• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.1
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• pp.352-360
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• 2010

The purpose of this study was to examine potential effects of nature- friendly hill climb sportsmen's participatory motivation and commitment experience on their sense of self-achievement and living satisfaction. To meet the goal, this study surveyed total 206 participants (male and female) in hill climb tournaments held at Daegwallyeong and Misiryeong, Gangwon province. For data processing, this study used SPSS 14.0 and amos 7.0 to conduct frequency analysis, reliability analysis, correlation analysis, descriptive statistic analysis and structural equation model analysis respectively. As a result, this study could come to the following conclusions: First, according to descriptive statistic analysis, it was found that our respondents who participated in nature-friendly hill climb sports scored relatively high points in their participatory motivation, commitment experience, sense of self-achievement and living satisfaction. Secondly, this study adopted Pearson's moment correlation analysis in order to determine potential associations among our respondents' participatory motivation, commitment experience, sense of self-achievement and living satisfaction. As a result, it was found that their participatory motivation was positively correlated with their living satisfaction, while their commitment experience was positively correlated with their sense of self-achievement. Thirdly, it was found that there were certain causalities among our respondents' participatory motivation, living satisfaction, commitment experience and sense of self-achievement.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.357-366
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• 2019

The purpose of this study is to analyze the relationship between students' motivation for participating in leisure sports, students' physical self-concept and the life satisfaction of university students. A total of 419 students were finally analyzed using the convenience sampling method of non-random sampling method after selecting those university students participating in leisure sports at a university located in J district. The results of analysis using SPSS version 21.0 program are as follows. First, there is a positive (+) correlation between the motives of participation of university students and their physical self-concept and satisfaction with university life. Second, the influence of the motive to participate in sports has a positive (+) effect on sports competence and this is affected by health fitness and social interaction, physical activity is affected by pleasure, health fitness, and conditioning, self-esteem, muscular strength is affected by pleasure, health fitness, condition, and society, flexibility is affected by pleasure, health fitness, and society. Third, the influence of participation motive had a positive (+) effect on school satisfaction is affected by pleasure, health fitness, physical condition, external display, socialization, and fellow satisfaction is effected by pleasure and condition.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.371-380
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• 2019

To identify the relationship between instructor's image and participation motive, this study conducted a research on 293 elderlies over 65 at 6 sports centers located in Seoul, Gyeonggi, and Incheon regions. The research results were as follows. First, in the image of instructor based on demographic characteristic, gender showed significant difference with instructor's talent while gender showed significant difference with instructor's talent, instructing image, and living image. Also, the sports type had significant difference with all subfactors of instructor image. Secondly, in the participation motive based on the demographic characteristic, gender showed significant difference with internal motive while age and sports type demonstrated significant difference with all subfactors of participation motive. third, the instructor image had significant influence on both internal and external motive. While instructing image and human relationship image had significant difference in internal motive, the external motive showed significant difference with instructor talent, living image, and human relationship image. thus, the research result showed that instructor's image is a significant variable which enhances elderly's motive for participating in life sports.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1064-1072
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• 2015

This study attempted to identify the motivational factors for using athletes' SNS among Chinese sports fans. The researchers posted a hyperlink of an online survey on a total of 8 Chinese Olympians' SNS(Weibo) accounts after obtaining the athlete's approval. A total of 274 surveys were gathered from the visitors of SNS. Of the 274 surveys, 33 were discarded because of missing values. Confirmatory factor analysis and structural equation modeling revealed the following. Diversion, pass-time, athlete support, and technical knowledge were significantly and positively related to social media consumption while information, socialization, and fanship had no significant predictive effect on social media consumption.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.105-106
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• 2021

본 연구에서는 전남 서남 지역에서 해양 레저스포츠를 즐기는 피험자를 대상으로 해양 레저스포츠 의류의 구매실태, 착용실태, 구매 만족도, 선택기준, 개선사항 등을 조사하여 연령, 체형 등과의 상관관계와 변인 간의 상관관계를 분석해보고자 하였다. 해양 레저스포츠 참여동기와 선택기준 간의 상관관계에서 체력증진을 위해 참여하는 경우 착용감을 기준으로 선택하고 여가나 취미생활을 위해서 참여할 경우에는 디자인, 색상을 기준으로 선택하였다. 선택기준과 구매 만족도와의 관계에서는 활동성이나 다른 용도 활용성을 기준으로 선택한 경우에 가격면에서 만족하지 못하였다. 체형에 따른 선택기준은 큰 삼각형과 사각체형은 가격, 유행을 기준으로, 역삼각형, 큰 삼각형, 사각 체형은 신축성을 기준으로 의류를 선택하였다. 추후 연구에서는 해양 레저스포츠 종목별 선호도에 대한 연구도 이루어져야 할 것으로 생각된다.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.468-480
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• 2014

This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

• Journal of the Korea Society of Computer and Information
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• v.27 no.12
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• pp.239-249
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• 2022

This study attempted to categorize the motivation for participation in leisure sports and analyze the difference in consumer demand for leisure sports wear according to the type. As a result of the analysis, the functionality of the preferred material consisted of movement, comfort, and body temperature maintenance. When purchasing, the factors to consider were extracted such as basic emphasis, emphasis on flaunting, and emphasis on practicality. The improvement requirement was composed of basic function improvement and various function additional factors, and the purchase satisfaction factor was composed of three factors: brand, practicality, design, and functionality. Motives for participation in marine leisure sports were grouped into mania, leisure, and health types. As for the functionality of the preferred material, the mania type and leisure type preferred movement, comfort, and body temperature maintenance functionality over the health type. As for the factors to consider when purchasing, the mania type and leisure type had higher consideration for the factors of basic emphasis, ostentation, and practicality than the health type. In the improvement requirements, both basic function improvement and various function additions had the highest mania type and the lowest health type. In terms of purchase satisfaction factors, practicality and brand were found to have a high leisure type, and functional factors were found to have a high mania type. For the enthusiastic group, it is thought that product development should focus on functionality and additional functions, and health types should be focused on design and utilization.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.647-648
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• 2010

골프는 경제 발전과 함께 생활수준의 향상, 여가시간의 증대로 인하여 특권계층이나 부유층만의 전유물이 아닌 일반 스포츠로서 대중화 시대를 맞이하고 있다. 그러나 국내에서 골프가 대중화되기 에는 여러가지 제약이 따른다. 이런 제약으로 인해 골퍼들은 해외골프를 즐기게 된다. 골프관광객들은 여행만을 목적으로 한 관광객들보다 여행 빈도도 높게 나타나고 있다. 국내외 많은 골퍼들이 해외 골프리조트로 여행하는 빈도가 급속히 증가하고 있는 상황에서 해외골프관광객들의 여행상품을 선택하는데 중요하게 인식하고 있는 구매동기에 대한 연구가 필요하다.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.995-1005
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• 2013

The purpose of this study was to look into the views of marriage of gold miss' who participate in extreme sports. Two women, the participants of this study, have a specialized job and they take part in risky sports. Collecting data has been performed from December, 2012 to March, 2013 by conducting in-depth interviews and participatory observation. The interview was conducted for a couple of hours with flexibility. These were the conclusions of this study. The participation motivation in extreme sports was to cure their diseases such as arrhythmia or inflammation, and this activities caused a stress reduction, sense of competent, way to escape from melancholy daily life, happiness, and satisfaction. Also, unhappy family matter, economic independence, and sensation-seeking were found as the main factors that affect their views of marriage.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.331-345
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• 2018

Sports participation can contribute to organization members' work-life balance and work motivation in order to increase performance. Based on the achievement motivation theory, this study tested the effect of sports participation on leaders' effectiveness and employees' performance. Data was collected from 213 leaders and subordinates in the South Korean army. Results indicated that leader effectiveness mediated the positive relationship between sports participation of leaders and subordinates' outcomes, such as task performance and OCB. We also found that sports participation of subordinates moderated the positive relationship between leader effectiveness and subordinates outcomes (i.e., task performance and OCB). These findings further suggest that sports participation plays an important role for leaders and subordinates to increase leader effectiveness and in/extra-role behaviors.