• Title/Summary/Keyword: 시각 주의

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A Study on the Visual Attention of Sexual Appeal Advertising Image Utilizing Eye Tracking (아이트래킹을 활용한 성적소구광고 이미지의 시각적 주의에 관한 연구)

  • Hwang, Mi-Kyung;Kwon, Mahn-Woo;Lee, Sang-Ho;Kim, Chee-Yong
    • Journal of the Korea Convergence Society
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    • v.11 no.10
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    • pp.207-212
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    • 2020
  • This study analyzes the Soju(Korean alcohol) advertisement image, which is relatively easy to interpret subjectively, among sexual appeal advertisements that stimulate consumers' curiosity, where the image is verified through AOI (area of interest) 3 areas (face, body, product), and eye-tracking, one of the psychophysiological indicators. The result of the analysis reveals that visual attention, the interest in the advertising model, was higher in the face than in the body shape. Contrary to the prediction that men would be more interested in body shape than women, both men and women showed higher interest in the face than a body. Besides, it was derived that recognition and recollection of the product were not significant. This study is significant in terms of examining the pattern of visual attention such as the gaze point and gaze time of male and female consumers on sexual appeal advertisements. In further, the study looks forward to bringing a positive influence to the soju advertisement image by presenting the expression method that the soju advertisement image should pursue as well as the appropriate marketing direction.

The Effects of Perceptual Load and Category-Specific Dilution on Visual Search (지각적 부담과 범주 별 희석이 시각 탐색에 미치는 영향)

  • Rhim, Jee-Hyang;Yi, Do-Joon
    • Korean Journal of Cognitive Science
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    • v.21 no.1
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    • pp.177-197
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    • 2010
  • Three experiments compared two hypotheses on visual selection; perceptual load hypothesis and dilution hypothesis. The perceptual load hypothesis predicts that perceptual load of task-relevant processing determines the level of task-irrelevant processing whereas the dilution hypothesis predicts that competition for limited-capacity attentional resource, not perceptual load, determines the locus of selection. To compare the two hypotheses, we investigated the influence of perceptual load in visual search on response interference by a distractor. Experiment 1 and 2 manipulated perceptual load by the set size of a search array and the colors of a target and non-targets, respectively. As a result, distractor interference decreased with a set size regardless of perceptual load. In order to further test the set size effect, Experiment 3 manipulated the perceptual categories of non-targets and a distractor. The results showed that distractor interference decreased only when non-targets belonged to the same category as a distractor. Overall, the current findings support the dilution hypothesis, but not the perceptual load hypothesis, and provide the evidence that visual selection is constrained by capacity-limited, category-specific attentional resources.

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Visual Information Selection Mechanism Based on Human Visual Attention (인간의 주의시각에 기반한 시각정보 선택 방법)

  • Cheoi, Kyung-Joo;Park, Min-Chul
    • Journal of Korea Multimedia Society
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    • v.14 no.3
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    • pp.378-391
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    • 2011
  • In this paper, we suggest a novel method of selecting visual information based on bottom-up visual attention of human. We propose a new model that improve accuracy of detecting attention region by using depth information in addition to low-level spatial features such as color, lightness, orientation, form and temporal feature such as motion. Motion is important cue when we derive temporal saliency. But noise obtained during the input and computation process deteriorates accuracy of temporal saliency Our system exploited the result of psychological studies in order to remove the noise from motion information. Although typical systems get problems in determining the saliency if several salient regions are partially occluded and/or have almost equal saliency, our system is able to separate the regions with high accuracy. Spatiotemporally separated prominent regions in the first stage are prioritized using depth value one by one in the second stage. Experiment result shows that our system can describe the salient regions with higher accuracy than the previous approaches do.

Visual factor and Style Analysis of Web Design (웹사이트 화면디자인의 시각요소와 스타일 분석)

  • 이현정;이지수
    • Archives of design research
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    • v.15 no.1
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    • pp.135-142
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    • 2002
  • To show the analytic approach to website sue, this paper discusses style's function that is immediately related to users emotional and aesthetic satisfaction. And we make an analysis of several websites based on various visual factors. Style provides emotion, a shared experience, context that makes the message arts function immediately apparent, and interests. It is a principle design feature that parallels cognitive function. Visual factors of website interface could be extracted from various aspects which are organization level, medial level, and formative level. Based on the extracted visual factors, we analyze the style which convey emotional idea. We select several sites which are opposite side in the image map with son-hard and warm-cool axis, and then make an analysis of them in two points which are organization and formative factors and communication means for emotional effect. To understand the systematic approach to website style could be helpful for figuring out the design problems and bringing out many solutions. It could be base for concrete guideline for website page design.

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Active Modulation of Visual Motion Perception around the time of Saccadic Eye Movements (안구 운동에 즈음한 시각 운동 지각의 역동적 조절)

  • Lee, Jung-Ah;Lee, Choong-Kil
    • Proceedings of the Korean Society for Cognitive Science Conference
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    • 2005.05a
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    • pp.223-227
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    • 2005
  • 시각 자극의 운동 방향을 파악하는 것은 시각의 주요 기능 가운데 하나이다. 동일한 망막상의 영상 운동은 다양한 조합의 시각 자극의 운동 벡터와 눈 운동의 벡터의 합으로 발생할 수 있는데, 이렇게 망막 정보가 애매한 경우에도 불구하고 시각 자극의 움직임을 정확하게 파악하며, 이것은 시지각의 안정성을 돕는 망막 이외의 정보가 통합된 결과이다. 본 발표는 이러한 정보 중에 하나인 도약 안구 운동에 즈음하여 제시되는 시자극 운동의 지각 과정에서 안구 운동 정보의 역할을 결정한 실험의 결과에 관한 것이다. 도약 안구 운동의 발생 전후에 제시된 자극의 속성에 대한 판단은, 자극의 속성과 도약 안구 운동 방향에 따라 일정한 방식으로 조절되는 것을 관찰하였다. 이러한 시각 운동의 지각 왜곡을 일으키는 신경 기전은 일차 시각 피질에서 일어날 가능성이 있는 것으로 생각된다.

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Analysis of Data visualization types and tools (데이터 시각화 유형 및 툴의 기능 분석)

  • Seo, Miran;Kim, Hee-Jin;Choi, Eunyoung;Choi, Yoo-Joo;Suh, Jung-Keun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2018.10a
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    • pp.449-452
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    • 2018
  • 본 논문에서는 데이터 시각화 목적에 따른 시각화 표현 방식과 6개의 데이터 시각화 툴들의 비교 분석을 통하여 목적에 맞는 차트 유형의 선택의 중요성과 각 툴들이 제공하는 기능과 차이점을 분석해 보았다. 부분적이지만 선정된 각 툴들의 비교를 통해 데스크톱 기반인 환경에서는 비교적 많은 시각화 유형(차트)의 제공이 가능하지만 모바일 환경에서의 제약사항들을 알 수 있었다. 또한 시각화 툴들이 점차 웹 기반 서비스로 진화하고 있으며 클라우드를 제공하여 전과물들을 쉽게 저장 공유하고 텀플로우 기능이 점점 더 요구될 것으로 보인다. 이에 향후 필요로 하는 다양한 초점의 데이터 시각화 연구를 고찰해 보았다.

Development of a smart cane concept for guiding the visually impaired - focused on design thinking learning practices for students - (시각장애인을 위한 길 안내용 스마트 지팡이 콘셉트 개발)

  • Park, Hae Rim;Lee, Min Sun;Yang, Ho Jung
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.186-200
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    • 2023
  • This study aims to improve the usability of the white cane, which is walking equipment that most local visually impaired people use and carry when going out, and to contribute to the prevention of safety accidents and the walking rights of visually impaired people by providing improvement and resolution measures for the problems identified. Also, this study is a study on the visually impaired, primarily targeting the 1st to 2nd degree visually impaired people, who cannot go out on their own without walking equipment such as a white cane, corresponding to 20% among approximately 250,000 blind and low vision people in the Korean population. In the study process, the concept has been developed from the user's point of view in order that the white cane becomes a real help in the walking step of the visually impaired and the improvement of usability of the white cane, the main walking equipment for the visually impaired, are done by problem identification through the Double Diamond Model of Design Thinking (Empathize → Define → Ideate → Prototype → Test (verify)). As a result of the investigation in the process of Empathy, a total of five issues was synthesized, including an increase in the proportion of the visually impaired people, an insufficient workforce situation to help all the visually impaired, an improvement and advancement of assistive devices essential for the visually impaired, problems of damage, illegal occupation, demolition, maintenance about braille blocks, making braille block paradigms for the visually impaired and for everyone. In Ideate and Prototype steps, situations derived from brainstorming were grouped and the relationship were made through the KJ method, and specific situations and major causes were organized to establish the direction of the concept. The derived solutions and major functions are defined in four categories, and representative situations requiring solutions and major functions are organized into two user scenarios. Ideas were visualized by arranging the virtual Persona and Customer Journey Map according to the situation and producing a prototype through 3D modeling. Finally, in the evaluation, the final concept derived is a device such a smart cane for guidance for the visually impaired as ① a smart cane emphasizing portability + ② compatibility with other electronic devices + ③ a product with safety and convenience.

Selective Attention Processing Method Using Depth Information (깊이정보를 이용한 선택적 주의 처리 기법)

  • Hong, Hye-Min;Jo, Jin-Su;Lee, Yill-Byung
    • Proceedings of the Korean Information Science Society Conference
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    • 2005.07b
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    • pp.817-819
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    • 2005
  • 본 논문은 사람이나 로봇이 자율보행을 하기 위해서 시각적으로 한 곳을 집중적으로 선택하도록 하기 위한 논문이다. 동물들이 효율적인 시각 정보 수집을 위해 사용하는 선택적 주의 처리 기법을 기본으로, 깊이정보를 이용하여 여러 개의 주의시선 중 한 곳을 선택하도록 하는 방법을 제안하였으며, 이를 이용한 실험 결과 깊이정보를 이용한 선택적 주의 처리 기법이 유용함을 알 수 있었다. 향후 연구과제는 보행하는데 필요한 정보를 한 번의 계산으로 깊이에 따라 차례대로 정할 수 있는 3차원 맵을 만드는 것이 될 것이다.

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The effects of the 4-weeks visual biofeedback training in individuals with hyperextended knee

  • Jung, Sung-hoon;Choi, Sil-ah;Ha, Sung-min
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.5
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    • pp.55-60
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    • 2021
  • This study aims to investigate the effects of 4 weeks visual biofeedback training on the knee joint angle and muscle activities of lower extremity. The participants in this study were 15 volunteers with hyperextended knee. To improve the hyperextended knee, visual biofeedback training was used during 4 weeks. The training is an exercise to maintain the balance between the anterior weight bearing and posterior weight bearing of the plantar foot. The knee joint angle significantly increased and the muscle activity of tibialis anterior was significantly decreased after visual biofeedback training. It was confirmed that visual biofeedback training of correcting hyperextended knee through the information on the plantar pressure distribution has a therapeutic effect.

Visualization for Experimental Designs (실험계획의 시각화)

  • Jang, Dae-Heung
    • The Korean Journal of Applied Statistics
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    • v.24 no.5
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    • pp.893-904
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    • 2011
  • The lecture of the experimental designs consists of two main part-experimental designs and model analysis. Mostly, the progress of the visualization has been made on a model analysis. As the visualization of experimental designs, we can consider the visualization of Latin squares, supersaturated designs, and balanced incomplete block designs. We can propose the design plots as well as use the scatterplots and the scatterplot matrices for the visualization of experimental designs. Through the visualization of experimental designs, we can use the synergy effect in teaching the lecture of the experimental designs.