• Journal of Digital Convergence
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• v.13 no.9
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• pp.505-513
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• 2015

This study was intended for suggestions enabling sports enterprises to lead the sports industry convergence. The method of study was literature reviews and discussed on improvements of the current law through examining the relevant law and regulations in the future. In the result, the current sports industry is faced with many matters. Despite the convergence availability of sports industry, professional sports industry human resources shortages, the absence of dedicated organizational mechanisms, R&D investment shortage and insufficient legal aspects can be presented. Fostering human resources with expertise and the installation of organization that can support sports industrial convergence are required to solve these problems. In conclusion, since sports industry has a value added area higher than other industries and bring economic ripple effect as a result of convergence activities, a climate for promoting sports convergence enterprises should be created.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.19-29
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• 2021

High-performing athletes possess the ability to read the game, known as the "sports brain". However, a cognitive battery to measure such sports brain has not been developed yet. The purpose of the study, thus, is to develop a computerized cognitive test battery to measure athletes' cognitive function. Based on a systematic review, information processing speed, execution function, and spatial ability were selected as sports-related cognitive functions. Simple and choice response times test, trail-making test, Flanker test, and mental rotation task were developed. After providing manual and practice trials, main tests were executed and all primary variables were statistically processed and automatically saved. The test battery is expected to aid in the discovery and recruitment of athletes in the future after verifying the validity and reliability of this battery.

• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.311-320
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• 2021

The study looked at a cross section of inter-Korean sports through the lives of female north korean defector. The researcher was a north korean national team player in the early and mid-1990s and defected to the north and played for the national team in South Korea. After her retirement, she became a coach, but felt limited and left the sports world. After analyzing the informant's interviews, the prevailing idea was that she was always politically used, and there was a regret that he was spotlighted as a defector rather than an athletic skill. And she was not in a position to choose between South Korea and North Korea. It was also shown that inter-Korean sports exchanges could not be developed unless economic conditions were supported. As a stranger, the research participants felt alienated and adapted to South Korea. Her life is an example of experiencing inter-Korean sports at the same time, and it is believed that she can have personal, specific, and concrete characteristics while showing universality in the upcoming era of unification.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.4
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• pp.29-57
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• 2014

This study aims to develop a metadata schema for sports moving records based on a multiple entity model as an attempt to suggest an effective way to manage, retrieve, and utilize sports moving records. The multiple entity model consists of four entities - sports match, match contributors, moving records, and record management business - and metadata elements were developed for each entity. In addition, authority records for sports team and persons were created to ensure the consistency of terminology and provide rich contextual information. The suggested multiple entity model, metadata elements, and authority records for sports teams and persons were verified, modified, and expanded by a group of experts including a sports marketing expert and professors in the sports department.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.469-478
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• 2019

This study tried to analyse the factors to promote sport cooperatives as the solutions to overcome those problems of present sports industry. The results of this study By Using the priorities of AHP on promoting factors of sport cooperative in Korea, could be suggested as follows. In advance, the basic directions were suggested in order of economical, social, cultural, and institutional factors. And next, the promoting strategies were suggested as follows: 1st, setting directions on the essentials of cooperative. 2nd, securement of the finance by business management development and organization ability improvement. 3rd, acquaintance with the basic laws of cooperative and securement of administrative support. 4th, social contribution through cooperation and interaction among cooperatives. 5th, making local communities through constructing networks among cooperatives. 6th, development of business models with membership systematizing and efficiency pursuit.

• 한국체육학회지인문사회과학편
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• v.55 no.5
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• pp.447-457
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• 2016

The purpose of this study is to check awareness of 'the phenomenon of women's alienation in Yon-Ko-Jeon' to women students, and improve the gender equality for Yon-Ko-Jeon through IPA(Importance Performance Analysis). For this study, 322 women undergraduates at Yonsei University and Korea University, from sophomore to senior students, are selected and asked to be surveyed. At first, a majority of women students from two universities didn't recognize the lack of women sports and athletes in Yon-Ko-Jeon. Moreover, they didn't think about women's alienation in Yon-Ko-Jeon as well as improvement for the issue seriously. It shows the life style of gender in the sport. Second, as a result of IPA, improvement plan of Yon-Ko-Jeon on gender equality shows it needs to reflect member's opinion and introduce women sports clubs first. Recently, the improvement for the Yon-Ko-Joen is the top priority because the event doesn't reflect member's opinion. Furthermore, it shows that Yon-Ko-Jeon needs to introduce the competition of women's club sports. These are what the event has to improve.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.242-250
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• 2024

This study attempted to provide basic data for efficient advertising model strategies of companies and advertising agencies by verifying the effectiveness of advertising star power of retired sports athletes in Korea. Therefore, retired domestic sports athletes selected those who were aware of advertisements selected as advertising models as samples, and 206 copies of data were applied to the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, confirmatory factor analysis, correlation analysis, and structural equation model analysis were performed with the AMOS (ver. 20.0) program, and the significance of effectiveness was verified. As a result of the study, first, star power had a positive effect on favorability. Second, favorability had a positive effect on advertisement consumption behavior. Third, star power had a positive effect on advertising consumption behavior. Finally, star power was found to have a greater direct effect on advertising consumption behavior, and favorability was verified to have a partial mediating effect.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.195-208
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• 2022

The role of venture CEO and their intrinsic capabilities on organizational performance can be determined by the level of resource synchronization initiated by the focal managers. Despite the important role of venture CEOs, a systematic lack of in-depth theoretical and empirical studies on ruminating the relationship between the effects of a CEO's capabilities and organizational performance depending on the level of resource synchronization exist for the rationale of investigation. To supplement the limitations of previous studies, this research empirically analyzes the role of managers specifically synchronizing organizational resources that affect organizational performance in the professional sports industry. Based on the entrepreneurship theory and resource-based view (RBV), this research conceptualizes the roles of venture CEO and basketball head coach in the professional sports industry as very similar in terms of organizational structure and performance mechanism embedding entrepreneurial characteristics necessary for managing organizational resources. In this research, we hypothesized (1) organizational resource synchronization will mediate the positive relationship between the ability of professional basketball head coach and organizational performance and (2) the indirect effect of the professional basketball head coach's capabilities on organizational performance mediated by resource synchronization will be moderated by the capabilities of players. To test these hypotheses, we utilized the PROCESS macro model 58 with the empirical data of 9 seasons (2013~2014-2021~2022) of 30 National Basketball Association (NBA) and 10 Korean Basketball League (KBL) teams. The statistical results showed that (1) resource synchronization mediates the positive relationship between professional basketball head coach capabilities and organizational performance and (2) the capabilities of players moderated the indirect effects of the abilities of head coaches on team performance via resource synchronization. This paper contributes to both academic and practical domains of entrepreneurship by empirically testing the research model through objective professional sports data.

• 대한정형외과스포츠의학회:학술대회논문집
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• 2002.11a
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• pp.7-7
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• 2002

• Journal of Korea Game Society
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• v.20 no.2
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• pp.61-74
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• 2020

Northeast Asia accounts for half of the world game market, worth $ 152.1 billion, and has abundant growth potential. Early e-sports in Korea could be formed through the distribution of affects of active participation of gamers and fans. Since then, the establishment of a corporate team has continued, securing stability as an industry. However, mediation rights, intellectual property disputes, and game manipulations continue, leading to a massive escaped of early fandom and the collapse of StarCraft-based ecosystems.