 가를 검증하는 방법에 대해 논의하고, 실제 교통사고지점의 분포자료를 분석하여 군집의 유무를 통계적으로 검증하였다. 통계 분석의 결과 다음과 같은 사실이 확인되었다. 첫째, Knox의 분할표 방법과 Mantel의 역수 변환을 이용한 일반화된 회귀분석방법 모두 임계 거리 및 임계 시간 간격의 선택이 분석결과에 영향을 미친다. 둘째, 이러한 임의성을 극복하기 위해 다양한 임계 거리 및 임계 시간 간격(혹은 부가 상수)에 대해 반복 실험한 결과, 일부 임계값의 조합에서 시간과 공간이 서로 독립적이라는 귀무가설을 기각할 수 있는 증거가 발견되었다. 셋째, 시.공 복합 군집의 파악에 가장 적합한 임계 거리와 임계 시간 간격은 공간적으로는 7000m, 시간적으로는 14일 혹은 21일이다. 마지막으로, 통계 분석과정에서 자료에 존재하는 중복 기록 사고들의 존재가 밝혀짐으로써 시.공 복합군집 검증이 탐험적 자료 분석(exploratory data analysis)의 도구로서 가지는 가치를 확인할 수 있었다.

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A Novel Distance Measuring Method Based on Repeated Usage PN Sequences (PN 수열의 반복사용에 기반한 새로운 거리 측정 기법)

  • Lee, Myung-Soo;Lee, Young-Po;Yoon, Tae-Ung;Song, Chong-Han;Lee, Young-Yoon;Kim, Yun-Hee;Yoon, Seok-Ho
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.5C
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    • pp.555-560
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    • 2009
  • A vehicle radar has been studied to avoid the collision of vehicles. A vehicle radar using direct sequence-ultra wideband (DS-UWB) measures the distance between a vehicle and an objective with a sufficient time margin. Therefore, the receiver should estimate the distance by processing the short UWB pulse rapidly. There have been several investigations for distance measuring based on DS-UWB signals. In this paper, we propose a novel method for rapid measuring processing time. Simulation results show that the proposed method has a shorter processing time than the conventional method.