• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.425-434
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• 2019

The purpose of this study is to improve the academy sports field for the establishment of advanced sports culture. This study used qualitative research. The research participants were baseball players for 11 years and have been professional baseball players. Another study participant has been a soccer player for eight years. And he has been a football coach for 13 years. The results of this study are as follows. First, the act of entertaining was the form in which parents served sports leaders meals and alcohol. Parents' student athletes had increased chances of playing in the game and were able to receive faithful guidance. Second, the student athletes whose parents did not act of entertaining to the sports leader were discriminated against. The student athletes were harassed by their leaders, their positions changed, and their chances of playing were reduced. Third, parents' student athletes who did not act of entertaining to their leaders either stopped exercising or moved to another school because of discrimination. Eventually, the entertainment culture of academy sports acted as a mechanism to induce sports de-socialization of student athletes, and made students experience a negative aspect of sports culture. As a result, the entertainment culture of academy sports caused discriminatory treatment due to economic inequality. Therefore, the negative entertainment culture of academy sports should be eradicated for the establishment of advanced sports culture.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.309-315
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• 2018

As the participation in marine sports activities has increased according to the increased national income, changes in lifestyle, etc., this study explored various values and possibilities towards a sport for all, which are inherent in marine sports, through the literature research with respect to leisure activities, sport for all, and marine sports. As a result of study, marine sports include the functional values, such as leisure satisfaction and welfare function, as a tool to improve the quality of life, which the sport for all may have, and not only have a positive impact on individual lives, but further, can also contribute to raising the level of social well-being. Marine sports are directly experienced physical activities utilizing nature and importantly functioning in human beings' understanding nature; especially, it could be found that they have the high emotion-educational value which could make the right personality formed for the adolescents in modern society, whose unrealistic leisure activities account for the most part of their leisure time. These results suggest that marine sports contain sufficient positive values and possibilities as a sport for all, and the value as a sport for all could be realized which marine sports may have through active participation.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.2
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• pp.737-744
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• 2019

The study aimed to effect of leisure support and leisure constraints on life satisfaction for extreme sports participants. A total of 368 adults from Seoul, In-chon, Gyeonggi, and Chungcheng-do were recruited. I conducted frequency, reliability, confirmatory factor, correction, and structure equaling modeling analyses using PASW Statistics 18.0 and AMOS 18.0. The results were as follows: (1) leisure support of extreme sport participants has no influence on leisure constraints; (2) leisure support of extreme sport participants had no influence on life satisfaction; (3) leisure constrain of extreme sports had a positive influence on life satisfaction. The article revealed which sport activity as like leisure activity had influence on life satisfaction, and leisure support of participants were related with life satisfaction. Therefore, we continue need to induce to join a extreme sport as it publicize a good benefits for extreme sport.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.363-374
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• 2024

The purpose of this study is to provide basic data to identify the communication effect of food and beverage companies' sports sponsorship activities and to find out the communication effect of food and beverage companies' active sports sponsorship activities. To this end, a survey was conducted on 300 people who participated and watched sports competitions hosted by food and beverage N companies in January, and 267 copies were used for statistical analysis to obtain the following results. First, it was found that sports sponsorship had a positive effect on corporate attitude. Second, among the factors of sports sponsorship, image enhancement, promotion, and promotion were found to have a positive effect on product attitude, but event contribution did not affect product attitude. Third, it was found that corporate attitude had a positive effect on product attitude. Fourth, corporate attitude was found to have a positive effect on purchase intention. Fifth, product attitude was found to have a positive effect on purchase intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.3
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• pp.469-480
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• 2020

The purpose of this study is to empirically analyze the effects of middle school students' participation in after-school sports on psychological well-being. A survey was conducted on 280 students in 7th, 8th, and 9th grades attending two middle schools in Gongju-si, Chungnam, for one month from September 8 to October 17, 2019. The scale developed by Ryff (1995) was used to measure psychological stability. Subfactors including self-acceptance (6 questions), positive interpersonal relationships (5 questions), autonomy (6 questions), environmental control (5 questions), purpose of life (5 questions), and personal growth (5 questions) comprised a total of 32 questions measured on the Likert 5-point scale. The internal fit score (Cronbach's alpha) was .76-.83, with 146 students (52.1%) participating in after-school sports activities. The effect was high in the participant group. All variables, including the six subfactors, were verified statistically. These findings are consistent with the studies of Kang Myung-hwa (2011) and Kim Pan-su (2012), which reported that the sports activities of middle school students directly affect the development of emotions. This study verified the need to strengthen after-school sports activities and to engage problem children. After-school sports activities should be reviewed in the context of social issues that are becoming increasingly serious.

• 재활복지
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• v.22 no.4
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• pp.59-81
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• 2018

The purpose of this study is to investigate the effect of participation of sports activities on job duties by analyzing job satisfaction of workers in rehabilitation hospital. From April to May 2015, 400 nurses, nursing assistants, physiotherapists, occupational therapists, and administrative staffs were selected from eight rehabilitation hospitals in Busan Metropolitan City. Analysis was performed by t-test, frequency analysis, exploratory factor analysis, Cronbach's alpha analysis, one-way ANOVA and Duncan tests. correlation analysis and regression analysis were conducted to obtain the following conclusions. As a result of the difference of job satisfaction according to participation form of sports activity, there was a significant difference in all factors such as exercise time, exercise frequency, sports item, and exercise period. As the exercise time and exercise frequency were higher and the athletic career was higher, Among the items, participation of aquarobic and aerobic was found to increase job satisfaction. Regression analysis showed that self - evaluation, job orientation, job commitment, and job satisfaction had positive effects among the five factors of job satisfaction. There is a significant difference.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.1
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• pp.95-99
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• 2013

This study empirically analyzed between the use hours and the emotional intelligence of elementary school students and also, analyzed between the exercise time and the emotional intelligence of elementary school students. As a result of the regression analysis, the smart devices using time of elementary school students impact on the emotional intelligence of elementary school students. We also concluded there is no relationship between the exercise time and emotional intelligence of elementary school in the regression analysis. It seems that additional research is needed, existing studies and obtained different results for sports activities and emotional intelligence in the future.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.347-353
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• 2016

This study aims to analyze how parents and their children participating in sports after school hours positively affects their communication and behavior based on the stratified sampling of 189 students (fifth and sixth graders) in Cheongju city C-province. The result from the exploratory factor and the structural analysis using SPSS18.0 showed that participating in sports improved parent-child communication including increasing their motivation, self-confidence, and self-esteem, and reducing children's problematic behavior such as anxiety, feeling insecure, insubordination, and aggressiveness. In order to improve the children's mental health, it would be essential to set various programs of after school sports and more importantly validate its quality.

• Journal of Korea Game Society
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• v.21 no.5
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• pp.133-142
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• 2021

This study investigated the effectiveness of 'League of Legends (LoL) game school', an e-sports online training program for relieving youth game over-flow. The Seoul Metropolitan Office of Education's Student Education Institute ran the program. Through this study, it was found that various activities to learn an e-sports game professionally and to explore career paths regarding game had positive effects on students' affections and intrinsic motivation. This study may contribute to helping youth as generation Z understand a healthy game culture.

• Journal of Advanced Navigation Technology
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• v.14 no.6
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• pp.890-899
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• 2010

The sport industry has been continuing to grow in the past few decades in the U.S., and it presents significant opportunities for the practitioners to increase the number of patrons. To convert this opportunity to optimum benefits for a sport organization, one of the most significant challenges for the practitioners would be promoting sport attendance and repatronage. So far, many studies have tried to identify variables that affect the level of sports attendance. However, many of these variables are rather uncontrollable due to the nature of the sports and contingencies that are derived from many areas of uncertainties. Thus, to acquire competitive advantage and profit maximization, it would be essential for the managers to focus on understanding controllable elements. This study found that many controllable variables that influence sports attendance coincide with the servicescape elements which have been widely used in the hospitality industry since 1992. In the light of the conceptual framework of servicescape, this study also attempted to isolate the controllable variables that can be utilized to increase the sports attendance. This study presents its significance not only in extending the application of servicescape concept to the sport industry, but also in providing suggestions for future empirical studies that would further identify these variables, gauge the relationship between those variables, and assess its impact on the sports attendance.